Documente Academic
Documente Profesional
Documente Cultură
International
INDUCTION Day Three
Contents
Session 1 Session 2 Re-cap Store Layouts Maintaining Standards
Session3
Understanding CVs
Session 4
Basic Product Presentation Standards Create Your Own Brand and CV What happens next
Session 5
Session 6
Assembled correctly
Correct hanger
Never dress in the last size / piece of stock you have Always have product next to grouping
A lifestyle statement which is a co-ordinated range bought to sit together like this
A mixed product statement this will consistent of two product types like this
CORE
FASHION DESIGNERS
Why is it important that you always follow the guidelines on the CV documents? How does using the C.V document help to increase you ATV?
Core Departments
These departments will be planned the most fixture dense, yet still allowing the customer to easily shop the mat. Core departments will generally be the biggest money takers within a division, so strong authoritative statements should be key to these areas. These departments should be presented with authority and are the areas which an increase in product density is appropriate.
Co-ordinating statement of 5 mix and match garments Single product statement Good circulation space between fixtures
Colour blocking
Size order
Fashion Departments
These Departments will be planned in line with core, but in some instances will have additional Visual elements in order to create theatre and excitement. The priority on these departments however, is to differentiate the product through the Merchandising. This product is generally bought in a lifestyle format, with the addition of some single product statements. Fashion Departments should be presented in such a way as to highlight key trend items, looks and colour
Co-ordinating statement
Dust-free bases
Designer Departments
These departments, will be planned with more circulation space, around the fixtures in comparison to Fashion and Core. This will create a more premium feel. The environment should reflect the price points of the product within these departments. The amount of stock will be lower in a designer department to give product a more exclusive feel. It makes the customer feel they are buying something special. i.e. Designer handbags
Themed products
Themed products
Colour coordinated products Use of Accessories for Add-on Sales Correct mannequins
LINGERIE
High level mannequin display Vertical colour blocking
LINGERIE
Brand Logo High level mannequin display Correct Back Wall Colouration Vertical blocking of product
How to fold Creating and Maintaining a perfect hanging fixture Creating and Maintaining a perfect table Creating and Maintaining a perfect mannequin
Folding Techniques
Folding Techniques
Folding Techniques
Folding Techniques
Recovery
Picking up all stock off floor Sizing the fixture 10 -12 -14 etc Hanging it on the correct hanger with the correct sticker Detail-Ensure all zips are done up, belts tied etc Re-folding tables Checking ticketing Check tagging Housekeeping Fitting room standards Standing back and reviewing the whole dept ensuring that the fixtures are straight and spaced correctly and haven't been moved by the cleaners
Retail Standards
Correct hangers and Size stickers Finger spacing between hangers Size ratios Folding standard Correct pricing Housekeeping Easy to shop End of arm dressing Outfit building Correct metalwork Height of metalwork on the backwall Lighting Mannequin standards Focal points in the right place at ends of walkways etc Ticketing and Photographics Consistent approach to Security tagging Presentation of Service Centres Presentation of Fitting rooms
Folding Techniques
Maintaining Standards
TO CREATE AND MAINTAIN PERFECT STANDARDS ON A HANGING FIXTURE ALWAYS MAKE SURE THAT.. TO CREATE AND MAINTAIN PERFECT STANDARDS ON A TABLE FIXTURE ALWAYS MAKE SURE THAT TO CREATE AND MAINTAIN PERFECT STANDARDS ON MANNEQUIN DISPLAYS AWALYS MAKE SURE THAT RECOVERY IS SOMETHING WE DO ALL THE TIME TO MAKE SURE THE DEPARTMENTS LOOK PERFECT AT ALL TIMES. TO ENSURE THIS HAPPENS WE NEED TO DO THE FOLLOWING ACTIONS
THANK YOU