Presentation MIS: A. Nowadays, information and communication technologies became necessary to every business.

Several companies struggled to become profitable but once they implemented new information and communication technologies, they saw an improvement in their financial statement results. This is the case of the giant retailer Wal-Mart who has moved from a single store to one of the biggest multinationals in the world thanks to its effective ICT implementation. ICT allowed Wal-Mart to differentiate itself from competitors, to better serve customers, to improve its brand image, to optimize its supply chain and finally to achieve a competitive advantage. In our project we analysed the situation of Wal-Mart in terms of its implementation of Information and communication technologies. B. Overview about the company: Sam Walton opened his first Wal-Mart store in Arkansas in 1962. The company has expanded through out the years nationally and internationally to reach 245 million customers weekly in more than 10,000 stores under 69 banners around the world. C. The mission statement of Wal-Mart is Saving people money so they can live better. Which means that the main objective of the company is to deliver its products to its customers at the lowest prices possible in the market in order to offer them the best life conditions possible. D. Sone values of Walmart are : Open Door Policy: (managers are available to employees). Sundown Rule: (questions from employees and cusomers are answered within the same day). Grass Roots Process: (Listen to employees from the down stream). Basic Beliefs and Values: Respect, Service and Excellence. 10-Foot Rule: Greeting and helping customers. Servant Leadership: Leaders serve their team Wal-Mart Cheer: A chant created by the founder to lift morale every morning. C. BUSINESS MODEL: Value proposition: The main objective of Walmart is to deliver to its customers the lowest prices in the market. Key activities: Walmart operates in the retailing business . It manages its operations using IT in such way that it will save costs. Key Partnership: Wal-Mart succeeds in achieving its goals by maintaining good relationships with its supplier . Cost structure: Information Technology and economies of scale are great enablers for the cost structure the company is conducting. Through these two cost strategies, Wal-Mart fixes the lowest prices in the market. Distribution Channel: Wal-Mart has one of the most consistent and innovative distribution channels. In fact the company purchased the up stream segment which is the distribution channel. Consequently, the company now has complete control over its distribution channels (Yuansheng LI, 2011). Revenue Stream: One important advantage for Wal-Mart is that it pays its suppliers after selling their products. By doing so, Wal-Mart narrows its losses and increases its profit margin. Wal-Mart generates the majority of its revenues from its retailing operations (Yuansheng LI, 2011). Key Resources: Wal-Mart has mainly three different resources (Yuansheng LI, 2011: o Physical resources that represent goods and products it sells. o Human resources: employees and managers. o Companys culture: loyalty, discipline and self-improveme

E. Information and Communication Technology, Wal-Marts core competency: Effective CRM: Walmart has decided to put its customers at the center of all business operations as stated by the founder: There is only one boss. The customer. And he can

fire everybody in the company from the chairman on down, simply by spending his money somewhere else.
Effective ICT : Wal-Mart uses Information and Communication Technologies to: support in the decision making process. Advance in the effectiveness on the response to customers. Control the process of logistics. Reduce the operation cost and time. Reduce the price of the products through the process of delivery and storage using new technology.

The company has developed two applications, one for the Ipad and the second one for the IPhone. The application for the Ipad offers a unique shopping experience for the customer. the application allows customers to browse shelves, look and buy articles from their homes. The second application for the IPhone provides tools for managing the budget, retrieve discount coupons, obtain product information a