Findings:

54.33% respondents buy fruit juices for themselves while 41.33% buy for their family. This means that majority of population purchase fruit juices for themselves.

It was indicated that 42.33% of respondents consumed fruit juices once or thrice in a week while 38% constituted of those respondents who consumed fruit juices rarely or fortnightly. 46.33% of the participants opted to purchase tetra pack of 200 250 ml, while 18.33% respondents opted to buy 1 litre pack followed by 18% and 17.33 % with 500 ml and 300 ml bottles respectively. 20.33%. repondents drink fruit juice to stay healthy, while 18% drink it for refreshment followed by mental relaxation with 4% and attitude reflection with 1.67%. It was observed that 92.33% of people considered colour as being most important while 6% of respondents felt colour of the fruit juice was somewhat important. 89.67% of people were of the opinion that taste is very important. 46.33% opting for flavour as the most important factor in fruit juices while 33.67% of people were of the opinion that flavour was somewhat important to them 42.33% of respondents preferred buying their fruit juices when they viewed them on television, while 18% of respondents preferred buying their fruit juices when they viewed them through store display/signage. 53.51% of respondents did not feel the urge to buy or consume packaged fruit juices after viewing advertisements or media channels while 46.49 % felt that they felt like purchasing packaged fruit juices after viewing advertisements. 38.67% people considered store display as important, while 38.67% people considered it as very important. 9.67% respondents felt it was less important while 7.33% respondents did not find store display important at all.
It was indicated that 43.33% respondents spent less than Rs. 500 on lifestyle while 39.33% spent Rs. 500- Rs. 1000. The other 16.33% respondents spent Rs. 1000 Rs. 3000 on lifestyle and only1% respondents spent more than Rs. 3000.

66% respondents agreed to buy packaged fruit juices inspite of a rise in prices by various brands while 34% of them refused to buy packaged fruit juices if prices rose. 45.67% considered price as less important while 26% of them found it somewhat important while the rest 20.67% opined that price was a very important factor.
53.67% respondents looked out for nutritional values while 22.67% did not look out for nutritional values and the rest 23.67% seldom looked for it.

90% respondents considered freshness of packaged fruit juices as very important while the remaining 10% did not find it to be very important.

99.67% respondents considered Expiry details as an important factor to be displayed on pack of the fruit drink.

98% respondents considered cleanliness as the most important factor. 67.33% respondents found pulp content important while 29.67% found pulp content somewhat important, 2% as less important and 1% as not at all important.

It was found that the most preferred brand was Tropicana by 46.33% surveyed respondents while 27.67% opted for Real, 10.33% for Mazza, 3.67% for Frooti, 3.33% for Pulpy orange and 3% for Slice.

It revealed that 43% respondents considered the brand ambassador as less important. 30.33% of them considered brand ambassadors as very important.

It showed that 66% of respondents were loyal to the brands they consumed packaged fruit juices from, while 34% respondents were not brand loyal.

It was inferred that majority of them do not have trust issues with packaged fruit juices, 53% respondents did not have any distrust about packaged fruit juices.

71.67% respondents has distrust due to artificial flavouring used in packaged fruit drinks.

73.33% of respondents considered packaging as very important.

59% prefer consuming fruit juices in paper packed containers while 23.67% of audience preferred consuming fruit juices in plastic bottles

24 % of the respondents who are in the age group of 18 -25 usually buy 200- 250ml tetrapack.

42.33 % of the respondents have fruit juice 1- 3 times in a week & 38% have fruit juice rarely.

32.33% of the respondents who are having monthly income less than Rs 10,000 spend less than Rs 50 weekly on packaged fruit drinks & only 1% of customer earning more than Rs 40,000 spend Rs 500 -1000 weekly.

29% of the respondents who are having monthly income less than Rs 10,000 look for nutrition value & only 2.3% of customer earning more than Rs 40,000 sometimes look for nutrition value.

30.66% of the respondents who are male prefer to buy 200 -250 ml tetrapack & 8.67% females prefer to buy 1 litre pack of fruit juice.

72.67 % of the respondents who are graduates consider cleanliness as a very important factor while purchasing packaged fruit juice & 2% costumer consider cleanliness as some what important factor.