Christine A.

Fitzgerald
linkedin.com/in/christinefitzgerald1

Cell: 860.461.6672

christineafitzgerald@gmail.com

PROFILE
Creative marketing leader with extensive background developing and executing brands for public, private and entrepreneurial companies using traditional and new media. Proven track record as a handson problem solver in the insurance, health care and agency management industries. Skilled at developing and executing business-to-business (B2B) and business-to-consumer (B2C) marketing campaigns that drive sales. Expertise on both the client side and agency side of the business, offering unique perspectives on agency management and negotiations. Superior performance in a range of business models from start-ups to large corporations. Specialties include: B2B and B2C In Fast-Paced Companies Product Positioning, Branding and Launch Brand Strategy and Campaign Development Web/Digital Strategy Talent Acquisition, Mentoring and Training Event Planning and Execution Public Relations Media Strategy and Negotiation Direct Broker/Agent Marketing Thought Leadership Implementation

EXPERIENCE
ONEBEACON PROFESSIONAL INSURANCE Farmington, CT Vice President, Marketing and Communications www.onebeaconpro.com 2008-2013

Built a results-driven, national branding function from the ground up in a soft insurance market Earned a reputation as the figure it out and get it done right the first time team that consistently managed a high volume of projects with matrix management accountability Negotiated fixed priced vendor contracts that reduced costs by 30% Implemented marketing strategies for 1,200 insurance brokers using digital/web/internet, print, event marketing, thought leadership strategies, e-campaigns, mobile billboards, direct mail and public relations Executed guerilla marketing strategies for more than 25 insurance broker events Introduced tools for underwriters to help brokers understand underwriting appetites across 17 specialty lines of business Delivered risk management and claims services campaigns for policyholders Maximized new content management and campaign tools including Autonomy/Interwoven and social media channels Measured results through Google Analytics and open/download rates in Excel and Constant Contact and redirected campaigns based on customer feedback Earned superior performance incentives for five consecutive years, most recently March 2013

RETAIL GIFT BUSINESS Berlin, CT Owner/Entrepreneur/Board of Director for Chamber of Commerce

2004-2008

Designed successful gift business with almost $1 million in sales and 10,000 active customers Earned awards from the Chamber of Commerce in 2006 and 2005 Served as a board of director for two Chambers of Commerce Provided unique insight for Chamber of Commerce members on how to market to business owners and what it takes to run a company 1998-2004

HEALTH NET Shelton, CT (formerly Physicians Health Services, PHS) Vice President, Marketing and Communications

Developed and integrated a new brand plan for Health Net of the Northeast that included a company name change from Physicians Health Services (PHS) to Health Net Produced enrollment growth in the commercial product lines with more than 1.1 million members and a multi-million dollar budget Led marketing department in cross-functional teams to earn NCQA accreditation Presented integrated brand launch plans for associates, members and brokers. Led cross-functional teams to introduce new e-services and pharmacy programs for members, brokers, physicians and associates 1991-1998 1996-1998 1991-1996

AETNA/EXECUTIVE RISK Simsbury, CT (now owned by Chubb Insurance) Officer/Vice President, Marketing Manager, Marketing

Led a results driven team in an exceptionally fast-growing company with an $8 million budget Promoted to Vice President, Marketing in 1996 1990-1991

MASSACHUSETTS MUTUAL INSURANCE COMPANY Springfield, MA Associate Director, Marketing Wrote all marketing communications materials to support sales and product development MINTZ AND HOKE ADVERTISTING AGENCY Avon, CT Account Executive

1988-1990

Managed marketing campaigns for Hartford Steam Boiler, United Technologies Pratt & Whitney and Permatex

EDUCATION
Bachelor of Arts, Communication/Public Relations Central Connecticut State University, New Britain, CT (5-year co-op program) United Technologies Pratt & Whitney, paid internship/co-op United Technologies Hamilton Standard, paid internship/co-op 1983-1988

1986-1988 1985-1986

BOARD APPOINTMENTS
Berlin, CT Chamber of Commerce Newington, CT Chamber of Commerce Officer of Aetna/Executive Risk (now owned by Chubb)
860.461.6672 christineafitzgerald@gmail.com

2007-2008 2005-2007 1996-1998

Christine A. Fitzgerald