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CorelDRAW Help

September 2010

the entrepreneurial magazine for CorelDRAW users worldwide

Garment Dyeing: How to Turn Ho Hum into HOT!


Published for the Association of CorelDRAW Professionals (ACDRP) / www.coreldrawhelp.com

INSIDE:
Corel releases CorelDRAW Premium Suite X5 for Multimedia CorelDRAW Tips: Turning Command Bars On and Off Creating Artwork for a Dark Garment JOTO's Revolutionary TrimFree Transfer Paper

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Inside

september 2010

Editor / Publisher Michael R. Neer mikeneer@coreldrawhelp.com Graphics John Mise ADVERTISING John McDaniel II jhmcdaniel2@coreldrawhelp.com 602-295-8193 Offices Membership & Publishing offices located at: 4549 N. Glenn, Suite 110, Fresno, CA 93704 800-276-8428, 559-276-8494 Fax 559-222-1390 www.CorelDRAWHelp.com mikeneer@coreldrawhelp.com
Subscriptions: Free to qualified individuals and businesses. Send change of address to the above. ACDRP Membership: Basic $90/yr.; Premium $240/yr. See the website for details. Advertising: Request a Media Guide or download it from www.CorelDRAWHelp.com. Writers: CorelDRAWHelp accepts articles from industry experts. Email publisher for details. Copyright 2010 by ACDRP. All Rights Reserved.

By Mike Neer, Publisher

Corel Delivers the Future Today!


online calibrations easier. Ease and confidence are key virtues of this program, judging by what Corel has included. As a designer you can now drag-and-drop elements such as images, text, and buttons where you want them. You can add accordions, tabbed panels, toggle panes, and other interactive features. You can give life to static content with a Timeline Editor, and its all in a WYSIWYG design environment that supports the latest web technologies. Corel VideoStudio Pro X3 Now you can produce professional-quality videos with power, speed, and creativity. This program includes advanced editing, professional movie templates, stunning filters, real-time effects, and easy online sharing options. Key features include: NewBlue FX Filters such as Detail Enhancer for strengthening edges, and the Picture-in-Picture Animator (exclusive to this program) that lets you customize any inset with rotations, angles, 3D effects, and more; a streamlined Interface for quick access to the most common tools; Smart Proxy editing for handling HD content easily; the ability to save HD MP4 files with H.264 compression; and new RotoSketch for tracing over live-action film movement to create animation. SWiSH Max3 This is a complete Flash animation authoring application. It features a new user interface, more than 350 built-in multimedia effects, an Effects browser, lots of templates and components, and wide-ranging import and export support. CorelDRAWHelp magazine will feature a more in-depth review in coming issues, but just from this overview of features, we can see that Corel has really delivered the advanced toolset that is needed by graphic professionals who are expanding into multimedia. It feels really good to know that the program we all like will still be with us in the cutting-edge multimedia arena that is so popular today.
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On Sept. 14, Corel Corp. announced the release of their new CorelDRAW Premium Suite X5. Its goal was to deliver expanded multimedia capabilities for todays graphic professionals. Senior Product Manager for CorelDRAW John Falsetto said, CorelDRAW Premium Suite X5 is our first step towards a fully integrated multimedia suite consistent with the needs of our users and the requirements of the print and digital media design industry. Yes, we all know that CorelDRAW Graphics Suite X5 has been a great advance in features and capabilities for vector illustration, image editing, and bitmap-to-vector tracing but the world of graphics users goes beyond those needs and Corel has recognized that. Graphics professionals are expanding into multimedia and now Corel has given us the tools to ably create in such markets! When CorelDRAW Graphics Suite X5 was released in February 2010, it added outstanding new features such as Corel Connect and the new color engine. Now the new Premium X5 program, has fine tuned these features, expanded the illustration and image editing capabilities, and added the following multimedia publishing programs within the Suite Corel Website Creator X5; Corel VideoStudio Pro; and SWiSH Max 3.0; as well as WinZIP 14.5 Pro for compressing large files. Corel Website Creator X5 This is a new application that offers a fast and easy way to build, manage, and promote websites. It includes intuitive wizards, professionally designed templates, automatic Google Analytics management, and other technical options to create a strong online presence. And, as is natural with a Suite, all the programs are integrated. That means your website can easily use designs from CorelDRAW, photos enhanced with Corel PHOTO-PAINT, videos created with Corel VideoStudio Pro, and Flash animations created with SWiSH Max. There is also a new Pixels View which makes
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Published by Association of CorelDRAW Professionals President: John H. McDaniel Vice President: Judith McDaniel Executive Director: Michael R. Neer
ACDRP Corporate Office: Philomath, OR

CorelDRAW Help

September 2010

P R I Z E D

P O S S E S S I O N S
Easy, Predictable Photo Engraving.
Permanently engrave your favorite photos with unbelievable detail. Whether you are etching wedding photos in marble, family portraits in wood, or your favorite memories in glass, youll achieve unbelievably detailed photo engraving with an Epilog Laser. Weve combined Epilog Lasers unbeatable engraving quality with CADlinks powerful laser photo processing software, PhotoLaser Plus. Engrave your most detailed photos - even those hard to engrave landscapes - and produce more detailed photo engravings than ever.

Introducing CADlinks PhotoLaser Plus on your Epilog Laser.


We are now offering PhotoLaser Plus on Epilog Laser Systems for a low price. View an online demonstration of PhotoLaser Plus from CADlink and see how it will improve your photo engraving results at www.epiloglaser.com/coreldrawhelp.htm.

Photo resized and processed with PhotoLaser Pluss Epilog Wood Setting. Run at 50% S 100% P on an Epilog Mini 2 4 Laser, 50 watt, 600 dpi.

For details contact Epilog Laser.

888.437.4564

www.epiloglaser.com/coreldrawhelp.htm

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CorelDRAW Help
learn! Apply! 7 CorelDRAW Tips: Turning Command Bars On or Off
by John McDaniel

contents
September 2010 grow! 20 Getting Ahead: Garment Dyeing: Turning Ho Hum into Hot!
by Deborah Sexton

SPONSOR INDEX
Click Web to go to sponsors website. Click Ad to go to the ad in this issue. Clicking the ad itself will go to website.
Magazine Sponsors Online Expo Sponsors Epilog Laser Corp. Geo. Knight & Co. John E. Lepper Inc. Johnson Plastics LaserSketch N&R International Logo-Links Logo-Links Web Web Web Web Web Web Web Web Ad Ad Ad Ad Ad Ad Ad Ad

12 Inside Transfers: JOTOs Revolutionary TrimFree Heat Transfer Paper


by Bill Leek

26 Inside ACDRP: ACDRP Celebrates 4th Anniversary


by Mike Neer

Paramount Services Inc. Universal Laser Systems

9 CorelDRAW Applied: Variable Information with Print Merge -- Part 6


by John McDaniel

29 Marketing Secrets Help Wanted: Resilience 14 Inside Screen Printing: Artwork for a Dark Garment
by Jeff McDaniel by Donna Gray

18 Inside Sandblasting: Dust Collectors


by Judy & John McDaniel

34 Traveling Tidbits: Don Bellerby, Toronto, and International Traveling


by Otis Veteto

DEPARTMENTS
3 Inside ACDRP: Corel Delivers the Future Today! 6 Graphics News Wire 27 Logo-Links 31 Focus: Holiday Gifts 32 GNN Network 32 Marketplace 34 Contributing Writers

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Product News Headlines:

GRAPHICS News Wire


September 2010

NEWS DETAILS
(Click Here)

Transfer Express offers prespaced names Imprintables Warehouse offers New Roland VersaCAMM 300 Print & Cut Roland wins label industry Global Award for Innovation

Unisub introduces Steel DryErase Panels Sawgrass launches new technical and educational videos SWF Embroidery & DTG Extravaganza comes to Birmingham in November Stahls launches ZIPP Weed Player Names SOS offers larger Organic Alternative Tote bag

Corel Corp. introduces new Premium Design Suite for Print, Web, and Video IKONICS Imaging teams up with Engravers Choice Roland expands VersaCAMM VS line of printer/cutters Tri-Mountain offers long-sleeve Force T-Shirt in camo version for hunters Ted Stahl elected to NSGA Hall of Fame LaserSketch adds new colorized glass for laser engraving

Conde introduces Mesh Knit shorts for sublimation Stahls CAD-CUT Direct educates through Weekly Tip Jar Series Siser offers VideoFlex Moda CAD Material New FortunE Stone Rhinestone software is CorelDRAW Plug in Imprintables Warehouse adds new Spectra Lavender Shimmer Xenetech expands into Europe Stahls ID Direct adds new plaid to Boxercraft Line up
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LaserBits has new Rowmark LaserMAX colors and wood photo albums Dalco offers new split-front dye sublimation appliqu
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September 2010

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Using CorelDRAW
Turning Command Bars On and Off
What is a Command Bar? Command bars contain icons that perform a function when clicked. They evolved from the need to quickly access frequently used commands. Command Bars are an alternative to using the menu. Picture 1 shows the default X5 workspace with the command bars identified. Typically commands on command bars are organized by function. For example one of the command bars in CorelDRAW X5 is Print Merge; it contains 5 commands, they are 1. 2. 3. 4. 5. 6. Create/Load Print Merge Fields Edit Print Merge Fields Perform Print Merge Merge to a New Document Field Name Dropdown list Insert selected print merge field

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Each of these commands is also available on the menu. However if your workflow involves using Print Merge frequently, having the command bar open in the workspace is useful.

Picture 2: Right click any command bar to call a dialog box showing available command bars.

Picture 1: The default X5 workspace with the command bars identified.

Picture 3: Click Tools/ Customization/Command Bars to open the Options dialog screen.

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Using CorelDRAW
Picture 4: Once turned on, you can drag and dock the bar to any edge of the workspace that would be convenient.

Membership On Sale Now!


T h e A s s o c i a t i o n o f C o r e l D R AW Professionals (ACDRP) announces a Special Limited-Time Sale of 50% off on association membership -- and the addition of a new Video Training membership level. Effective June 15, Basic Membership which is normally $90/year will be $45/year. Basic ACDRP Membership offers online access to more than 500 articles, tips, and templates for improving graphics and business skills. Premium membership which adds On-Line Video training and 2 free email consultations per year to the basic level is normally $240/year; but now for a limited time, Premium membership will be available for $120/year. Premium membership was added in 2009 with a complete on-line Video Training Library. More than 75 videos are currently posted and more are added each month. In fact, a new series on CorelDRAW Tips, with special focus on Version X5, will be posted this summer.

How do you turn Command Bars on and off? There are essentially two methods you can use to turn command bars on and off. 1. The easy method is to right click any command bar. This action will call a dialog box that displays all available command bars. See picture 2. All the command bars that have checks next to them are currently displayed. To turn a command bar on, simply left click its name and it will be displayed. To turn it off, left click the name of any command bar that is check marked. 2. Another method is to click on Tools/Customization/Command Bars. This method will open the Options dialog screen to Command Bars and will provide you with some additional options. See picture 3. The first time a command bar is turned on it appears in a floating state. From here you can drag and dock the bar to any edge of the workspace that would be convenient. See picture 4. Once a bar has been docked, if its turned off and then on again, it will reappear in its last location. Note for Premium and Video Training Members there is a new video in the library which shows How to Turn Command Bars On and Off.

ACDRP has also announced a new intermediate level of membership; VT (Video Training) membership. VT membership includes Basic and On-Line Video Training; it does not include free email consultation. The regular price for VT membership is $180/yr. During this sale VT membership will be available for $90/yr. Now is the time, says Executive Director Mike Neer, for CorelDRAW users to really boost their skills, so they can grow their business as the economy recovers. The new Video Training program has won rave reviews from members, and this special makes it available to more people. Members, who have joined or renewed in the last 90 days, can also call to take advantage of this Special. For more information, visit www.coreldrawpro.com/join. htm. Click this link to see a sample of the Video Training for the technique of Feathering the Edge.
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Judy and John McDaniel

September 2010

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By Judy and John McDaniel

Learn

Variable Information Using Print Merge Part 6


Last time we explored database file types that will work with CorelDRAWs Print Merge. We also looked at the structure required for each type. Database File Formats To review, CorelDRAW Print Merge can import a variety of database files. Basic file types include Text Files (*.txt), Rich Text Format (*.rtf), and Comma Separated Values (*.csv). More advanced file types (ODBC) include dBASE, Excel Spreadsheet Files (*.xls), and MS Access Databases (*.mdb). In order for Print Merge to import these files correctly they need to be properly structured. To Import a text file, csv file, or spreadsheet database See pictures 1 through 11 for the import file process. 1. Click File/Print Merge/Create/Load Merge Fields; or click the icon on the Print Merge tool bar. See Picture 1 Step 1. 2. In the Print Merge Wizard, enable the Import text from a file or an ODBC data source option; and click Picture 1 Picture 2 Picture 4 Picture 3

Picture 5

Picture 6 Picture 7

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Next. See Picture 2 Step 2. a. To import a text or CSV file Enable the File button and click on the Browse icon. See Picture 3 Step 3. i. Select the file and file type you wish to import; and then click on Open. See Picture 4 Step 4a. b. To import a database Enable the ODBC data source option, and click Select ODBC data source. See picture 3 Step 3. i. In the Select data source dialog box, click the Machine data source tab. ii. Under Data source name, select Excel files, and click OK. See Picture 5 Step 4b1. iii. In the Select workbook dialog box, choose the database you want to import, and click OK. See picture 6 Step 4b2. iv. Next you will see a screen that shows the database file name along with the field names that will be imported. Click on OK. See picture 7 Step 4b3. c. Once the file or database has been selected in step 3; click on Next. See picture 3 Step 3. That will load the file or database and then move on to the Add fields screen in the Print Merge Wizard. 3. If any file that you open (step 4a) or database you import (step 4b) has more fields in it than you need for your project, they can be deleted in the Add fields screen in the Print Merge wizard. After you have completed any changes in the Add fields screen, click on Next. See picture 8 step 5. 4. The next screen is the Add or edit records. In this screen you can add, edit, or delete individual records. In addition, with the checkmark box you can select records to process. Those that are checked will be processed; those that have no checkmark will be skipped. This is a very useful feature in the event you need to rerun one or two names in the list. Once all changes have been made, click on Next. See picture 9 Step 6. 5. The final screen in the Print Merge Wizard is the save data settings screen. See picture 10 Step 7. 6. If you have made changes or created the file from scratch, then you may wish to save the modified file. To do so, click on the browse icon to select the folder and name you wish to save the file under. See picture 11 Step 8. Youll notice you can only save in text or CSV file types. Once you are done selecting the file name and folder, click on Save

Picture 8

Picture 9

Picture 10
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which will return you to the save data settings screen. 7. When completed with the save data settings screen, click on Finish. See picture 10. If you have chosen to save the data, it is at this point the file is actually saved and you are returned to your layout. Once the file or database is loaded, you can continue with placement of the fields into the layout. That subject we covered in previous articles.

Picture 11 Conclusion Most often we receive lists from our customers; printed, where we have to create the file or database; or in electronic form, as text documents; sometimes as spreadsheets, and occasionally as comma separated value files. If we receive a data file in an electronic form we always have had to verify the files structure to make sure Print Merge can import it correctly. Hopefully this review should help you evaluate customer supplied lists; and allow you to modify electronic files, if necessary, so they will work properly with Print Merge. Next time we will examine incremental number fields and how these fields can be used in serial numbering applications. Judy and John McDaniel are owners of JHM Marketing and CorelDRAWhelp, Inc. They provide consulting and training services for the industry. Currently they are both Corel Training Partners and offer private and group training seminars. They also have a series of interactive video lessons teaching CorelDRAW available on-line, and on CD. The on-line and CD lessons cover CorelDRAW basics and CorelDRAW applied to laser engraving, sandblasting, sublimation, screen-printing, etc. (For information on training services and video lessons available visit www.CorelDRAWhelp.com) You CDH may contact them via email at mail@CorelDRAWhelp.com
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inside transfers
By Bill Leek

Apply

JOTOs Revolutionary TrimFree Heat Transfer Paper


I have been using and testing laser printer and copier heat transfer papers for 16 years. During that time I have seen great improvements in the quality of both the papers and the color printers. Through those years I have searched for the Holy Grail.. A simple single-step heat transfer process that would allow transfer to white and light fabrics with no trace of poly residue backgrounding on the finished, pressed fabric. Some multi-step process papers (Image Clip, WOW) eliminated the backgrounding, but they involved masking processes and other multi-step tasks that were time consuming and difficult. Other manufacturers have reduced (but never eliminated) the backgounding, but often their papers would not run through the printers reliably or the transfers would have marginal or poor washability. With JOTOs recent introduction of PAROPY TrimFree Single Step Transfer Paper, my TrimFree transfer closeup shows no polyester long search has come to backgrounding. Only the imaged areas are an end. JOTOs new transfered to this deep pink shirt! paper leaves ZERO background on all light-colored fabrics including pink, blue, green, yellow, etc. Miraculously only the printed areas of the design adhere to the fabric. No more weeding! No more trimming! No more masking! Just a lot less work and higher profits! TrimFree is designed for perfect reproduction of logos and color graphics as illustrated in this article. It should not be used for transferring
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photographs. It is excellent for T-shirts, Tote Bags, Hats and Aprons. It works very well with 100% cotton, 100% polyester, cotton/poly blend, poly knits, poly mesh, poly foam/cotton caps, and satin. PRESSING INSTRUCTIONS: Two factors are critical for success with this transfer paper. Jotos pressing instructions must be followed precisely, and a high quality heat press and color laser printer must be used. TrimFree is compatible with many laser printer lines, including Okidata, Canon, Ricoh, Xerox, and Samsung, using Heavy or Label paper modes. The paper should always be fed through the manual bypass tray. HP and Brother printers are not recommended. Personally, I prefer the Okidata printers, especially the C6050/6150 models. These printers provide a trouble free, straight-through paper path and very durable toner with excellent washability. Your heat press must provide very even and high pressure. Temperature control must be very accurate. If you have an air-operated digital press, all the better. Maximum pressure insures that the transfer paper will peel correctly and also improves the washability of the transferred design. The heat press should be set to 330o to 340 o F. Prepress the fabric for 5 to 10 seconds. Then press on the transfer for 25 to 30 seconds.
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Next, after the initial press, wait 7 to 10 seconds (7 seconds for light fabrics, 10 seconds for heavy fabrics). Do not remove the fabric from the heat press. Peel off the transfer very, very slowly in one continuous motion. Stopping and starting the peel will result in lines on the image. Place a silicon sheet over fabric and repress again for 30 seconds. This will seal the image and provide better wash resistance. ADDED VALUE: CL TRIMFREE PLUS FOIL TrimFree can be used to transfer TrimFree Foils to both light and dark fabrics. A solid black toner image is printed on the TrimFree transfer paper and then pressed onto the fabric following the instructions above. Next, maintaining the same pressing temperature, a TrimFree recommended foil sheet is placed over the transferred design and then pressed with maximum pressure for 25 to 30 seconds. Then wait and peel cold. The results can be unique and dramatic. .Again, there is no cutting, trimming or weeding required. DURABILITY I have not performed wash tests on this paper. Joto reports good results with the following instructions: Machine wash at 105oF or less. Use mild detergents with no bleach. Do not dry clean. These instructions apply to both the normal and foil applications.
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PRODUCTION ADVANTAGES: The advantages of TrimFree are both obvious and significant. After all these years, I never thought a single-step process with no masking, weeding or cutting was possible. In addition, performing all the production steps using the same temperature and pressure settings is a significant plus. CONCLUSIONS: TrimFree is an amazing product. I highly recommend that you test 10-20 sheets to get a good idea of its capabilities. Joto is a great company with years of experience and an earned reputation for excellent customer support. They will help obtain the best results with your specific color laser printer. You can reach Joto at 800-565-5686. Go to their website www.jotopaper.com. Bill Leek of Houston, TX has over 30 years experience in computer engineering and graphics design. He has developed several lines of color imprintable products, and does testing on a variety of products for different manufacturers. He can be reached at wfleek@jblgraphics.com or 281-257-0695.
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inside Screen printing


By Jeff McDaniel

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Artwork For a dark garment


Background In the last article we created an artwork file from a hard copy and had it vectored. The client for this job has decided to make some changes to the job specifications. In this article we will re-work our artwork to accommodate a dark navy substrate. The un-altered vector art After scanning, vectoring, and checking the colors from the artwork, the un-altered artwork looks suitable for a light-colored garment (see image 1). The artwork is properly colored and can be separated out into its color elements by the print processor. What changes does the customer have in mind? The client has decided the artwork needs to be printed on a deep navy blue garment (see Image 2). The original artwork is not well suited to print on a dark garment without some modification. In addition, the client wants a white base layer beneath the artwork so the artwork will show up well on the garment (see Image 3). Simple changes like the under-garment color can have profound effects on the amount of time required in artwork. Now that the design is going to be placed on a dark garment, this artwork will require a choke layer. A choke layer is an under layer of white that will be used to provide accurate color reproduction on a dark surface. The choke layer isolated looks like the entire design in white (see Image 4). More on choke layers and their purpose can be found earlier in this article series. Separating the color layers in CorelDRAW The original artwork from the end of the last article does not have the choke layer. To start with, it is sometimes easier to separate the colors into layers in CorelDRAW. To easily separate the colors, use the find objects wizard. EDITFIND AND REPLACEFIND OBJECTS (see Image 5). Once the wizard opens select a new search and next. On the object type tab select any type of object (see Image 6). On the fills tab select uniform fill (see Image 7) and then select next. Finally select specific uniform color fill and use the drop down and the eye dropper tool to select the desired color (see Image 8). Once the color is selected, click next and then finish. CorelDRAW will now pop up a dialog bar that can be used to search for all objects with the color fill specified. After selecting find all CorelDRAW will

Image 1: The un-altered artwork looks suitable for a light-colored garment.

Image 2: The artwork needs to be printed on a deep navy blue garment.

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Image 3: The client wants a white base layer beneath the artwork so the artwork will show up well on the garment.
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inside Screen printing

Image 4: The choke layer isolated looks like the entire design in white.

Image 6: On the object type tab select any type of object.

select all objects matching the criteria specified (see image 9). Selecting ARRANGEGROUP will place all of the orange objects in a single group that can be managed. By repeating this process, all of the colors can be individually grouped into their own elements allowing for easier manipulation. Organizing the color layers in CorelDRAW Screen printing ink is generally laid down from lightest to darkest. For this project the colors are white, orange, blue, and black. Now that the colors are all grouped in CorelDRAW, it is easy to rename the group the appropriate color name. Simply right clicking the group in the Object Manager and selecting rename (see Image 10). The Object Manager in CorelDRAW can also be modified to emulate the layering effect of screen printing inks. To open the Object Manager select WINDOWDOCKERS OBJECT MANAGER. Once the Object Manager is open, selecting New Layer will add layers to our artwork. Each new layer can be individually named and then the appropriate contents placed within (see Image 11).

Image 5: To easily separate the colors, use the find objects wizard. EDITFIND AND REPLACEFIND OBJECTS.

Image 7: On the fills tab select uniform fill.

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Image 8: Finally select specific uniform color fill and use the drop down and the eye dropper tool to select the desired color.
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Image 9: After selecting find all, CorelDRAW will select all objects matching the criteria specified.

Image 10: Once the colors are all grouped in CorelDRAW, right click the group in the Object Manager and select rename.

Image 11: Each new layer can be individually named and then the appropriate contents placed within.

Image 12: To create a choke layer, duplicate the groups and place the new objects into the layer named white, and apply a white fill and no outline.

Image 13: For the sake of clarity, the white sub layer will be filled black while it is manipulated.

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Creating a choke layer To create a choke layer, select all of the groups and duplicate them. Once the groups are duplicated place the new objects into the layer named white, and apply a white fill and no outline (see Image 12). For most choke layers this is sufficient and will allow the artwork to be printed on a dark garment. This particular choke layer must also be used as a white base per the customers specifications. Some modifications will be required. Creating the choke layer for this artwork is relatively simple. Creating the new shape that will follow the objects and be used as an under white layer for the entire falcon is a bit more difficult and will be time consuming. Creating the new object To start with, the black, blue, and orange layers can be locked so they are not disturbed. For the sake of clarity, the white sub layer will be filled black while it is manipulated (see Image 13). The entire group must be ungrouped ARRANGEUNGROUP ALL.

Image 15: The newly created object is shown here in red.

Image 16: Using the SHAPE tool, remove all of the extra nodes in the object. The finished base shape is shown here in red. Image 14: Once the falcon head is grouped, select ARRANGESHAPINGBOUNDARY.

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inside Screen printing

The portion of the artwork that says PES 2009 2010 and Falcons does not need to be worked with so it can be grouped together. The portion of the design that is the falcon head can also be grouped together now. Once the falcon head is grouped, select ARRANGESHAPINGBOUNDARY (see Image 14). The newly created object is shown here in red (see Image 15). Using the SHAPE tool, remove all of the extra nodes in the object and create a single solid boundary for the object. This is done manually and is the time consuming part of the job. The finished base shape is shown here in red (see Image 16). Layer by Layer With the current artwork layout, it is easy to see what the screen print will look like in order of print. First the white layer (see Image 17), next the orange layer (see Image 18), followed by the blue layer (see Image 19), and finally the black trap layer (see Image 20). Conclusion Our artwork is now suitable for printing on a dark garment. Creating a choke layer can be simple or time consuming depending on the customer requirements. Jeff McDaniel is the Owner/Operator of Creative Graphic in Philomath, Oregon. Jeff has been working with computers since the age of 5 and was a journeyman machinist before working in the graphic arts business. Creative Graphic offers services including laser engraving, rotary engraving, sandblasting, sublimation, image transfers, vinyl signs, banners, screen printing, and promotional products. Jeff routinely applies graphics to a wide variety of materials. You can contact Jeff by email at Jeff@creativegraphic.net. Image 19: It is followed by the blue layer. Image 20: Finally the black trap layer is printed.
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Image 17: First in sequence of printing is the white layer

Image 18: Next is the orange layer.

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inside sandblasting
By Judy McDaniel

Applications

Dust Collectors: An Overview


Last time we explored post-compressor air processing. This time well look at dust collectors and their primary functions. Dust collectors Dust collectors are essentially vacuum cleaners that draw air through the sandblast cabinet, filter it, and then exhaust it either back into the room or in some cases to the outside. The primary functions of a dust collector are 1. To keep the air in the sandblast cabinet moving through the cabinet and thereby keep the work area in the cabinet as clear as possible. 2. To remove abrasive media from the cabinet that has become so small that it remains suspended in the air thereby obstructing vision; while at the same time not drawing out heavier reusable airborne abrasive material. 3. To filter the air drawn out of the cabinet and remove as much of the fine particles as possible. Most collectors return filtered air back into the room. If this is the case, then how well the unit filters the air can be extremely important. If abrasive material is allowed to enter an area that also contains computers or other electronic equipment it may damage that equipment. Some collectors are equipped with an exhaust port that can be used to pipe the exhaust air to the outside. In most cases thats done through a conventional clothes dryer vent. Although this may solve the issue of contaminated air entering a sensitive area, the downside of this arrangement is that you exhaust
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heated air out, during the winter; and air conditioned air out, during the summer. How a Dust Collector interfaces with a Sandblast Cabinet All sandblast cabinets should be equipped with airflow entry and exhaust ports. As you sandblast, you introduce compressed air mixed with abrasive media into the blast cabinet. If the cabinet were totally sealed, the additional air would cause pressure in the cabinet to build. Some cabinets have built-in dust collectors; some are designed for use with an external collector. The first job for the dust collector is to create airflow through the cabinet. It draws clean air in through the entry port(s). The air then flows through the cabinet, collecting airborne particles along the way, and finally exits the cabinet through the exhaust port. The dust collector should be capable of maintaining airflow through the cabinet even while youre adding compressed air during blasting. When you are sandblasting, abrasive media impacts the surface of the item being etched. Over time, as the media is used and reused, it breaks into smaller and smaller pieces. Eventually these pieces become so small they float in the air and can obstruct vision. The dust collector must create a flow of air through the cabinet strong enough to remove suspended particles and keep the air in the cabinet reasonably clear. At the same time, the airflow should not be so strong that it draws out reusable abrasive media. The final function of the dust collector is to filter the air it has drawn out of the cabinet. This is normally accomplished by forcing the air to pass through a single filter bag, multiple filter bags, or a cartridge. As air flows through the filter medium, particles are deposited on the filters surface. As dust particles build up on the filter medium, airflow through the filter will become restricted. This in turn will result in a reduction of airflow through the entire system. Filters should be cleaned regularly to maintain optimum airflow.

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inside sandblasting
The Ideal Dust Collector The ideal dust collector 1. Will have sufficient air flow to keep the blast cabinet clear. 2. Will Not have so much air flow that it draws usable abrasive material out of the sandblast cabinet. 3. Will filter the air so that no contaminants are returned into the room. Next time we will continue our discussion of dust collectors and look at some different dust collector designs and our experiences with them. Judy McDaniel, with her husband John are owners of JHM Marketing and CorelDRAWhelp, Inc. They provide consulting and training services for the industry. Currently they are both Corel Training Partners. They have been using CorelDRAW for personalization processes since they started in 1989; and have been teaching it for, engraving, sandblasting, sublimation, etc., since 1991. They have a series of interactive video lessons teaching CorelDRAW and Sandblasting Essentials available on-line, and on CD. (For information on training services and video lessons available visit www.CorelDRAWhelp.com) You may contact them via email at mail@ CDH CorelDRAWhelp.com.

Use Your ACDRP Association Services!


Find providers of more than 40 graphics services -- from ADA Signage to Transfers. Check out this link: www.graphicservicesguide.com Find providers of equipment, tools, materials, software, and blank products for applying graphics. Check out this link: www.graphicproductsguide.com Find trade shows and educational programs that can help you expand your business and skills. A complete industry calendar is available at: www.coreldrawpro.com/calendar.htm Find useful products/equipment/ displays, etc. for sale, or list your own. Check out the current items for sale at: www.coreldrawpro.com/classifieds

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CorelDRAW Help readers would like to know how other people are using the program for different projects. Everything from brochures and flyers to sign and t-shirt artwork. Send us an email with your idea to the editor at editor@ coreldrawhelp.com Thanks much!

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Members have access to even more services, such as: QuickLearn searchable database of 400+ articles; Quick TNT searchable database of CorelDRAW tips and templates; and discounts on GSG, Classifieds, and the Bookstore. To find out about membership, visit: www.coreldrawpro.com/join.htm

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getting ahead
By Deborah Sexton

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Garment Dyeing: A Great Way To Turn Ho Hum Into Hot!


Garment dyeing provides a host of advantages for decorators if they know the particulars of the various processes available CorelDRAW Help

September 2010

key to being successful at selling T-shirts is offering something unique that everybody else doesnt have. While outstanding graphics and special effects are commonly used to create distinctive looks, garment dyeing, which can be equally effective, really isnt employed as often as it could be. Garment dyeing is best known as a way to create custom colors, but with todays technology, theres so much more that can be done to enhance a shirt and turn it from a ho-hum commodity into a hot seller. There seems to be an almost limitless array of special effects and finishes that are achieved by using different chemicals, washing at different temperatures with different size dye particles, and even treating shirts with impregnated stones of different sizes. With the ongoing popularity of distressed, theres no better way to give a shirt that wellloved, faded, beaten look than the garment dye process.

With garment dyeing, you can pick your own color and be different, says Jeff Bass, owner, Red Fish Blue Fish Dye Works Inc., Somersworth, N.H.

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In fact, garment dyeing which, as you might guess, refers to the process of dyeing sewn garments (usually cotton), or finished goods provides a long list of advantages, suppliers say. It softens the shirt, gives shrinkage control, and you can offer lots of different colors, says Kevin Camisa, vice president of sales and marketing, Chouinard, Northfield, Vt. Suppliers also can do quick turnaround if they keep a lot of undyed inventory, which is what we do. Garment dyeing also provides a great way to convert slow-selling items into essentially new ones that may perform better. You can take closeouts, short runs, and obsolete inventory and refurbish it into something new, says Charlie Muncy, president, CGs Tees, St. Louis. You also can react quickly and do colors that are in demand. Fluorescent colors are pretty trendy and have come and gone over the years. Recently, they have been popular for safety garments. Charlie Muncie, president, CGs Tees, says hes seen resurgence in popularity in the past year. Photo courtesy of CGs Tees, St. Louis, Mo. Muncy emphasizes that the short turnaround is a big plus. If a designer wants to develop a collection, he can keep the goods in his warehouse and have them dyed as needed, he says.

major advantage. You can have lower minimums if youre trying to make a whole line of colors, Mayeri says. And it makes the fabric softer and more supple. There are some challenges, however, including the fact that youll generally need to use cotton garments. (Exceptions include rayon, which is reconstituted cotton, Bass says). Still, if you understand the different types of garment dyeing available, it can be an avenue for differentiation and profits. Fiber-Reactive Fiber-reactive dyeing produces a bright, relatively l o n g - l a s t i n g c o l o r. I t i s commonly used by mills and also in tie-dyeing where you want solid, consistent color that wont fade. It wont dye polyester. A fiber reactive dye is made to dye natural fabrics with cellulose fibers. It has a great range of bright colors, notes Muncy. Fiber-reactive dye is more expensive, lasts longer and produces more vibrant colors, Mayeri says. Its a betterquality dye that lasts longer and is colorfast.

John Breining, owner, Metro Custom Dyeing, New York, N.Y., agrees. Lets say you were a designer who wanted to develop a collection and you bought 30,000 yards of a certain type of goods. You decided to keep the 30,000 yards in your warehouse for a year and cut it into different lines. Then you can get smaller quantities of stock turned into different colors in a week. If you buy finished piece goods, when seasons and styles change, those goods might not be in style anymore and you have something that is worthless.

If youre planning on doing discharge printing, youll want to go with a fiber-reactive shirt, Mayeri adds. Direct dyes leave a dingy substrate behind, whereas if you discharge the reactive dye, it will return to the natural undyed state of greige. Direct Dye Direct dye is a dye stuff thats a small particle; it sits in-between the fibers of the cotton, Bass explains, whose company does mostly direct dyeing. With direct, I have my favorite old shirt within a wash or two. Direct dyes come off slowly. Mill dyes stay bright because they are all fiber reactives for the most part, and

This is an example of stone washing. After the shirt is dyed, stones impregnated with a chemical are added, which beat up the shirt and remove dye where it touches the shirt creating this distressed, mottled effect. Photo courtesy of CGs Tees, St. Louis, Mo.

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Morey Mayeri, president, Royal Apparel, Hauppauge, N.Y., cites low minimums as a
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getting ahead

The ABCS of PFDs


they stay bright forever. Also, you can use a spot removal gun with direct dye. A printer can blow out a printing mistake with a directdyed shirt, but if you did that with a pigment dye, it will show white, notes Bass. Because of the amount of salt used in the dyeing process, direct dye is slightly more earth-friendly than fiber reactive. It doesnt need a lot of salt to dry it on, whereas the fiber reactives do and salt is bad for the earth, says Bass. Its often used to make earthtone shades. Pigment Dye Pigment dyeing gives a worn, weathered look, because it attaches only on the surface of the fiber. If you pigment dyed a shirt black and you looked at a cross section of it, it would look like an Oreo cookie: black on the top and bottom, and white in the middle, explains Camisa. Because the dye sits on the surface, it weathers when the garment is washed.

If you are thinking about having shirts custom garment dyed, you need to understand the term prepared for dye (PFD). Your typical 100% cotton shirt is sewn with polyester, not cotton thread, which as noted above wont accept direct or fiber reactive dyes. If you use fiber-reactive garment dyes and the shirt is sewn with white polyester thread, the thread will show bright white it remains in its natural state, says Morey Mayeri, president, Royal Apparel, Hauppauge, N.Y. Pigments are so strong they even penetrate polyester. Like most products, all PFD shirts are not made equal, suppliers say. Its hard to find a good PFD, says Jeff Bass, owner, Red Fish Blue Fish Dye Works Inc., Somersworth, N.H. A true PFD has cotton thread, no optical brighteners, its greige goods, and its oversized. Of course, Im the most aggressive washer I know of; I wash cold, then at 130 F, then 165 F, then at cold again. Weve garment-dyed millions of shirts, and we know what type of chemistry, what type of absorbency a shirt needs, says Kevin Camisa, vice president of sales and marketing, Chouinard, Northfield, Vt. Look for PFD garments that are finished with a non-optic white, Camisa adds. If it has optic white, then it already has a dye or bleach then youre trying to dye a treated white shirt. Whatever PFD shirt you use, be sure you know how it was treated and have it tested to make sure it produces the color you want, recommends Mayeri. If you are doing a run on my shirt, which has been done with bleach with optical brighteners, do your lab dips on that, says Mayeri. If you have someone else send you a PFD thats a natural color or bleached without the optical, then you are going to get a totally different shade. So it starts with the base. You have to use the correct base on your lab dipping formulation. For example, on our organic shirts, you can buy a natural color or a bleached with optical brighteners, says Mayeri. If its PFD organic, its sewn with cotton thread. Make sure you know what you are buying. Also, some companies do not make their PFDs larger than their other garments. We make them the exact same size, Mayeri says. The fabric is compacted and doesnt shrink much maybe 5% to 7%.

For some markets and customers, that surfacedyeing process can lead to problems during washing, pushing them to fiber-reactive dyeing instead. If you wash a dark blue pigment-dyed garment with whites, the dye is going to get all over everything, Camisa says. But people love the look, so they often overlook that problem. Decorators who sell pigment-dyed garments handle the problem by adding hang tags with washing instructions. Also, suppliers can do extra rinses during the pigment-dye process to get rid of some of the excess dye. Notably, suppliers can use this hugely popular process to create practically any PMS color. Some suppliers, such as CGs Tees, treat their pigment-dyed garments to make them more colorfast. A bit of dye will still come off, but its minimal and doesnt change the color, Muncy explains. Another challenge with pigment dyeing is that its not as green as other processes, some suppliers say. Pigment dyeing is not earth friendly, Bass

Dip Dye is another type of process that can be used. Photo Courtesy of Royal Apparel.

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getting ahead

explains. Its basically a two-stage epoxy. A plus for pigment dyeing is its the only process that works on polyester. Other Dye Types Vat dye. Made for dyeing cotton, this process has been around since ancient times, Muncy says. Often used for dyeing jeans, this process uses indigo dye and produces rather dull shades, he adds. Vat dyeing means putting a bunch of shirts in a net or bag, and submerging it into a vat of dye, Bass explains. It creates a splotchy, inconsistent look. This mens 100% cotton T-shirt from Barry T. Chouinard has been pigment dyed. According to Kevin Camisa, vice president, about 75% of the companys inventory is pigmented-dyed shirts. Pigment is best known for its worn, weathered look. Photo courtesy of Barry T. Chouinard, Northfield, Vt. Dip dye. This variation on tie-dyeing involves dipping a garment to create a range of color gradients; another option is to wad a garment before dipping it.

Selling Garment-Dyed Goods Customers. Clothing manufacturers, resorts, licensed products, and brand designers, as well as high-volume screen printers with retail lines, are some of the biggest purchasers of garment-dyed items. We just did 6,000 T-shirts for a company that does 80s rock bands, says Breining. They had white shirts with a red collar and we turned them into yellowish orange with a red collar.

These shirts are example of using dye gain. This pattern was screen printed onto the shirts. The shirts are then dyed and wherever the dye gain is it gets darker than the rest of the shirt. Photo courtesy of Red Fish, Blue Fish, Somersworth, NH.

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getting ahead

On the left are medium-weight denim goods before washing. On the right, are the same goods after they have been acid washed and enzyme washed. The acid took down the color and the enzyme softened and broke down the fabric, says John Breining, owner, Metro Custom Dyeing, New York, N.Y. Photo courtesy of Metro Custom Dyeing. We also just did a job for a show called Royal Pains on the USA network, says Breining. They came to us with a bunch of orange hats, shirts, and white shorts and they needed them all to be dyed to match for an episode of the show. And we did a bit a work for the Food Network. Recently, we did a bunch of aprons in green. However, smaller printers purchase plenty of them as well, with suppliers accepting orders for as few as six dozen. They may get customers who need a certain color that mills dont make, Muncy says. I have a customer who does organic shirts, and we can dye for him whatever colors are selling, so he can maximize his inventory. Costs. Costs are based on a number of factors starting with the weight of the goods, the type of dyeing, and additional finishing or treatments. For example, if you want a white shirt dyed blue but then you also want it stone washed, thats an additional cost. For 144 white regular-size T-shirts, you might spend between $3 and $3.50 per shirt, Muncy says. Minimums for garment dyeing also are figured by weight; for instance, a supplier might have a 60-pound minimum, which roughly translates into about a dozen T-shirts. These low minimums allow decorators to purchase This design shows how dye gain and dye resist can be used together at the same time. The dark center of the letters was created by using dye gain, a chemical that is screen printed onto the shirt. Then dye resist was screen printed on it to create the border for the letter. During the dye process, dye gain gets darker, and dye resist gets lighter. Photo courtesy of Red Fish, Blue Fish, Somersworth, NH.

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getting ahead

PFD garments and test them out, suppliers say. Colors. Denim blue and green remain big sellers; meanwhile, neon garments especially orange and yellow are selling well, suppliers say, particular for safety-oriented clients. Weve done neon since the 1990s, and it seems to be picking up again, Muncy says. Maybe it will be as big as it was before. Whatever color youre after, youll need to provide a sample to the supplier. They can give us a pantone number (preferably uncoated) or, ideally, just enclose a color swatch of the fabric, Breining says. The Finishing Touch For decorators who want a pigment-dyed, or washed, worn look without the bleeding issues pigments can create, they can consider getting fiber-reactive-dyed garments and having them treated with a wash, such as a mineral wash. Mineral wash gives you a faded, washed look, while an acid wash gives you almost a tie-dyed, splotchy look, and stone washing beats up the fibers and gives you a softer hand, Mayeri says. Adds Breining: Stone washing is hot right now like, on fire, he says. It involves acid washing and enzyme washing to eat away at the fibers, and then using stones to create an abrasion. It instantly turns the garment into a worn, used-looking one. Another popular finish is burnout, which involves screen printing a chemical onto the fabric, washing it and running it through a dryer. This process results in the chemical eating away the cotton leaving only the polyester fibers for a see-through, splotchy look. Sometimes its done only as part of a design, like a skull for example, or sometimes its done all over the shirt. Another treatment that has been gaining in popularity recently is dye gain and dye resist. This process is similar to burnout in that it is screen printed onto the garment in the traditional method. Areas printed with dye gain, come out darker. Areas treated with dye resist come out either lighter or even white. You can screen print both at the same time to create designs or patterns on garments. If you are doing small quantities, you can create garment-dyed effects in-house. This shirt, which was created by Greg Gaardbo, president, Shockwaves, Promotional Apparel, Arlington Heights, Ill., was soaked in water and then dipped in black procion dye (commonly used for tie dyeing). The wet shirt was put on a hanger and then sprayed with bleach using a spray bottle to get this nice splotched effect. The shirt was created for a retail clothing brand called Minion. Photo courtesy of Shockwaves Promotional Apparel. Dye gain is basically a chemical used so that when you wash the garment, it brings out or deepens the color, Mayeri says. Dye resist is similar to discharge, you are taking out the color or lightening it. Adds Bass: The dye gain attracts dye to the area faster. Its a little like binder. Also, it cleans up easier with water. Dye gain also called dye enhance has a great hand, suppliers say, and works great with tone-on-tone designs. Instead of changing the ink for every color of shirt, you can print all the shirts first, then put them in different dye CDH colors, and they end up being tone-on-tone with a super hand, Bass says.

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inside acdrp
By Mike Neer, Exec. Dir

ACDRP Celebrates 4th Anniversary With 4 Special Promotions


The Association of CorelDRAW Professionals (ACDRP) is celebrating the 4th anniversary of its founding that took place October 1, 2006. ACDRP was established to provide one complete resource for CorelDRAW training as well as a resource for ways to make money with graphic skills. ACDRP serves CorelDRAW users worldwide through its digital publications, CorelDRAWHelp magazine and CorelDRAWHelp E-News, and provides additional educational services to members. In recognition of ACDRPs 4th anniversary, the association is offering four special promotions: Membership Special. The new 50% off membership program that was announced last month will be continued through the month of October. During the Sale Basic Membership is only $45/yr; the new Video Training Membership is only $90/yr; And Premium Membership, which includes Video Training, is only $120/yr. These programs allows more people to take advantage of the new Video Training Library that now includes more than 80 videos for using CorelDRAW. Video Special. To encourage more CorelDRAW users to take advantage of its excellent video training program, the association is making four videos available as a Special Preview at no charge. Viewers can check out the videos online at www.coreldrawpro.com/RE/VideoPreviews.htm. Topics include: Showing Curve Directions in X5; Text Changes in X4; Straighten Image and Histogram in X4; and Adding a Background to a Photo from v12. Advertising Special. To encourage new advertisers to check out the great monthly exposure with direct links in CorelDRAWHelp magazine, the association is offering 4 ads for the price of 3 essentially a 25% discount per month. Sponsorship Special. To encourage more companies to become sponsors of the magazine the association is also offering trial sponsorship for four months instead of the usual 12. Sponsorship cost is only $100/month. Sponsors receive direct links (Logo-Links) to their websites from four Association publications and web locations each month Both advertisers and sponsors benefit from the associations #1 Search Engine ranking for CorelDRAW Help. This drives new traffic to their websites. For more information on these specials and ACDRP, or to receive a free subscription to CorelDRAWHelp magazine, visit www.coreldrawhelp.com or call 800-276-8428.

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Sponsors: Magazine
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These are the proud sponsors of CorelDRAWHelp magazine. Be sure to thank these companies for bringing you this magazine free of charge.

Want to advertise but dont have the big $$ to do it. Try our Logo Link advertising option. Its inexpensive and yet it still reaches all of our readers. Contact John McDaniel II at 602-295-8193 or Jhmcdaniel2@coreldrawhelp.com for more information.

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the Worlds Only Association for CorelDRAW Users INVITES YOU TO learn! Apply! grow! WITH CORELDRAW!
The Association of CorelDRAW Professionals is The Education & Business Resource for CorelDRAW Users Worldwide. Its goals: 1) IMPROVE your CorelDRAW skills, and 2) MAKE MONEY with those skills! All CorelDRAW users are invited to join! All users of CorelDRAW Graphics Suite are qualified to subscribe FREE to CorelDRAWHelp magazine (PDF format) and CorelDRAWHelp E-News. To subscribe, simply visit CorelDRAWHelp.com and sign up!

LIMITED TIME OFFER 50% OFF on Membership! Get your Video Training now!

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BASIC MEMBERSHIP -- $90 PER YEAR Subscription to CorelDRAWHelp & CorelDRAWHelp E-News GSG Basic Listing. You can list your services in the Graphic Services Guide in one category as part of membership (a $25 value). Access to QuickLearn. A keyword searchable database of 100s of articles on CorelDRAW, graphics production, and business. Access to QuickTnT. A growing database of CorelDRAW tips, and templates that can be downloaded to speed up your production. Access to Archives. Past issues of CorelDRAWPro are available to members with live links. Bookstore Discounts. Members receive a 10% discount on all products in the CorelDRAWPro Bookstore. Classified Ads. Members can place one classified ad a year at no charge with photo, and run it till the item is sold! (a $35 value). Subscription to CorelDRAWHelp & CorelDRAWHelp E-News included.

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Basic Membership included. All items in the Basic Membership are included with the Premium level. GSG Unlimited Listing. You can list your services in the Graphic Services Guide in as many of the 40 service categories as you want to promote your business. Access to the ACDRP Video Training Library. You will have year-round 24/7 access to more than 60 training videos on CorelDRAW and Job Setups with more videos being added on a regular basis.

Basic Membership included. All items in the Basic Membership are included with the Premium level. VT Membership included. All items in the VT Membership are included with the Premium level. Email Consultations. Two free email consultations per year for any CorelDRAW issues not covered on the videos.

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marketing secrets
By Donna M. Gray, CRM

Help Wanted: Resilience


Remember that old TV commercial for childrens toys, Weebles wobble but they dont fall down! Weebles are resilient. Some companies are like Weebles in todays economy. Times are challenging for them, but they are resilient in their marketing, selling, and management efforts. Theyre not having pity parties, or wishing for what used to be. Frank Crane, American Clergyman, 1861 1928, said, It is a sheer waste of time and soul power to imagine what I would do if things were different. They are not different. I think what Frank had in mind is that the secret to moving forward is to move. Sara Henderson, 1936 2005, Australian pastoralist and author, said it best, Dont wait for a light to appear at the end of the tunnel, stride right down there and light the bloody thing yourself. We, in todays economy, have to be resilient. We have to be able to change on a dime. The media keep shouting that the economy is not improving as quickly as hoped. Duhany small business owner, in any industry, could give a seminar on this topic. Being the Pollyanna that I ama cockeyed optimistits my humble opinion that in order to survive this recession a business has to look to the future, but keep the past in mind, without revisiting and reliving it. Someone told me recently, At some point in my life I have to give up all hope for a better yesterday! That was thenthis is now! Warren G. Lester, (Google and I have absolutely no idea who he is, or what hes famous for, other than this quote.) said, Success in life comes not from holding a good hand, but in playing a poor hand well. Ive chatted with many in our industry, who report that their customers are still buyingonly theyre buying in smaller quantities, or buying less costly versions of what they used to getor theyre changing their buying habits completely and going with something entirely different. Since this change of buying / selling habits affects every businesss bottom line, its time to look for ways to excite and entice our customers so theyll keep spending their awards and promotions dollars in our industry, instead of using travel or gift cards. Todays customer is very different. They can Google more information about the products they want, in just a couple minutes. They can compare your company to a multitude of others with the click of a mouse. So, since we want to keep existing customers and bring in new customers, here are a few ideas to consider: Work to provide just a little bit better service than competitors offer, or that your clients expect. Encourage the sales team to up-sell. Just like McDonalds team members are taught to ask the question, Would you like fries with that?, we can find ways to up-sell with product addons like backing plates, and things like special engraving decorations, etc. Make one extra phone call each dayif your goal is 5 prospecting calls a day, go a little farther and make the sixth call to push the envelope towards success. Acknowledge customers. Say thank you in a handwritten note with the first order. Remember to say thank you in some way, shape, or form at least twice a year. Listen to everything your customers are saying. React to their objections. Take care of their concerns. Even if it costs you a little time, money, and/or resources, being resilient enough to meet your customers expectations
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goes a long way towards keeping them in your active file. Add value if your customer will appreciate and value the added value. Theres a saying that Value, like beauty, is in the eye of the buyer. If you plan to add something special to an order, make sure it will be wanted. Some very creative people in our industry have been burned by adding special touches to a project, when the client very clearly didnt expect, or want the special toucheseven when free. Check your database to see who bought what in the past year. Spend

Donna Grays 2nd book, Its All Relative! Surviving & Thriving in a Family Business, was published in September 2007. It describes her quest to identify the keys to success for small business, and family businesses in particular. She interviewed top businesses nationwide and discovered five common qualities implemented by successful business owners. Check it out at the CorelDRAWPro Bookstore, www.coreldrawpro.com/AllBookstore.htm

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marketing secrets

your marketing dollars on this group. Get out and network. Get a little help from friends. The most successful companies, in any industry, have a huge network of possible customers, and they take care of their network with frequent contacts. Remember to say thank you. Todays customers are fickle. Theyll move to another vendor at the drop of a thank you note and gift. But, then, put yourself in their shoesonly true caring on the part of a vendor keeps customers coming back for more. Make a commitment to increase the revenue you get from existing clients by making sure they know about all the products you sell. Give out a sample, (within reason) of something you want to promote. We cant blame the customer if we dont tell them what we can do for them. Test new products. Many new products and ideas come into our industry each year. Take time to do some homework to find new items that will suit your customers projects to a T. Take control of the follow up process. If/when a client says they have to wait for a bit to complete the sale, set a date and time for a call backthen make sure you put that date in a tickler file or CRM program.

mind to generate multiple answers to it. Once you have written out your question, you then discipline yourself to write out twenty answers to that question. He suggests that instead of writing, Make more calls, you would write, I make five extra calls each day. (My thinking says that alone would help the bottom line.) The idea is, that from these twenty answers, one should be able to come up with one bright idea that will help with solutions to problems, and may create the breakthrough needed, for cultivating and achieving the sales needed to boost the bottom line. Attracting new customers is a good thing, but its not the only way to increase sales, and in fact its harder and far more costly, than making sure your company is resilient enough to find, and sell different products that will fit your customers projects. While being resilient could be a stretch for some companies, its a great way to help build customer loyalty, which leads to more repeat sales. It might be time to hang a sign on the doorHelp wanted: Resilience! Donna Gray is the president of Total Awards, Promotions, & Gift (aka AwardsMall.com) in Madison, Wis. She and her husband Dave have run their full service awards and personalization business since1977. She has presented seminars nationwide, won awards as Business Woman of the Year, Retail Marketer of the Year, and Sam Walton Business Leadership Award. She is also the author of two books on family business, Its All Relative! Surviving & Thriving in A Family Business (2007), and Never Quit: The Ups & Downs of Running a Family Business (2004). She has earned professional credentials as a Certified Recognition Master. She can be reached by email CDH at donna.gray@AwardsMall.com.

All that being said, we cant just sit and wait for the phone to ring, or for droves of customers to storm our sales counters. We have to get pro-active. Brian Tracy, in his book, The Psychology of Selling , talks about the Mindstorming technique, in which you use the 20 Idea Method. He says, Heres how it works. Take a sheet of paper and write your biggest goal or your most pressing problem at the top of the page in the form of a question. He goes on to tell us, The more clear and specific the question, the easier it is for your

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product focus

Opportunity

Holiday Ornaments & Gifts


Laser or sublimation ornaments from Johnson Plastics Celebrate the holidays with unique personalized ornaments from Johnson Plastics. The company offers elegant crystal ornaments: round facet, oval face, heart, beveled bell, and beveled kite each in a lined gift box. All are affordable and easy to decorate with your laser systems. Or choose sublimatable porcelain, plastic, aluminum or pewter ornaments to commemorate events and memories during the holiday season. They make wonderful, much appreciated personalized gifts that will be treasured for years to come. See them all in the on-line sublimation and engraving catalogs at www.johnsonplastics.com or for more information call Johnson Plastics at 1-800-869-7800. INSTANT INFO LaserSketch offers ornaments with new colorized glass LaserSketch of Romeoville, IL, announces an advance in laser engraving: the development of a new colorized glass that engraves with a high degree of contrast. One of the high contrast to the colorized glass. See all the engravable colors at LaserSketch. com. LaserSketch also also carries a full line of clear high quality glass ornaments and sunchasers in 17 shapes that include: heart, oval, diamond, tear, cross, tree, stocking, ornament/lemon, hexagon, church, bevel diamond, holly/hex, star, bell, round, frame, and clover. Visit www.lasersketch.com, or call 630-243-6360. INSTANT INFO Transfer Express Offers Holiday Custom Transfers Create custom transfers for holiday events, customer appreciation gifts, or to promote holiday products using Holiday Easy Prints by Transfer Express. Choose from a wide selection of clip art that includes Santas, Christmas trees, candy canes, angels, Nativity scenes, gifts, bells, candles, snowmen, and more. No art experience is needed! A special holiday section of professionally designed template layouts makes it easy to choose one you like and simply add your chosen piece of clip art to it. In addition to holiday layouts, there also is a wide selection of other layouts that can be used to create personalized gifts. The step-by-step online program prompts the user through the process until the design is complete and you are able to see exactly what your design will look like before you order. Transfers can be heat applied to cotton, polyester, or cotton/polyester blend shirts. For a screen printed transfer, the minimum is five pieces, and its only one piece for CAD-PRINTZ digital transfers. One-color orders placed by 11 a.m. are shipped the same day. Transfer Express Inc. is a progressive company that manufactures custom, heat-applied garment transfers known as Easy Prints. As the largest manufacturer of custom transfers in the world, Transfer Express provides a competitive edge to dealers of imprinted sportswear by producing imprinted garment graphics quickly and with great accuracy. INSTANT INFO
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problems in engraving glass is that it is difficult to see the engraving in the clear glass. With LaserSketchs processed colorized glass the laser engraving is in

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GRAPHICS NEWS NETWORK


All these news and information products and services are part of the Graphics News Network, developed for ACDRP. The goal is All the News, All the Time For the World of Graphics.

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News, Tips, & Resources for CorelDRAW Users CorelDRAWHelp E-News is a free digital newsletter delivered to you twice a month about the 15th and 25th. It brings you highly targeted content that you wont find elsewhere, including CorelDRAW Tips, extensive product news, links, and a calendar of shows and training. The Industrys Newest Resource for Graphics Tips & Templates Gain access to a growing library of CorelDRAW tips and templates that will make your work easier.
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Donna Gray is the president of Total Awards, Promotions, & Gift (aka AwardsMall.com) in Madison, Wis. She and her husband Dave have run their full service awards and personalization business since 1977. She has presented seminars on a variety of topics nationwide, and has won many marketing awards. She is the author of two books on family business, and can be reached at donna.gray@AwardsMall.com. Bill Leek of Houston, TX has over 30 years experience in computer engineering and graphics design. He has developed several lines of color imprintable products, and does testing on a variety of products for different manufacturers. He can be reached at wfleek@ jblgraphics.com or 281-257-0695. Jeff McDaniel is the owner of Creative Graphic in Philomath, Oregon. He worked as a journeyman machinist before getting into the graphic products business. Creative Graphic offers laser engraving, rotary engraving, sandblasting, sublimation, image transfers, vinyl signs, banners, screen printing, and promotional products. Jeff routinely applies graphics to a wide variety of materials. Contact him at Jeff@creativegraphic.net. John McDaniel is the co-owner of JHM Marketing in Albany, OR, which provides consulting and training services for the industry. He worked for many years with computers in electronic data processing and pioneered the use of CorelDraw for engraving applications. He owned a retail personalized gift shop for over ten years, and writes about hardware design, software, laser engraving, sublimation, and more. He is a Corel Training Partner, and co-founder of the Association of CorelDRAW Professionals. For information on training and more, call 541-967-4271, or write to mail@CorelDRAWhelp.com.

contributing writers
Judy McDaniel is the co-owner of JHM Marketing in Albany, OR, which provides consulting and training services for the industry. Her background includes many forms of art and retail sales, as well as the operation of a retail personalized gift shop for over ten years. She is a regular columnist on sandblasting, sublimation, and diversifying business, as well as a Corel Training Partner, and co-founder of the Association of CorelDRAW Professionals. She can be reached at 541-967-4271, fax 541-967-4272, or via email at mail@CorelDRAWhelp.com. Mike Neer is the editor of CorelDRAWHelp magazine and Executive Director of ACDRP. He has more than 25 years experience in writing and publishing in the personalized products industries. He is the author of the CD, Creative Showroom Display, and the booklet, The Professional Edge. He can be reached at the ACDRP office in Fresno, Calif., at 800-276-8428 or mikeneer@coreldrawhelp.com. Deborah Sexton, former editor of Impressions Magazine, has been in the apparel graphics industry since 1981. She currently does marketing and public relations for apparel graphics companies, and is a columnist for several industry publications.. She can be reached at dsexton@sbcglobal.net. Otis Veteto is a sales consultant with more than 30 years experience in the awards and promotional products industry. He offers the PROspective of a veteran sales rep in reporting on ideas, people and places that he visits. Otis also presents sales and motivation seminars for industry organizations. He can be reached in Sacramento, CA when not on the road at 916-567-1867. Or email olveteto@gmail.com.

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Traveling Tidbits
by Otis Veteto

Don Bellerby, Toronto, and International Traveling


Don Bellerby 58 years in industry! On a recent trip to Toronto, Canada, I had the pleasure of spending some time with Don Bellerby and his lovely wife, Lydia. They live in a beautiful condominium on the shoreline of Lake Ontario. Don and Lydia have a daughter, Jennifer, granddaughter Alexandra, and grandson Adam. Don has been involved in the awards industry for 58 years! He first started working for his father, John, at his retail shop, East York Trophy, in Toronto, and worked for him all through college. He worked in his degree field, electrical engineering, for Litton Systems for 4 years. Then his fathers business was growing so fast, he needed help. So Don quit his job, and went back to work at East York Trophy! When he was 30, he purchased the business, and kept it going until 2004. He also started a supplier side of the business in 1980 called Laserwood. At one time he had 13 laser machines working. In 2004, Don sold East York Trophy and went to work for Plastic Dress Up. He still works there today as their Director of Marketing. Don enjoys spending time with his wife Lydia, reading, and studying everything he can get his hands on regarding computers, and how they can be used in his business. Can you imagine? 58 years?...... Incredible! A Traveling Tidbits tip of the hat to you, my friend. Torontos Underground Mall Toronto, Canada, is the capital of the Province of Ontario, and is located on the shores of Lake Ontario. Greater Toronto has a population of 4.5 million people. Toronto has this underground shopping complex that is 28 KM (17 miles) of shopping arcades with about 1200 shops. There are 20 parking garages, five subway stations, and six major hotels, plus, plus, plus. It is in the Guinness Book of World Records as the largest underground shopping complex in the world. Emily and I are making plans to spend some time there, so we can check this out. International traveling tips After returning from this international trip requiring passports, checkpoints and restrictions, I thought I would pass along this potpourri of Traveling Tidbits traveling tips. Hope there are a couple of ideas you can use. Take a sweater or light jacket I-Pod for music, etc Airborne tablet before your flight (make sure you can take it) Make a copy of your passport and keep it somewhere secure with you at all times Wear easily removable shoes If you take daily medicines, keep an extra set with you. Leave travel schedule and copy of passport with someone Buy some bottled water to take on board Eye mask and ear plugs for long flights Notify your credit card company if you are going to another country Take some currency of the country you are visiting Make a copy of your airline tickets, hotel reservations, car reservations, and keep them separate from your main set. Write down where you park your car at the airport Take travel agents number Hope there is something here that helps. In the meantime I will close with this. Keep one hand on your wallet or purse, one hand on your luggage, one hand on your passport, one hand on your tickets, and one hand on your cell phone. Now relax and have a good time! Thats all for now! Remember to save some time for yourself and your family. And when you travel, please travel safe.
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Otis Veteto has more than 30 years experience in the industry and is currently a consultant. He offers the PROspective of a veteran sales rep in reporting on ideas, people and places that he visits. Otis also presents sales and motivation seminars for industry organizations. He can be reached in Sacramento, CA when not on the road at 916-567-1867. Or email olveteto@gmail.com

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