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September 2010
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Corel releases CorelDRAW Premium Suite X5 for Multimedia CorelDRAW Tips: Turning Command Bars On and Off Creating Artwork for a Dark Garment JOTO's Revolutionary TrimFree Transfer Paper
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Editor / Publisher Michael R. Neer mikeneer@coreldrawhelp.com Graphics John Mise ADVERTISING John McDaniel II jhmcdaniel2@coreldrawhelp.com 602-295-8193 Offices Membership & Publishing offices located at: 4549 N. Glenn, Suite 110, Fresno, CA 93704 800-276-8428, 559-276-8494 Fax 559-222-1390 www.CorelDRAWHelp.com mikeneer@coreldrawhelp.com
Subscriptions: Free to qualified individuals and businesses. Send change of address to the above. ACDRP Membership: Basic $90/yr.; Premium $240/yr. See the website for details. Advertising: Request a Media Guide or download it from www.CorelDRAWHelp.com. Writers: CorelDRAWHelp accepts articles from industry experts. Email publisher for details. Copyright 2010 by ACDRP. All Rights Reserved.
On Sept. 14, Corel Corp. announced the release of their new CorelDRAW Premium Suite X5. Its goal was to deliver expanded multimedia capabilities for todays graphic professionals. Senior Product Manager for CorelDRAW John Falsetto said, CorelDRAW Premium Suite X5 is our first step towards a fully integrated multimedia suite consistent with the needs of our users and the requirements of the print and digital media design industry. Yes, we all know that CorelDRAW Graphics Suite X5 has been a great advance in features and capabilities for vector illustration, image editing, and bitmap-to-vector tracing but the world of graphics users goes beyond those needs and Corel has recognized that. Graphics professionals are expanding into multimedia and now Corel has given us the tools to ably create in such markets! When CorelDRAW Graphics Suite X5 was released in February 2010, it added outstanding new features such as Corel Connect and the new color engine. Now the new Premium X5 program, has fine tuned these features, expanded the illustration and image editing capabilities, and added the following multimedia publishing programs within the Suite Corel Website Creator X5; Corel VideoStudio Pro; and SWiSH Max 3.0; as well as WinZIP 14.5 Pro for compressing large files. Corel Website Creator X5 This is a new application that offers a fast and easy way to build, manage, and promote websites. It includes intuitive wizards, professionally designed templates, automatic Google Analytics management, and other technical options to create a strong online presence. And, as is natural with a Suite, all the programs are integrated. That means your website can easily use designs from CorelDRAW, photos enhanced with Corel PHOTO-PAINT, videos created with Corel VideoStudio Pro, and Flash animations created with SWiSH Max. There is also a new Pixels View which makes
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Published by Association of CorelDRAW Professionals President: John H. McDaniel Vice President: Judith McDaniel Executive Director: Michael R. Neer
ACDRP Corporate Office: Philomath, OR
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P R I Z E D
P O S S E S S I O N S
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learn! Apply! 7 CorelDRAW Tips: Turning Command Bars On or Off
by John McDaniel
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September 2010 grow! 20 Getting Ahead: Garment Dyeing: Turning Ho Hum into Hot!
by Deborah Sexton
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Magazine Sponsors Online Expo Sponsors Epilog Laser Corp. Geo. Knight & Co. John E. Lepper Inc. Johnson Plastics LaserSketch N&R International Logo-Links Logo-Links Web Web Web Web Web Web Web Web Ad Ad Ad Ad Ad Ad Ad Ad
29 Marketing Secrets Help Wanted: Resilience 14 Inside Screen Printing: Artwork for a Dark Garment
by Jeff McDaniel by Donna Gray
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3 Inside ACDRP: Corel Delivers the Future Today! 6 Graphics News Wire 27 Logo-Links 31 Focus: Holiday Gifts 32 GNN Network 32 Marketplace 34 Contributing Writers
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Product News Headlines:
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Transfer Express offers prespaced names Imprintables Warehouse offers New Roland VersaCAMM 300 Print & Cut Roland wins label industry Global Award for Innovation
Unisub introduces Steel DryErase Panels Sawgrass launches new technical and educational videos SWF Embroidery & DTG Extravaganza comes to Birmingham in November Stahls launches ZIPP Weed Player Names SOS offers larger Organic Alternative Tote bag
Corel Corp. introduces new Premium Design Suite for Print, Web, and Video IKONICS Imaging teams up with Engravers Choice Roland expands VersaCAMM VS line of printer/cutters Tri-Mountain offers long-sleeve Force T-Shirt in camo version for hunters Ted Stahl elected to NSGA Hall of Fame LaserSketch adds new colorized glass for laser engraving
Conde introduces Mesh Knit shorts for sublimation Stahls CAD-CUT Direct educates through Weekly Tip Jar Series Siser offers VideoFlex Moda CAD Material New FortunE Stone Rhinestone software is CorelDRAW Plug in Imprintables Warehouse adds new Spectra Lavender Shimmer Xenetech expands into Europe Stahls ID Direct adds new plaid to Boxercraft Line up
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LaserBits has new Rowmark LaserMAX colors and wood photo albums Dalco offers new split-front dye sublimation appliqu
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Using CorelDRAW
Turning Command Bars On and Off
What is a Command Bar? Command bars contain icons that perform a function when clicked. They evolved from the need to quickly access frequently used commands. Command Bars are an alternative to using the menu. Picture 1 shows the default X5 workspace with the command bars identified. Typically commands on command bars are organized by function. For example one of the command bars in CorelDRAW X5 is Print Merge; it contains 5 commands, they are 1. 2. 3. 4. 5. 6. Create/Load Print Merge Fields Edit Print Merge Fields Perform Print Merge Merge to a New Document Field Name Dropdown list Insert selected print merge field
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Each of these commands is also available on the menu. However if your workflow involves using Print Merge frequently, having the command bar open in the workspace is useful.
Picture 2: Right click any command bar to call a dialog box showing available command bars.
Picture 3: Click Tools/ Customization/Command Bars to open the Options dialog screen.
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Using CorelDRAW
Picture 4: Once turned on, you can drag and dock the bar to any edge of the workspace that would be convenient.
How do you turn Command Bars on and off? There are essentially two methods you can use to turn command bars on and off. 1. The easy method is to right click any command bar. This action will call a dialog box that displays all available command bars. See picture 2. All the command bars that have checks next to them are currently displayed. To turn a command bar on, simply left click its name and it will be displayed. To turn it off, left click the name of any command bar that is check marked. 2. Another method is to click on Tools/Customization/Command Bars. This method will open the Options dialog screen to Command Bars and will provide you with some additional options. See picture 3. The first time a command bar is turned on it appears in a floating state. From here you can drag and dock the bar to any edge of the workspace that would be convenient. See picture 4. Once a bar has been docked, if its turned off and then on again, it will reappear in its last location. Note for Premium and Video Training Members there is a new video in the library which shows How to Turn Command Bars On and Off.
ACDRP has also announced a new intermediate level of membership; VT (Video Training) membership. VT membership includes Basic and On-Line Video Training; it does not include free email consultation. The regular price for VT membership is $180/yr. During this sale VT membership will be available for $90/yr. Now is the time, says Executive Director Mike Neer, for CorelDRAW users to really boost their skills, so they can grow their business as the economy recovers. The new Video Training program has won rave reviews from members, and this special makes it available to more people. Members, who have joined or renewed in the last 90 days, can also call to take advantage of this Special. For more information, visit www.coreldrawpro.com/join. htm. Click this link to see a sample of the Video Training for the technique of Feathering the Edge.
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coreldraw applied
By Judy and John McDaniel
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Next. See Picture 2 Step 2. a. To import a text or CSV file Enable the File button and click on the Browse icon. See Picture 3 Step 3. i. Select the file and file type you wish to import; and then click on Open. See Picture 4 Step 4a. b. To import a database Enable the ODBC data source option, and click Select ODBC data source. See picture 3 Step 3. i. In the Select data source dialog box, click the Machine data source tab. ii. Under Data source name, select Excel files, and click OK. See Picture 5 Step 4b1. iii. In the Select workbook dialog box, choose the database you want to import, and click OK. See picture 6 Step 4b2. iv. Next you will see a screen that shows the database file name along with the field names that will be imported. Click on OK. See picture 7 Step 4b3. c. Once the file or database has been selected in step 3; click on Next. See picture 3 Step 3. That will load the file or database and then move on to the Add fields screen in the Print Merge Wizard. 3. If any file that you open (step 4a) or database you import (step 4b) has more fields in it than you need for your project, they can be deleted in the Add fields screen in the Print Merge wizard. After you have completed any changes in the Add fields screen, click on Next. See picture 8 step 5. 4. The next screen is the Add or edit records. In this screen you can add, edit, or delete individual records. In addition, with the checkmark box you can select records to process. Those that are checked will be processed; those that have no checkmark will be skipped. This is a very useful feature in the event you need to rerun one or two names in the list. Once all changes have been made, click on Next. See picture 9 Step 6. 5. The final screen in the Print Merge Wizard is the save data settings screen. See picture 10 Step 7. 6. If you have made changes or created the file from scratch, then you may wish to save the modified file. To do so, click on the browse icon to select the folder and name you wish to save the file under. See picture 11 Step 8. Youll notice you can only save in text or CSV file types. Once you are done selecting the file name and folder, click on Save
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which will return you to the save data settings screen. 7. When completed with the save data settings screen, click on Finish. See picture 10. If you have chosen to save the data, it is at this point the file is actually saved and you are returned to your layout. Once the file or database is loaded, you can continue with placement of the fields into the layout. That subject we covered in previous articles.
Picture 11 Conclusion Most often we receive lists from our customers; printed, where we have to create the file or database; or in electronic form, as text documents; sometimes as spreadsheets, and occasionally as comma separated value files. If we receive a data file in an electronic form we always have had to verify the files structure to make sure Print Merge can import it correctly. Hopefully this review should help you evaluate customer supplied lists; and allow you to modify electronic files, if necessary, so they will work properly with Print Merge. Next time we will examine incremental number fields and how these fields can be used in serial numbering applications. Judy and John McDaniel are owners of JHM Marketing and CorelDRAWhelp, Inc. They provide consulting and training services for the industry. Currently they are both Corel Training Partners and offer private and group training seminars. They also have a series of interactive video lessons teaching CorelDRAW available on-line, and on CD. The on-line and CD lessons cover CorelDRAW basics and CorelDRAW applied to laser engraving, sandblasting, sublimation, screen-printing, etc. (For information on training services and video lessons available visit www.CorelDRAWhelp.com) You CDH may contact them via email at mail@CorelDRAWhelp.com
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inside transfers
By Bill Leek
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photographs. It is excellent for T-shirts, Tote Bags, Hats and Aprons. It works very well with 100% cotton, 100% polyester, cotton/poly blend, poly knits, poly mesh, poly foam/cotton caps, and satin. PRESSING INSTRUCTIONS: Two factors are critical for success with this transfer paper. Jotos pressing instructions must be followed precisely, and a high quality heat press and color laser printer must be used. TrimFree is compatible with many laser printer lines, including Okidata, Canon, Ricoh, Xerox, and Samsung, using Heavy or Label paper modes. The paper should always be fed through the manual bypass tray. HP and Brother printers are not recommended. Personally, I prefer the Okidata printers, especially the C6050/6150 models. These printers provide a trouble free, straight-through paper path and very durable toner with excellent washability. Your heat press must provide very even and high pressure. Temperature control must be very accurate. If you have an air-operated digital press, all the better. Maximum pressure insures that the transfer paper will peel correctly and also improves the washability of the transferred design. The heat press should be set to 330o to 340 o F. Prepress the fabric for 5 to 10 seconds. Then press on the transfer for 25 to 30 seconds.
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Next, after the initial press, wait 7 to 10 seconds (7 seconds for light fabrics, 10 seconds for heavy fabrics). Do not remove the fabric from the heat press. Peel off the transfer very, very slowly in one continuous motion. Stopping and starting the peel will result in lines on the image. Place a silicon sheet over fabric and repress again for 30 seconds. This will seal the image and provide better wash resistance. ADDED VALUE: CL TRIMFREE PLUS FOIL TrimFree can be used to transfer TrimFree Foils to both light and dark fabrics. A solid black toner image is printed on the TrimFree transfer paper and then pressed onto the fabric following the instructions above. Next, maintaining the same pressing temperature, a TrimFree recommended foil sheet is placed over the transferred design and then pressed with maximum pressure for 25 to 30 seconds. Then wait and peel cold. The results can be unique and dramatic. .Again, there is no cutting, trimming or weeding required. DURABILITY I have not performed wash tests on this paper. Joto reports good results with the following instructions: Machine wash at 105oF or less. Use mild detergents with no bleach. Do not dry clean. These instructions apply to both the normal and foil applications.
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PRODUCTION ADVANTAGES: The advantages of TrimFree are both obvious and significant. After all these years, I never thought a single-step process with no masking, weeding or cutting was possible. In addition, performing all the production steps using the same temperature and pressure settings is a significant plus. CONCLUSIONS: TrimFree is an amazing product. I highly recommend that you test 10-20 sheets to get a good idea of its capabilities. Joto is a great company with years of experience and an earned reputation for excellent customer support. They will help obtain the best results with your specific color laser printer. You can reach Joto at 800-565-5686. Go to their website www.jotopaper.com. Bill Leek of Houston, TX has over 30 years experience in computer engineering and graphics design. He has developed several lines of color imprintable products, and does testing on a variety of products for different manufacturers. He can be reached at wfleek@jblgraphics.com or 281-257-0695.
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Image 3: The client wants a white base layer beneath the artwork so the artwork will show up well on the garment.
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Image 4: The choke layer isolated looks like the entire design in white.
select all objects matching the criteria specified (see image 9). Selecting ARRANGEGROUP will place all of the orange objects in a single group that can be managed. By repeating this process, all of the colors can be individually grouped into their own elements allowing for easier manipulation. Organizing the color layers in CorelDRAW Screen printing ink is generally laid down from lightest to darkest. For this project the colors are white, orange, blue, and black. Now that the colors are all grouped in CorelDRAW, it is easy to rename the group the appropriate color name. Simply right clicking the group in the Object Manager and selecting rename (see Image 10). The Object Manager in CorelDRAW can also be modified to emulate the layering effect of screen printing inks. To open the Object Manager select WINDOWDOCKERS OBJECT MANAGER. Once the Object Manager is open, selecting New Layer will add layers to our artwork. Each new layer can be individually named and then the appropriate contents placed within (see Image 11).
Image 5: To easily separate the colors, use the find objects wizard. EDITFIND AND REPLACEFIND OBJECTS.
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Image 8: Finally select specific uniform color fill and use the drop down and the eye dropper tool to select the desired color.
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Image 9: After selecting find all, CorelDRAW will select all objects matching the criteria specified.
Image 10: Once the colors are all grouped in CorelDRAW, right click the group in the Object Manager and select rename.
Image 11: Each new layer can be individually named and then the appropriate contents placed within.
Image 12: To create a choke layer, duplicate the groups and place the new objects into the layer named white, and apply a white fill and no outline.
Image 13: For the sake of clarity, the white sub layer will be filled black while it is manipulated.
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Creating a choke layer To create a choke layer, select all of the groups and duplicate them. Once the groups are duplicated place the new objects into the layer named white, and apply a white fill and no outline (see Image 12). For most choke layers this is sufficient and will allow the artwork to be printed on a dark garment. This particular choke layer must also be used as a white base per the customers specifications. Some modifications will be required. Creating the choke layer for this artwork is relatively simple. Creating the new shape that will follow the objects and be used as an under white layer for the entire falcon is a bit more difficult and will be time consuming. Creating the new object To start with, the black, blue, and orange layers can be locked so they are not disturbed. For the sake of clarity, the white sub layer will be filled black while it is manipulated (see Image 13). The entire group must be ungrouped ARRANGEUNGROUP ALL.
Image 16: Using the SHAPE tool, remove all of the extra nodes in the object. The finished base shape is shown here in red. Image 14: Once the falcon head is grouped, select ARRANGESHAPINGBOUNDARY.
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The portion of the artwork that says PES 2009 2010 and Falcons does not need to be worked with so it can be grouped together. The portion of the design that is the falcon head can also be grouped together now. Once the falcon head is grouped, select ARRANGESHAPINGBOUNDARY (see Image 14). The newly created object is shown here in red (see Image 15). Using the SHAPE tool, remove all of the extra nodes in the object and create a single solid boundary for the object. This is done manually and is the time consuming part of the job. The finished base shape is shown here in red (see Image 16). Layer by Layer With the current artwork layout, it is easy to see what the screen print will look like in order of print. First the white layer (see Image 17), next the orange layer (see Image 18), followed by the blue layer (see Image 19), and finally the black trap layer (see Image 20). Conclusion Our artwork is now suitable for printing on a dark garment. Creating a choke layer can be simple or time consuming depending on the customer requirements. Jeff McDaniel is the Owner/Operator of Creative Graphic in Philomath, Oregon. Jeff has been working with computers since the age of 5 and was a journeyman machinist before working in the graphic arts business. Creative Graphic offers services including laser engraving, rotary engraving, sandblasting, sublimation, image transfers, vinyl signs, banners, screen printing, and promotional products. Jeff routinely applies graphics to a wide variety of materials. You can contact Jeff by email at Jeff@creativegraphic.net. Image 19: It is followed by the blue layer. Image 20: Finally the black trap layer is printed.
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inside sandblasting
By Judy McDaniel
Applications
heated air out, during the winter; and air conditioned air out, during the summer. How a Dust Collector interfaces with a Sandblast Cabinet All sandblast cabinets should be equipped with airflow entry and exhaust ports. As you sandblast, you introduce compressed air mixed with abrasive media into the blast cabinet. If the cabinet were totally sealed, the additional air would cause pressure in the cabinet to build. Some cabinets have built-in dust collectors; some are designed for use with an external collector. The first job for the dust collector is to create airflow through the cabinet. It draws clean air in through the entry port(s). The air then flows through the cabinet, collecting airborne particles along the way, and finally exits the cabinet through the exhaust port. The dust collector should be capable of maintaining airflow through the cabinet even while youre adding compressed air during blasting. When you are sandblasting, abrasive media impacts the surface of the item being etched. Over time, as the media is used and reused, it breaks into smaller and smaller pieces. Eventually these pieces become so small they float in the air and can obstruct vision. The dust collector must create a flow of air through the cabinet strong enough to remove suspended particles and keep the air in the cabinet reasonably clear. At the same time, the airflow should not be so strong that it draws out reusable abrasive media. The final function of the dust collector is to filter the air it has drawn out of the cabinet. This is normally accomplished by forcing the air to pass through a single filter bag, multiple filter bags, or a cartridge. As air flows through the filter medium, particles are deposited on the filters surface. As dust particles build up on the filter medium, airflow through the filter will become restricted. This in turn will result in a reduction of airflow through the entire system. Filters should be cleaned regularly to maintain optimum airflow.
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inside sandblasting
The Ideal Dust Collector The ideal dust collector 1. Will have sufficient air flow to keep the blast cabinet clear. 2. Will Not have so much air flow that it draws usable abrasive material out of the sandblast cabinet. 3. Will filter the air so that no contaminants are returned into the room. Next time we will continue our discussion of dust collectors and look at some different dust collector designs and our experiences with them. Judy McDaniel, with her husband John are owners of JHM Marketing and CorelDRAWhelp, Inc. They provide consulting and training services for the industry. Currently they are both Corel Training Partners. They have been using CorelDRAW for personalization processes since they started in 1989; and have been teaching it for, engraving, sandblasting, sublimation, etc., since 1991. They have a series of interactive video lessons teaching CorelDRAW and Sandblasting Essentials available on-line, and on CD. (For information on training services and video lessons available visit www.CorelDRAWhelp.com) You may contact them via email at mail@ CDH CorelDRAWhelp.com.
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getting ahead
By Deborah Sexton
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key to being successful at selling T-shirts is offering something unique that everybody else doesnt have. While outstanding graphics and special effects are commonly used to create distinctive looks, garment dyeing, which can be equally effective, really isnt employed as often as it could be. Garment dyeing is best known as a way to create custom colors, but with todays technology, theres so much more that can be done to enhance a shirt and turn it from a ho-hum commodity into a hot seller. There seems to be an almost limitless array of special effects and finishes that are achieved by using different chemicals, washing at different temperatures with different size dye particles, and even treating shirts with impregnated stones of different sizes. With the ongoing popularity of distressed, theres no better way to give a shirt that wellloved, faded, beaten look than the garment dye process.
With garment dyeing, you can pick your own color and be different, says Jeff Bass, owner, Red Fish Blue Fish Dye Works Inc., Somersworth, N.H.
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getting ahead
In fact, garment dyeing which, as you might guess, refers to the process of dyeing sewn garments (usually cotton), or finished goods provides a long list of advantages, suppliers say. It softens the shirt, gives shrinkage control, and you can offer lots of different colors, says Kevin Camisa, vice president of sales and marketing, Chouinard, Northfield, Vt. Suppliers also can do quick turnaround if they keep a lot of undyed inventory, which is what we do. Garment dyeing also provides a great way to convert slow-selling items into essentially new ones that may perform better. You can take closeouts, short runs, and obsolete inventory and refurbish it into something new, says Charlie Muncy, president, CGs Tees, St. Louis. You also can react quickly and do colors that are in demand. Fluorescent colors are pretty trendy and have come and gone over the years. Recently, they have been popular for safety garments. Charlie Muncie, president, CGs Tees, says hes seen resurgence in popularity in the past year. Photo courtesy of CGs Tees, St. Louis, Mo. Muncy emphasizes that the short turnaround is a big plus. If a designer wants to develop a collection, he can keep the goods in his warehouse and have them dyed as needed, he says.
major advantage. You can have lower minimums if youre trying to make a whole line of colors, Mayeri says. And it makes the fabric softer and more supple. There are some challenges, however, including the fact that youll generally need to use cotton garments. (Exceptions include rayon, which is reconstituted cotton, Bass says). Still, if you understand the different types of garment dyeing available, it can be an avenue for differentiation and profits. Fiber-Reactive Fiber-reactive dyeing produces a bright, relatively l o n g - l a s t i n g c o l o r. I t i s commonly used by mills and also in tie-dyeing where you want solid, consistent color that wont fade. It wont dye polyester. A fiber reactive dye is made to dye natural fabrics with cellulose fibers. It has a great range of bright colors, notes Muncy. Fiber-reactive dye is more expensive, lasts longer and produces more vibrant colors, Mayeri says. Its a betterquality dye that lasts longer and is colorfast.
John Breining, owner, Metro Custom Dyeing, New York, N.Y., agrees. Lets say you were a designer who wanted to develop a collection and you bought 30,000 yards of a certain type of goods. You decided to keep the 30,000 yards in your warehouse for a year and cut it into different lines. Then you can get smaller quantities of stock turned into different colors in a week. If you buy finished piece goods, when seasons and styles change, those goods might not be in style anymore and you have something that is worthless.
If youre planning on doing discharge printing, youll want to go with a fiber-reactive shirt, Mayeri adds. Direct dyes leave a dingy substrate behind, whereas if you discharge the reactive dye, it will return to the natural undyed state of greige. Direct Dye Direct dye is a dye stuff thats a small particle; it sits in-between the fibers of the cotton, Bass explains, whose company does mostly direct dyeing. With direct, I have my favorite old shirt within a wash or two. Direct dyes come off slowly. Mill dyes stay bright because they are all fiber reactives for the most part, and
This is an example of stone washing. After the shirt is dyed, stones impregnated with a chemical are added, which beat up the shirt and remove dye where it touches the shirt creating this distressed, mottled effect. Photo courtesy of CGs Tees, St. Louis, Mo.
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Morey Mayeri, president, Royal Apparel, Hauppauge, N.Y., cites low minimums as a
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If you are thinking about having shirts custom garment dyed, you need to understand the term prepared for dye (PFD). Your typical 100% cotton shirt is sewn with polyester, not cotton thread, which as noted above wont accept direct or fiber reactive dyes. If you use fiber-reactive garment dyes and the shirt is sewn with white polyester thread, the thread will show bright white it remains in its natural state, says Morey Mayeri, president, Royal Apparel, Hauppauge, N.Y. Pigments are so strong they even penetrate polyester. Like most products, all PFD shirts are not made equal, suppliers say. Its hard to find a good PFD, says Jeff Bass, owner, Red Fish Blue Fish Dye Works Inc., Somersworth, N.H. A true PFD has cotton thread, no optical brighteners, its greige goods, and its oversized. Of course, Im the most aggressive washer I know of; I wash cold, then at 130 F, then 165 F, then at cold again. Weve garment-dyed millions of shirts, and we know what type of chemistry, what type of absorbency a shirt needs, says Kevin Camisa, vice president of sales and marketing, Chouinard, Northfield, Vt. Look for PFD garments that are finished with a non-optic white, Camisa adds. If it has optic white, then it already has a dye or bleach then youre trying to dye a treated white shirt. Whatever PFD shirt you use, be sure you know how it was treated and have it tested to make sure it produces the color you want, recommends Mayeri. If you are doing a run on my shirt, which has been done with bleach with optical brighteners, do your lab dips on that, says Mayeri. If you have someone else send you a PFD thats a natural color or bleached without the optical, then you are going to get a totally different shade. So it starts with the base. You have to use the correct base on your lab dipping formulation. For example, on our organic shirts, you can buy a natural color or a bleached with optical brighteners, says Mayeri. If its PFD organic, its sewn with cotton thread. Make sure you know what you are buying. Also, some companies do not make their PFDs larger than their other garments. We make them the exact same size, Mayeri says. The fabric is compacted and doesnt shrink much maybe 5% to 7%.
For some markets and customers, that surfacedyeing process can lead to problems during washing, pushing them to fiber-reactive dyeing instead. If you wash a dark blue pigment-dyed garment with whites, the dye is going to get all over everything, Camisa says. But people love the look, so they often overlook that problem. Decorators who sell pigment-dyed garments handle the problem by adding hang tags with washing instructions. Also, suppliers can do extra rinses during the pigment-dye process to get rid of some of the excess dye. Notably, suppliers can use this hugely popular process to create practically any PMS color. Some suppliers, such as CGs Tees, treat their pigment-dyed garments to make them more colorfast. A bit of dye will still come off, but its minimal and doesnt change the color, Muncy explains. Another challenge with pigment dyeing is that its not as green as other processes, some suppliers say. Pigment dyeing is not earth friendly, Bass
Dip Dye is another type of process that can be used. Photo Courtesy of Royal Apparel.
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getting ahead
explains. Its basically a two-stage epoxy. A plus for pigment dyeing is its the only process that works on polyester. Other Dye Types Vat dye. Made for dyeing cotton, this process has been around since ancient times, Muncy says. Often used for dyeing jeans, this process uses indigo dye and produces rather dull shades, he adds. Vat dyeing means putting a bunch of shirts in a net or bag, and submerging it into a vat of dye, Bass explains. It creates a splotchy, inconsistent look. This mens 100% cotton T-shirt from Barry T. Chouinard has been pigment dyed. According to Kevin Camisa, vice president, about 75% of the companys inventory is pigmented-dyed shirts. Pigment is best known for its worn, weathered look. Photo courtesy of Barry T. Chouinard, Northfield, Vt. Dip dye. This variation on tie-dyeing involves dipping a garment to create a range of color gradients; another option is to wad a garment before dipping it.
Selling Garment-Dyed Goods Customers. Clothing manufacturers, resorts, licensed products, and brand designers, as well as high-volume screen printers with retail lines, are some of the biggest purchasers of garment-dyed items. We just did 6,000 T-shirts for a company that does 80s rock bands, says Breining. They had white shirts with a red collar and we turned them into yellowish orange with a red collar.
These shirts are example of using dye gain. This pattern was screen printed onto the shirts. The shirts are then dyed and wherever the dye gain is it gets darker than the rest of the shirt. Photo courtesy of Red Fish, Blue Fish, Somersworth, NH.
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getting ahead
On the left are medium-weight denim goods before washing. On the right, are the same goods after they have been acid washed and enzyme washed. The acid took down the color and the enzyme softened and broke down the fabric, says John Breining, owner, Metro Custom Dyeing, New York, N.Y. Photo courtesy of Metro Custom Dyeing. We also just did a job for a show called Royal Pains on the USA network, says Breining. They came to us with a bunch of orange hats, shirts, and white shorts and they needed them all to be dyed to match for an episode of the show. And we did a bit a work for the Food Network. Recently, we did a bunch of aprons in green. However, smaller printers purchase plenty of them as well, with suppliers accepting orders for as few as six dozen. They may get customers who need a certain color that mills dont make, Muncy says. I have a customer who does organic shirts, and we can dye for him whatever colors are selling, so he can maximize his inventory. Costs. Costs are based on a number of factors starting with the weight of the goods, the type of dyeing, and additional finishing or treatments. For example, if you want a white shirt dyed blue but then you also want it stone washed, thats an additional cost. For 144 white regular-size T-shirts, you might spend between $3 and $3.50 per shirt, Muncy says. Minimums for garment dyeing also are figured by weight; for instance, a supplier might have a 60-pound minimum, which roughly translates into about a dozen T-shirts. These low minimums allow decorators to purchase This design shows how dye gain and dye resist can be used together at the same time. The dark center of the letters was created by using dye gain, a chemical that is screen printed onto the shirt. Then dye resist was screen printed on it to create the border for the letter. During the dye process, dye gain gets darker, and dye resist gets lighter. Photo courtesy of Red Fish, Blue Fish, Somersworth, NH.
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getting ahead
PFD garments and test them out, suppliers say. Colors. Denim blue and green remain big sellers; meanwhile, neon garments especially orange and yellow are selling well, suppliers say, particular for safety-oriented clients. Weve done neon since the 1990s, and it seems to be picking up again, Muncy says. Maybe it will be as big as it was before. Whatever color youre after, youll need to provide a sample to the supplier. They can give us a pantone number (preferably uncoated) or, ideally, just enclose a color swatch of the fabric, Breining says. The Finishing Touch For decorators who want a pigment-dyed, or washed, worn look without the bleeding issues pigments can create, they can consider getting fiber-reactive-dyed garments and having them treated with a wash, such as a mineral wash. Mineral wash gives you a faded, washed look, while an acid wash gives you almost a tie-dyed, splotchy look, and stone washing beats up the fibers and gives you a softer hand, Mayeri says. Adds Breining: Stone washing is hot right now like, on fire, he says. It involves acid washing and enzyme washing to eat away at the fibers, and then using stones to create an abrasion. It instantly turns the garment into a worn, used-looking one. Another popular finish is burnout, which involves screen printing a chemical onto the fabric, washing it and running it through a dryer. This process results in the chemical eating away the cotton leaving only the polyester fibers for a see-through, splotchy look. Sometimes its done only as part of a design, like a skull for example, or sometimes its done all over the shirt. Another treatment that has been gaining in popularity recently is dye gain and dye resist. This process is similar to burnout in that it is screen printed onto the garment in the traditional method. Areas printed with dye gain, come out darker. Areas treated with dye resist come out either lighter or even white. You can screen print both at the same time to create designs or patterns on garments. If you are doing small quantities, you can create garment-dyed effects in-house. This shirt, which was created by Greg Gaardbo, president, Shockwaves, Promotional Apparel, Arlington Heights, Ill., was soaked in water and then dipped in black procion dye (commonly used for tie dyeing). The wet shirt was put on a hanger and then sprayed with bleach using a spray bottle to get this nice splotched effect. The shirt was created for a retail clothing brand called Minion. Photo courtesy of Shockwaves Promotional Apparel. Dye gain is basically a chemical used so that when you wash the garment, it brings out or deepens the color, Mayeri says. Dye resist is similar to discharge, you are taking out the color or lightening it. Adds Bass: The dye gain attracts dye to the area faster. Its a little like binder. Also, it cleans up easier with water. Dye gain also called dye enhance has a great hand, suppliers say, and works great with tone-on-tone designs. Instead of changing the ink for every color of shirt, you can print all the shirts first, then put them in different dye CDH colors, and they end up being tone-on-tone with a super hand, Bass says.
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inside acdrp
By Mike Neer, Exec. Dir
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marketing secrets
By Donna M. Gray, CRM
goes a long way towards keeping them in your active file. Add value if your customer will appreciate and value the added value. Theres a saying that Value, like beauty, is in the eye of the buyer. If you plan to add something special to an order, make sure it will be wanted. Some very creative people in our industry have been burned by adding special touches to a project, when the client very clearly didnt expect, or want the special toucheseven when free. Check your database to see who bought what in the past year. Spend
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your marketing dollars on this group. Get out and network. Get a little help from friends. The most successful companies, in any industry, have a huge network of possible customers, and they take care of their network with frequent contacts. Remember to say thank you. Todays customers are fickle. Theyll move to another vendor at the drop of a thank you note and gift. But, then, put yourself in their shoesonly true caring on the part of a vendor keeps customers coming back for more. Make a commitment to increase the revenue you get from existing clients by making sure they know about all the products you sell. Give out a sample, (within reason) of something you want to promote. We cant blame the customer if we dont tell them what we can do for them. Test new products. Many new products and ideas come into our industry each year. Take time to do some homework to find new items that will suit your customers projects to a T. Take control of the follow up process. If/when a client says they have to wait for a bit to complete the sale, set a date and time for a call backthen make sure you put that date in a tickler file or CRM program.
mind to generate multiple answers to it. Once you have written out your question, you then discipline yourself to write out twenty answers to that question. He suggests that instead of writing, Make more calls, you would write, I make five extra calls each day. (My thinking says that alone would help the bottom line.) The idea is, that from these twenty answers, one should be able to come up with one bright idea that will help with solutions to problems, and may create the breakthrough needed, for cultivating and achieving the sales needed to boost the bottom line. Attracting new customers is a good thing, but its not the only way to increase sales, and in fact its harder and far more costly, than making sure your company is resilient enough to find, and sell different products that will fit your customers projects. While being resilient could be a stretch for some companies, its a great way to help build customer loyalty, which leads to more repeat sales. It might be time to hang a sign on the doorHelp wanted: Resilience! Donna Gray is the president of Total Awards, Promotions, & Gift (aka AwardsMall.com) in Madison, Wis. She and her husband Dave have run their full service awards and personalization business since1977. She has presented seminars nationwide, won awards as Business Woman of the Year, Retail Marketer of the Year, and Sam Walton Business Leadership Award. She is also the author of two books on family business, Its All Relative! Surviving & Thriving in A Family Business (2007), and Never Quit: The Ups & Downs of Running a Family Business (2004). She has earned professional credentials as a Certified Recognition Master. She can be reached by email CDH at donna.gray@AwardsMall.com.
All that being said, we cant just sit and wait for the phone to ring, or for droves of customers to storm our sales counters. We have to get pro-active. Brian Tracy, in his book, The Psychology of Selling , talks about the Mindstorming technique, in which you use the 20 Idea Method. He says, Heres how it works. Take a sheet of paper and write your biggest goal or your most pressing problem at the top of the page in the form of a question. He goes on to tell us, The more clear and specific the question, the easier it is for your
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product focus
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problems in engraving glass is that it is difficult to see the engraving in the clear glass. With LaserSketchs processed colorized glass the laser engraving is in
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Donna Gray is the president of Total Awards, Promotions, & Gift (aka AwardsMall.com) in Madison, Wis. She and her husband Dave have run their full service awards and personalization business since 1977. She has presented seminars on a variety of topics nationwide, and has won many marketing awards. She is the author of two books on family business, and can be reached at donna.gray@AwardsMall.com. Bill Leek of Houston, TX has over 30 years experience in computer engineering and graphics design. He has developed several lines of color imprintable products, and does testing on a variety of products for different manufacturers. He can be reached at wfleek@ jblgraphics.com or 281-257-0695. Jeff McDaniel is the owner of Creative Graphic in Philomath, Oregon. He worked as a journeyman machinist before getting into the graphic products business. Creative Graphic offers laser engraving, rotary engraving, sandblasting, sublimation, image transfers, vinyl signs, banners, screen printing, and promotional products. Jeff routinely applies graphics to a wide variety of materials. Contact him at Jeff@creativegraphic.net. John McDaniel is the co-owner of JHM Marketing in Albany, OR, which provides consulting and training services for the industry. He worked for many years with computers in electronic data processing and pioneered the use of CorelDraw for engraving applications. He owned a retail personalized gift shop for over ten years, and writes about hardware design, software, laser engraving, sublimation, and more. He is a Corel Training Partner, and co-founder of the Association of CorelDRAW Professionals. For information on training and more, call 541-967-4271, or write to mail@CorelDRAWhelp.com.
contributing writers
Judy McDaniel is the co-owner of JHM Marketing in Albany, OR, which provides consulting and training services for the industry. Her background includes many forms of art and retail sales, as well as the operation of a retail personalized gift shop for over ten years. She is a regular columnist on sandblasting, sublimation, and diversifying business, as well as a Corel Training Partner, and co-founder of the Association of CorelDRAW Professionals. She can be reached at 541-967-4271, fax 541-967-4272, or via email at mail@CorelDRAWhelp.com. Mike Neer is the editor of CorelDRAWHelp magazine and Executive Director of ACDRP. He has more than 25 years experience in writing and publishing in the personalized products industries. He is the author of the CD, Creative Showroom Display, and the booklet, The Professional Edge. He can be reached at the ACDRP office in Fresno, Calif., at 800-276-8428 or mikeneer@coreldrawhelp.com. Deborah Sexton, former editor of Impressions Magazine, has been in the apparel graphics industry since 1981. She currently does marketing and public relations for apparel graphics companies, and is a columnist for several industry publications.. She can be reached at dsexton@sbcglobal.net. Otis Veteto is a sales consultant with more than 30 years experience in the awards and promotional products industry. He offers the PROspective of a veteran sales rep in reporting on ideas, people and places that he visits. Otis also presents sales and motivation seminars for industry organizations. He can be reached in Sacramento, CA when not on the road at 916-567-1867. Or email olveteto@gmail.com.
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Traveling Tidbits
by Otis Veteto
Otis Veteto has more than 30 years experience in the industry and is currently a consultant. He offers the PROspective of a veteran sales rep in reporting on ideas, people and places that he visits. Otis also presents sales and motivation seminars for industry organizations. He can be reached in Sacramento, CA when not on the road at 916-567-1867. Or email olveteto@gmail.com
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