Nielsen Online Demographics Report

Market Intelligence Survey Questions

Where are you currently accessing the Internet?

1 At work
2 At home
3 A friend or relative's house
4 At school, college or other educational establishment
5 An Internet cafe
6 Some other public location (eg library,information centre.)
7 Somewhere else
8 Unknown

Do you have access to the Internet at home?

1 Yes
2 No
3 Unknown

Do you have access to the Internet at School, college or other educational establishment?
1 Yes
2 No
3 Unknown

Gender
1 Male
2 Female
3 Unknown

Year you were born

1 Under 18
2 18-24
3 25-29
4 30-34
5 35-39
6 40-44
7 45-49
8 50-54
9 55-59
10 Unknown

What is the highest level of education you have achieved?

1 Primary School or less
2 Some Secondary School
3 Completed Secondary School
4 Some Further Education College
5 Associate Degree or Diploma
6 Bachelor's Degree
7 Post Graduate Degree
8 Unknown

What language do you primarily speak when you're at home?

1 English
2 Afrikaans
3 IsiXhosa
4 IsiZulu
 5 Sesotho
6 Sepedi
7 Setswana
8 SiSwati
9 Tshivenda
10 Xitsonga
11 IsiNdebele
12 Unknown

Do you have a mobile phone?

1 Yes - without Internet Access/WAP
2 Yes - with Internet Access/WAP
3 No
4 Unknown

Which of the following best represents your working status?

1 Working full time (30+ hours per week)
2 Working part time (less than 30 hours per week)
3 Not currently Working
4 Unknown

What is your occupation?

1 Clerical/Administrative
2 Craftsman/Craftswoman
3 Education
4 Executive/Managerial
5 Operator/Labourer
6 Homemaker
7 Military
8 Professional
9 Sales
10 Service Worker
11 Full Time Student
12 Technical
13 Self-Employed
14 Retired
15 None
16 Other
17 Unknown

Please indicate your marital status:

1 Single/Never Married
2 Married
3 Living Together/Partnership
4 Divorced
5 Separated
6 Widowed
7 Other
8 Prefer not to say
9 Unknown

Please indicate the main Industry Group of the company you work for:
1 Agriculture
2 Mining
3 Utilities or Sanitary Services
4 Construction
 5 Manufacturing Durable Goods
6 Wholesale Trade
7 Retail Trade
8 Transportation
9 Manufacturing Non-Durable Goods
10 Finance, Insurance or Real Estate
11 Communication
12 Private Household Services
13 Business and Repair Services
14 Personal Services Except Private Household
15 Educational Services
16 Hospitals
17 Entertainment or Recreation Services
18 Medical Services Except Hospitals
19 Social Services
20 Other Professional Services
21 Forestry and Fisheries
22 Public Administration
23 Armed Forces
24 None/Don't know
25 Unknown

How many employees work at your company?

1 1-4
2 5-9
3 10 - 19
4 20 - 99
5 100 - 499
6 500 - 9,999
7 10,000 +
8 Don't know/Prefer not to say
9 Unknown

What Department do you work in?

1 Administrative/Clerical
2 Corporate/Operation
3 Engineering/Design
4 Finance/Accounting
5 Human Resources
6 Legal
7 Manufacturing/Production
8 MIS/EDP
9 Purchasing
10 Sales/Marketing/Research
11 Service/Support
12 Other
13 Don't know/prefer not to say
14 Unknown

How many people, including yourself, live in your household?

1 1
2 2
3 3
4 4
5 5
6 6
 7 7
8 8 or more
9 Unknown

Are any members of your household aged under 2 years old?

1 Yes
2 No
3 Unknown

Are any members of your household aged between 2 and 11 years?

1 Yes
2 No
3 Unknown

Are any members of your household aged between 12 and 17 years?

1 Yes
2 No
3 Unknown

Do you own the home you live in?

1 Yes (including, paying it off) [Owner Occupied]
2 No, renting (privately) [Privately Rented]
3 Public Housing
4 Military Housing
5 Company Provided Housing
6 Other
7 Don't know/prefer not to say
8 Unknown

What type of property is it?

1 Apartment or Flat
2 Detached or Free Standing House
3 Semi-detached or Terrace House
4 Other
5 Don't know/prefer not to say
6 Unknown

What is the total annual household income for all household members combined, before tax?
1 Up to R50,000
2 R50,001 - R100,000
3 R100,001 - R150,000
4 R150,001 - R200,000
5 R200,001 - R250,000
6 R250,001 - R300,000
7 R300,001 - R350,000
8 R350,001 - R400,000
9 R400,000 or more
10 Don't know
11 Prefer not to say
12 Unknown

Is any TV in your household currently connected to a satellite dish?

1 Yes - without Internet Access
2 Yes - with Internet Access
3 Yes - with Digital subscription, no Internet access
4 Yes - with Digital subscription, no Internet access
 5 Unknown

Are you the main grocery buyer for your household?

1 Yes
2 No
3 Unknown

Where do you normally reside?

1 Johannesburg
2 Pretoria
3 Other Gauteng
4 Cape Town
5 Other Western Cape
6 Durban
7 Pietermaritzburg
8 Other Kwazulu-Natal
9 Bloemfontein
10 Other Free State<
11 East London
12 Port Elizabeth
13 Other Eastern Cape
14 Mpumalanga
15 Northern Cape
16 North West
17 Northern Province
18 Outside SA
19 Unknown