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History:Irom 18oo to modern day Winchester has von the hearts o every riieman. Ivery
covboy had a Winchester riie and ammo. 1he company had smaii beginnings but vith a ev
nev designs iike the side ioading riie and the iever action, the company have given the peopie
the innovations that ve today take or granted. Winchester supported our troops vith ammuni-
tion and riies through tvo vorid vars. Going bankrupt due to rising iabor costs, the company
vas soid to a Beigium company vho moved the riie production to ]apan. 1he American born
company is nov internationai and its name is stiii as strong as it vas in the American vest.
1arget group: American Gun Inthusiasts
Big Idea: Winchester's history is ciear and ve can iearn rom past mistakes. In the 19o0's
Winchester changed hov it vas making its irearms and there vas a pubiic outcry. At irst the
reputation vas ruined and an unknovn amount o money vas iost due to poor marketing. 1his
needs not to happen again.
1he united states Homeiand security has purchased 1.s biiiion rounds o ammunition. 1his
is great or our company but has created a pubiic shortage and there has been a pubiic outcry.
Right nov the Homeiand security is taking the biame or the shortage, but the American
peopie have a bad taste in their mouth vhen it comes to buying ammunition. suppiy and
demand has increased the saies o ammunition to a point o pushing avay uture customers.
1his government's purchase viii sioviy be iiied and ve viii have to ace the American peopie
as our main customers.
My idea is to bring back Winchester's American spirit. 1he covboy is vhat made Winchester
great then and it can make it great again. Iets get Winchester back to its roots. We viii brand
our boes in a vay that viii shov the American peopie that Winchester has not orgotten its
irst and most ioyai customers. 1he boes viii bring a eei o 18oo. 1his is a shit rom the more
current mass production iook to a eeiing o a ioyai, and ciassic American company. 1his viii
sooth over the American peopie and increase uture saies by creating ioyai customers to our
company.
Perpetua: Aii tet ecept that o the Winchester iogo is to be in
this ont. Boid is recomended or main print. Print is to be iess
then 20 pt. and no smaiier then 9pt.
coior and ont or the titie is to remain the same rom 18oo.
Winchester Red ciay White Rider Biack
R 21 R 200 R 0
G o+ G o+ G 190 G 0
B 1s B 180 B 0
=e+021 =c8beb+ =000
Pantone +8s c Pantone 1s28 c Pantone +2o c
cMYK 0 90 100 0 cMYK 22 22 2o 0 cMYK 1s o8 o1 90
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