A comparative analysis of Modern Format of Retail Outlet Jade blue and pantaloonswith special focus on products, services and

related attributes offered to customers. Name 01 02 03 Gender Occupation : __________________________________________________________________________ 01.01 Male 02.01 Business 02.04 Study 01.02 Female 02.02 Service 02.05 Others 03.03 Last One Year 02.03 Self Employed

Since how long you have been visiting this store? 03.01 Last One Month 03.02 Last Six Months

03.04 More than 1 year

Kindly give your opinion for the following attributes/ambience of the store: 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 21 Main signboard of the store is very attractive and is visible from a remarkable distance 04.01 Agree 04.02 Disagree 04.03 Cant Say Exterior walls are very attractive. It gives distinct look to the store. 05.01 Agree 05.02 Disagree Main Entrance of the store attracts the attention of customers. 06.01 Agree 06.02 Disagree Floor / surface is of good quality and gives comfort to walk around. 07.01 Agree 07.02 Disagree Interior walls are well decorated and give luxury look to the store. 08.01 Agree 08.02 Disagree 05.03 Cant Say 06.03 Cant Say 07.03 Cant Say 08.03 Cant Say

Lighting inside the store increases the visibility of products and surrounding area. 09.01 Agree 09.02 Disagree 09.03 Cant Say Music played inside the store is very pleasant and creates mood to stay in the store for longer period. 10.01 Agree 10.02 Disagree 10.03 Cant Say To indicate different sections of products, sufficient signboards are fixed inside the store. 11.01 Agree 11.02 Disagree 10.03 Cant Say Waiting lounge is provided inside the store. 12.01 Agree 12.02 Disagree Responses and behavior of staff members are appreciative. 13.01 Agree 13.02 Disagree Pathways are very spacious. 14.01 Agree 14.02 Disagree 12.03 Cant Say 13.03 Cant Say 14.03 Cant Say 15.03 Cant Say

Fixtures and Racks of the store are good and attractive. 15.01 Agree 15.02 Disagree

Products of this store are of good quality and are available in different varieties. 16.01 Agree 16.02 Disagree 16.03 Cant Say Prices of the products are fair and justified. 17.01 Agree 17.02 Disagree 17.03 Cant Say

Promotional Schemes offered by the store is very attractive and beneficial. 18.01 Agree 18.02 Disagree 18.03 Cant Say Responses and behavior of staff members are appreciative. 19.01 Agree 19.02 Disagree Parking space is sufficient and convenient. 20.01 Agree 20.02 Disagree Any suggestion for better functioning of the store? C 19.03 Cant Say 20.03 Cant Say

Gender
female 18%

male 82%

A COMPARATIVE ANALYSIS OF MODERN FORMAT OF RETAIL OUTLATE JADE BLUE AND PANTALOONS WITH SPECIAL FOCUS ON PRODUCT, SERVICE RELATED ATTRIBUTES OFFERED TO CUSTOMER
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