Documente Academic
Documente Profesional
Documente Cultură
FORMULATING STRATEGY
Strategic Formulation
- Managers work to develop the set of strategies (corporate, business, and functional) that will allow an organization to accomplish its mission and achieve its goals.
FORMULATING STRATEGY
CORPORATELEVEL STRATEGY
A plan that indicates in which industries and national markets an organization intends to compete. A plan that indicates how a division intends to compete against its rivals in an industry.
FUNCTIONALLEVEL STRATEGY
Backward vertical integration: the firm produces its own inputs. Forward vertical integration: the firm distributes its outputs or products.
Raw Materials Intermediate Manufacturing Assembly Distribution
Backward
Customer
Forward
Related diversification: firm diversifies in similar areas to build upon existing divisions.
Synergy: obtain two divisions working together to perform better than the
Build a portfolio of unrelated firms to reduce risk or trouble in one industry. Very hard to manage. Eg: Sime Darby Berhad
Importing
Licencing
Franchising
Strategic Alliance
Joint Venture
Many
Few
Low-Cost
Differentiation
Focused Low-Cost
Focused Differentiated
Low Cost
Differentiation
Strategy
Managers manufacture at lower cost, reduce waste. Lower costs than competition mean lower prices and still be profitable.
Differentiation must be valued by the customer. Successful differentiation allows you to charge more for a product.
But Toyota does, using savings to feed diffrentiation- lexus, Scion, Hybrid,etc
Prospectors
seek fast growth
emphasize risk-taking & innovation
Analyzers
blend of defender & prospector strategies imitate others successes
Reactors
use an inconsistent strategy respond to changes
achieve its goals. -Seeks to have each department add value to a good or service.
-Marketing, service, and production functions can all add value to a good or service through: Lowering the costs of providing the value in products. Adding new value to the product by differentiating.
-Functional strategies must fit with business level strategies.
THANK YOU