The Scope of Associations in the Asia-Pacific Region

Anne Blouin, CAE ASAE Oliver Chong Wee Meng Singapore Tourism Board Wednesday 25 May 2011 IMEX Frankfurt

The Association Market in Asia Pacific

A Research Study Conducted in Collaboration by

Research & Scope: Two Areas

1. Build a database of association management professionals and associations

2. Assess the size and scope of associations in selected key markets in the AsiaPacific region

Research Methodology
Primary research: speaking to industry participants leading associations, thought leaders, association management companies Interviews: completion of a 30-40 minute questionnaire using a Frost & Sullivan web-based tool Follow up telephone surveys

Locations included in Research

Australia: Melbourne; Sydney China: Beijing, Shanghai Hong Kong India: Chennai, Delhi, Mumbai South Korea: Seoul Singapore

Types of Organizations
Membership organizations representing professionals engaged in scientific, scholarly, or academic professions Trade groups with organizations as members Philanthropic organizations (NGOs)

Associations/Employment
Country Estimated Number Estimated Number of Associations Employed Staff

Australia China Hong Kong India South Korea Singapore

525 3684 344 489 196 430

3649 101,575 2387 7146 846 8589

Association Scope
Scope of Associations Number of Associations

%
36.7 26.4 22.5 11.2 3.1

Regional Local National Local & National International

2082 1499 1276 637 174

Regional Local National Local & National International

SOURCE: FROST & SULLIVAN

Topics of Interest
SOURCE: FROST & SULLIVAN

1. Membership 2. Programs, Products & Services 3. Public Policy, Government/ External Relations 4. Planning & Research 5. Meetings

6. Administration 7. Leadership 8. Strategic Management

9. Knowledge Management 10. Public Relations & Communications

Australia Current
Connecting Practitioners

Desired
Same

Providing Technical Information

Creating and disseminating standards of practice Same

Representing the field within the industry

SWOT Analysis - Australia

China Current
Providing timely information about the field to their members Representing their field to the public Connecting practitioners to each other/networking

Desired
Same

Same

Same

SWOT Analysis - China

Hong Kong Current

Connecting practitioners

Desired
Same

Representing field within industry Providing technical information or professional development

Same

Creating and disseminating standards of practice

SWOT Analysis Hong Kong

India Current
Representing the field to the public Connecting practitioners within the field to each other Providing technical information or professional development to members

Desired
Providing timely information about the field to members Providing certification opportunities Same

SWOT Analysis - India

South Korea Current

Providing technical information or professional development to members Connecting practitioners within the field to each other Representing the field within the industry

Desired
Same

Same Providing training/professional development to members

SWOT Analysis South Korea

Singapore Currently
Representing the field to industry Representing the field to the public

Desired
Providing certification

Catalyst for business opportunities

Providing timely information Creating standards of practice tied to representing field to government

SWOT Analysis - Singapore

Questions to Consider
What are your insights from this information? How might you use it in your own association or meeting work? What other information do you need?

Contact Information
Anne Blouin, CAE Chief Learning Officer ASAE: The Center for Association Leadership +1 (202) 326-9546 ablouin@asaecenter.org www.asaecenter.org Oliver Chong Wee Meng Director, Conventions & Meetings & Communications Singapore Tourism Board +011 (65) 6831 3323 oliver_chong@stb.gov.sg www.stb.gov.sg