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Peter Rogers / Rhianna Brien Camargue 020 7636 7366 progers@camarguepr.com/ rbrien@camarguepr.com

30 September 2013 Windows Phone nears double digit share across Europe Samsung begins to feel pressure from resurgent Sony, Nokia and LG

The latest smartphone sales data from Kantar Worldpanel ComTech, for the three months to August 2013, shows Windows Phone has posted its highest ever sales share of 9.2% across the five major European markets* and is now within one percentage point of iOS in Germany. Android remains the top operating system across Europe with a 70.1% market share, but its dominant position is increasingly threatened as growth trails behind both Windows and iOS.

Windows Phone has hit double digit sales share figures in France and Great Britain with 10.8% and 12% respectively the first time it has recorded double digits in two major markets. Dominic Sunnebo, strategic insight director at Kantar Worldpanel ComTech, comments: After years of increasing market share, Android has now reached a point where significant growth in developed markets is becoming harder to find. Androids growth has been spearheaded by Samsung, but the manufacturer is now seeing its share of sales across the major European economies dip year on year as a sustained comeback from Sony, Nokia and LG begins to broaden the competitive landscape.

60.0 50.0 40.0 30.0 20.0 10.0 0.0

Kantar Worldpanel ComTech: Brand Share of 3 m/e smartphone sales across the big five European economies
49.047.1 3 m/e Aug 2012 3 m/e Aug 2013

14.116.1 7.5 8.2 6.9 7.8 9.0 6.3 2.5 Samsung Apple Sony Nokia HTC 6.1 5.8 2.4 1.0 0.4 Motorola 4.2 5.5 Other

LG

BlackBerry

Dominic continues: Windows Phones latest wave of growth is being driven by Nokias expansion into the low and mid range market with the Lumia 520 and 620 handsets. These models are hitting the sweet spot with 16 to 24 year-olds and 35 to 49 year-olds, two key groups that look for a balance of price and functionality in their smartphone.

Across the globe

In the United States, Apple continues to grow strongly year on year and now makes up 39.3% of sales. This is set to spike in the coming months with the release of the iPhone 5S & 5C. Apple and Android have recorded almost identical shares of sales in Japan 48.6% and 47.4% respectively. However, news that the new iPhone range will be available on Japans largest carrier, NTT DoCoMo, for the first time, makes it likely that Apple will pull ahead of Android in this key market. BlackBerrys troubles continue; the operating system now accounts for just 2.4% of sales across the big five European markets* and 1.8% in the United States.

Smartphone % penetration in Great Britain stands at 67% in August, with 85% of devices sold in the past three months being smartphones.

*The big five European markets includes Great Britain, Germany, France, Italy and Spain.

Ends

Smartphone OS Sales Share (%)

Germany Android BlackBerry iOS Windows Other GB Android BlackBerry iOS Windows Other France Android BlackBerry iOS Windows Other Italy Android BlackBerry iOS Windows Other Spain Android BlackBerry iOS Windows Other 3 m/e Aug 2012 78.7 0.6 11.1 3.8 5.7 3 m/e Aug 2012 62.7 10.1 21.4 4.5 1.3 3 m/e Aug 2012 62.7 8.2 13.5 5.6 10.2 3 m/e Aug 2012 58.6 3.9 15.0 10.3 12.2 3 m/e Aug 2012 84.9 5.6 2.8 2.1 4.7 3 m/e Aug 2013 78.7 0.5 9.5 8.8 2.6 3 m/e Aug 2013 56.3 3.7 27.5 12.0 0.5 3 m/e Aug 2013 63.3 4.2 17.5 10.8 4.1 3 m/e Aug 2013 71.6 2.1 14.4 9.5 2.4 3 m/e Aug 2013 90.8 0.7 5.3 2.2 1.0 % pt. Change 0.0 -0.1 -1.6 5.0 -3.1 % pt. Change -6.4 -6.4 6.1 7.5 -0.8 % pt. Change 0.6 -4.0 4.0 5.2 -6.1 % pt. Change 13.0 -1.8 -0.6 -0.8 -9.8 % pt. Change 5.9 -4.9 2.5 0.1 -3.7 USA Android BlackBerry iOS Windows Other China Android BlackBerry iOS Windows Other Japan Android BlackBerry iOS Windows Other Australia Android BlackBerry iOS Windows Other EU5 Android BlackBerry iOS Windows Other 3 m/e Aug 2012 65.9 1.6 25.8 3.7 3.1 3 m/e Aug 2012 68.8 5.8 14.1 5.1 6.1 3 m/e Aug 2012 60.7 2.1 33.9 2.6 0.8 3 m/e Aug 2012 63.2 0.2 23.5 4.7 8.5 3 m/e Aug 2012 3 m/e Aug 2013 55.1 1.8 39.3 3.0 0.8 3 m/e Aug 2013 72.4 0.0 20.8 2.1 4.7 3 m/e Aug 2013 48.6 0.3 47.4 0.8 2.9 3 m/e Aug 2013 62.1 0.5 28.7 6.5 2.2 3 m/e Aug 2013 70.1 2.4 16.1 9.2 2.1 % pt. Change -3.8 -1.1 2.9 2.8 -0.9 % pt. Change 1.3 -3.4 2.0 4.2 -4.0 % pt. Change -5.6 -0.3 5.4 0.4 0.0 % pt. Change 9.2 -0.2 -2.7 -2.6 -3.8 % pt. Change

About Kantar Worldpanel ComTechs Smartphone OS market share data Kantar Worldpanel ComTechs smartphone OS market share data provides the media and businesses with access to the most up to date sales market share figures for the major smartphone OS. This information is based on the research extracted from the Kantar Worldpanel ComTech global consumer panel. ComTech is the largest continuous research consumer mobile phone tracking panel of its kind in the world, conducting over one million interviews per year in Europe alone. ComTech tracks mobile phone

behaviour, including purchasing of phones, mobile phone bills/airtime, source of purchase and phone usage and delivers beyond market share tracking to understand drivers of share changes, market dynamics through consumer insight - the data included in this release is excluding enterprise sales

About Kantar Worldpanel Kantar Worldpanel is the world leader in consumer knowledge and insights based on continuous consumer panels. Its High Definition Inspiration approach combines market monitoring, advanced analytics and tailored market research solutions to deliver both the big picture and the fine detail that inspire successful actions by its clients. Kantar Worldpanels expertise about what people buy or use and why has become the market currency for brand owners, retailers, market analysts and government organisations globally. With over 60 years experience, a team of 3,000, and services covering more than 50 countries directly or through partners, Kantar Worldpanel delivers High Definition Inspiration in fields as diverse as FMCG, impulse products, fashion, baby, telecommunications and entertainment, among many others. For further information, please visit us at www.kantarworldpanel.com/comtech and follow us on Twitter https://twitter.com/kwp_comtech

About Kantar Kantar is one of the world's largest insight, information and consultancy groups. By uniting the diverse talents of its 13 specialist companies, the group aims to become the pre-eminent provider of compelling and inspirational insights for the global business community. Its 28,500 employees work across 100 countries and across the whole spectrum of research and consultancy disciplines, enabling the group to offer clients business insights at each and every point of the consumer cycle. The groups services are employed by over half of the Fortune Top 500 companies. For further information, please visit us at www.kantar.com