case study

The Jewish Museum Makes a Big Impression with a Multi-media Art Exhibition and Sony Projectors
Customer: The Jewish Museum Industry: Museums Challenges: Produce a multi-media art exhibition requiring large-scale video projection in a small space Design and build the exhibit so that the technology would enhance the artwork while not being intrusive Achieve quality of images with little maintenance Solution:  Strategically suspend VPL-FH36 (5200 lm/WUXGA) Sony projectors above the sight lines to project on five parallel walls Benefits:  Maintained accuracy of color and integrity of image while virtually keeping the technology out of sight  Achieved all the artistic objectives of the creators and the curator  Delivered best-in-class technology with ideal low total cost of ownership  Made a cost-effective investment that can be used in future exhibits
Installation view of the exhibition Six Things: Sagmeister & Walsh, March 15-August 4, 2013. The Jewish Museum, NY. Photo by: David Heald.

Six Things is the name of the successful art exhibition at the Jewish Museum in New York City, based on an ongoing project called Things I Have Learned in My Life So Far. The exhibition, created by design firm Sagmeister & Walsh, includes dynamic videos with striking images projected on five walls.This exhibition is really exciting, said Rebecca Shaykin, Leon Levy Assistant Curator at the museum.It features six maxims that have led to greater happiness for Stefan Sagmeister, such as If I Dont Ask I Wont Get,Be More Flexible, and Now is Better. The Exhibition The videos feature phrases made from unexpected everyday objects, such as jumping jello or plants in a fish tank.

Now is Better sounds like self help, but the way he animates and brings it to life is wonderfully creative and very surprising, and the way he chooses to illustrate these ideas brings out nuances of the phrases that you might not get from just reading them in type, said Shaykin. The designer and his studio are known for their use of unusual materials creating words out of bamboo or sugar cubes or water balloons and the various objects featured in the show are actual objects being videotaped. He likes to play around with peoples expectations with his choice of material and video technique, she added. It was important to Stefan for the videos to be as big as possible to create an immersive environment and to be able to walk in between the walls and watch

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People spend a lot of time in that gallery; weve gotten very positive response to it.
Rebecca Shaykin

Installation view of the exhibition Six Things: Sagmeister & Walsh, March 15-August 4, 2013. The Jewish Museum, NY. Photo by: David Heald.

The color accuracy was dead on, and there were no visibly detectable grid or dot patterns associated with images produced by other LCD panels or DLP technology.
Glenn Polly

both videos without having heads or bodies cast a shadow on the images to disrupt the viewing, explained Shaykin. While the art was the brainchild of Sagmeister & Walsh, the brains behind its successful execution was Glenn Polly, President of Videosonic Systems, a systems integrator specializing in advanced AV integration. The Installation The 2nd floor gallery housing the exhibition is a relatively small and intimate space. Videos are projected onto free-standing, monolithic walls that are 11 wide, 12 high and 16 deep. Two constructed walls are 10 apart and have images projected on both sides. The fifth video is projected equally large on the back wall of the gallery, parallel to the free-standing walls. The VPL-FH36 projectors installation support features, including 1.6x zoom lens, wide-range lens shift (V:+60%, H:+/-32%) and geometric correction features, were fully utilized to achieve the precise projection, despite the limited installation conditions. When you enter the gallery, it was the artists intent to overwhelm you with the scale of the video. The screens are in your face, said Polly. The projected images are bold and dynamic, using a broad range of colors and grey scale effects. And the edges of the image align precisely with the edges of the wall there is absolutely zero over- or under-spill, Polly added. Because the technology is hidden, the first impression is that the images are coming from something other than

video projection. To achieve this effect, five Sony VPL-FH36 black projectors were installed high above the sight lines, where they were blocked by the height of the walls. In addition, the close proximity of the images did not compromise the image quality, because the projectors incorporate the most current generation Sony LCD panels. The color accuracy was dead on, said Polly. And there were no visibly detectable grid or dot patterns associated with images produced by other LCD panels or DLP technology. Videosonic Systems system designs typically take the most minimalist approach to achieve the goals for the final integrated solution. Understanding the difficulty and challenges associated

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We had great success with Sony projectors; they offer robust reliability, high quality images, and very low maintenance; we certainly will look to Sony in the future for any of our projection needs.
Niger Miles

Ive had a lot of people come to the gallery and speak specifically about how impressed they are with image quality, with projections being so crisp and clear at so large a size.
Rebecca Shaykin

with this installation, they needed to have the flexibility to easily move the projectors nearer or further from the screen surface. We were looking for something that would allow us to get a certain size image in a finite amount of space, said Niger Miles, Audio-Visual Coordinator at the museum. It was difficult to sneak the images between the next closest screen wall without getting in the way of another projector, so it was one of the more difficult installations I have ever done, said Polly. I dont think we would have been able to do this with any other projector, he added. Why Sony Projectors Were the Illuminating Choice Polly believes the VPL-FH36 can support almost any application thrown at it in museum exhibition conditions. It delivers vibrant pictures from the BrightEraTM 3LCD optical system, supports integration work with flexible lens shift and Advanced Geometric Correction feature, and the clean-looking design easily blends into the environment. It can support a variety of inputs and has features such as a remote scheduler to power on and off daily, plus the ability to set an individual IR Control address for each projector, which was very useful for the Jewish Museums installation, where multiple projectors reside in the same space.

I chose the FH36 as it is ideal for an institution that supports temporary exhibits, said Polly. There is a choice of four lenses, and the black housing disappears from sight in an install. The 5200 lumens is accomplished with a single lamp, which is also rated to have one of the longest lamp lives in the industry. The projector seems a bit brighter, has excellent color reproduction and the black levels provide high contrast images, said Polly. In the event that an exhibit requires exact color matching, using a colorimeter, the FH36 can be re-calibrated to an exact color scale under the conditions of the installation, a capability that very few projectors in this price range have. I have been a longtime supporter of Sony projection products, said Polly. They have been on the forefront of this technology for over 30 years. It was an easy choice to recommend the FH36 to my clients;the projector is economically priced, yet there is no compromise with quality. Sony provides a 3-year warranty. During the first year, Sony will replace a faulty projector with an advanced loaner unit, while the unit is returned to be evaluated, he explained. Miles agreed that the FH36 was the ideal choice. Im happy to work with these particular models, because specifically

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These videos are so big and mesmerizing that people seem to be captivated by that and they really love them.
Rebecca Shaykin

Installation view of the exhibition Six Things: Sagmeister & Walsh, March 15-August 4, 2013. The Jewish Museum, NY. Photo by: David Heald.

VPL-FH36 B/W Brightness: 5,200 lumens Color Light Output Resolution: WUXGA (1,920 x 1,200) Contrast: 2,000:1 (full white/ black) Flexible 1.6x manual zoom standard lens Vertical +60%, Horizontal +/-32% lens shift 18 lb. 5 oz. compact format Advanced geometric correction Edge blending Picture by picture function Network control and monitoring

I like to find a model of projector from whatever manufacturer thats flexible enough to use moving forward, said Miles. We had great success with Sony projectors; they offer robust reliability, highquality images, and very low maintenance. We certainly will look to Sony in the future for any of our projection needs, he added. From the artistic aspect, Shaykin is thrilled with the audience reaction. Ive had a lot

of people come to the gallery and speak specifically about how impressed they are with image quality, with projections being so crisp and clear at so large a size, she said. Stefan himself, when the show was first installed, said he was very, very happy, and that his videos had never looked better. We were thrilled to hear that we had done our job right!

Installation view of the exhibition Six Things: Sagmeister & Walsh, March 15-August 4, 2013. The Jewish Museum, NY. Photo by: David Heald. All photos are actual images.

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