ipos de estructuras organizacional en red: - Red centralizada: todos los nodos, menos uno, son perifricos y slo pueden

comunicarse a travs del nodo central. Por ejemplo las empresas mineras que tienen diversas plantas (organizaciones en otros lugares) y una planta central en la que se realizan el procesamiento mientras que las dems sirven para la extraccin. Nike es una empresa que tiene una organizacin central, maneja el marketing, desarrollo y distribucin de manera centralizada; adems de poseer diversos proveedores de Asia.

La estructura organizacional en NIKE cambia de ser una estructura de lneas funcionales hacia una organizacin de lnea de productos. Esto incide que existan divisiones separadas dentro de la organizacin. De esta forma, se presenta una barrera en la comunicacin horizontal directa dentro de NIKE.

NIKE, Inc.s wholly-owned affiliates, reported as Other Businesses Cole Haan, Converse, Inc., Hurley International, LLC, NIKE Golf, and Umbro, Ltd. play a significant role in our future growth plans. At the end of fiscal 2011, NIKE, Inc.s affiliate businesses contributed approximately $2.7 billion of the companys $20.9 billion in revenue. As part of our growth strategy, we continue to invest in opportunities that will generate the highest possible long-term returns.

COLE HAAN
Cole Haan, a wholly-owned subsidiary of NIKE, Inc., is one of Americas leading luxury brands, offering high quality mens and womens footwear, accessories and outerwear. Each product blends craftsmanship, design and innovation to give it distinctive character and style. Cole Haan operates more than 180 retail locations throughout the United States, Canada, the Middle East and Asia. Cole Haan is headquartered in New York City and Yarmouth, Maine. Cole Haan realized $518 million in sales in fiscal 2011.

CONVERSE, INC.
Converse, Inc., established in 1908 and based in North Andover, Massachusetts, has built a reputation as Americas Original Sports Company and has been associated with a rich heritage of legendary shoes such as the Chuck Taylor All Star shoe, the Jack Purcell shoe and the One Star shoe. Today, Converse offers a diverse portfolio including premium lifestyle men's and women's footwear and apparel. Converse product is sold globally by retailers in over 160 countries and through more than 50 companyowned retail locations. Converse realized $1.1 billion in reported revenue in fiscal 2011.

HURLEY INTERNATIONAL, LLC

Headquartered in Costa Mesa, California, Hurley International LLC designs and distributes a line of action sports apparel for surfing, skateboarding and youth lifestyle apparel and footwear under the Hurley brand name. Hurley realized $252 million in reported revenue in fiscal 2011. For more information on Hurley and the company's latest collections, please visit Hurley.com.

JORDAN BRAND
A division of NIKE, Inc., Jordan Brand is a premium brand of footwear, apparel and accessories inspired by the dynamic legacy, vision and direct involvement of Michael Jordan. The Jordan Brand made its debut in 1997 and has grown into a complete collection of performance and lifestyle products. The Jordan Brand remains active in the community through its WINGS for the Future program serving three pillars of community investmentEducation, Sport and Creativity.

NIKE GOLF
Located at NIKEs World Headquarters in Beaverton, Oregon, Nike Golf designs and markets golf equipment, apparel, balls, footwear, bags and accessories worldwide. Nike Golf is passionately dedicated to ushering in the future of this great sport by developing ground-breaking innovations that enable and inspire athletes to become better. Nike Golf realized $623 million in reported revenue in fiscal 2011.

UMBRO, LTD.
Founded in 1924 and headquartered in Manchester, England. Umbro, Ltd. designs, distributes, and licenses athletic and casual footwear, apparel and equipment, primarily for the sport of football (soccer), under the Umbro trademarks. Umbro Ltd. has been associated with football since the 1930s and its relationship with leading national teams and professional clubs includes exclusive endorsements and distribution rights for playing kit, apparel and equipment, including playing and training kits for Englands National Team. Umbro realized $224 million in sales in fiscal 2011.