Documente Academic
Documente Profesional
Documente Cultură
MCF Logo
MCF Logo
Rationale
The approach to this identity is to bring the MCF logo into modern times but keep it elegant and professional. The existing identity is too boxy and old fashioned; the combination of lines, curves, and colors in the new identity introduces a more modern element to the logo. A revamp of the existing blue, the color was chosen to inject life, freshness, and modernity to the identity. The color represents hope, honesty, and a brighter future. The symbol created is an abstract representation of the megaphone already present within the existing identity. The megaphone symbolizes the foundation as a media organization that aims to raise the voices of embattled journalists, activists, and students who wish to promote welfare, democracy, and unity in the region.
MCF
Existing Logo
Stripes
Icon
Color
Bad Typography
MCF
Logo Sketches
MCF
Logo
MCF
Color Variations
MCF
Business Card
MCF
Letterhead
MCF
Roll Up Banner
MCF
Backdrop
MCF
Compact Disk
MCF
Pins
MCF
3D Logo
MCF
Signage
MCF
Facebook Page
Rationale
An extension of the above MCF logo, the words Media Institute are simply added in the same blue and sans-serif font to distinguish between the two entities.
Logo
Color Variations
Rationale
The approach to this identity was to keep it completely separate from the MCF identity, but also be able to work harmoniously together. The choice of typeface and color are different yet complementary. The symbol for the Media Communication Facilities was created to highlight the importance of making connections and having a well-rounded approach to communication. This logo also uses a sans-serif modern typeface that is strong, bold, and expressive, emphasizing the core qualities of Media Communication Facilities. The letters of the acronym are connected and encapsulated within a perfect circle, which represents the global and holistic approach that this organization uses to service its clients. The red color represents energy, courage, and strength, reflecting the importance of the organizations work and the power it has to create change.
Sketches
Option 02
Color Variations
Color Variations
Logo
Business Card
Letterhead
Roll Up Banner
Compact Disk
Pins
3D logo
Signage System
Facebook Page