ABB LTD.

Type Industry Founded

Publicly traded limited company Electrical equipment 1988 through merger ofASEA (1883) of Sweden and Brown, Boveri & Cie(1891) of Switzerland

Headquarters Area served Key people Products Revenue Profit Total equity Employees Website

Zrich, Switzerland Worldwide Ulrich Spiesshofer (CEO), Hubertus von Grnberg(Chairman) Power technology, Industrial automation US $39.337 billion (2012)[2] US $2.704 billion (2012)[2] US $16.906 billion (2012) 145,000 (June 2012)[3] www.abb.com

INTRODUCTION
ABB is a multinational corporation headquartered in Zurich, Switzerland, operating in robotics and mainly in the power and automation technology areas. It ranked 143rd in the Forbes Ranking (2010). ABB is one of the largest engineering companies as well as one of the largest conglomerates in the world. ABB has operations in around 100 countries, with approximately 145,000 employees in June 2012, and reported global revenue of $40 billion for 2011. ABB is traded on the SIX Swiss Exchange in Zrich and the Stockholm Stock Exchange in Sweden since 1999, the New York Stock Exchange in theUnited States since 2001, September 2005 on London Stock Exchange and in November 2005 on the Frankfurt Stock Exchange.

HISTORY
ABB resulted from the 1988 merger of the Swedish corporation Allmnna Svenska Elektriska Aktiebolaget (ASEA) and the Swiss company Brown, Boveri & Cie (BBC); the latter had absorbed the Maschinenfabrik Oerlikon in 1967. CEO at the time of the merger was the former CEO of ASEA,Percy Barnevik, who ran the company until 1996. ABB's history goes back to the late 19th century. ASEA was incorporated by Ludwig Fredholm in 1883 and Brown, Boveri & Cie (BBC) was formed in 1891 in Baden, Switzerland, by Charles Eugene Lancelot Brown and Walter Boveri as a Swiss group of electrical companies producing AC and DC motors, generators, steam turbines and transformers.

ABB around the world.

ORGANIZATIONAL STRUCTURE
ABB is the world's largest builder of electricity grids and is active in many sectors, its core businesses being in power and automation technologies. The company has one corporate division and five production divisions since reorganisation in January 2010. Power Products Power products are the key components for the transmission and distribution of electricity. The division incorporates ABB's manufacturing network fortransformers, switchgear, circuit breakers, cables, and associated high voltage and medium voltage equipment such as digital protective relays. It also offers maintenance services. The division is subdivided into three business units - High Voltage Products, Medium Voltage Products and Transformers. Power Systems[edit source | editbeta] Power Systems offers turnkey systems and service for power transmission and distribution grids, and for power plants. Electrical substations and substation automation systems are key areas. Additional highlights include flexible AC transmission systems (FACTS), high-voltage direct current (HVDC) systems and network management systems. In power generation, Power Systems offers the instrumentation, control and electrification of power plants. The division is subdivided into four business units - Grid Systems, Substations, Network Management, and Power Generation. Discrete Automation and Motion[edit source | editbeta] The division Discrete Automation and Motion provides products and services for industrial production. It includes electric motors, generators, drives, programmable logic controllers (PLCs), analytical[clarification needed], power electronics and industrial robots. ABB has installed over 200,000 robots.[7] In 2006, ABB's global robotics Manufacturing headquarters moved to Shanghai,China. Also, wind generator and solar power inverter products belong to this division. Low Voltage Products The Low Voltage Products division manufactures low-voltage circuit breakers, switches, control products, wiring accessories, enclosures and cable systems to protect people, installations and electronic equipment from electrical overload. The division further makes KNX systems that integrate and automate a building's electrical installations, ventilation systems, and security and data communication networks. Low Voltage Products also incorporates a Low Voltage Systems unit manufacturing low voltage switchgear and motor control centres. Customers include a wide range of industry and utility operations, plus commercial and residential buildings. Process Automation The main focus of this ABB business is to provide customers with systems for control, plant optimization, and industry-specific automation applications. The industries served include oil and gas,power, chemicals and pharmaceuticals, pulp and paper, metals and minerals, marine and turbocharging.

Corporate and Other The Corporate and Other department of ABB deals with the overall management and functioning of the company as well as asset management and investment. It supports MNCs.

Corporate affairs In 1990, ABB purchased Westinghouse's metering and control division (the load control division was spun off to Cannon Technologies in the late 1990s and the meter division was spun off to Elster Electricity in the early 2000s). Also, in the early 1990s, ABB purchased Combustion Engineering (C-E), headquartered in Stamford and Norwalk, Connecticut, a leading U.S. firm in the development of conventional fossil fuel power and nuclear power supply systems to break into the North American market. Klaus Agthe was CEO of the US operation at the time. Continuing with its expansion plans, ABB purchased Elsag Bailey, a process automation group, in 1997 which included Bailey Controls, Hartmann & Braun, and Fischer & Porter. This was the largest acquisition to date in ABB's history. ABB bought International Combustion Ltd from Rolls-Royce in 1997. ABB's boiler and fossil fuel businesses were purchased by Alstom in 2000, and its nuclear business was purchased by Westinghouse Electric Company in 2000. In 2000, ABB also signed a contract for the delivery of equipment and services for two North Korean nuclear powerplants to be supplied under an agreement with the Korean Peninsula Energy Development Organization(KEDO), a consortium formed in 1995 by the governments of the United States, Japan, South Korea and the European Union. ABB formally divested from a joint venture named ABB-Alstom Power in 2000, and sold its interest in conventional power generation systems to Alstom Power. ABB's nuclear business was soldto BNFL and merged into Westinghouse Electric Company. In 2001, ABB was ranked as number one on the Dow Jones corporate sustainability index for the third year in a row. In 2002, ABB asked Lindahl, the company's former chief executive, to return some of his $50 million retirement pay, which its board called excessive. ABB also asked its former chairman Percy Barnevik to pay back part of his $87 million pension package. The size of the pensions was disclosed at the same time as ABB's $691 million net loss for 2001 made headlines and drew sharp criticism in Switzerland and Sweden. ABB's Building Systems business unit was sold off in 2004 to Capvis, a Swiss private equity company, as part of ABB's strategy to focus on power and automation technologies. ABB's building systems businesses in Australia and Hong Kong were sold off the year before, in May 2003, to Downer EDI Limited. Building Systems provided services for building facilities encompassing indoor air quality, building automation as well as power distribution and management. Financial debt and lingering asbestos liability brought ABB to the brink of bankruptcy in the early 2000s. In 2006, ABB returned to financial health by settling its asbestos liability regarding claims that were filed against ABB's U.S. subsidiaries, Combustion Engineering and Lummus Global. In August 2007 Lummus Global was sold to CB&I.

In December 2008, ABB acquired Ber-Mac Electrical and Instrumentation to expand its presence in western Canada's oil and gas industries. Ber-Mac Electrical and Instrumentation has been in the business of supplying electrical power and instrumentation equipment and services, both domestically and to international markets since 1980. Ber-Mac provides its clients with expertise in industrial automation, electrical and instrumentation design, process optimization, panel fabrication and field services. It is particularly strong in the Oil & Gas industry. Ber-Macs value proposition in engineering expertise and service capabilities is highly respected throughout Western Canada, this was a key factor in ABBs decision to acquire the firm. This acquisition significantly expanded ABBs presence in Western Canada to more than 760 employees in over 20 locations. In 2009, ABB realigned its automation divisions to enhance growth opportunities. As of January 1, 2010, the business units in the Automation Products and Robotics divisions were regrouped into two new divisions Discrete Automation and Motion, and Low Voltage Products. The Process Automation division remained unchanged except for the addition of the instrumentation business from the Automation Products division. In May 2010, ABB acquired software company Ventyx for more than $1 billion from Vista Equity Partners. In 2011, on May 9 ABB announced acquisition of Australian-based Mincom Limited from private equity firm Francisco Partners - to expand their enterprise software business for undisclosed sum. On July 29, 2011, acquisition has been finalised. Mincom is now Ventyx. In 2011 ABB acquired Baldor Electric USA for $4.2 billion in an all-cash transaction On January 30, 2012, ABB Group acquired Thomas & Betts in a $3.9 billion cash transaction. On June 15, 2012, ABB completed acquisition of commercial and industrial wireless technology specialists Tropos. In July 2013, ABB acquired Power-One in a $1 billion all-cash transaction, to become the leading global manufacturer of solar inverters

Other In May 2013, ABB Scheron SA joined with several groups in Geneva (TOSA Trolleybus Optimisation Systme Alimentation, or in English, Trolleybus Power System Optimization) in a one-year demonstration of a trolleybus route using a novel charging system. Rather than overhead wires, charging is accomplished by fixed overhead devices located at stops along the route and at the terminus. Jean-Luc Favre, head of Rail ISI, discussed the promising role of improved electric transport technology in ABB.

Management On June 17, 2013, the Board of Directors of ABB Ltd. announced the appointment of Ulrich Spiesshofer as Chief Executive Officer after the surprise resignation of Joe Hogan for personal reasons. Former CEOs:

September 2008 May 2012: Joe Hogan February 2008 - September 2008: Michel Demar - ad interim January 2005 - February 2008: Fred Kindle September 2002 - December 2004: Jrgen Dormann January 2001 - September 2002: Jrgen Centerman January 1997 - December 2000: Gran Lindahl 1987-1996: Percy Barnevik

Chairman of the Board The Board of Directors is chaired by Hubertus von Grnberg. He took over the position in May 2007, following the retirement of Jrgen Dormann, who had chaired the board since 2002. Former Board Members: Peter Sutherland Donald Rumsfeld (19902001) Primary investors

The largest single stake in the firm is held by the Swedish investment company Investor AB, controlled by the Wallenberg family, which holds 7.1%.

ABB INDIA INTRODUCTION

ABB (www.abb.com) is a leader in power and automation technologies that enable utility and industry customers to improve performance while lowering environmental impact. The ABB Group of companies operates in around 100 countries and employs about 130,000 people. ABB operations in India include 12 manufacturing facilities with over 10,355 employees. Customers are served through an extensive countrywide presence with more than 23 marketing offices, 8 service centers, 3 logistics warehouses, 2 Power & Automation Engineering Centers and a network of over 550 channel partners. The ABB Group is increasingly leveraging the Indian operations for projects, products, services, engineering and R&D.

COMPETITORS OF ABB INDIA LTD

Name Larsen BHEL Adani Ports Siemens ABB Jaiprakash Asso Thermax GMR Infra EngineersInd Era Infra Eng Essar Ports IRB Infra ILandFS Trans Jaypee Infra NBCC Suzlon Energy Lanco Infratech Va Tech Wabag Sadbhav Eng Punj Lloyd BGR Energy BEML Texmaco Rail Rel Ind Infra Texmaco Infra Titagarh Wagons Last Price 739.00 116.10 123.35 450.95 479.35 33.85 538.95 12.90 127.10 153.75 61.80 71.50 119.90 15.85 118.05 6.35 5.30 444.70 57.30 22.10 101.35 147.05 30.65 296.20 21.60 83.75 Market Cap. (Rs. cr.) 68,264.18 28,416.64 25,534.09 16,059.23 10,157.83 7,511.60 6,421.93 5,021.24 4,282.46 2,795.60 2,644.35 2,376.40 2,329.27 2,201.46 1,416.60 1,372.96 1,276.14 1,181.00 864.92 733.93 731.36 612.38 557.91 447.26 275.24 167.99 Sales Turnover 60,873.26 48,424.65 3,361.05 12,919.88 7,564.99 13,358.37 4,690.88 1,432.79 2,505.97 4,673.05 35.40 2,032.41 3,369.19 3,155.90 3,198.48 1,753.67 4,741.11 1,057.17 1,811.00 8,723.99 3,107.17 2,808.91 829.41 80.27 13.02 524.39 Net Profit 4,910.65 6,614.73 1,754.18 343.16 137.41 501.28 349.96 53.45 628.58 168.27 -38.36 187.34 271.16 1,289.73 207.50 -2,989.80 13.34 90.11 74.07 19.62 163.67 -79.87 94.27 24.38 16.14 23.88

To

BALANCE SHEET
ABB Dec '12 Sources Of Funds Total Share Capital Equity Share Capital Share Application Money Preference Share Capital Reserves Revaluation Reserves Networth Secured Loans Unsecured Loans Total Debt Total Liabilities

------------------- IN RS. CR. ------------------Larsen Mar '13 BHEL Mar '12 Adani Ports Mar '13

42.38 42.38 0.00 0.00 2,555.67 0.00 2,598.05 0.00 327.68 327.68 2,925.73 ABB Dec '12

123.08 123.08 0.00 0.00 29,019.64 0.00 29,142.72 2,062.66 6,771.55 8,834.21 37,976.93 Larsen Mar '13

489.52 489.52 0.00 0.00 24,883.69 0.00 25,373.21 0.00 123.43 123.43 25,496.64 BHEL Mar '12

403.49 400.68 0.00 2.81 6,300.48 0.00 6,703.97 7,395.75 403.56 7,799.31 14,503.28 Adani Ports Mar '13

Application Of Funds Gross Block Less: Accum. Depreciation Net Block Capital Work in Progress Investments Inventories Sundry Debtors Cash and Bank Balance Total Current Assets Loans and Advances Fixed Deposits Total CA, Loans & Advances Deffered Credit Current Liabilities Provisions Total CL & Provisions Net Current Assets Miscellaneous Expenses

1,555.95 348.61 1,207.34 117.01 52.47 920.40 3,264.38 76.67 4,261.45 831.73 0.00 5,093.18 0.00 3,297.82 246.45 3,544.27 1,548.91 0.00

12,088.45 3,677.52 8,410.93 491.05 16,103.39 2,064.18 22,613.01 1,494.68 26,171.87 20,996.97 0.00 47,168.84 0.00 31,827.55 2,369.73 34,197.28 12,971.56 0.00

9,729.62 5,409.83 4,319.79 1,324.63 461.67 13,444.50 26,336.13 6,671.98 46,452.61 14,217.32 0.00 60,669.93 0.00 33,638.01 7,641.37 41,279.38 19,390.55 0.00

9,534.68 1,766.26 7,768.42 2,145.07 1,327.30 87.29 803.42 593.59 1,484.30 5,530.20 0.00 7,014.50 0.00 3,406.59 345.42 3,752.01 3,262.49 0.00

Total Assets Contingent Liabilities Book Value (Rs)

2,925.73 757.74 122.60

37,976.93 5,534.97 473.57

25,496.64 2,424.33 103.67

14,503.28 5,946.47 33.45

MARKETING STRATEGY OF ABB LTD

ABB is a Swiss-Swedish multinational corporation headquartered in Zrich, Switzerland, operating mainly in the power and automation technology areas. ABB is one of the largest engineering companies as well as one of the largest conglomerates in the world. ABB has operations in around 100 countries, with approximately 117,000 employees, and reported global revenue of $31.8 billion for 2009.[1]. ABB is traded on the SIX Swiss Exchange in Zrich and the Stockholm Stock Exchange in Sweden since 1999, and the New York Stock Exchange in the United States since 2001.[2]

Wholly Owned Subsidiary of ABB AB and ABB AG Incorporated: 1988 Employees: 214,894 Sales: US$34.57 billion (1996) SICs: 3511 Steam, Gas & Hydraulic Turbines; 3559 Special Industry Machinery, Not Elsewhere Classified; 3569 General Industrial Machinery & Equipment, Not Elsewhere Classified; 3612 Power, Distribution & Specialty Transformers; 3743 Railroad Equipment; 3823 Industrial Instruments for Measurement, Display & Control of Process Variables & Related Products; 3824 Totalizing Fluid Meters & Counting Devices

Company Perspectives: The ABB Asea Brown Boveri Group is a federation of national companies. It finds efficient solutions for specific customers' problems and exports worldwide in specialized fields. ABB uses a matrix structure for its organization: The ABB Group is made up of some 1,000 companies and more than 5,000 profit centers. Worldwide business activities are grouped into 4 Business Segments comprising 37 Business Areas. Each Business Area is responsible for global strategies, business plans, allocation of manufacturing, and product development. Local company managers, in turn, are responsible for operations in each country in line with the global strategy

of the Business Area. The Group is also managed in three global regions--Europe (including the former Soviet Union) Middle East and Africa--the Americas--Asia Pacific&mdash promote cross-border cooperation and support the development of ABB's composite plant business.

BALANCE SHEET (DEC -12)

A)Sources Of Funds Total Share Capital Equity Share Capital Share Application Money Preference Share Capital Reserves Revaluation Reserves Networth Secured Loans Unsecured Loans Total Debt Total Liabilities B)Application Of Funds Gross Block Less: Accum. Depreciation Net Block Capital Work in Progress Investments Inventories Sundry Debtors Cash and Bank Balance Total Current Assets Loans and Advances Fixed Deposits Total CA, Loans & Advances Deffered Credit Current Liabilities Provisions Total CL & Provisions Net Current Assets Miscellaneous Expenses Total Assets

----------------- IN RS. CR42.38 42.38 0.00 0.00 2,555.67 0.00 2,598.05 0.00 327.68 327.68 2,925.73 1,555.95 348.61 1,207.34 117.01 52.47 920.40 3,264.38 76.67 4,261.45 831.73 0.00 5,093.18 0.00 3,297.82 246.45 3,544.27 1,548.91 0.00 2,925.73

Contingent Liabilities Book Value (Rs)

757.74 122.60

BALANCE SHEET (DEC -12)

A)Sources Of Funds Total Share Capital Equity Share Capital Share Application Money Preference Share Capital Reserves Revaluation Reserves Networth Secured Loans Unsecured Loans Total Debt Total Liabilities B)Application Of Funds Gross Block Less: Accum. Depreciation Net Block Capital Work in Progress Investments Inventories Sundry Debtors Cash and Bank Balance Total Current Assets Loans and Advances Fixed Deposits Total CA, Loans & Advances Deffered Credit Current Liabilities Provisions Total CL & Provisions Net Current Assets Miscellaneous Expenses Total Assets Contingent Liabilities Book Value (Rs)

----------------- IN RS. CR42.38 42.38 0.00 0.00 2,555.67 0.00 2,598.05 0.00 327.68 327.68 2,925.73 1,555.95 348.61 1,207.34 117.01 52.47 920.40 3,264.38 76.67 4,261.45 831.73 0.00 5,093.18 0.00 3,297.82 246.45 3,544.27 1,548.91 0.00 2,925.73 757.74 122.60