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ACKNOWLEDMENT
I find no words to acknowledge the moral support rendered by my parents, all the
members of International Tractor Limited Hoshiarpur & Seaking Shipping Agency
New Delhi in making this effort to success. This becomes a reality because of their
blessings and above all by the grace of GOD!
AVTAR SINGH
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FMS
HARIDWAR
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TABLE OF CONTENTS
4. SWOT ANALYSIS
7. EXPORT LICENSE
9. EXPORT MARKETING
Established in 1969, Sonalika group from the very beginning has tried to understand
customer need so that they get better value for their money, hard earned. Sonalika has state
of manufacturing, spread in acres, located at Hoshiarpur and tax free zone at AMB in
Himachal Pradesh. Sonalika is the one of the top 3 tractor manufacturing companies in
India; other products include Multi utility vehicles, engines and various farm equipments.
Today the group stands tall with an approximate turnover of 3200 Crore INR.
An average growth of 30% makes it one of the fastest growing corporate in India. It is also
one of the few debt free companies. Group has strength of about 2000 employee &
technocrats. History reveals that innovation is the key to continued progress and when
applied to technology that touches human life, it can unfold a whole new economic
phenomenon that has the power to change the world. With unique initiatives like the
Thought leadership Forum, Leadership Forum, they have been able to create a unique
platform for learning through success stories of industry leader. No, doubt that the sonalika
products has created a position for themselves not only in India but also in foreign market.
To maintain quality even a micro level is being taken care of and rectified. The industry
has gradually transformed themselves into a world-class player involved in building state-
catalyst, encouraging there members to do more, capturing best practices for quality and
harnessing a greater range of resources, from the industry and beyond, to make a major
impact on the development. It has been their vision to cater to the needful agriculture and
auto industry with quality products through untiring dedication and activities. As they step
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in to their fifth decade of existence, they continue to lead the development. Tractor and car
plants work in 2 to 3 shifts depending upon volume of work for maximum production.
They continue to march ahead on road to success and glory driven by the force of
initiative and determination to have a leading position in the tractor industry in the days to
come. They have ventured in to automobile sector also with the launching of Rhino –
VISION
The Dream Project of Sonalika group is to cater the agricultural and auto industry with
MISSION
Sonalika pay personal attention to their customers so that, they can build products they
CORE VALVES
To accomplish their mission, the ownership, staff, and management go to great lengths to
treat each customer like a member of the family and provide them with the best choice of
Red symbolizes the strength, power, determination, and desire of company. Yellow
mental activity, and generates the same. Green Leaf in the center symbolizes growth,
harmony, freshness, and fertility. Black underlining the logo associates with power,
elegance, and formality. And Orange surroundings the complete logo represents
Company is manned by cream of the industries best of technocrat and service staff. They
are proud of reputation as service & solution provider and innovator in agro industries. In
a time marked by rapidly changing technology, they have developed best of the R & D
team and have also developed the excellent quality control system to deliver high quality
Their actions are guided by their core values of integrity, quality, commitment, and
innovation. They are committed to living their values doing so, building a business as
great as their products. Throughout their history, company has earned a reputation for high
quality and integrity, and this has been an asset of incalculable value. They strive to live up
to these expectations, not just because it is for good business, but also because it is the
right thing to do. Their core values are never to be compromise for immediate success.
Over the years they have completed transaction in over 30 countries around the globe and
are well experienced in the international market for wide variety of machinery and tractor
in comfortable price and range. Sonalika is a team that has carved in itself successful
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entrepreneurship over the years. The Sonalika group is among the India’s leading
agricultural conglomerates in the high growth sector of agro machinery, and material
handling equipments and components having pioneered from mechanization in the country
Sonalika has played a fundamental role in the agricultural growth of India for over five
tread a path fraught with difficulties, problems and obstacles. But they carried on with a
clear vision, always seeing light at the end of the tunnel. Everything they did was with lot
of innovation and creativity. They always kept in mind that it is TIME which is wealth not
money. So their effort was to do everything in much less time than competition. This
became their competitive advantage and helped them in touching great heights in the
shortest possible time. The same scenario was repeated while developing MUV RHINO.
This has been a great experience involving their ICML team, vendors, suppliers and
dealers which is a fairly large family now. They wish that it should be a matter of great
happiness for their associates to deal with them. With their help and good wishes, they
wish to accomplish all the great promises hidden in the future, off course at the speed of
light.
(ICML), is a Group Company of the Rs 1200 Crores SONALIKA Group. The Company is
promoted by Mr. L.D.Mittal, Chairman, Mr. A.S.Mittal, Vice Chairman & Mr. Deepak
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Mittal, Managing Director, who are having vast experience in manufacturing of tractors,
ICML is a project of its kind and is the ‘Pride of Himachal Pradesh’. The Company is
having its state-of-the-art production facility, with centrally air-conditioned, dust &
The Company is a ‘Mother Unit’ as its establishment shall attract many other ancillary &
small units for meeting the raw material requirements yielding manifold employment
The Company has entered into Technical Collaboration Agreement with MG Rover of UK,
with the technical know – how from MG Rover, UK. The Company has manufactured
MUV with the name of RHINO RX & the same MUV boasts of Rover engines. The
company is in-process of developing its own Common Rail Direct injection (CRDI)
engines.
The company has the installed capacity to manufacture 2000 MUVs in a month i.e., 24000
MUVs in a year. In the first full year of production in 2006-2007, ICML is aiming to churn
out about 5000 MUVs & expects to achieve a turnover of 250 Crores. The Company,
besides catering to the domestic market, also has an eye on exports & exports to Malaysia,
Nepal, Bangladesh & Indonesia are also in an advanced stage. It will also offload the
The Company is eligible for the Central & State Govt. Tax sops, exemption from the
excise duty & income tax for 10 years, which shall add to its viability & future expansion.
Sonalika Group intends to inject Rs. 1000 Crores in Himachal Pradesh over the next 2 -3
years in the upcoming ICML plant & ICML has an ambitious plan to play a major role in
SONALIKA AGRO
Sonalika Agro was established in 1971 to support the Indian farmers with mechanization
Corporation, the group’s maiden venture is one of the foremost Farm equipments and
implements manufacturing companies in India with 80% share in threshers alone. Its
product line includes Combine Harvesters, Tractor/Self Driven straw reapers, Potato
Planters, Maize seller –cum-Dehuskers, Seed –Cum- Fertilisers Drills, various kinds of
harvester, which is not popular in India, but also in various others countries across the
globe. Today, the company is supporting the farmers with world class farming equipment
to ease the process of making the Green Revolution II, a dream come true. In the light of
the company's mission, highly qualified and experienced staff is working as a family in the
This plant is equipped with advanced technology to develop, manufacture and test the
modern products for the modern farmer. The company has a wide range of farm
equipments and implements to facilitate the farmers in all kinds of farming activities. It
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has a large dealer network spread all over country and have approximately 80% share in
Indian market of farm machinery. Its products are also exported to Asian & African
is a non banking finance company approved by RBI. IAFL provide finance to customers
of International cars & motors limited in rural & semi urban areas across India through
customer friendly schemes. Its parent company Sonalika Group ranks among the largest
First Phase: In the first phase, the area of operations will be in the state of Punjab,
Second Phase: In the second phase, the area of operations will be extended to other
Third Phase: In the third phase, the area of operations will be extended to whole
India.
Whom to Finance
Salaried
Agriculturist
Self Employed
Partnership
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International Tractors Limited was incorporate on October 17, 1995 for the manufacture of
Tractors and has since then built a distinct position for itself in the Tractor industry. ITL is
manufacturing various Tractors of Sonalika brand between 30 H.P to 90 H.P, and CLASS
reputation of performance, quality and reliability in the market because of their maximum
pulling power, minimum fuel consumption and low emission. All this makes ITL one of
the top five tractor selling companies in India. These tractors are also exported to various
countries including South Africa, Australia, Zimbabwe, Sri Lanka, Canada, Bangladesh,
ITL has entered into strategic alliance with YANMAR of Japan for joint manufacturing
tractors in India. ITL has a marketing arrangement with TATA International for
development of selected South American and African market. The company’s marketing
efforts are promoted by dealer network of 600, and 450 sub dealers. Such a networking
has enabled the company to grow like a well-knit family whose roots lie in its customers,
who have providing constant feedback and support to allow the company to turn their
Their Manufacturing Process, Quality Control systems and Research & Development
facilities are ISO-2000 certified, by the joint Accreditation system Of Australia and New
Zealand. They are the first Tractor manufacturing company in the country to be accredited
with ISO-14001. It bears testimony to fact that company is having world-class R&D
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norms.
They are also manufacturing tractors, meeting norms of Smoke & Mass Emission, Tested
and certified by ARAI, Pune. United States Environmental Norms Agency, Washington
DC has also certified our Engines. These certifications enabled SONALIKA Tractors to
enter into world Market. All the Models of Tractors and Combines Harvesters
manufactured by us are tested & approved by central Farm Machinery and Tractors
Training & Testing Institute, Bundi (MP) India, (the Government of India Institute
Tractors from ITL offer the perfect combination of power and economy in the agriculture
utility segment. For fast efficient operation in the rows and a minimum width, which is
typical to small land holdings, the performance of ITL tractors is unparallel. Sonalika
tractors are easy to handle, with outstanding maneuverability, low center of gravity and a
tight turning radius, that combine to give fast and efficient operation in the field or yard.
They also manufacture tractors whose specifications are approved and tested
and homologations. Some of their tractor models offer the most technically
Production
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ITL has fully integrated and state of the art assembly facilitation for producing world class
tractors.Several productivity improvements in assembly line over the years have made it
possible to manufacture nearly 37000 tractors per Year.Atomization of assembly line not
only increased production capacity, but also provided a quantum jump to the quality of
assembled tractors. ITL assembly line producing tractors in broad range from 30HP to
Hydraulic presses
filtration
Batch type Special purpose machines (SPM) at various locations for washing of
Roller testing
Road testing
Field Testing
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Sonalika
Brief of Rhave
& D :In House Design Engine R&D department with up-to-date technology.
implementation
Capabilities :
Highly qualified team of engineers for designing of transmission & vehicle areas
High skilled workers are capable for making any types of prototypes
Facilities :
Circular test track (mgr) & Roll over protection test rig
Pto test bed & Endurance test rig for MUV gearbox under commissioning
Proto machine shop with HMC, radial drilling & turning centre
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Engines developed so far available in rating of 28-90 HP. Sonalika has started spreading
roots in MUV manufacturing with own R&D team and designed two exclusive engines
Higher productivity and greater output are the two major contributions in farm
mechanization. Tractors form an integral part of farm mechanization and have a crucial
role to play in increasing agricultural productivity. Tractor is a highly versatile piece of
machinery having a multitude of uses, used in agriculture both for land reclamation and
for carrying out various crop cultivation and also employed for carrying out various
operations connected with raising the crops by attaching suitable implements and to
provide the necessary energy for performing various crop production operations involved
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in the production of agricultural crops. Tractors are capital intensive, labor displaying used
as a mode of transport, in electricity generation, in construction industry and for haulage
operation. It has now become an integral part of farm structure .The application of tractor
for agricultural activities which swept India during the last twenty years have erased the
problem of farmers. Farm mechanization program in India aims to integrate the use of
available human and animal farm power with mechanical sources of power for increasing
the productivity.
India's gross cropped area is next only to United States of America and Russia and along
with fragmented land holdings has helped India to become the largest tractor market in the
world. But it drops to eight position in terms of total tractor in use in the country when
compared to international figures, only 3% of total tractors used all over the world . It is to
be noted that while the overall automobile industry is facing recession the tractor industry
is growing at 9%.About 20% of world tractor production is carried out in our country only.
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The arable land in India is high as 12% of the total arable land in the world. Tractor market
in India is about Rs. 6000 crores. On an average around 400000 tractors are produced and
their sale is 260000.Uttar Pradesh is the largest tractor market in our country. One out of
every four tractor is being purchased here. Indian tractor market has to be viewed
considering its position in the world with respect to key parameters as given below:
WORLD
DESCRIPTION UNITS INDIA INDIA RANK
TOTAL/AVG
Arable Land Mn Hectare 1444 170 2
Irrigated Area Mn Hectare 249.6 45.8 2
Tractors In Use Tractors/000 Hectares 28 10.5 8
The Tractors available in developed countries have advanced features and accessories that
is not found in Indian tractors .Tractor industry has made a steady and satisfactory
progress even in drought areas. Four factors have contributed to the steady progress:
* Government laid stress on the mechanization of agriculture with a view to boost food
grain production. Therefore agriculture sector started receiving financial assistance.
* There is an increase in awareness among the farmers for the need of farm mechanization
and are keen to acquire tractor with the help of credit facilities from financial institutions.
* Agronomists believe that there is need for more tilling due to depletion of moisture and
repeated cultivation of land .It is precisely for this reason that the demand for tractors was
well maintained even during a draught period.
* Animal power available is too inadequate to meet power demand of our farmers.
Mechanized operations are preferred to eliminate drudgery and delay, also labour shortage
during harvesting increased the use of tractor.
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At the end of the day there are enough reasons to believe that the industry will grow
because:
* More farmers are opting for multiple cropping over last decade. Country's net cropped
area had remained virtually stagnant while gross cropped area increased by about 4.7%.
This indicates the increased popularity of multiple cropping.
* 95% of tractor sales are on credit. Credit is extended by commercial banks, state land
development banks and regional rural banks.
* Irrigation facilities reduce reliance on the monsoon and allow for quick yielding varieties
of food -grain .This reduces the cropping cycle to 3-4 months from the traditional 5-6
months. Reduced cropping cycle require deep tilling which translates into higher demand
for tractors.
* Cost of tractors in India is the cheapest in world .The cost of a finished tractor here is as
much as the cost of gear box in developed countries. Hence there exists tremendous scope
for exports.
* The tractors between the 31-40 horse power and 31-40 hp range dominate the market
.The reason for medium horse power tractors being more popular are that the major tractor
demanding states like Punjab Haryana and Uttar Pradesh have plenty of alluvial soil which
does not require deep tilling. Lately it is visualised that higher hp segment has the
maximum growth potential Higher horse powered tractors will be the future requirement
with the government intention to encourage contract farming through the leasing in and
leasing out of farm lands.
* Regarding exports India of latter has been exporting tractors to a number of countries,
but predominantly to Sri Lanka, Nepal and U.S.A .However the study reveals that exports
from India are going down in the recent years .The major reason for the decline in exports
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of tractors of tractor from India is being the failure to find an extensive market overseas
,deteriorating foreign exchange situation in African countries and their poor buying
capacity, comparatively cheaper imports of second hand tractors by South East Asian
countries from developed countries and the disintegration of erstwhile U.S.S.R. but also
the potential export markets can be explored by Indian in the future. Since Indian tractors
confirm to the international standard by virtue of their foreign collaboration it is possible
for India to export to more tractors to the rice and wheat growing countries like Canada,
Philippines and Bangladesh.
* FOREIGN COLLABORATION
Tractor industry along with others benefited from this policy which allowed free inflow of
foreign technology .The manufacture of tractors started in India mainly with the help of
foreign collaboration secured from internationally reputed companies from the USA ,UK,
USSR ,WEST GERMANY, POLAND ,CZECH SLOVAKIA . Most of the models which
were taken up for manufacture in India were developed overseas. Soon after the decision
for the manufacture of tractors was made during second plan, government approved
number of foreign collaboration agreements. The establishment and present status of
tractor industry owes a great deal to the support received by the Indian entrepreneurs from
foreign collaboration during the initial phase of manufacture.
* Carry out a technological analysis of the imported technology and provide a stage of art
technology in the country and status of implementation of collaboration.
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Summary
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Agriculture accounts for about 22% of country's GDP and engage around 70% of the
population. With good spell of monsoon across the country this year the agricultural sector
would experience a good yield for both kharif and Rabi crops. Further government efforts
to implement irrigation projects and increase the gross cropped area (GCA) will drive
surplus incomes of farmers, and given the strong correlation of the agricultural growth
with tractor demand, it will be positive for the tractor industry.
With the increasing awareness of mechanized farming, the penetration levels of tractors in
India are expected to increase. Despite being the largest tractor market in the world tractor
penetration levels in India is low at 11 tractors per 1,000 hectare of Gross Cropped Area
(GCA) as compared to world average of an estimated 19 tractors per 1,000 hectare of
GCA. Also India has the largest irrigated area in the world and second largest arable land
in the world; hence there is a larger domestic market that remains untapped.
The steps taken by manufacturers on inventory and new product fronts may put the sector
on a profitable growth path in the next couple of years. New product launches are also
expected to drive the growth. The new products are ergonomically designed and are of
higher power. Further, better monsoon, easy credit availability, perky export market and
marked improvement in the economy contribute to this optimism.
However players are likely to face pressure on margins despite higher turnover growth
prospects in light of stiff competition and rising input costs. It has to be remembered that
the industry currently is operating at less than 50% capacity utilisation. With such a large
demand-supply gap, pricing power is likely to be on the lower end of the spectrum.
Further given the large dependence of the sector on monsoon, the span out of the monsoon
in the current year will have an impact on industry's fortune. The dependence could reduce
over the long-term only if measures like irrigation projects, yield improvement and
infrastructure development gains momentum.
India manufactures about 38,00,000 2-wheelers, 5,70,000 passenger cars, 1,25,000 Multi
Utility Vehicles, 1,70,000 Commercial Vehicles and 2,60,000 tractors annually. India
ranks second in the production of two wheelers and fifth in commercial vehicles.
The current policy allows Weighted Tax Deduction under I.T. Act, 1961 for sponsored
research and in-house R&D expenditure. This will be improved further for research and
development activities of vehicle and component manufacturers from the current level of
125%.
In addition, Vehicle manufacturers will also be considered for a rebate on the applicable
excise duty for every 1% of the gross turnover of the company expended during the year
on Research and Development carried either in-house under a distinct dedicated entity,
faculty or division within the company assessed as competent and qualified for the
purpose or in any other R&D institution in the country. This would include R & D leading
to adoption of low emission technologies and energy saving devices. Government will
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encourage setting up of independent auto design firms by providing them tax breaks,
confessional duty on plant/equipment imports and granting automatic approval.
Allocations to automotive Cess fund created for R&D of automotive industry shall be
increased and the scope of activities covered under it enlarged.
Budget Impact
A. The hike in the excise duty on steel is likely to result in an increase in tractor prices, as
cenvat credit cannot be availed on inputs since agricultural tractors are exempt from
excise duty.
B. The extension of the 150 per cent deduction on R&D expenditure up to March 31,
2007, will benefit the industry in terms of new product development.
C. The cut in the peak customs duty on components as well as the cut in the excise duty
on tractor front tyres is not expected to have a significant impact, given the high levels of
indigenization and the low value of tractor front tyres.
In the long run, these measures are likely to boost farm incomes and thereby boost tractor demand
Notwithstanding the recent announcement to sell its tractor division to TAFE that will take
time to come into effect.
Foreign forays
Indian auto companies are moving aggressively into foreign markets. Some cases in point:
• Tractor and utility vehicle maker Mahindra & Mahindra (M&M) has emerged as
the fourth-largest tractor brand in the US in the 15-90 horse power (HP) segment.
During 2004, Mahindra US clocked sales of US$128m. Sales are expected to cross
US$250m by December 2008. It has created a market for itself in the Latin
American and South African markets too. It has opened an assembly line for its
Bolero range pick-up vehicles in Uruguay. The firm also launched its sports utility
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vehicle, the Scorpio, in Kuwait in July 2004. The Scorpio model in Kuwait comes
equipped with a Renault petrol engine.
• Tata Motors Ltd, the country's leading truck maker, acquired a Daewoo truck
manufacturing unit in South Korea in 2004. The firm plans to introduce its heavy
duty trucks in India in the next 12 months. These 200-400 horse power trucks with
49-tonne freight capacity will be launched in India and select countries as part of
Tata's strategy to enter the global transportation market.
The Ambassador is back in demand in Wales. Merlin Garages of Carmarthenshire, the UK's only
importer of the Ambassador, is now planning a new, soft top version of the Ambassador for the
British market
Before starting an export, an individual should evaluate his company’s “export readiness”.
Further planning for export should be done only, if the company’s assets are good enough
for export.
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There are several methods to evaluate the export potential of a company. The most
that if the products has survived in the domestic market, there is a good chance that it will
also be successful in international market, at least those where similar needs and
conditions exist.
SWOT analysis is a useful method of summaries all the information generated during the
export planning. SWOT stands for strengths, weakness, opportunities and threats, which
helps to isolate the strong and week areas within an export strategy. SWOT also indicates
the future opportunities or threats that may exist in the chosen markets and is instrumental
To apply your own SWOT analysis, start by creating a heading for each category –
‘Strengths’, ‘Weaknesses’, ‘Opportunities’, and ‘Threats’. Under each of these, write a list
of five relevant aspects of your business and external market environment. Strengths and
weaknesses apply to internal aspects of your business; opportunities and threats relate to
external research.
Your final analysis should help you develop short and long term business goals and action
threats.
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Strengths
Business strengths are its resources and capabilities that can be used as a basis for
• Patents
Weaknesses
The absence of certain strengths may be viewed as a weakness. For example, each of the
Opportunities
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The external environmental analysis may reveal certain new opportunities for profit and
• Loosening of regulations.
Threats
Changes in the external environmental also may present threats to the firm. Some
• New regulations.
Analysis should distinguish between where the organization is today, and where it could
be in the future.
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Be specific.
Always analyze in relation to your competition i.e. better than or worse than your
competition.
A SWOT analysis can be very subjective, and is an excellent tool for indicating the
International trades happen in the world due to the law of demand and supply. There is an
importer and an exporter. Supplier is an exporter and purchaser is an importer. Second major
important reason for trade is the concept of absolute advantage and comparative advantage or
plainly speaking making money or earning profit. Both the parties either exporter or importer
Now the question arises in the mind that what is the absolute advantage and comparative
advantage.
The ability of a country individual, company or region to produce a good or service at a lower
cost per unit than the cost at which any other entity produces that good or service.
A country has a comparative advantage in the production of a good if it can produce that good
International trade does not just happen. It is the result of developing relationships and
Capital abundant country will try to export capital intensive goods whereas labour abundant
There are four main objectives that influence the companies for foreign trade are
• To acquire resources.
1. The consumers.
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For there higher sales and higher profits companies influence for international business.
Acquire resources
Manufacturers and distributors influence for the international business for foreign capital
technologies and information which they can use at their home. Some times they do this for
their costs
To avoid the wild changes in the sales and profits the company uses the international business.
Many companies take the advantage of the fact that the timing of business cycles. Fulfill the
shortage of one country sales or profit with the sale or profit of the other country.
The companies move for the international trade so that other companies don’t get the major
Once all the research and analysis is done its time to get registered with the various
government authorities.
For every first time exporter, it is necessary to get registered with the DGFT (Director
DGFT provide exporter a unique IEC Number. IEC Number is a ten digits code required
for the purpose of export as well as import. No exporter is allowed to export his good
boarder or to China through Gunji, Namgaya, Shipkila or Nathula ports then it is not
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necessary to obtain IEC number provided the CIF value of a single consignment does not
Application for IEC number can be submitted to the nearest regional authority of DGFT.
Application form which is known as "Aayaat Niryaat Form - ANF2A" can also be
While submitting an application form for IEC number, an applicant is required to submit
his PAN account number. Only one IEC is issued against a single PAN number. Apart from
PAN number, an applicant is also required to submit his Current Bank Account number
A amount of Rs 1000/- is required to submit with the application fee. This amount can be
submitted in the form of a Demand Draft or payment through EFT (Electronic Fund
Registered under the Indian Company Act, Export Promotion Councils or EPC is a non-
profit organization for the promotion of various goods exported from India in international
market. EPC works in close association with the Ministry of Commerce and Industry,
Government of India and act as a platform for interaction between the exporting
certificate (RCMC) from the EPC. An application for registration should be accompanied
by a self certified copy of the IEC number. Membership fee should be paid in the form of
cheque or draft after ascertaining the amount from the concerned EPC.
The RCMC certificate is valid from 1st April of the licensing year in which it was issued
and shall be valid for five years ending 31st March of the licensing year, unless otherwise
specified.
Government of India for purposes of export-promotion and has offices in India and
abroad. At present, there are five statutory Commodity Boards under the Department of
Commerce. These Boards are responsible for production, development and export of tea,
Goods exported out of the country are eligible for exemption from both Value Added Tax
and Central Sales Tax. So, to get the benefit of tax exemption it is important for an
Export license
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An export license is a document issued by the appropriate licensing agency after which an
exporter is allowed to transport his product in a foreign market. The license is only issued
after a careful review of the facts surrounding the given export transaction. Export license
depends on the nature of goods to be transported as well as the destination port. So, being
requires an export license or not. While making the determination one must consider the
Canalization
Canalization is an important feature of Export License under which certain goods can be
imported only by designated agencies. For an example, an item like gold, in bulk, can be
imported only by specified banks like SBI and some foreign banks or designated agencies.
service, an exporter must first classify the item by identifying what is called ITC (HS)
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Classifications. Export license are only issued for the goods mentioned in the Schedule 2
of ITC (HS) Classifications of Export and Import items. A proper application can be
submitted to the Director General of Foreign Trade (DGFT). The Export Licensing
The Director General of Foreign Trade (DGFT) from time to time specifies through a
public notice according to which any goods, not included in the ITC (HS) Classifications
of Export and Import items may be exported without a license. Such terms and conditions
may include Minimum Export Price (MEP), registration with specified authorities,
6. Address proof
7. Birth proof
The whole document are sent to the DGFT and the I.E CODE is delivered from DGFT after
15 days of apply.
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This code is required for the exporter to supply goods from the parent country to the rest of the
world. DGFT issue checks that the exporter should not export any illegal product & any anti
The A.D code can be taken from the parent bank which is dealing in the foreign exchange.
Export marketing
It is a technique by which the exporter is able to convey the knowledge of his products to
the various parts of the world. Export Market catcher’s catches the attention of the
importer by their marketing strategies. They use to tell them about the various advantages
Perhaps the manufacturer is to busy in the domestic market or too busy in manufacture the
2. Foreign distributor - The foreign distributor buys the products from the exporter
and sells it in the market at own account. in this the foreign distributor makes all
4. Foreign broker- handles primarily commodities and deals in large volume. Buying
5. Foreign trade organization – specialized import agencies of socialist and some non
socialist countries
foreign firm to manufacture his product abroad use his brand name, technology ,etc
7. Joint venture – exporter may enter into the partnership arrangement with a foreign
Pricing and costing are two different things and an exporter should not confuse between
the two. Price is what an exporter offer to a customer on particular products while cost is
Export pricing is the most important factor in for promoting export and facing
international trade competition. It is important for the exporter to keep the prices down
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keeping in mind all export benefits and expenses. However, there is no fixed formula for
successful export pricing and is differ from exporter to exporter depending upon whether
canalizing agency.
• Frequency of purchase.
• Credit offered.
Export Costing
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Export Costing is basically Cost Accountant's job. It consists of fixed cost and variable
cost comprising various elements. It is advisable to prepare an export costing sheet for
As regards quoting the prices to the overseas buyer, the same are quoted in the following
risks that arises due to the probability of an adverse change in exchange rates. Therefore, it
becomes important for the exporter to gain some knowledge about the foreign exchange
rates, quoting of exchange rates and various factors determining the exchange rates. In this
section, we have discussed various topics related to foreign exchange rates in detail.
Also known as "benchmark rates", "straightforward rates" or "outright rates", spot rates
represent the price that a buyer expects to pay for a foreign currency in another currency.
Settlement in case of spot rate is normally done within one or two working days.
The forward exchange rate refers to an exchange rate that is quoted and traded today but
The various types of export risks involve in an international trade are as follow:
Credit Risk
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Sometimes because of large distance, it becomes difficult for an exporter to verify the
creditworthiness and reputation of an importer or buyer. Any false buyer can increase the
risk of non-payment, late payment or even straightforward fraud. So, it is necessary for an
exporter to determine the creditworthiness of the foreign buyer. An exporter can seek the
companies.
Exported goods can be rejected by an importer on the basis of poor quality. So it is always
raises the quality issue just to put pressure on an exporter in order to try and negotiate a
company before shipment. Such an inspection protects both the importer and the exporter.
Inspection is normally done at the request of importer and the costs for the inspection are
borne by the importer or it may be negotiated that they be included in the contract price.
Alternatively, it may be a good idea to ship one or two samples of the goods being
produced to the importer by an international courier company. The final product produced
Transportation Risks
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With the movement of goods from one continent to another, or even within the same
continent, goods face many hazards. There is the risk of theft, damage and possibly the
Logistic Risk
The exporter must understand all aspects of international logistics, in particular the
contract of carriage. This contract is drawn up between a shipper and a carrier (transport
Legal Risks
exporter to drafts a contract in conjunction with a legal firm, thereby ensuring that the
Political Risk
Political risk arises due to the changes in the government policies or instability in the
of foreign governments so that they can change their marketing tactics accordingly and
Unforeseen Risks
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Unforeseen risk such as terrorist attack or a natural disaster like an earthquake may cause
Exchange rate risk is occurs due to the uncertainty in the future value of a currency.
outcomes before they happen and setting up measures that will avoid them. There are six
A risk management plan helps an exporter to broaden the risk profile for foreign market.
For a small export business, an exporter must keep his risk management analysis clear and
simple.
Export risk mitigations are the various strategies that can be adopted by an exporter to
Direct Credit: Export Credit Agencies support exports through the provision of direct
Exporter: makes a deferred payment sale; insurance is used to protect the seller or bank.
Guarantees
signed.
importer.
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• Insurance
coverage varies.
exchange risk.
• Hedging
o Timing of purchase/sale.
o Forward contracts.
INTERNATIONAL INCOTERMS
Incoterms directly deal with the questions related to the delivery of the products from the
seller to the buyer. This includes the carriage of products, export and import
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responsibilities, who pays for what and who has the risk for the condition of the products
at different locations within the transport process.
Incoterms and world customs Incoterms deal with the various trade transactions all over
the world and clearly distinguish between the respective responsibilities of the seller and
the buyers.
Departure of goods by international transport with the risks and dangers to the Seller
(Exporter) and Buyers (Importers)
"EXW"- Ex Works
Title and risk pass to buyer including payment of all transportation and insurance cost
from the seller's door. Used for any mode of transportation
Seller : In EXW shipment terms the Seller (Exporter) provides the goods for collection by
the Buyer (Importer) on the seller or exporter's promise. Responsibility for the seller is to
put the goods, in a good package which is adaptable and disposable by the transport.
Buyer : The buyer or Importer arranges insurance for damage transit goods. The Buyer or
importer has to bear all costs and risks involved in shipment transactions.
(However, if the parties wish the seller to be responsible for the loading of the goods on
departure and to bear the risks and all the costs of such loading, this should be made clear
by adding explicit wording to this effect in the contract of sale. )
"FCA"- Free Carrier named point: Title and risk pass to buyer including transportation and
insurance cost when the seller delivers goods cleared for export to the carrier. Seller is
obligated to load the goods on the Buyer's collecting vehicle; it is the Buyer's obligation to
receive the Seller's arriving vehicle unloaded.
Seller: The Seller’s responsibility is to deliver the goods into the custody of the
transporters at defined points. It is important for the chosen place of delivery to have an
impact on the obligations of loading and unloading the goods.
Buyer: The Buyer nominates the means of transport or shipping mode and pays the
shipment charges.
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The seller and the buyer agree upon the place for delivery of goods. If the buyer nominates
a person other than a carrier or transporter to receive the goods, the seller is deemed to
fulfill his obligation to deliver the goods when they are delivered to that person.
FAS- Free Alongside ship: Title and risk pass to buyer including payment of all
transportation and insurance cost once delivered alongside ship by the seller. Used for sea
or inland waterway transportation. The export clearance obligation rests with the seller.
In FAS has price includes all the costs incurred in delivering the goods alongside the
vessel at the port or nominated place of the buyer but there is not applicable charges to the
seller for loading the goods on board of vessel and no ocean freight charges and marine
insurance.
Seller: The responsibility of the seller is fulfilled when the goods are placed cleared along
the ship.
Buyer: Buyer or Importer bear all the expenses and risks of loss or damage of transit
goods which are delivered along the ship.
The FOB (Free on Board) price is inclusive of Ex-Works price, packing charges,
transportation charges up to the place of shipment., Seller also responsible for o clear
customs dues, quality inspection charges, weight measurement charges and other export
related dues. It is important that the shipment term in the Bill of Lading must carry the
wording "Shipped on Board' it must bear with signature of transporter or carrier or his
authorized representative with the date on which goods were "Boarded".
Seller: Seller responsible for clear customs dues, quality inspection charges, weight
measurement charges and other export related dues. It is important that the shipment term
in the Bill of Lading must carry the wording "Shipped on Board' it must bear with
signature of transporter or carrier or his authorized representative with the date on which
goods were "Boarded".
Buyer: The buyer indicates the ship and pays freight, transfer expenses and risks is done
when the goods passes or forwarding to the buyers warehouse by rail or ship.
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In this term the exporter bears the cost of carriage or transport to the selected destination
port, in this term the risk transferable to the buyers at the port of shipment.
Seller: The chooses the carrier, concludes and bears the expenses by paying freight to the
agreed port of destination, unloading not included. The loading of the duty-paid goods on
the ship falls on him as well as the formalities of forwarding. On the other hand, the
transfer of risks is the same one as in FOB.
Buyer: The buyers supports all the risk of transport, when the goods are delivered aboard
by ship at the loading port, buyer receives it from the carrier and takes delivery of the
goods from nominated destination port.
CIF- Cost, Insurance and Freight: Title and risk pass to buyer when delivered on board the
ship by seller who pays transportation and insurance cost to destination port. Used for sea
or inland waterway transportation.
This Term involves insurance with FOB price and ocean freight. The marine insurance is
obtained by the exporter at his cost against the risk of loss or damage to the goods during
the carriage.
Seller: The CFR extends additional obligation to the seller for providing a maritime so
insurance against the risk of loss or damage to the goods. The seller pays the insurance
premium.
Buyer: He supports the risk of transportation, when the goods have been delivered aboard
the ship at the loading port. He takes delivery of the goods from the carrier to the
appointed port or destination.
CPT- Carriage Paid To: Title, risk and insurance cost pass to buyer when delivered to
carrier by seller who pays transportation cost to destination. Used for any mode of
transportation.
This term uses land transport by rail, road and inland waterways. The seller and exporter
are responsible for the carriage of goods to the nominated destination and have to pay
freight up the first carrier.
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Seller: The seller or exporter controls the supply chain after paying customs clearance for
export. Seller or Exporter select the carrier and pay the expenses up to the destination.
Buyer: The risks of goods damages or loss are supported by the buyer as goods are given
by the first carrier. The buyer or importer has to pay importation customs clearance and
the unloading costs.
CIP- Carriage and Insurance Paid To: Title and risk pass to buyer when delivered to carrier
by seller who pays transportation and insurance cost to destination. Used for any mode of
transportation.
This term is similar to Carriage Paid To but the seller has to arrange and pay for the
insurance against the risk or loss or damage of the goods during the shipment.
Seller: The seller or buyer has to provide insurance and seller pays the freight and
insurance premium.
Buyer: The buyer or importer supports the risks of damages or loss, as goods are given to
the first carrier. The buyer has to pay customs clearance and unloading charges.
DAF- Delivered at Frontier: Title, risk and responsibility for import clearance pass to
buyer when delivered to named border point by seller. Used for any mode of
transportation.
This term is used when the goods are to be carried by rail or road.
Seller: The seller is responsible to make the goods available to the buyer by the carrier till
the customs border as defined in sales contract.
Buyer: The buyer takes delivery of the goods at the contract agreed point border and he is
responsible for bearing all customs formalities.
DES- Delivered Ex-Ship: Title, risk, responsibility for vessel discharge and import
clearance pass to buyer when seller delivers goods on board the ship to destination port.
Used for sea or inland waterway transportation.
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Seller: The seller is responsible to make the goods available to the buyer up to the named
quay or after crossing the customs border.
Buyer: The buyer takes delivery of the goods from ship at destination port and pays the
expenses of unloading.
DEQ- Delivered Ex-Quay: Title and risk pass to buyer when delivered on board the ship at
the destination point by the seller who delivers goods on dock at destination point cleared
for import. Used for sea or inland waterway transportation.
DDU- Delivered Duty Unpaid: Seller fulfills his obligation when goods have been made
available at the named place in the country of importation.
Seller: The seller is responsible for all transportation cost and accepts the customs duty
and taxes as per defined in customs procedures.
DDP- Delivered Duty Paid: Title and risk pass to buyer when seller delivers goods to the
named destination point cleared for import. Used for any mode of transportation.
Seller: The seller is responsible to make the goods available to the buyer at his risk and
cost as promised by the buyer. All the Taxes and duty on importation is promised by the
buyer to the seller.
Buyer: The buyer is responsible to take delivery at a nominated place and pays the
expenses for unloading of goods.
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An agreement made this the ....... day ....... of between....... (Name and address) hereinafter
called the exporters of the first part and........ (Name and address) hereinafter called the
importers of the second part, wherein the exporters grant to the importers the importation
and selling right in the territory of.......... (Fill name of country) for......... (Names and brief
i. The exporter agrees that during the currency of the agreement he will not
correspond or in any way deal with any part in the territory specified unless
ii. The exporter agrees that any orders or enquiries relating to the specified territory
received by him during the currency of this agreement will be passed on to the
iii. The exporter agrees that he will make shipment of all orders received from the
iv. The exporter agrees to charge the importers for all goods ordered during the
currency of this agreement the prices detailed in Price List No. ......... Appended to
this agreement unless any order is received at least one month after notification of
v. The exporter agrees to pay the importer commission on......... (Fill in the dates of
each year during the currency of this agreement) at the rate of ...... per cent of .......
the F.O.B. value of all orders satisfactorily completed during the ...... months
vi. The exporter agrees that he will allow to the importers........ Per cent ....... of the
value of all business satisfactorily completed with the importers during the
vii. The importers agree that during the currency of this agreement they will not sell,
recommend or in any other way deal with any competing or rivaling lines in the
territory specified.
viii. The importers agree that they will use their best efforts and endeavors at all times
during the currency of this agreement to promote the sales of products covered by
this agreement.
ix. The importers agree that they will make net and full payment for all goods ordered
manufacturer's town or city). OR The importers agree that they will make net and
full payment for all goods ordered against presentation of draft and shipping
documents in......... (Name of importer's town or city). OR The importers agree that
they will immediately upon presentation at ......... and retire such drafts net and in
x. The importers agree that they will write to the manufacturer at least once each
calendar month and will send to the manufacturer a full market report on the
prospects for sale of the products covered by this agreement every six months.
xi. The importer agrees that they will place regular and adequate order with the
manufacturer amounting in total to not less than........ During the first calendar year
and not less than Rs. in each and every subsequent year during the currency of this
agreement.
xii. This agreement shall become valid with effect from the date of shipment of the
substantial order amounting in value of not less than Rs......... And remain in force
for a period of twelve calendar months there from subject to either party being at
liberty to terminate this agreement without notice in the event of the other party
xiii. Notwithstanding anything herein aforesaid if during the first twelve calendar
months the importers have placed satisfactory orders with the exporters amounting
to not less than Rs. ....... this agreement shall be automatically renewed year after
year provided that in the twelve calendar months immediately preceding the expiry
date satisfactorily business amounting in total to not less than Rs. ....... has been
xiv. Any disputes arising under this agreement shall be settled in accordance with
Witness.............. (Exporter)
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Witness.............. (Importer)
Exporter according to the requirement of the importer produces the product (as per the
description of the importer) Exporter use to manufacture the product as per the delivery
preparation for shipment which involves packaging and labeling of goods to be exported.
Proper packaging and labeling not only makes the final product look attractive but also
save a huge amount of money by saving the product from wrong handling the export
process.
Packaging
the primary role of packaging is to contain, protect and preserve a product as well as aid in
its handling and final presentation. Packaging also refers to the process of design,
evaluation, and production of packages. The packaging can be done within the export
company or the job can be assigned to an outside packaging company. Packaging provides
objects into one package for reason of efficiency and cost factor. For example it is
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better to put 1000 pencils in one box rather than putting each pencil in separate
1000 boxes.
potential buyer.
• Security - Packaging can play an important role in reducing the security risks of
shipment. It also provides authentication seals to indicate that the package and
contents are not counterfeit. Packages also can include anti-theft devices, such as
dye-packs, RFID tags, or electronic article surveillance tags, that can be activated
Labeling
Like packaging, labeling should also be done with extra care. It is also important for an
exporter to be familiar with all kinds of sign and symbols and should also maintain all the
nationally and internationally standers while using these symbols. Labeling should be in
English, and words indicating country of origin should be as large and as prominent as any
• Shipper's mark
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• Country of origin
• Port of entry
Labeling of a product also provides information like how to use, transport, recycle, or
dispose of the package or product. With pharmaceuticals, food, medical, and chemical
It is better to choose a fast dyes for labeling purpose. Only fast dyes should be used for
labeling. Essential data should be in black and subsidiary data in a less conspicuous
colour; red and orange and so on. For food packed in sacks, only harmless dyes should be
employed, and the dye should not come through the packing in such a way as to affect the
goods. An important aspect about the goods to be exported is compulsory quality control
and pre-shipment inspection. For this purpose, Export Inspection Council (EIC) was set up
by the Government of India under Section 3 of the Export (Quality Control and
Inspection) Act, 1963. It includes more than 1000 commodities which are organized into
An important aspect about the goods to be exported is compulsory quality control and pre-
shipment inspection. For this purpose, Export Inspection Council (EIC) was set up by the
Government of India under Section 3 of the Export (Quality Control and Inspection) Act,
1963. It includes more than 1000 commodities which are organized into various groups for
Products, Pesticides, Light Engineering, Steel Products, Jute Products, Coir and Coir
ISI Certification
Indian Standards Institute now known as Bureau of Indian Standard (BIS) is a registered
society under a Government of India. BIS main functions include the development of
technical standards, product quality and management system certifications and consumer
affairs. Founded by Professor P.C. Mahalanobis in Kolkata on 17th December, 1931, the
institute gained the status of an Institution of National Importance by an act of the Indian
Parliament in 1959.
AgMmark Certification
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AgMark is an acronym for Agricultural Marketing and is used to certify the food products
for quality control. Agmark has been dominated by other quality standards including the
Products having ISI Certification mark or Agmark are not required to be inspected by any
agency. These products do not fall within the purview of the export inspection agencies
network. The Customs Authorities allow export of such goods even if not accompanied by
any pre-shipment inspection certificate, provided they are otherwise satisfied that the
In-Process Quality Control (IPQC) inspection is mainly done for engineering products and
is applied at the various stages of production. Units approved under IPQC system of in-
process quality control may themselves issue the certificate of inspection, but only for the
products for which they have been granted IPQC facilities. The final certificate of
inspection on the end-products is then given without in-depth study at the shipment stage.
Under the self Certification Scheme, large exporters and manufacturers are allowed to
inspect their product without involving any other party. The facility is available to
manufacturers of engineering products, chemical and allied products and marine products.
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Self-Certification is given on the basis that the exporter himself is the best judge of the
quality of his products and will not allow his reputation to be spoiled in the international
for the period of one year. Exporters with proven reputation can obtain the permission for
Control), Export Inspection Council of India, 11th Floor, Pragati Tower, 26 Rajendra
ISO 9000
The discussion on inspection certificate and quality control is incomplete without ISO-
9000. Established in 1987, ISO 9000 is a series of international standards that has been
accepted worldwide as the norm assuring high quality of goods. The current version of
Documentation categories
1. commercial documents
Commercial documents
• Performa Invoice
• Letter of credit
• Commercial Invoice
• Packing list
• Bill of lading
1. Performa Invoice
In documentation of exports the first stage is Performa Invoice. The Performa Invoice is
like a quotation in which the terms and conditions, quantity, rates of goods, description of
goods, country of origin, port of loading, port of discharging, final destination, terms of
delivery payment etc. are mentioned. The Performa for this is known as Performa Invoice.
A Performa invoice (sometimes written as pro forma invoice) is little more than a 'pre
advice' or indication of what will stand in the commercial invoice once negotiations have
been completed. Indeed, the perform invoice and the commercial invoice often look
exactly the same, except that it should state clearly "Performa invoice" on this document,
whereas the commercial invoice will state "invoice" or "commercial invoice". The
Performa invoice serves as a negotiating instrument. The initial Performa invoice often
sets the stage for the first round of negotiations if the exporter and importer have not yet
had any real discussions.
The Performa invoice sets the stage for the negotiation process
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Assuming that an importer e-mails you - an exporter - asking you to submit a Performa
invoice (or a quotation) for the supply of 100 pumps according to a set standard. You
would then prepare and submit a Performa invoice to the potential importer outlining a
description of the product, what the price is, what the delivery terms will be, what the
payment terms will be, as well as any other information that may be pertinent to the sale.
Before this, of course, you will have done the costing exercise mentioned above. The
importer will most likely reply to your Performa invoice requesting/negotiating different
requirements such as a lower price, longer terms of payment, different methods of
payment, a different delivery schedule and may even request changes to the product
specifications. You may be required to revisit the design and manufacture of your product,
the costing exercise mentioned earlier, as well as you pricing strategies. You may even
have to find alternative ways of getting your product to the customer and you may need to
carefully rethink issues such as packaging, labeling, insurance, commissions, etc.
In other instances where the exporter and importer have met before and have already
discussed and thrashed out an agreement perhaps in a face-to-face meeting, only one final
Performa invoice is necessary to confirm that the two parties are indeed in agreement. If
the importer is satisfied with this final Performa invoice, he/she will request their bank to
issue an L/C on the strength of information stipulated in the Performa invoice. For this
reason, it is essential that the Performa invoice be comprehensive, accurate, clear and
concise. Any errors or misunderstandings will be transferred to the L/C and will cause
problems, frustrations and delays down the line. What is more, the Performa invoice is
also important to the importer for the purpose of obtaining an import permit and foreign
exchange allocation within his country. At the same time, the exporter may use the
Performa invoice and acceptance of the order from the importer to obtain funding to pay
for the manufacturer of the goods concerned.
The following details are pertinent to the setting up of the Performa invoice and need
careful attention:
The packing details, including their external dimensions, cubic capacity, weight,
numbers and contents of each package shipped, and kinds of packaging involved
(pallets, boxes, bags, etc.)
The grand total price of the goods for the whole consignment
Where applicable, the unit prices should be indicated - the unit price multiplied by
the number of units/items should be reflected in the line total. The various line
totals (in the case where different items are included in the same commercial
invoice, or where additional services are itemized in the invoice), should add up to
the total price for the whole consignment (also referred to as the 'Grand Total')
The currency in which the goods will be sold (e.g. US dollars)
The type and amount of any discount given, where applicable
The likely delivery schedule and delivery terms
The payment methods (for example cash in advance, documentary collection, L/C,
etc.)
The payment terms (for example 30 days on sight)
The Inco terms to be used (Inco terms 2000 - FAS, CIF, CFR, DDP, etc.)
Who is responsible for the banking fees and other related costs (insurance and
freight costs are covered by the Inco terms in question)
What the freight and insurance charges are
The exporter's banking details
A declaration of the country of origin of the goods
The expected country of final destination
Any freight details such as the port of loading and discharge
Any additional exporter-provided services that should be added to the invoice to
come to the grand total
Any transshipment requirements
The validity of the Performa invoice - that is, when does the offer expire (leaving it
open-ended could be very risky)
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specification
OUR BANKERS: -
TOTAL VALUE
Declaration: - We declare that this Commercial Invoice shows the actual price of the goods
described and that all particulars are true and correct.
Letter of Credit
After getting the Performa Invoice from the consignor the second step is that the
consignee issued the Letter of Credit to consignor, which is also called L/C. In L/C it
means the confirmation about the payment through the bankers or financial institution on
documented proof of clear dispatch. The mode of realizing secured payment through
financial institution.
In an export trade, the exporter would like to ensure that there is no risk of non- payment.
Usually, the exporter asks the importer to send a letter of credit to him. A letter of credit is
an undertaking by its issuer (usually importer’s bank) that the bill of exchange drawn by
the foreign dealer on the importer will be honored on presentation upon specified amount.
L/C is simply a guarantee by the bank to the foreign dealer (exporter) that their bills up to
a specified amount would be honored. There are three parties to a letter of credit.
Sight credits
This is an easy enough term to explain. A sight credit or L/C is one which paid upon
presentation of the required documentation (as stipulated in the original L/C) to the issuing
or confirming bank. As exporter, you need to be careful however, as some L/Cs state that
payment will only be made at a specified branch counter of the issuing or confirming bank
(and won't necessarily be paid or transferred directly into your account). The process of
having to go to a particular branch and receive payment and then to transfer this payment
into your account will slow down the payment process and may add further costs to the
overall process. Thus, when working with sight L/Cs (or any L/Cs for that matter) make
sure where payment will be made.
Usance credits
An L/C can specify any credit period that you have negotiated with the importer. A letter
of credit that that incorporates a payment after a given term (e.g. 60 days) is known as a
usance credit (also referred to as a term or acceptance credit). The correct phrase is hat the
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L/C is at usance, meaning that it will come into effect at some future date (also referred to
as maturity).
You should note that the maturity date may also have further stipulations associated with
it; for example:
90 days sight
120 days from Bill of Lading (B/L) date
60 days and upon issuing of a FDA (US Food and Drug Administration) clearance
Some of these provisos can have a significant impact on your receiving payment and you
should make yourself fully aware of any such provisos to your L/C. A usance/term credit
will require you, as exporter, to finance the gap between delivery and payment.
Transferable credits
An irrevocable L/C may also be transferable. In the case of a transferable L/C, the exporter
can transfer all or part of his/her rights to another party. Transferable letters of credit are
often used when the exporter is the importer's agent or a middleperson (i.e. export agent)
between supplier and importer, and not the actual supplier of merchandise. With a
transferable letter of credit, the exporter uses the credit standing of the issuing bank and
avoids having to borrow or use his own funds to buy goods from a supplier. Hence, it is a
viable pre-export financing vehicle. Before transfer can be made, the exporter must
contact, in writing, the bank handling the disbursement of funds - the transferring bank.
Transferable L/Cs can only be transferred based on the terms and conditions specified in
the original credit, with certain exceptions. Therefore, it may be difficult to achieve
flexibility and confidentiality with this finance method.
The transferring bank, whether it has confirmed the letter of credit or not, is only obligated
to make the transfer to the extent and in the manner expressly specified in the L/C.
Transferable L/Cs involve specific risks. When a bank opens a transferable letter of credit
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for a buyer, neither party can be certain of who will be the ultimate supplier. Both parties
must rely upon the importer's assessment of the exporter's reputation and ability to
perform. To reduce overall risk and prevent the shipment of substandard goods, an
independent certificate of inspection may be required in the documentation.
For simplicity's sake, many banks prefer single transfer and discourage multiple transfers,
but will do multiple transfers if conditions are right. Partial transfers can also be made to
one or several suppliers if the terms of the original L/C allow for partial shipments. The
processing of this type of letter of credit can become complicated and tricky, requiring
logistics coordination and the highest level of precision. Incomplete and/or ambiguous
information on the transferable letter of credit almost always leads to problems.
Furthermore, the beneficiary of the transferable letter of credit must be available
throughout the entire negotiation process to assist the transferring bank.
Revolving credits
The term "revolving" is used to describe a letter of credit, which, incorporates a condition
whereby the credit amount is to be renewed or reinstated automatically without the need
for a specific amendments to the credit. This type of credit is used when regular trade is
conducted between an exporter and an overseas buyer. A revolving credit can be
irrevocable or confirmed. Although a credit may, in theory, revolve in relation to amount,
in practice this is rare, as it would mean that there might be no limit to the number of times
a specific amount could be drawn. A credit, which revolves in relation to time, is a much
more common form of a revolving credit. For example, a revolving credit could be made
available for an amount of US$ 10 000 per month (irrespective of whether any sum was
drawn during the previous month) with an overall validity of six months. A revolving
credit may be:
Cumulative, i.e. any sum not utilised during the first period is carried over and may be
utilised in the subsequent period.
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Non-cumulative i.e. any sum not utilised during the first period ceases to be available in
subsequent periods.
Back-to-back credits
Standby credits
A standby L/C is one which is issued in favour of the exporter for the purpose of "backing-
up" certain specified obligations of the importer. A standby letter of credit requires the
exporter's presentation of documents which indicate that importer has not met the
obligations which the standby letter of credit backs-up. A standby letter of credit,
therefore, is not intended to be drawn upon by the standby letter of credit beneficiary
unless the standby letter of credit applicant does not meet its obligations as specified by
the standby letter of credit
Commercial Invoice
The third step in documentation is Commercial Invoice in which the total payments of
goods are to be finalized by the consignor. In Commercial Invoice the engine / chassis no.,
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No. and kind of packing, description of goods, quantity of goods, rate of goods in Indian
currency as well as US dollars, amount of goods in Indian currency as well as US dollars
are also mention. The Performa of Commercial Invoice is as same as Proforma Invoice. In
Commercial Invoice the terms of delivery payment can also be mentioned. The port of
loading, port of discharge, final destination can also be mentioned. The main difference
between the commercial invoice and the proforma invoice is that the proforma invoice is
like a quotation in where the consignor and consignee may change the price list of the
goods. The Proforma Invoice may be change but once the commercial invoice is
dispatched it cannot be changed. Following is the proforma of Commercial Invoice: -
After the pro-forma invoice is accepted by the importer, the exporter must prepare a
commercial invoice. The commercial invoice is required by both the exporter (to obtain
the necessary export documents to enable the consignment to be exported, to prove
ownership and to enable payment) and importer (who require the commercial invoice to
facilitate the import of the goods into the country in question). In exporting, the
commercial invoice is considered a very important document as it serves as the starting or
initiating document that underpins the rest of the export transaction.
The commercial invoice is essentially a bill (i.e. invoice) from the seller (the exporter) to
the buyer (the importer) describing the parties to the agreement, the goods to be sold, and
the terms involved, as agreed between the exporter and importer. As such, the commercial
invoice is the final bill exchanged between the seller and the buyer. The commercial
invoice will normally be presented on the exporter's letterhead and will be addressed to the
importer. It should contain full details of the consignment, including price and other
related costs, in order to facilitate customs clearance. It must also be signed and dated.
Freight and insurance, when included in the selling price, should be itemized separately as
these charges are not subject to duty in certain countries. It is important that the
commercial invoice clearly differentiates between the dutiable component of the order (the
market value of the order), any other typically non-dutiable charges such as freight and
insurance, and the total invoice value of the order.
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You should be aware that the commercial invoice is used by Customs authorities
throughout the world for assessing Customs duties, inspection purposes, and for the
keeping of statistics. If there is specific information required to appear on the commercial
invoice by the Customs' authorities in the importing country, the importer should advise
you of this. It does no harm, however, just to ask him/her if they don't mention it on their
own. If it later transpires that certain additional information was required, you can at least
say that you did ask!
Some countries, however, may require the commercial invoice to be completed on their
own specified forms - such commercial invoices are known as "Customs' invoices" and
may be provided in lieu of or in addition to the standard commercial invoices referred to
above. In addition, a "consular invoice" is required by certain countries. The consular
invoice must be prepared in the language of the destination country and can be obtained
from the country's consulate, and often must be "consularised" (i.e. stamped by an
authorised Consul official in the exporting country).
The name of the exporter (referred to as the shipper) and their contact details (tel,
fax, cell, e-mail), including physical (not postal) address
The name of the importer (referred to as the consignee, meaning the person or firm
to whom the goods are to be sent) and their contact details (tel, fax, cell, e-mail),
including physical (not postal) address (In the case of transshipment, there may be
an intermediate consignee and their contact details and address should then also be
included on the invoice.)
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If the person or firm buying the goods (the importer) is not the same as the person
or firm to whom the goods are being sent, then you should include both their
contact details and addresses in the commercial invoice
The name of the person and company to notify once shipment has taken place and
their contact details and physical address (here the contact details such as
telephone, fax and cell number and e-mail address are more important than the
physical address)
A commercial invoice reference number
A purchase order number or similar reference to correspondence between the
supplier and importer
The date of issue of the commercial invoice
A complete, detailed and clear description of the goods in question, incorporating
the appropriate HS codes and brand marks if applicable (here the importer may ask
you to remove these codes as they may not be the same in the importing country
and may thus incur additional or higher duties to the importer's detriment because
of their inadvertent misuse)
The quantity of goods in question, including the number of units/items
The packing details unless provided in a separate packing list, including their
external dimensions, cubic capacity, weight, numbers and contents of each package
shipped, and kinds of packaging involved (pallets, boxes, bags, etc.) - if a separate
packing list is used, reference should be made in the commercial invoice to the
packing list
The grand total price of the goods for the whole consignment
Where applicable, the unit prices should be indicated - the unit price multiplied by
the number of units/items should be reflected in the line total. The various line
totals (in the case where different items are included in the same commercial
invoice, or where additional services are itemised in the invoice), should add up to
the total price for the whole consignment (also referred to as the 'Grand Total')
The currency in which the goods will be sold (e.g. US dollars)
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COMMERCIAL INVOICE
Total Value
Packing list
Packing list is another vital it contain the description of the product. It is used in the
various places along with the invoice. It is a detail that the consignment has been packed
in the following manner and consignment has packed and checked thoroughly. Packing list
4. Port of loading
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5. Port of discharge
6. Final destination
9. Product name
13. Quantity
PACKING LIST
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Other Reference(s)
Consignee: - Buyer (if other than consignee)
Total
Authorized Signatory
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Besides commercial necessity, documents in the trade have a legal dimension. All
over the world, laws regulating export import trade have been enacted. In some
countries, these regulations are few and are enforced by simple procedures. While
in other countries, the regulations are very many and enforcement procedures are
complex. How ever the basic objectives of this regulation are to account for
movement of goods and foreign exchange, protect economic political cultural and
Many countries require permission or registration for the firms to operate in the
international business for this purpose documents are prescribed, which are
In the Indian context a number of document are needed, starting from securing
importer exporter code number from the office of the director general foreign trade
(DGFT) to custom clearance of cargo. Both for export and import main legal
8. Freight payment certificate from the carrier in case freight has been paid
by the exporter
Export commands a premium in most of the countries in the world. Exporters are either
provided direct incentives or subsidies or are extended export promotion support in many
ways. With the globalization process and active role of WTO, direct incentives are losing
importance. But such support measures as duty drawback and cheap finance continue to
provide to the exporter .natural y for claiming export incentive and support benefits,
In India apart for export facilities and assistance granted by banks and other institutions
Appointment of a CHA
(Custom house agent) the exporter through the reference of other exporters select the best
CHA from the list of many CHA’S the best one of them which can provide the best
Custom clearance
Transportation
Warehousing
Door delivery
Registration
Any exporter who wants to export his good need to obtain PAN based Business
Identification Number (BIN) from the Directorate General of Foreign Trade prior to filing
of shipping bill for clearance of export goods. The exporters must also register themselves
to the authorized foreign exchange dealer code and open a current account in the
All the exporters intending to export under the export promotion scheme need to get their
In case of Non-EDI, the shipping bills or bills of export are required to be filled in the
format as prescribed in the Shipping Bill and Bill of Export (Form) regulations, 1991. An
exporter need to apply different forms of shipping bill/ bill of export for export of duty
free goods, export of dutiable goods and export under drawback etc.
Under EDI System, declarations in prescribed format are to be filed through the Service
After verification, the data is submitted to the System by the Service Center operator and
the System generates a Shipping Bill Number, which is endorsed on the printed checklist
and returned to the exporter/CHA. For export items which are subject to export cess, the
TR-6 challans for cess is printed and given by the Service Center to the exporter/CHA
immediately after submission of shipping bill. The cess can be paid on the strength of the
Quota Allocation
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The quota allocation label is required to be pasted on the export invoice. The allocation
number of AEPC (Apparel Export Promotion Council) is to be entered in the system at the
time of shipping bill entry. The quota certification of export invoice needs to be submitted
to Customs along-with other original documents at the time of examination of the export
cargo. For determining the validity date of the quota, the relevant date needs to be the date
on which the full consignment is presented to the Customs for examination and duly
On the basis of examination and inspection goods are allowed enter into the Dock. At this
stage the port authorities check the quantity of the goods with the documents.
In most of the cases, a Shipping Bill is processed by the system on the basis of
declarations made by the exporters without any human intervention. Sometimes the
Customs Officer may verify the quantity of the goods actually received and enter into the
system and thereafter mark the Electronic Shipping Bill and also hand over all original
documents to the Dock Appraiser of the Dock who many assign a Customs Officer for the
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examination and intimate the officers’ name and the packages to be examined, if any, on
The Customs Officer may inspect/examine the shipment along with the Dock Appraiser.
The Customs Officer enters the examination report in the system. He then marks the
Electronic Bill along with all original documents and check list to the Dock Appraiser. If
the Dock Appraiser is satisfied that the particulars entered in the system conform to the
description given in the original documents and as seen in the physical examination, he
may proceed to allow "let export" for the shipment and inform the exporter or his agent.
The exporter or export agent hand over the exporter’s copy of the shipping bill signed by
the Appraiser “Let Export" to the steamer agent. The agent then approaches the proper
officer for allowing the shipment. The Customs Preventive Officer supervising the loading
of container and general cargo in to the vessel may give "Shipped on Board" approval on
Drawal of Samples:
Where the Appraiser Dock (export) orders for samples to be drawn and tested, the
Customs Officer may proceed to draw two samples from the consignment and enter the
particulars thereof along with details of the testing agency in the ICES/E system. There is
no separate register for recording dates of samples drawn. Three copies of the test memo
are prepared by the Customs Officer and are signed by the Customs Officer and
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Appraising Officer on behalf of Customs and the exporter or his agent. The disposal of the
order for sample to be drawn for purpose other than testing such as visual inspection and
Amendments:
Any correction/amendments in the check list generated after filing of declaration can be
made at the service center, if the documents have not yet been submitted in the system and
the shipping bill number has not been generated. In situations, where corrections are
required to be made after the generation of the shipping bill number or after the goods
have been brought into the Export Dock, amendments is carried out in the following
manners.
1. The goods have not yet been allowed "let export" amendments may be permitted
2. Where the "Let Export" order has already been given, amendments may be
export section.
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In both the cases, after the permission for amendments has been granted, the Assistant
system on behalf of the Additional /Joint Commissioner. Where the print out of the
Shipping Bill has already been generated, the exporter may first surrender all copies of the
shipping bill to the Dock Appraiser for cancellation before amendment is approved on the
system.
After actual export of the goods, the Drawback claim is processed through EDI system by
the officers of Drawback Branch on first come first served basis without feeling any
separate form.
The Shipping Bill is generated by the system in two copies- one as Custom copy and one
as exporter copy. Both the copies are then signed by the Custom officer and the Custom
House Agent.
In India there are a number of organization and agencies that provides various types of
support to the exporters from time to time. These export organizations provides market
research in the area of foreign trade, dissemination of information arising from its
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activities relating to research and market studies. So, exporter should contact them for the
necessary assistance.
Export Promotion Councils are registered as non -profit organizations under the Indian
Companies Act. At present there are eleven Export Promotion Councils under the
councils related to textile sector under the administrative control of Ministry of Textiles.
The Export Promotion Councils perform both advisory and executive functions. These
Councils are also the registering authorities under the Export Import Policy, 2002-2007.
Commodity Boards
Government of India for purposes of export-promotion and has offices in India and
abroad. There are five statutory Commodity Boards, which are responsible for production,
FIEO was set up jointly by the Ministry of Commerce, Government of India and private
trade and industry in the year 1965. FIEO is thus a partner of the Government of India in
promoting India’s exports. Address: Niryaat Bhawan, Rao Tula Ram Marg, Opp. Army
The Indian Institute of Foreign Trade (IIFT) was set up in 1963 by the Government of
The Indian Institute of Packaging or IIP in short was established in 1966 under the
Societies Registration Act (1860). Headquartered in Mumbai, IIP also has testing and
development laboratories at Calcutta, New Delhi and Chennai. The Institute is closely
linked with international organizations and is recognized by the UNIDO (United Nations
Industrial Development Organization) and the ITC (International Trading Centre) for
consultancy and training. The IIP is a member of the Asian Packaging Federation (APF),
the Institute of Packaging Professionals (IOPP) USA, the Institute of Packaging (IOP) UK,
Technical Association of PULP AND Paper Industry (TAPPI), USA and the World
Address: B-2, MIDC Area, P.B. 9432, Andheri (E), Mumbai 400096.
The Export Inspection Council or EIC in short, was set up by the Government of India
under Section 3 of the Export (Quality Control and Inspection) Act, 1963 in order to
ensure sound development of export trade of India through Quality Control and
Inspection.
Address: 3rd Floor, ND YMCA, Cultural Centre Bldg., 1, Jai Singh Road, New Delhi-
110001.
The Indian Council for Arbitration (ICA) was established on April 15, 1965. ICA provides
arbitration facilities for all types of Indian and international commercial disputes through
its international panel of arbitrators with eminent and experienced persons from different
ITPO is a government organisation for promoting the country’s external trade. Its
promotional tools include organizing of fairs and exhibitions in India and abroad, Buyer-
Dissemination.
CII play an active role in issuing certificate of origin and taking up specific cases of
business organisations in India. FICCI acts as the proactive business solution provider
through research, interactions at the highest political level and global networking.
The Bureau of Indian Standards (BIS), the National Standards Body of India, is a statutory
body set up under the Bureau of Indian Standards Act, 1986. BIS is engaged in standard
Textile Committee
Textile Committee carries pre-shipment inspection of textiles and market research for
Address: Textile Centre, second Floor, 34 PD, Mello Road, Wadi Bandar, Bombay-400009
The Marine Products Export Development Authority (MPEDA) was constituted in 1972
under the Marine Products Export Development Authority Act 1972 and plays an active
role in the development of marine products meant for export with special reference to
Address: P.B No.4272 MPEDA House, pannampilly Avenue, Parampily Nagar, Cochin-
682036
Indian Investment Center (IIC) was set up in 1960 as an independent organization, which
is under the Ministry of Finance, Government of India. The main objective behind the
setting up of IIC was to encourage foreign private investment in the country. IIC also
assist Indian Businessmen for setting up of Industrial or other Joint ventures abroad.
responsible for the formulation of guidelines and principles for importers and exporters of
country.
Address: Udyog Bhawan, H-Wing, Gate No.2, Maulana Azad Road, New Delhi -110011
DGCIS is the Primary agency for the collection, compilation and the publication
of the foreign inland and ancillary trade statistics and dissemination of var
1. DUTY FREE
2. ADVANCE LICIENCE
3. DEPB SCHEME
DUTY FREE
Means that the exporter will not get any benefit from the DGFT
Advance License
Means that the exporter will issue a bond to the DGFT that he require a product to import to
manufacture a new product. And he will export that newly manufacture product.
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DEPB SCHEME
Duty Entitlement passbook scheme means that the exporter will get an certain amount of
benefit for IMPORT from the DGFT (under the license issued by the DGFT)
DRAWBACK SCHEME
Means that the exporter will be refund a cash transfer from PNB to exporter account
Means that the exporters are provided with certain benefits to increase the exports
International tractor limited is one of largest exporter of tractors to various countries of the
world
Step 1:
Invoice and packing list are prepared by the exporter and is send to the custom house
agent for filling the document s in the customs
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Step 2:
From the detailed invoice and packing list, the C.H.A will file the papers in the C.M.C
1. On line filing
Step 3:
C.M.C will issue a checklist for the verification of the C.H.A SO that he should check the
detailed filed by him.
Step 4:
CHA verify the details and sign the check list that the detailed are ok.
Step 5
Step 6:
Now the shipping bill will display on the screen of the superintendent, the superintendent
will verify the checklist and other details and forward it to the Assistant Commissioner.
Step 7:
Assistant commissioner will release the shipping bill and display for marking or goods
arrival.
Step 8:
Inspector will inspects the goods and forward it to the superintendent for inspection. If
valve is more than 5lakhs than transfer it to the AC otherwise the superintendent will give
LET EXPORT order.
Step 9:
Now the role of custom is finished by issuing the following copy
Exporter copy the exporter send this copy to the importer
Exchange control copy sends to the bank
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Step10.
TR1 and TR2 copy is hand over to the shipping line. With all the custom clearances.
Step11.
Clearing agent hand over all custom documents to the office now the export department
Now the export department will prepare a B/L instructions send it to the shipping line
along with a
Photocopy of EP copy, measurement copy, invoice and packing list.
Now the goods are stuffed into the container along with custom seal and line seal no.
Now the container
Will be railed out and sent to the vessel loading port. From the port the container is
transferred to the
Importing country.
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