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Example of Factor Analysis Steps: Analyze Data Reduction Factor Select variables q1a to q1o and move to Variable box Descriptives select Initial Solution and continue Extraction select Principal Components, Correlation Matrix, Unrotated Factor Solution, Eigen Values over 1 Rotation select Varimax Scores select Display Factor Score Coefficient Matrix Options Missing Values select Exclude Cases Listwise and Coefficients Display Format click on Sorted by Size OK
Selected Outputs: Total Variance Explained Rotated Component Matrixa Question: How many factors would you keep and what names would you give them?
Factor Analysis Using Multidimensional Scaling This is useful when you have overall similarity data and not attribute data. The data can be ordinal, interval or ratio but the output is a perceptual map where the distances are assumed to be interval scaled. 1. Select ANALYZE from the SPSS menu. 2. Click SCALE and then MULTIDIMENSIONAL SCALING (ALSCAL). 3. Move ATLANTA, BOSTON DC into the VARIABLES box. 4. In the distances box check DATA ARE DISTANCES (default). SHAPE should be SQUARE SYMMETRIC (default). 5. Click on MODEL. In the pop-up window, in the LEVEL OF MEASUREMENT BOX, check INTERVAL. In the SCALING MODEL BOX, check EUCLIDEAN DISTANCE (default). In the CONDITIONALITY BOX, check MATRIX (default). CONTINUE. 6. Click on OPTIONS. In the pop-up window, in the DISPLAY box, check GROUP PLOTS, DATA MATRIX, and MODEL AND OPTIONS SUMMARY. Click CONTINUE. 7. Click OK.