Value Chain Map PDF

Value chain studies
Dr Jag Srai
Tuesday18May2010
CurrentIndustrialValueChainMappingStudies
RESEARCH MappingHighValueProductionNetworks EmergingIndustriesProgramme Capturing p gValuefromCIKCtechnologies g GlobalValueChainMappingstudies LastMileLogisticsMapping APPLIEDProjects Alternativeproductiontechnologiese.g.MilderprocessinginIndustrialBiotech EmergingIndustriese.g.MultipleTechnologyPathsinPhotovoltaic;GENI,GENII,GENIII,GENIV? RetrofitValueChaininConstructione.g.PilotwithArupandRetrofitConsortium Congestionoftransportnetworkesp.inoneoffprojectse.g.Construction Understandingdriversofsustainablesupplynetworkdesigne.g. e g Automotive InefficientDistributionnetworksparticularlyinB2Ce.g.30%ofpackagesfailtomakedestination Disposalvs.Extendingproductlifee.g.availabilitybasedcontractingindefence HVPMappingintheNorwegianMaritimecluster GVCMappinginleadingMNCsandSectors(LifeSciences,FMCG)
Institute for Manufacturing, J.S. Srai 2010
AcommonframeworkforConfigurationelements
The Manufacturing ValueChain
Configuration Elements Engineering Networks (Zhang et al. 07) Geographic dispersion Network Structure Resources and roles of engineering centres Rationales for network design Operational processes supporting engineering information flows Production Networks (Shi & Gregory 98,
Christodoulouetal07)
Supply Networks (Srai & Gregory 08) Supply Network tier structure and shape shape, Geographical dispersion and SN Mapping Integrating mechanisms The flow of materials and information between and within key unit operations Replenishment mode and supply-demand dynamics The role of network leaders Inter-firm I t fi governance mechanisms The role of key network partners Inter-firm relationships Product Modularity Value Density
Service Supply Networks (Srai 2010)
Plant role, characteristics Geographic dispersion Network evolution
Multi-organisational network structure Service Archetypes
Network configurationselements networkstructure, operationsflow/dynamics, governanceandcoordination, supportinfrastructure, infrastructure networkrelationships, productconfiguration.

Governance and Coordination Coo d at o Support Infrastructure Network Relationships Operations Flow / Dynamics
Response mechanisms
Service supply contracting mode Through-life perspectives
Governance, including authority structure and coordination di ti mechanisms Support, including engineering tools and IT systems
Horizontal and Vertical coordination
Service Network governance modes
Support Systems Partnering modes Firm and Network Value-sets Service Offering Outcomes/Effects
Intra-firm dynamic capability building
Product C fi Configuration ti
Product lifecycle and knowledge transfer
SKU portfolio/profile
ValueChainofManufacturers NetworkPerspectives
Supply pp y and Value Chain mapping pp g

Supply Chain mapping there are many different techniques to achieving this! the data-set is potentially huge the outputs are extremely varied in form and utility. Need to understand why you are doing it, and the nature of the output required Once the objectives are clear, clear a key task is to develop a methodology to capture a specific target data-set, for subsequent analysis and visual representation Requires q ap process which identifies what the key objectives and issues are pilot test the method before completing a full study recommendations on future supply pp y network development. p
*factors of interest
SupplyandValueChainmappingapproaches
Type
Functionalmap Tier1&2players Tier1/tier2Suppliers Processflows Productshape Service ValueStreamMaps FullSChain LeanMfgmap Reverselogs/service l / Geometry Organisational Geographic Changingind.structure SNetworkconfiguration GVCGovernancemodels
Objective
processmapping networkstructure supplierprocessmap activities,mechanics networkshape throughlifemangmt valueadded/lost descriptive componentflow directional lflows fl networkflow/logic organisationnetwork geographicalspread industrydynamics supplynetworkdesign governance,valuecapture
Emphasis
product&information relationships,complexity supplierrole,relationships(hard/soft) firmroles,leaders,pushpullpoint(s) Classification lifecycle,designauthority,services relativecost, cost quality, quality waste waste academic,conceptual lean/inventoryreduction reverselogistics l &repair alternativeroutes/options coordination coordination changingactorscopeprofile structure,dynamics,relationships governancemodel flows
Examples
SCOR,06 Lambertetal98 Choi&Hong02 ORfields Slacketal95 Slack05 Hines&Rich97 97 New95,Jagdev01 Rother&Shook99 Blumberg99 l b Fine98 Bartlett&Ghl89, Porter86 Jacobidesetal07 Srai&Gregory08 Sturgeon08
Alternativeperspectives:UnitsofAnalysis
Productfocus: GrossProfit;Teardown/BOMreports p e.g. g iPod( (Lindenetal07) ) Firmfocus Portersvaluechain afirmbasedmodel SupplyNetwork ValueStreamMapping(HinesandRich1997) Current CurrentState State andFuture FutureState State maps(RotherandShook1999) SupplyNetworkconfiguration(SraiandGregory2008) Valuecreatingsystems Coproducevalue(NormanandRamirez1993) Changingindustrystructures Evolutionofthecomputerindustry(Jacobidesetal2007), GlobalValueChain Governancemodels(Sturgeon2008)
Apple pp iPodGVCTearDownAnalysis y
30GBAppleiPodTearDown:
Source: Linden et al, 2007

SupplyChain:capability&configurationmapping
Cluster Summary
Capability Mapping: Configuration Mapping: Capability C bilit and dC Configuration: fi ti - linking the two variables
Maturity level
Supply Network Strategic Design
Accidental / Initial
Repeatable
Defined
Managed
Mastered / Optimised Cross Enterprise alignment & collaboration SC
Supply Network Connectivity Total Network Efficiency
No coherent strategy
Piecemeal coordination Functional integration
Systematic coordination Internal integration Systematic development programme Project excellence
Network coordination External integration
Baseline
SC Processes Development/Application
Baseline
(Reactive) Problem solving
Network Development
Su Network Analysis N t Network kI Integration t ti ppli Network Network Leadership er Network Selection Options Co Strategic Cross Enterprise collaboration Collaborative Capability Design nn (industry leader) ecti Value Creation / Appropriation vity Cross Enterprise Collective Resource Mgmt collaboration Risk Mgmt
Collaborative
Product & Service Enhancement
Informal
Functional / Formal
Portfolio excellence
Product & Service Features
key achieved level current maturity level business SC target higher levels of maturity
Product & Service Enhancement
New Product Develo New pment Busi ness Deve lopm ent
Cu sto SC Network me Intern Connectivity r al Ne CoFirm nn Conn tw ectectivit ork Cycle Tra Time Optimisation ivity /Time ns y par Total en Networ Lean Supply cy k /Cost Efficien cy Network Defect Minimisation /Quality Manufacturing core processes
Supplier Transport & Logistics core processes Development Processes
Business Strategy aligned
SC Processes Development/ Application
Tier 2
Tier 1 75
supply 25 sites
a global % b regional % c local %
RDCs 50 +
xx minor
Cross-sector comparison: p - peer exchange - process benchmarking - performance benchmarking g - enabling processes - mapping tools development
>300 300 >500
25 intermediate buying plants pre-blend
% Raw Returns % PKG Returns global w x
20 process p blends
Raws x weeks stock w/h Product modularity Processing Fill 2ndry Some common outers FG w/h packing Replenishment model 90% supply to stock 10% supply to order RDC
primary
Pack Mtls w/h
ObservationsfromourCentresactivities
CaseStudies Findingsfromresearchandpractice
Theimportanceofproductioninthevaluechain
IntegrationofProductProcessTechnologies DesignforManufacturevitalinmanysectors ShorterInnovationcyclesdrivingproductionintegration Emergenceofnewdistributionchannels Exploitingregionallogisticscapabilitiesand infrastructure,e.g.road,rail,sea,air
Supplysecurityrequiressupplynetworkunderstanding Reducingleadtimetolocalmarketrequiredifferentsupplyand inventorymanagementmodelse.g.VMI FeasibilityoflocalJustinSequencesupply
Developmentofthroughlife productservicesolutionse.g. powerbythehour OnsiteService&Facilities Management
Productionprocesstechnology alsoameansofIPprotection Understandingproductionlinkagesbetweenvaluechainstagesisvital OEMabilitytomanageglobalsupplychainsystemsandretain/capturevalue Productdeliveryincreasinglyrequiresintegrationofmaterialsmachineproduct
e.g.Pharma
R&Dstronglycoupledtoproductionin BioPharma (complexscaleup,linktoregulatoryapproval) Complexdoseforms
(controlofdrugrelease,criticaldevicedruginterface)
Globalmarkets,UKlogisticsseenas competitive UKseenasareferencemarketfordrug approval
Suppliersforcomplexdosecontroldevicesare UKbased processequipment q p supply pp ymainly y Productionp Germany,Italy
Possibletrendin paymentbysuccessful patientcare
UKPharmaproductionlargelybasedonexistingcapacityandcapabilities Investmentsincomplexdoseformtechnologies;deviceandprocessequipment g ylocatedoverseasdrivenby yincentivesandtax Greenfield sitesincreasingly
e.g.NWAutomotiveCluster
S Supply l Network N t kfootprint f t i t
VehicleManufacturers BentleyM JaguarLandrover GMVauxhall OptareGroup LeylandTrucks
KEY UKOperation> NonUKCo.activity(>)
closelinkages
> > (>) > >
> (>) (>) > >
> > (>) > >
> > > > >
> > (>)(>) >
> > > >
Inflows/Outflows UK
2.FinishedGoods %exports MajorVariationinExports USissignificant UKVM%exportsvarysignificantly Darweninsignificant Vauxhallsignificant(EU) Bentley/Jaguar y/ g c.3/4 / ( (US) ) 1.ProcurementLocations: Majorvariationonsourcinglocation W.Europe,E.Europedominate
withUKpartssupplyvariable Vauxhalllow, Bentleymodest, Darwensignificant 3.VMUKScale:1:25:50:50:300 JagLRmajorityofspend

Casestudies China
Company Name Galanz Midea TCL Kelong/Hisense ZTE Huawei Hon Hai Flextronics L Lenovo Yue Yuen Johnson-Elect. SAE Magnetics Youngor MetersBonwe Yi Wu Trade Hengdian Grp CHINT Bao Steel Corp Unilever Giant Group Turnover US $ bn ((2004)) US $ 1.7 bn US $ 4.5 bn US $ 5.0 bn US $ 3.4 bn US $ 4.1 bn US $ 5.6 bn US $16.1 bn US $15.9 bn US $ 2 2.9 9b bn US $ 2.7 bn US $ 0.6 bn US $ 1.0 bn US $ 1 1.7 7 bn US $ 0.3 bn US $ 3.1 bn US $ 1.5 bn US $ 1.5 bn US $ 20.2 bn US $ 50.0 bn US $ 0.7 bn Market Share Position Domestic Global No.1 No.1 No.2 No.3 Top 3 No.1 No.1 No.1 No.2 No.1 Top 2 Top 2 Electronics Mfg Service-EMS EMS Top 2 Top 2 C Computers and dk key components N 1 No.1 T 3 Top Sports Footwear CMS No.1 No.1 Electric Motor Mfr export Computer Hard Disk Drives No. 1 No.1 Garment Mfr VI model No 1 No.1 Garment Retailer virtual model No.1 Brand Consumer Commodities No.1 No.1 Magnet Manufacturer No.1 (S.F) No.1 (H.F) Low Voltage g Elect. Components p No.1 Top p5 Steel products No.1 No.5 Consumer Detergents - China Top 3 Top 2 Bicycle Original Eq. Manufacture No. 1 No. 1 Product Category in SN casestudy y Microwave Ovens Mfr Microwave Ovens Mfr Colour TV Manufacture Refrigerator Mfr Telecoms Equipment Telecoms Equipment
Rolls-Royce International Limited Airbus China Strix Innovative Technology ExcelStor Technology HYT Technology
Ministry of Science and Technology (MOST) State-owned Assets Supervision & Administration Commission ( (SASAC) ) Guangdong University of Technology Institute of World Economics & Politics of CASS China Machinery and Industry Federation (CMIF)
Qingdao
Hisense, Haier
E.g.ValueChainframeworkusedtocapturefootprintoffirms withinthesamesectorandregion.
SectorStudies:WhiteGoods VCModels
Galanz Haier Hisense Green Midea OEMs STRIX
Tier1MfgandProduction recentlysignificantretailactivities Manufacturingbased,ExtensiveServicenetworkarminChina Manufacturingbased;Majoreffortinsecondaryinnovation ManufacturerwithextensiveElectricalRetailNetwork InternationalConsignmentOrders,OwnBrandDevelopment,Domestic MaketoStockmodel. Technology gyledheritage; g ;nowrelying y gonoutsourcedcontractmanufacturing g( (anddesign) g ) UKComponentManufacturer;supplyto OEM&ContractMfrs
e.g.ValueChainframeworkusedtocapturefootprintoffirms withinthesamesectorandregion.
e.g.InputtoSainsburyReview ValueChainHighlights National/China
OngoingactivitiesinIndustrialValueChainMapping
Currentstudies IBSectorMappingexample IntegratedValueChainFramework NextSteps
Research (withresultsinformingindustrialapplication)
Develop/RefineValueChainanalysismethods
Reflectingfocusonareasofinterests:HighValue,DefiningValuepropositioninbusinessmodels,Emergingsupply chain h i configurations, fi ti Sustainable S t i bl supply l chains h i commonformatsandinterfacesbetweenregionsandsectors
Quantitativeunderstanding Q gthrough g configuration g analysis y

tierstructure,dynamics,relationships/partneringmodels,productvaluestructure
Undertakerapidpilotstudyonatypicalsubsectorto:
clarifyandtestapproach,demonstratestyleandcontentofoutputs informrealisticscopeandschedulesetting
Establishintendeduseofmapsandexpectationsofoutputs
identificationofgenericandsectorspecificissuesandchallenges
Maintainmapstotrackindustrydynamicsandemergence
engagement continuingifpossible ofkeyactors
Publicationofmapstoinformindustryandpolicymakers
AnExampleofASectorStudy IndustrialBiotechnology
ApproachtoIBSupplyChainMapping
SectorInstitutionalPlayers
research,industrydevelopment,specialistfirms
SupplyChainProcessMap
ProductionProcessesandunitOperations
Supplychainactors
Organisationaltypes,linkagesbetweenorganisations, Material,informationandvalueflows
Substrates,ProcessTechnology,Products
Substratemap
Mappedacrossthemanufacturingvaluechain;
andthefourenduserproductcategories
BioFuels Food&Drink P Personal lCare C FineChemicals Other
Manufacturing ValueChain
IndustrialBiotechnology(UK): InstitutionalPlayers
Universities
5IBUniversity Departments CeBio3
Govt.&Policy
IBLeadershipForum
Agencies
RDAs TSB
SkillsCouncils
Cogent Semta
R Research h
(EPSRC)(BBRC) ResearchCouncils
Demonstrator Facilities
NationalIB(NEast) Micro&Nano TechCentres(MNTs)Demonstrators (MNTs) Demonstrators
VCs
DiagnosticFirms Services
EquipmentMfr Mfrs s
BioFuels Food&Drink PersonalCare FineChemicals Other
IndustrialBiotechnology(UK)SupplyChainMap: ProductionProcessStagesandUnitOperations
Seedmanufacturer
Collection
Distribution
Distribution
Feedstocksubstrate
Grow
Physical
Chemical
Enduse
UnitOperations Equipmentmanufacturers
Existingmultiuse(egPalm) Existingsingleuse(egLavender) Novelmultiuse(egAlgae) Novelsingleuse(egJetropha) Farming Intensive(eglarge plantations) Nonintensive(eg smallfarms) Underglass Extraction Crushing Filtration Waterdegumming Solventextraction Feedstock development (traditional) Feedstock develt devel t(GMO) Extraction Biorefining biocatalysis Fermentation
Solidbiofuel(eg wood, elephantgrass) Liquidbiofuels Aero Auto Power Foodtraditional Food& Processedfood Drink Naturalflavours Personal Fragrance/perfumes Skinenhancement Care Cleansing Fine Chemicals Nonbulkchemicals
BioFuels
* Extraction may involve multiple separation processes e.g. purification, distillation, etc
IndustrialBiotechnology(UK)SupplyChainMap: MainSupplyChainActors
Process stages:
Seedmanufacturer Feedstocksubstrate Grow
Collection Physical
Distribution Chemical
Distribution Enduse
Feedstock Developers
Agroindustry
Feedstock Suppliers
Plant&Equipment q p
BioChemical Industry
Industrial users
Consumers
Technology gy Developers
Global Firms
IndustrialBiotechnology(UK)SupplyChainMap: Industrial actor sub-groups sub groups

DiagnosticFirms
Sector Specialists
EquipmentMfrs
Services
Collection Physical
Distribution Enduse
Agroindustry
Feedstock Suppliers
Plant&Equipment q p
Industrial users
Consumers
SupplyChain A Actors
Technology gy Developers
Global Firms
IndustrialBiotechnology(UK) Substrates,ProcessTechnology,Products
Starch 2Carbon alcohols 3Carbon alcohols 4 Carbon alcohols 5Carbon alcohols 6Carbon alcohols Amino acids Enzymes Vitamins Emulsifiers Colours Sweeteners Bio-films Antimicrobials Antioxidants Bio-ethanol Bio-methanol Biodiesel Flavours and fragrances Polymers Betaine Pyridines Cleaning products Vegetable Oils Detergents and Soaps Coatings and paints Plastic precursors Sugars Industrial Coatings,Lubricants,water treatmentetc.
C ll l Cellulose
Fermentation
Transportation T t ti Fuels,antifreeze,plastics, Hoses,Beltsetc.
Lignin
Biocatalysis (Enzymatic)
Oils PalmOil RapeseedOil
Biorefining
Textiles Carpets,Fibres,Lycra, Spandex,Foamcushions
Proteins
WholeMicroorganisms ascatalysts
Safefoodsupply pp y Foodpackaging, preservatives,pesticides, Beverages,Vitamins
Algae l
Feedstocksubstrate Bioprocessing
Source data: NREL 04 04, BREW project Froptop programme
Environment Waterchemicals, flocculants,Chelators, Cleanersanddetergents
Herbicides Amines Petrochemicals Additives & Modifiers
HealthandHygiene Cosmetics,detergents, Disinfectantsetc. Publishing Paperproducts,inks
Intermediates
Skin Care products surfactants Bulk chemicals
FinalProducts
IndustrialBiotechnology(UK) EndUsersandProducts
GMO Seedmanufacturer Grow Collection Physical Distribution Chemical UnitOperations Equipmentmanufacturers Existingmultiuse(egPalm) Existingsingleuse(egLavender) Novelmultiuse(egAlgae) Novelsingleuse(egJetropha) Farming Intensive(eglarge plantations) Nonintensive(eg smallfarms) Undergalss Extraction Crushing Filtration Waterdegumming Solventextraction Feedstockdevelopment(traditional) Feedstockdevelt(GMO) Extraction Biorefining biocatalysis Fermentation Distribution Enduse
Accelerase Bioethanol Biodiesel Oilandgas
Feedstocksubstrate
IBProductTypes
Biofuelse.g.
Foodproductse.g.
Flora,Knorr,Bertolli,Slimfast,Liptonetc. Sugars,Pulpforanimalfeed Betaine Mullerrice,mullerlight,vitalityetc. Cheesee.g.CathedralCity,Davidstow,Spreadse.g.Clover, Vitality,Utterly,Butterly,Countrylife,Liquide.g.Frijj etc.
Aesica Almac Grp AZ AtlanticResChem Boots BIOZYME BritishSugar Cadbury Campden BRI CibaSpecialtyChem Croda CSSAlbachem DairyCrest Danisco Dupont Ensus Frutarom GSK GreenBiologicals Innovia Johnson&Johnson KerryGroup KimberlyClark Muller NPILPharma UK Novacta Novozyme Novartis OxfordChemicals Patheon Rhom &Hass Seasalter (walney)Ltd Syngenta Tate&Lyle Unilever Wyeth
Solidbiofuel(e.g. wood,grass) Liquidbiofuels Aero Auto Power Foodtraditional Processedfood Naturalflavours Fragrance/perfumes Skinenhancement Cleansing Fine/purechemicals Specialitychemicals BulkChemicals Biopolymers Other
EndUseCustomers
BritishSugars Croda Ciba Dairy yCrest Danisco DairyCrest DavyProcessTechnology Ensus Frutaform GreenBiologicals GSK JnJ KerryGroup Kimberely Clark Muller Novacta Novartis Oxfordchemicals Pepsico Syngenta Tate&Lyle Unilever
Emulsifiers Tropicana,PepsiMax,Copella
Personalcareproductse.g.
Axe,Dove, ove,Lux, ux,Pond Ponds, s,vaseline etc. Oleochemicals,Crodarom,Phytotal,Phytessence,Phytexcell, Phytoliquid andFruitiliquid Kleenex,Anderex,viva,Scott,Littleswimmers,goodnites cottonelles Aveeno,Cleanandclear,RoC,Johnsonsetc. Medilanbrand,Emollients
Homecareproductse e.g g.
Sunlight,Domestos,Cif ,Comfortetc. NaturalOilse.g.Seaqua arachis,Seaqua apricot,Sequaarnicaoil etc. Polymeradditives,Coatingpolymers
Healthcareproductse.g.
Neutraceuticals,IncromegalipidconcentratesDocosahexaenoic acid(DHA), Eicosapentaenoic acid(EPA),Docosapentaenoic acid (DPA) Antimicrobials
IndustrialProductse.g.
Crodax hydrocarbons, Lubricantadditives Plastic,Rubber,
lipidactives,Esters,Crocels,printingink,
Corrsion inhibitors,antioxidants,metaldeactivators
IndustrialBiotechnology UK
Institutional Players Sector Specialists
Research
(EPSRC) )( (BBRC) ) ResearchCouncils
Universities
5IBUniversity y Departments CeBio3
Govt.&Policy
IBLeadership pForum
Agencies
RDAs TSB
SkillsCouncils
Cogent g Semta
BioInnovel CaraTechnology Charis Technology NCIMB
DemonstratorFacilities
Micro&Nano TechCentres(MNTs) NationalIB(NEast) Demonstrators
VCs
PBL Tate&LyleVentures
EquipmentMfrs
Charis TechnologyLtd DavyprocessTechnology EKBTechnologyLtd NITECH
Collection Physical
Distribution Enduse
Biotrace Biozyme C li Celsis Commercial Microbiology CrownBioSystems KnightScientific Lumora Lux Biotechnology NewTec Oria ProteinTechn OxfordBioSensors Randox
CoreIB Products
SUBSTRATES Starch,Cellulose Oils,Proteins,Algae
GROW IntensiveFarming plantations NonIntensive smallfarms Underglass
BIOPROCESSING Fermentation Biocatalysis,Biorefining Microorganisms,GMO
INTERMEDIATES Alcohols,Acids,Vitamins Sugars
Biotal Ltd CambridgePolymers D1Oilsplc Frontier IBERS Industrialcopolymers Innovia Films Novacta Phytatec (UK)Ltd Provexis Ltd Syngenta BASFCatalysis BPBiofuels Codexis DSM EvonikDegussa Genzyme Lonza Shell Bayer Cargill DowChemicals Dupont Genecor Invista Novozyme Syngenta
Agroindustry
UK, Overseas
Technology Developers
Feedstock Suppliers
Plant&Equipment
Industrial users
Consumers
Solidbiofuel(e.g. wood,grass) Liquidbiofuels Aero Auto Power Foodtraditional Processedfood Naturalflavours Fragrance/perfumes Skinenhancement Cleansing Fine/purechemicals Specialitychemicals BulkChemicals Biopolymers
CoreIB Firms Global
Aquapharm h Biodiversity d Biocaldol Beocarta Biocatalysts Biofilm Biotica Technology CTechInnovation E Enzomics i Equatech Excelsyn GlycoMar GreenBiologics Hypha Discovery Ingenza I t i Advanced Integrin Ad dBiosyst. Bi t Novacta Biosystems Oxyrane TMOBiotec /Renewables Xstalbio Ltd
Botanix BP/BritishSugar/Dupont BritishSugar Croda International D1Oilsplc(biofuels) Ensus Group Hygieia Healthcare Industrialcopolymers p y Innovia Films ISPAlginates Neem Biotech NewHollandExtraction Phytatec (UK)Ltd Provexis Ltd Roquette q UK Texon NonWovenltd Vireol (biofuels)
Abengoa Bioenergy A Argent tE Energy(UK)Ltd BP/BritishSugar/Dupont BritishSugar Croda International Ensus Group Excelsyn Ltd FerventLtd Hygieia Healthcarelimited Iggesund Paperboard Innovia Films ISPAlginates Neem Biotech NewHollandExtraction Phytatec (UK)Ltd Provexis Ltd Roquette UK Texon NonWovenltd Vireol (biofuels)
Aesica Almac Grp AZ AtlanticRes Chem Boots BIOZYME BritishSugar Cadbury Campden BRI CibaSpecialtyChem Croda CSSAlbachem DairyCrest Danisco Dupont Ensus F Frutarom GSK GreenBiologicals Innovia Johnson&Johnson KerryGroup KimberlyClark Muller NPILPharma UK Novacta Novozyme Novartis OxfordChemicals Patheon Rhom &Hass Seasalter (walney)Ltd Syngenta Tate&Lyle Unilever Wyeth
IndustrialBiotechnology UK
Research
Universities
Govt.&Policy
IBLeadership pForum
Agencies
RDAs TSB
SkillsCouncils
Cogent g Semta
VCs
EquipmentMfrs
Collection Physical
Distribution Enduse
CoreIB Products
Biotal Ltd CambridgePolymers D1Oilsplc Frontier IBERS Industrialcopolymers Innovia Films Novacta Phytatec (UK)Ltd Provexis Ltd Syngenta BASFCatalysis BPBiofuels Codexis DSM EvonikDegussa Genzyme Lonza Shell Bayer Cargill DowChemicals Dupont Genecor Invista Novozyme Syngenta
Agroindustry
UK, Overseas
Feedstock Suppliers
Plant&Equipment
Industrial users
Consumers
Solidbiofuel(e.g. wood,grass) Liquidbiofuels Aero Auto Power Foodtraditional Processedfood Naturalflavours Fragrance/perfumes Skinenhancement Cleansing Fine/purechemicals Specialitychemicals BulkChemicals Biopolymers
CoreIB Firms Global
Aquapharm h Biodiversity d Biocaldol Beocarta Biocatalysts Biofilm Biotica Technology CTechInnovation E Enzomics i Equatech Excelsyn GlycoMar GreenBiologics Hypha Discovery Ingenza I t i Advanced Integrin Ad dBiosyst. Bi t Novacta Biosystems Oxyrane TMOBiotec /Renewables Xstalbio Ltd
Botanix BP/BritishSugar/Dupont BritishSugar Croda International D1Oilsplc(biofuels) Ensus Group Hygieia Healthcare Industrialcopolymers p y Innovia Films ISPAlginates Neem Biotech NewHollandExtraction Phytatec (UK)Ltd Provexis Ltd Roquette q UK Texon NonWovenltd Vireol (biofuels)
Abengoa Bioenergy A Argent tE Energy(UK)Ltd BP/BritishSugar/Dupont BritishSugar Croda International Ensus Group Excelsyn Ltd FerventLtd Hygieia Healthcarelimited Iggesund Paperboard Innovia Films ISPAlginates Neem Biotech NewHollandExtraction Phytatec (UK)Ltd Provexis Ltd Roquette UK Texon NonWovenltd Vireol (biofuels)
Aesica Almac Grp AZ AtlanticRes Chem Boots BIOZYME BritishSugar Cadbury Campden BRI CibaSpecialtyChem Croda CSSAlbachem DairyCrest Danisco Dupont Ensus F Frutarom GSK GreenBiologicals Innovia jnj KerryGroup KimberlyClark MullerDairy NPILPharma UK Novacta Novozyme Novartis OxfordChemicals Patheon Rhom &Hass Seasalter (walney)Ltd Syngenta Tate&Lyle Unilever Wyeth
IndustrialBiotechnology UK BIOFUELS
Research
Universities
Govt.&Policy
IBLeadership pForum
Agencies
RDAs TSB
SkillsCouncils
Cogent g Semta
VCs
EquipmentMfrs
Collection Physical
Distribution Enduse
CoreIB Products
D1Oilsplc Novacta Phytatec (UK)Ltd Syngenta
Agroindustry
UK, Overseas
Feedstock Suppliers
Plant&Equipment
Industrial users
Consumers
Solidbiofuel (e.g.wood, grass) Liquidbiofuels Aero Auto Power
CoreIB Firms Global
Biocaldol CTechInnovation Enzomics GreenBiologics Novacta Biosystems TMOBiotec /Renewables Xstalbio Ltd
BP/British Sugar/Dupont D1Oilsplc(biofuels) Ensus Group Phytatec (UK)Ltd Roquette UK Vireol l (biofuels (b f l )
Abengoa Bioenergy ArgentEnergy(UK)L BP/British Sugar/Dupont Ensus Group FerventLtd Phytatec (UK)Ltd Roquette UK Vireol (biofuels)
BritishSugar
Ensus
BASFCatalysis BPBiofuels Codexis DSM Evonik Degussa Genzyme Lonza Shell
Bayer Cargill DowChemicals Dupont Genecor Invista Novozyme Syngenta
GreenBiologicals Novacta Novozyme Syngenta Tate&Lyle

IndustrialBiotechnology UK FOOD&DRINK
Research
Universities
Govt.&Policy
IBLeadership pForum
Agencies
RDAs TSB
SkillsCouncils
Cogent g Semta
VCs
EquipmentMfrs
Collection Physical
Distribution Enduse
CoreIB Products
Frontier IBERS Provexis Ltd
Agroindustry
UK, Overseas
Feedstock Suppliers
Plant&Equipment
Industrial users
Consumers
CoreIB Firms Global
Aquapharm Biodiversity Biocatalysts Biofilm CTechInnovation Enzomics Equatech Integrin Advanced Biosyst. Xstalbio Ltd
Botanix BritishSugar Croda International NewHolland Extraction Provexis Ltd Roquette UK
BritishSugar Croda International FerventLtd NewHolland Extraction Provexis Ltd Roquette UK
BritishSugar Cadbury y
DairyCrest Danisco Dupont Ensus
Food traditional Processed food Natural flavours
KerryGroup Muller
Seasalter (walney) Syngenta Tate&Lyle Unilever Institute for Manufacturing, J.S. Srai 2010
IndustrialBiotechnology UK PERSONALCARE
Research
Universities
Govt.&Policy
IBLeadership pForum
Agencies
RDAs TSB
SkillsCouncils
Cogent g Semta
VCs
EquipmentMfrs
Collection Physical
Distribution Enduse
CoreIB Products
Novacta
Agroindustry
UK, Overseas
Feedstock Suppliers
Plant&Equipment
Boots
Industrial users
Consumers
CoreIB Firms Global
Aquapharm Biodiversity CTechInnovation Enzomics Novacta Biosystems Xstalbio Ltd
Botanix Croda International Hygieia Healthcare ISPAlginates Neem Biotech NewHolland E Extraction i Roquette UK
Croda International FerventLtd Hygieia Healthcare limited ISPAlginates Neem Biotech NewHolland Extraction Roquette UK
KimberlyClark
Fragrance/ perfumes Skin enhancement Cleansing
Novozyme Novartis Patheon Tate&Lyle Unilever Wyeth
IndustrialBiotechnology UK FINECHEMICALS
Research
Universities
Govt.&Policy
IBLeadership pForum
Agencies
RDAs TSB
SkillsCouncils
Cogent g Semta
VCs
EquipmentMfrs
Collection Physical
Distribution Enduse
CoreIB Products
Biotal Ltd Cambridge Polymers Novacta Phytatec (UK)Ltd
Agroindustry
UK, Overseas
Feedstock Suppliers
Plant&Equipment
Industrial users
Consumers
CoreIB Firms Global
BASFCatalysis BPBiofuels Codexis DSM EvonikDegussa Genzyme Lonza Shell
Aquapharm Biodiversity Beocarta Biofilm CTechInnovation Enzomics Excelsyn Ingenza Novacta Biosystems Oxyrane Xstalbio Ltd
Botanix Phytatec (UK)Ltd
Excelsyn Ltd FerventLtd Iggesund Paperboard ISPAlginates Phytatec (UK)Ltd
Aesica Almac Grp AZ AtlanticResChem CibaSpecialtyChem CSSAlbachem Dupont Frutarom GSK GreenBiologicals KimberlyClark NPILPharma UK OxfordChemicals Syngenta
Fine/pure chemicals Speciality chemicals
IntegratingFramework
ConnectingTechnologyOptions,IndustrialValueChain Analysis,andProducts Examinereconfigurationoptionsofthesupplynetwork
Industrial Value Chain

InstitutionalPlayers& SecondaryStakeholders
Research
Universities
Govt.&Policy
RegulatoryAgencies
KTNs
SectorSpecialists& PrimaryStakeholders
VCs
EquipmentMfrs
DiagnosticFirms
Services
Core Products
RawMaterials
ProcessedMaterialsand substrates
Primaryproducts (components)
SecondaryProducts (modules)
EndUser products
T2
Primary Module Providers

CoreEI Firms
Secondary Module Providers Technology Developers Industrial users
CoreMaterials AndResourceProviders
Finished Goods Providers
Customers& Consumers
P2
Plant&Equipment q p
Integrators
T1
P1
Industrial Value Chain Mapping Tools Supply S l N Network t kC Configuration fi ti A Analysis l i

Research
Universities
Govt.&Policy
RegulatoryAgencies
KTNs
VCs
EquipmentMfrs
DiagnosticFirms
Services
Core Products
RawMaterials
EndUser products
T2

CoreEI Firms
P2
Plant&Equipment q p
Integrators
T1
P1

Research
Universities
Govt.&Policy
RegulatoryAgencies
KTNs
VCs
EquipmentMfrs
DiagnosticFirms
Services
Core Products
RawMaterials
EndUser products
T2

CoreEI Firms
P2
Plant&Equipment q p
Integrators
T1
P1
Summary: ValueChainperspectivesincomplexsupplynetworks
Valuecapture/appropriation Definingvalue,highvalue.fromtheperspectiveofmultiplestakeholders Doesthesupplynetworksupportvalue(co)creation ValueChainmapping Datacaptureneedstobeselective;Capturingrevenuestreams,materialand informationflowsthatsupporttargetedanalysis Theimportanceofperspective;whoarethekeystakeholders/actors?Is locationanimportantconsideration? Istheirabetterwaytoconfigurethevaluechain?
Awayforward
Establishintendeduseofmapsandexpectationsofoutputs Undertakerapidpilotstudyonatypicalsubsectorto: clarifyandtestapproach,demonstratestyleandcontentofoutputs informrealisticscopeandschedulesetting Pursuestudiesofselectedsectorsensuringwherepossible:
quantitativeunderstandingoftierstructureanddynamics engagement continuingifpossible ofkeyactors identificationofgenericandsectorspecificissuesandchallenges commonformatsandinterfacesbetweenregionsandsectors
Publicationofmapstoinformindustryandpolicymakers
Maintainmapstotrackindustrydynamicsandemergence

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Value chain studies

Service Supply Networks (Srai 2010)

Plant role, characteristics Geographic dispersion Network evolution

Multi-organisational network structure Service Archetypes

Network configurationselements networkstructure, operationsflow/dynamics, governanceandcoordination, supportinfrastructure, infrastructure networkrelationships, productconfiguration.

Service supply contracting mode Through-life perspectives

Horizontal and Vertical coordination

Service Network governance modes

Intra-firm dynamic capability building

Product lifecycle and knowledge transfer

Institute for Manufacturing, J.S. Srai 2010

Supply pp y and Value Chain mapping pp g

Institute for Manufacturing, J.S. Srai 2010

Source: Linden et al, 2007

Supply Network Strategic Design

Mastered / Optimised Cross Enterprise alignment & collaboration SC

Supply Network Connectivity Total Network Efficiency

Piecemeal coordination Functional integration

Systematic coordination Internal integration Systematic development programme Project excellence

Network coordination External integration

(Reactive) Problem solving

Product & Service Enhancement

Product & Service Features

Product & Service Enhancement

Supplier Transport & Logistics core processes Development Processes

Business Strategy aligned

SC Processes Development/ Application

>300 300 >500

25 intermediate buying plants pre-blend

% Raw Returns % PKG Returns global w x

Pack Mtls w/h

Institute for Manufacturing, J.S. Srai 2010

Supplysecurityrequiressupplynetworkunderstanding Reducingleadtimetolocalmarketrequiredifferentsupplyand inventorymanagementmodelse.g.VMI FeasibilityoflocalJustinSequencesupply

Developmentofthroughlife productservicesolutionse.g. powerbythehour OnsiteService&Facilities Management

Productionprocesstechnology alsoameansofIPprotection Understandingproductionlinkagesbetweenvaluechainstagesisvital OEMabilitytomanageglobalsupplychainsystemsandretain/capturevalue Productdeliveryincreasinglyrequiresintegrationofmaterialsmachineproduct

Globalmarkets,UKlogisticsseenas competitive UKseenasareferencemarketfordrug approval

Suppliersforcomplexdosecontroldevicesare UKbased processequipment q p supply pp ymainly y Productionp Germany,Italy

Possibletrendin paymentbysuccessful patientcare

UKPharmaproductionlargelybasedonexistingcapacityandcapabilities Investmentsincomplexdoseformtechnologies;deviceandprocessequipment g ylocatedoverseasdrivenby yincentivesandtax Greenfield sitesincreasingly

KEY UKOperation> NonUKCo.activity(>)

> > (>) > >

> (>) (>) > >

> > (>) > >

> > > > >

> > (>)(>) >

> > > >

withUKpartssupplyvariable Vauxhalllow, Bentleymodest, Darwensignificant 3.VMUKScale:1:25:50:50:300 JagLRmajorityofspend

Institute for Manufacturing, J.S. Srai 2010

Galanz Haier Hisense Green Midea OEMs STRIX

Institute for Manufacturing, J.S. Srai 2010

Institute for Manufacturing, J.S. Srai 2010

e.g.InputtoSainsburyReview ValueChainHighlights National/China

Institute for Manufacturing, J.S. Srai 2010

Institute for Manufacturing, J.S. Srai 2010

Quantitativeunderstanding Q gthrough g configuration g analysis y

Institute for Manufacturing, J.S. Srai 2010

BioFuels Food&Drink PersonalCare FineChemicals Other

Institute for Manufacturing, J.S. Srai 2010

Seedmanufacturer Feedstocksubstrate Grow

BioFuels Food&Drink PersonalCare FineChemicals Other

IndustrialBiotechnology(UK)SupplyChainMap: Industrial actor sub-groups sub groups

Seedmanufacturer Feedstocksubstrate Grow

Transportation T t ti Fuels,antifreeze,plastics, Hoses,Beltsetc.