Windows Azure Fast Start

Day 1: Understanding Windows Azure and Competing to win

Presenter Name Partner Technical Consultant latampts@microsoft.com

About Your Presenters

Thalia Barreto Partner Technical Consultant LATAM Partner Technical Service Team thalib@microsoft.com

Adrin Hernandez Partner Technical Consultant LATAM Partner Technical Service Team adriah@microsoft.com

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Agenda
Introduction Cloud Computing Service Models Windows Azure Platform Windows Azure Selling Scenarios Competing to Win with Windows Azure Windows Azure Platform Partner Offers Monetizing your business

Partner Audience: Developer, Architects, Project Manager, Pre-Sales & Marketing

Windows Azure Platform Overview

The Challenges for IT

Not Enough Power Allocated IT-capacities Load Forecast

IT CAPACITY

Too Much Power

Actual Load

TIME
8

The Challenges for IT

No screaming customers
Capacity on Demand

Load Forecast

IT CAPACITY

No capital laying idle

Lower Capex Actual Load

Knob goes up... And... down

TIME

Cloud Computing Patterns

Compute
Inactivity Average Period Usage

Compute

Average Usage

Time

Time

On & off workloads (e.g. batch job) Over provisioned capacity is wasted Time to market can be cumbersome
Compute

Successful services needs to grow/scale Keeping up w/ growth is big IT challenge Cannot provision hardware fast enough
Compute

Average Usage

Average Usage

Time

Time

Unexpected/unplanned peak in demand Sudden spike impacts performance Cant over provision for extreme cases

Services with micro seasonality trends Peaks due to periodic increased demand IT complexity and wasted capacity

What is the cloud?

Cloud Computing Service Models

Cloud Computing Models

Cloud Services Models

Packaged Software
Applications Data Runtime

Infrastructure
(as a Service)

(as a Service)

Platform

(as a Service)
Applications Data Runtime Middleware

Software

You manage

Applications
Data

You manage

Applications
Data Runtime Middleware O/S

Runtime
Middleware O/S

Managed by vendor

You manage

Middleware O/S Virtualization Servers Storage Networking

Managed by vendor

O/S Virtualization Servers Storage Networking

Managed by vendor

Virtualization Servers Storage Networking

Virtualization Servers Storage Networking

Windows Azure a platform for apps

The Foundation for Private Cloud

A Platform for ISVs

Windows Azure Platform Overview

Windows Azure Capabilities

Global datacenter footprint

Green Energy
San Antonio, TX
Approx 477K sq ft, 27MW, uses recycled water for cooling

Chicago, IL

707,000 square feet with critical power of 60 MW, uses water side economization, containers

Dublin, Ireland

Approx 570K sq ft, up to 27MW, uses outside air for cooling.

Windows Azure Selling Scenarios and Approaches

Worldwide and Business Challenges Are Forcing Organizations to Optimize IT Efforts

Facing an unprecedented economic environment
ECONOMIC CHALLENGES
Reduction of

Business has responded by transforming

BUSINESS CHALLENGES
Focus on core

Causing new technologies to emerge.

TECHNOLOGY CHALLENGES
Shift from

operating and capital expenditures Increased competition for fewer resources Do more with less

value-add activities Improve agility to stay competitive Leverage existing assets to expand

information technology to business technology Technology erases infrastructure complexity Globalization

MICROSOFT CONFIDENTIAL INFORMATION IN THIS PRESENTATION SUBJECT TO NDA

Optimize Uptime, Agility, and Efficiency

With cloud computing businesses can:

Cloud OnOptimized Premise

Focus IT resources on developing the business, not maintaining its infrastructure Create new applications with minimal up-front provisioning costs Reduce costs and maintenance of current infrastructure Increase IT capacity dynamically Provide transparent ROI for IT Extend current application capabilities, without new infrastructure

Business Tools Advanced Infrastructure Data Center/Infrastructure Hardware Servers Deployment/Mgt Desktop Installation/Mgt Networks Connectivity/Cabling

Business Value

Time / Resources

Benefits Apply Across the Company

CFO/CIO We need to reduce our total cost of ownership and prioritize business initiatives rather than IT imperatives. CEO I need the organization to become more agile to take advantage of changing market dynamics.

DIRECTOR, OPERATIONS I need operational transparency so that we can align our investments with the business needs.

PRODUCT MANAGER I cant wait for IT to procure capacity, we need to take our product to market now.

IT ADMINISTRATOR I need to reduce the amount of time my team is spending keeping systems operational and maintained.

SALES ACCOUNT MANAGER I need solutions that scale with our customers and provide greater mobility for more devices.

Positioning Windows Azure Platform Against Key Competitors

Opportunities to Use Windows Azure
Key Differentiators Choice of familiar development tools Choice of relational or native storage

Choice in on-premises private cloud, cloud hosted, or creating hybrid solutions

Enterprise-ready, world-class Microsoft support Easy integration with other Products, such as System Center.

Windows Azure Platform Solution Selling:

Use familiar technology and tools to minimize development lifecyclemaximize TCO benefits.

PAIN POINTS

In flexible development resource environment (non scalable resources) Traditional application development serves as barrier to entry, with little experimentation due to financial risk

WINDOWS AZURE PLATFORM BENEFITS

TARGET SCENARIOS Digital marketing and social networking Digital syndication Internal collaborative applications Scalable websites: low-cost option for product launches, M&As, or customer loyalty programs

Min. dev. cycle Low TCO Low barrier new market entry Low risk Improved collaboration Time to Market

Windows Azure Platform Solution Selling:

Application Extension refers to the ability for our customers to run applications both on premise and in the cloud.
PAIN POINTS
While scalability is very attractive, sensitive data

requirement to stay secure on premises

High Performance Computing: Parallel Processing

and/or Grid Computing application are constrained by fixed capacity

WINDOWS AZURE PLATFORM BENEFITS

Low-cost access to massive compute

TARGET SCENARIOS

capacity Critical components on premises, extend others to cloud Enabling smart endpoints Improved competitive advantage with new application extensions

Credit card risk scoring Monte Carlo simulation High-performance Computing B2B supply chain management

Windows Azure Platform Solution Selling:

Storage in the Cloud for rapidly growing data repositories and mature data governance.
PAIN POINTS

Active archiving Data distribution Performance and spike capacity High bandwidth costs to move data Constant need to update applications

WINDOWS AZURE PLATFORM BENEFITS

Host, distribute, monetize proprietary data Multi-party global data collaboration Data archiving

TARGET SCENARIOS
Archived Data with low access rate Content Delivery: Media distribution of

video and documents

Data Backup and Recovery

Windows Azure Platform Solution Selling:

Solve data center capacity issues and minimize new capital investments.
PAIN POINTS
Reduction of operational overhead in on-premises

data-center
Data center capacity constraints CapEx constraints

WINDOWS AZURE PLATFORM BENEFITS

TARGET SCENARIOS
Low-risk applications (non-mission critical

Defers investment in new hardware Access to burstable capacity on a

and/or no PII implications)

Marketing campaigns/events Disaster response/recovery Centrally managed LOB applications

demand basis

Windows Azure Platform Solution Selling:

Move application management to the cloudfocus on missioncritical application development.
PAIN POINTS
Uptime and maintenance of physical servers Manually intensive routine application maintenance

consumes resources needed for mission critical tasks

WINDOWS AZURE PLATFORM BENEFITS

Auto provisioning, load balancing, and

TARGET SCENARIOS
Web portal with high growth and scalability

patch management allows IT to focus on more mission critical tasks Lower resource costs , reducing CapEx

requirements Marketing campaigns with burst workloads Payroll portal with variable workload patterns

Competing to Win with Windows Azure

Cloud Platforms Today: A Perspective

Public Cloud Platforms Private Cloud Platforms
Hyper-V, System Center VMM, VMM SelfService Portal VMware vSphere
Infrastructure as a Service (IaaS) Platform as a Service (PaaS) For Large-Scale Internet Applications For Enterprise Applications

Hosting Partners

Intune

Microsoft

CRM Online Office 365

Windows Azure Platform

Hosting Partners

VMware vCloud Amazon Web Services

Google App Engine

Salesforce.com Force.com

Others

Source: Chappell & Associates

The Microsoft Advantage: IT as a Service

SaaS

PaaS

IT as a Service

IaaS

Perception vs. Reality, Part 1

Customer Perceptions of Competitors
Amazon Web Services offerings is the market leader in IaaS Google App Engine is easier to get started with and is cheaper

Windows Azure Platform Competitive Advantage

Built-in robust management and maintenance services to minimize IT costs Enterprise-class cloud services

Force.com provides template-based (easier) development

VMware is the leader in private cloud management/virtualization

Recently added templates. Offers more robust developer tools and platform; allows use of most languages
Allows a hybrid model to balance resources between private data center and private cloud

Perception vs. Reality, Part 2

Customer Concerns About Windows Azure Platform
A proprietary platform limited to Microsoft technologies Loss of control over the application More expensive Microsoft isnt ready for cloud computing Takes too long to get started

The Truth About Windows Azure Platform

Interoperable platform with support for Java, Python, Ruby, PHP IT chooses level of control Competitive pricing Microsoft brings more than 15 years of cloud computing experience Partners are able to migrate with few click on IaaS, PaaS is very common.

Why Microsoft?
Microsoft provides a consistent platform across on premise datacenters, service provider datacenters, and Windows Azure that enable customers to build and deploy across these environments with common skills and technologies.

AWS Overview
Windows Azure Amazon Web Services

AWS Positioning and Strategy

Sophisticated Services Low Cost Open Secure Its not all or nothing

Focused on acquiring more Enterprise and Government customers

AWS Service Offerings

Libraries and SDKs Management Development Tools Command Line Interface

Tools to access Services Cross Service Features

AWS Management Console

Toolkit for Eclipse

AMI Toolkit for Visual Studio Import/Export

Authentication & Authorization

Monitoring

Deployment and Automation

Industry Specific

Identity & Access Management

Multi-Factor Authentication

CloudWatch

Alarm

CloudFormati on

Elastic Beanstalk

GovCloud

Parallel Processing

Content Delivery

Messaging

Workforce

E-commerce

$
Elastic HPC MapReduce Cluster Amazon CloudFront Simple Simple Simple Queue Simple Email Service (SQS) Service (SES) Notification Workflow Service (SNS) Service Mechanical Turk

Flexible Dev Pay Fulfillment Payments Web Service

Platform Building Blocks

Compute

Storage

Network

Database

Autoscale VM Elastic Compute Import/Export (EC2)

Simple Storage Gateway Elastic Block Import/Export Storage (EBS) Service (S3)

Elastic Load Direct Virtual Private Route Balancer Connect Cloud (VPC) 53

Simpl eDB

RDS

Dyna Amazon moD ElastiCache B

Infrastructure Building Blocks

Azure and AWS Comparisson

Microsoft: IaaS, PaaS and SaaS

Microsoft has the most complete cloud stack
Drives vendor accountability for an integrated best-in-class platform You deal with one vendor from procurement to getting support
Public Cloud

Only Microsoft, as of today, offers full IaaS and PaaS from a single vendor cloud platform.
James Staten, Forrester

Software As A Service

You can choose between PaaS and IaaS models for app development and deployment

Platform As A Service Infrastructure As A Service

44

State of the art Data Center

Global Foundation Services Windows Azure Trust Center

Windows Azure Partner Offers

Windows Azure Partner benefits

Cloud Essentials MSDN Subscription

Windows Azure MSDN Benefits: Monthly

SUBSCRIPTION LEVEL VISUAL STUDIO PROFESSIONAL WITH MSDN VISUAL STUDIO TEST PROFESSIONAL WITH MSDN MSDN Platforms VISUAL STUDIO PREMIUM WITH MSDN VISUAL STUDIO ULTIMATE WITH MSDN

Windows Azure Credits included per month

$50

$50

$100

$100

$150

Annual Savings first year 1

$750+

$750+

$1,300+

$1,300+

$1,850+

Reference Sep 2013 - http://www.windowsazure.com/en-us/pricing/member-offers/msdn-benefits/

Monetizing Windows Azure

Make money with Marketplace

An online marketplace for developers to share, find, buy and sell building block components, training, service templates, premium data sets plus finished services and applications DataMarket is now commercially available
All powered by the Windows Azure Platform

Windows Azure Store (Preview)

Summary

We Can WIN !!

WE HAVE YOU

POLL - Checkpoint
What Microsoft products are supported in AWS?
All Only Win Server 2012 and SQL Server 2012 None

POLL - Checkpoint
1. What cloud model provides more flexibility?
IaaS PaaS SaaS

POLL - Checkpoint
System Center 2012 integrates with Windows Azure?
Yes Yes, but needs customization No

Summary
Azure is all about managing scalability, it solves different challenges. Such as: On and Off, Growing fast, Unpredictable Bursting and Predictable Bursting

Microsoft differentiators: Hybrid IT, Flexible App Model, Enterprise ready. Trusted Partner, Best Support and Better Together products Position Microsoft as the unique leader for IaaS, PaaS and SaaS
IaaS provides more flexibility. However, with PaaS your team will have less things to manage Start for free with your Partner benefits

Additional Resources

Additional Resources

Next Sessions:
1. Understanding Windows Azure and Competing to Win 2. Web Development and Web Hosting in Azure 3. Chalk T alk

Practice with Windows Azure Training Kit:

http://www.microsoft.com/en-us/download/details.aspx?id=8396

Q&A

2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentations. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

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latampts@microsoft.com

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Thank You! Gracias! Obrigado!