BURHANI COLLEGE OF COMMERCE AND ARTS (2013-14) SEMESTER 1

Sr.No
1 2 3 4 5 6 7 8 9 10 11 12 Introduction Review

Topic

Page No.

General Company Description Industrial Analysis Marketing Stratergy Service Overview Marketing Plan Swot Analysis Marketing Mix Management and Organisation Corporate Social Responsibility Conclusion and Recommendation

13

Bibliography

Introduction
Starting a small business is complex, time-consuming and life-altering. There are many more things that go into running it than just providing the product(s) or service(s) that your business offers, however. You'll also be responsible for your business's finances, protecting your business and personal assets, keeping your business legal, paying taxes, keeping records, managing employees and more. If you understand what you're doing and know how to minimize the risks and challenges, the independence, personal satisfaction and financial rewards you can achieve as an entrepreneur can make starting a small business the best decision you'll ever make.
Why do people start a small business? Some want to spend more time with family, and starting a business allows them to do that. Some find it exhausting to be outside the house all day, dealing with traffic, co-workers, meetings and interruptions. Some people hate answering to a boss all the timeneeding permission to schedule a dentist appointment or take the day off when they're sick. Some people are unmotivated by the security of a regular paycheck and prefer the challenge of the direct rewards or losses that entrepreneurs see from their efforts. Maybe you want to build an empire and become famous, or create a wealth-generation machine that you can pass on to your children. Or perhaps you can't convince anyone to recognize your unique vision and you've decided that it will never come to fruition unless you strike out on your own. Or maybe you're thinking of self-employment because you've been unemployed for so long that you feel that you've exhausted all the other options. Becoming a small business owner has unique challenges and rewards that aren't right for everyone. You must be driven, disciplined and able to identify a product or service that people need - one that they will pay enough for to allow you to live comfortably. You have to develop marketing skills and be able to find your own work, because it won't fall into your lap until after you're well established. Business owners need to understand how to budget, keep records and handle small business taxes. They must familiarize themselves with employment laws if they want to hire staff. They also need a plan for protecting their business and everything that's tied to it if something goes wrong.

Review
. A business plan helps to define what you think you need to launch your business, large or small. It summarizes the sense of your business in a single document. It also creates a map for investors, bankers, and other interested parties to use when determining how they can best help you and to help them decide whether or not your business is viable. There are seriously good books available on writing business plans that cover many chapters, and you should avail yourself of at least one of these as a guide (bookshops, libraries and online are good places to find these). In a nutshell, your business plan should consist of the following element . Describe the overall business concept, how it will be

monetized, how much funding you will need, where it stands currently, including its legal standing, people involved and a brief history, and anything else that makes your business look like a winning proposition. . Describe your business more specifically, and how it fits into the market in general. Who will you be selling to, and how will you deliver your product? If you are a corporation, LLC, or sole proprietor ship, state that, and why you chose to go that route. Describe your product, it's big features, and why people will want it. You must know your market if you are to be successful, so spend a great deal of time analyzing just who it is that will want your product, and how you plan on appealing to them to take cash out of their bank account and give it to you. What is the size of your market, will there be opportunities to expand the initial market, and what are your sales potentials? When you understand these variables, you want to sell them to the person reading your business plan. . As you develop the above sections, you will learn who your key competitors are. Find out who is doing something similar to what you are planning, and how have they been successful. Just as important is to find the failures, and what made their venture fall apart. . How will you create your product? Is it a service that you are offering, or if it's more complexsoftware, a physical product like a toy or a toasterwhatever it is, how will it get built? Define the process, from sourcing raw materials to assembly to completion, packaging, warehousing, and shipping. Will you need additional people? Will there be unions involved? All of these things must be taken into account. . Who will lead, and who will follow? Define your organization, from the receptionist up to the CEO, and what part each plays in both function and financials. Knowing your organizational structure will better help you plan your operating costs, and fine-tune how much capital you will need to function effectively. Keep in mind that your business will continue to evolve and that this will be a rough idea of who is needed to keep things functioning; as the business grows, you'll likely make changes to the hiring plans to fit what is happening at the time. Also, in a number of cases, the "staff" is you and whomever you can consult, such as your lawyer and accountant. This is fine, as long as you show that you're prepared to pay for external advice and help until your business is ready to take on staff. . Succinctly, this describes how much are you plan on spending, and how much you're making. Since this is the most dynamic part of your plan, and perhaps the most important for long-term stability, you should update this monthly for the first year, quarterly for the second year, and then annually after that. You could even do this before you have an idea for the business, and if the name is good, you may find it helps you define your business idea. As your plan grows, and

things begin to take shape, the perfect name may come to you, but don't let that hinder you in the early phasescreate a name that you can use while you plan, and don't mind changing later.

Take a cue from the Beatles, who often use fun names for a song before it is finalized, like Yesterday, which had the working title of "Scrambled Eggs." Will you do this alone, or will you bring in one or two trusted friends to join you? This brings a lot of synergy to the table, as people bounce ideas off each other. Two people together can often create something that is greater than the sum of the two separate parts.

Think of some of the biggest success stories in recent times include John Lennon and Paul McCartney; Bill Gates and Paul Allen; Steve Jobs and Steve Wozniak; and Larry Page and Sergey Brin. In every case, the partnership brought out the best in both sides of the equation, and every one of them became billionaires. Is a partnership a guarantee of being a profit? No, but it doesn't hurt! . When choosing the person or people you're going to build the business with, be careful. Even if someone is your best friend, it doesn't mean that you will partner well in a business operation. Things to consider when choosing your co-leaders and support cast include:

Does the other person complement your weaknesses? Or do both of you bring only one set of the same skills to the table? If the latter, be wary as you can have too many cooks doing the same thing while other things are left unattended. Do you see eye to eye on the big picture? Arguments about the details are a given, and are important for getting things right. But not seeing eye to eye on the big picture, the real purpose of your business can cause a split that may be irreparable. Be sure your team cares about the and buys into the purpose as much as you do. If interviewing people, do some reading on how to spot real talent beyond the certifications, degrees or lack thereof. People's innate talents can often be somewhat different from the conventional education streams they've pursued (or failed to) and it's important to look for "click" (you get along with them) and latent talents as much as paper credentials.

General Company Description

Name of the company: H&F ( Health and Fitness) Name of the Product Health Shake.
Health and Fitness International is a multi-level marketing company that sells nutrition,
weight management and skin-care products. The company was founded in 1980, and it employs around 6,200 people worldwide. Health and Fitness reported net sales of US$4.072 billion in 2012, an 18% increase over 2011, and net income of $477.19 million, a 16% increase over 2011.Incorporated in the Cayman Islands,its corporate headquarters are in Los Angeles, California, United States.The company distributes its products in 88 countries (as of December 2012) through a network of approximately 3.2 million independent distributors,some of whom earn profit on product sales and additional commission from a multi-level marketing (MLM) compensation structure. The Commercial Court in Brussels, Belgium, has ruled the company to be an illegal pyramid scheme, a decision Health and Fitness is appealing. The company has been criticized by, among others, hedge fund manager Bill Ackman of Pershing Square Capital, who claimed that Health and Fitness operates a "sophisticated pyramid scheme"after taking a $1-billion short position in Health and Fitness stock. The company denies the allegations.

Vision & Mission

Vision
India Post's products and services will be the customer's first choice. Mark Hughes passed away in 2000, but his vision for changing peoples lives helping people manage their weight, regain their health and find financial prosperity continues to thrive. Today, approximately 2.3 million Health and Fitness Independent Distributors in more than 75 countries are making their dreams of a healthier life and financial independence come true.

Mission
To sustain its position as the largest postal network in the world touching the lives of every citizen in the country. To provide mail parcel, money transfer, banking, insurance and retail services with speed and reliability. To provide services to the customers on value-for-money basis. To ensure that the employees are proud to be its main strength and serve its customers with a human touch.

To continue to deliver social security services and to enable last mile connectivity as a Government of India platform.

Strength and core competences

We will maintain our iconic status as a unique and trusted national institution by: Always providing the human touch in all our interactions with society Being responsive and reliable Demonstrating the highest order of integrity, honesty, transparency and professionalism Discharging our responsibilities towards the society in an environment of deep trust, mutual respect and a culture of service before self

Challenges
Achieve the long term goal of financial self-sufficiency by generating surpluses from services (existing & new) outside our universal service obligation Develop, implement and operate a system of standards with accountability for performance Develop a scalable and flexible technology infrastructure to support our operations Be the preferred, trusted and reliable service partner for all customers Ensure that India Post acquires all required people capabilities to deliver its chosen services portfolio Be the interface between citizens and the government

Industrial analysis
Parent Company Category Sector Tagline/ Slogan USP STP Segment Drug retail store Health and Fitness Pvt. Ltd. Drug retail Lifestyle and retail Nutrition for a better life network marketing approach and outstanding product offerings make Health and Fitness the best company in this space

Target Group

Heath conscious individuals belonging to middle and high income segments a global marketing company that sells weight management, supplemental, energy and fitness products to a variety of markets and countries worldwide

Positioning SWOT Analysis

Strength

1. Outstanding product offerings of high quality, utility and brand image 2. The company has put in a place a sound network marketing approach that is reaping higher sales 3. Product portfolio decided by scientific, data backed analysis of past purchase patterns, consumer preferences etc. 4. Geographically diverse business with its footprint in many countries 1. Scepticism in the minds of the consumers about side effects of herbal or other drugs claiming weight-loss and heath management 2. Insufficient popularity in many countries 1.The opportunity for accreditation or certification of its whole business or individual products by medical rating agencies 2.Introducing useful customer loyalty schemes 3.Training the workforce better 1.Threats from increasing competition in this segment by big players 2.Rising cost of R&D in drug discovery and development 3.Governmental legislations and limitations related to health care

Weakness

Opportunity

Threats Competition

Competitors

1.Walgreen 2.Shoppers Drug mart 3.Riteaid

Marketing Strategy

The company is also looking at expanding the product portfolio, of inner and outer nutrition range over the next 6 months. Today, Health and Fitness has grown to over 1, 00, 000 distributors in India. Health and Fitness, the global nutrition and direct selling company entered their thriving 12th year of operations in India with a stellar growth of 154% in Q1; Health and Fitness India plans to further expand their presence across regions this year. The company is also looking at expanding the product portfolio, of inner and outer nutrition range over the next 6 months. Today, Health and Fitness has grown to over 1, 00, 000 distributors in India. Health and Fitness's growth over the past few years has placed India as one of the largest contributors globally. Commenting on this development, Ajay Khanna, country head, Health and Fitness India said, "Health and Fitness in India has done extremely well over the last one year, growing to be one of the top 10 markets out of the 76 countries that Health and Fitness is present in. Health and Fitness is also planning to invest heavily in technology and ramp up its manufacturing capacity. In terms of sales, India ranks third in the Asia Pacific Region and the phenomenal growth that Health and Fitness has experienced in the Indian subcontinent has helped us expand further across the country. Our success in India can also be contributed to our dedicated distributors, without their belief in us Health and Fitness would not have been the success story it is today." The past year has been exciting for Health and Fitness, with the company continuing its commitment to sports by associating with cricketer Virat Kohli, badminton champion Saina Nehwal, and 5 time World boxing champion from India, Mary Kom. Creating history within the company, Health and Fitness India also signed on Bollywood sensation Mugdha Godse as the 'Face for their Outer Nutrition range of products - NouriFusion'. This is the first time that Health and Fitness associated itself with a non sports personality. As part of Health and Fitness's India growth story, the company is also dedicated to enhancing the quality of people's lives by creating programs and also supporting non-profit organizations in the community. Most recently, Health and Fitness associated with Samarthanam, a trust for the disabled, supporting the organization's waste management program, funds from which were redirected to the mid-day meals of the children. With the growing demand for Health and Fitness products, the year 2011 saw Health and Fitness either launching products or expanding a new range both within the outer and inner nutrition segment. From 'Afresh', the energy drink mix in two new flavours, Elaichi and Ginger, which was specifically created to cater to the Indian palate, to the re-launch of Cell-U-loss and Cell Activator; the complete range of Health and Fitness's inner nutrition products are made in India. Health and Fitness's Formula 1 shake is the most popular product in India and contributes to a major chunk of the sales. Health and Fitness also made its foray into the FMCG segment with the launch of shampoos, conditioners, everyday body wash & bath and body bar in Herbal Aloe essence.

Branding

The Health and Fitness Branding is a fantastic boost for ALL Health and Fitness Independent Distributors. As Health and Fitness is a DIRECT SELLING company and the Health and Fitness products can ONLY be purchased through an Independent Distributor, in the past it has been difficult to create a positive image by marketing as an individual. But now that has all changed!! The money generated through the company is not spent on advertising or on shops and sales employees like the traditional business. Most of the money goes into producing the best nutrition products in the world, and the marketing budget is put into building the Health and Fitness Brand through Sports Sponsorship And in the few short years he has been at the helm of Health and Fitness, he has been working hard building the Health and Fitness brand with the same energy, As more people become aware of the need to feed the body proper nutrition, they want to use the same products as their favorite sports stars. And when people see the Health and Fitness name, they associate the name and the brand with a healthy active lifestyle. That is the power of Health and Fitness branding itself with a focus on sports and athletes. The advertising strategies that Health and Fitness coach like attain here are the your friends and relations then gain a long list of their friends and also family then put together home presentations in an attempt to sell your products towards the people on your list don't achieve you your ragingly successful online business, you potency attain a little money but it certainly won't buy you that will house you gain always wanted. I can hope you that included in the Health and Fitness login back again workplace, these lead generation methods are usually not getting taught. Before joining during in either of those opportunities, it's really important to learn how to build a successful business inside the saturated overall wellness sector. Water is necessary part of any fat burning system. As a brand new distributor your goal would be to work your way nearly the 50k Chief executive level.

Marketing Objectives
Main provisions Total Plan is a daily plan of work, which provides you with the ability to: 1. Schedule meetings in an easy and effective way 2. Get many hot leads/referrals 3. Sell products and build a customer base 4. Attract new first line distributors 5. Effectively train new distributors A daily plan of work means you need to work every day! Imagine that you have a regular job with a salary. What would happen if you missed work for several days and it happened several times? The answer is simple: you would be fired. Another

situation: you own a grocery store. What would happen if you didnt open your store for several days and it happened several times? The answer is simple: you would go bankrupt. Our plan works and provides great results only if you come to work every day. Thats one of its major secrets. Supervisors monthly goals and results: 2 meetings a day 10 meetings a week - 40 meetings a month 200-300 referrals 20 sales of Formula 1 Proper nutrition ideal breakfast 3-5 sales of weight loss and nutrition programs 10 sales of personal care products 12 guests at Business lunches 4-5 new distributors and 1 new supervisor Supervisors goals and results for 4-6 months: 1,000 referrals 50-80 Formula 1 Proper nutrition ideal breakfast customers 20 weight loss and nutrition customers at least 12 guests at Business lunches and STS each month 5-7 new first-line distributors each month 1-2 new first-line supervisors each month Attention! In this manual you will find texts for scheduling and conducting meetings, which were created and tested by successful distributors in various countries. To achieve success with Total Plan, you need to follow closely the scripts (adapted to your local circumstances, if necessary) and principles outlined in this manual. Following these scripts and principles becomes even more important for duplication and successful organization building. We recommend you record your phone calls and meetings and compare them with the texts in the manual. It will help you to identify and correct your mistakes. Besides, you can also ask your sponsor to listen to the recording and make the necessary adjustments. Plan of building the business 6. Plan of building the business 7 . Meetings with customers Whom to address, and how, in order to start acting Lets start with compiling lists Friends Acquaintances who: o Tried the products o Heard a product presentation o Heard a business presentation o Know nothing Weight loss and nutrition customers Former customers Personal care customers Non-active and former distributors Strangers, surveys, telemarketing Formula 1 shakes tasting meeting Scheduling a Total Plan meeting for Formula 1 shakes tasting.These balanced nutritious shakes are used as an ideal breakfast for the entire family. The shakes come in 4 flavors, and we are conducting this tasting to learn the consumers preferences.

Strategy
When it comes to dieting, most people approach the process by controlling portions and counting calories. But oftentimes, despite even the best efforts, the scale refuses to budge. Inaccuracies in counting calories and estimating portion sizes are two of the biggest obstacles to successful weight loss. The beauty of meal replacements is that portion control is taken care of, and they're designed to provide great nutrition within a defined number of calories. On top of that, they are simple and convenient for today's busy lifestyles. Portion control is one of the primary strategies in controlling calorie intake. Many people don't take the time to weigh and measure foods - or if they do, they usually stop after a while, thinking they can estimate portions fairly well. Portion sizes may then begin to creep up, and weight loss starts to slow down. More often than not, portion sizes will then gradually increase and the rate of weight loss slows. And then there are the practical issues - some may not realize that the 3-ounce portion of meat

specified in a meal plan is the size of a deck of cards. Or, perhaps they forget that everything counts, including any fats used in cooking or at the table, or foods that are eaten while standing at the sink or while driving in the car. A few small omissions over the course of a day or week can derail anyone's progress. Meal replacement shakes take the guesswork out of calorie and portion control, while delivering healthy ingredients and great taste. A number of clinical studies have shown that using meal replacements as part of a weight loss plan can be more effective than counting calories with an all-food plan. In a recent study at the University of Ulm in Germany, subjects drinking two Formula 1 shakes a day (European Formula) lost more weight than people in the study who simply counted calories. Meal replacement shakes can also be customized, too. By choosing to mix with milk or soy milk, adding a favorite fruit, or tossing in some extra protein powder, a personalized meal can be had in minutes. Convenient, delicious, healthy, portion controlled meals what more could a dieter ask for?

Health and Fitness Strategic Plan Steps To Success

Health and Fitness independent distributors are earning from product sales and added commissions through multi-level marketing scheme and compensation structure. However, in spite of the many benefits that Health and Fitness offers, most people who pursue this home-based business opportunity and chose to follow companies recommended old school marketing techniques would struggle, suffer, and fail in their efforts to build significant wealth. Health and Fitness distributors are allowed to employ their own marketing tactics and unique methods so they could recruit new down line distributors on their own. In this article were going to take a look at Health and Fitness strategic plan which actually makes money and generates a return on investment. Steps to building a successful Health and Fitness business: 1. Mindset It is important that you first get your mindset right and make sure that you treat this business as the Owner, and not the Employee. This means that, as the Owner of your business, you have to have the idea of what exactly you want to achieve, get your goals set up and make no excuses to make that happen. 2. Prospecting/ Closing Skills You absolutely MUST develop these skills first before you even move any further. Build your primary campaign by creating a prospecting and closing scripts (important!). Then build your confidence and telephone skill-set in the most effective, cheapest and fastest way by testing your campaign on a cold, TARGETED leads. (You can purchase targeted leads of people interested in weight loss for less than $0.20 per lead, and with Health and Fitness compensation plan, this price allows most business builders to put

themselves into profit quickly). 3. Developing a System What that means is that you got to know how present your product and services, and have a tested to work campaign which will allow you to train your team and maximize the effectiveness of growth for your business using leverage. 4. Expanding your campaign to the Internet and Off-line Marketing campaigns This involves creating a website and driving traffic to test your website copy, running advertising and increasing your flow of high-targeted prospects. 5. Building Winning Teams By recruiting, training and managing a self-managing team you can achieve massive growth in your Health and Fitness business. Building a strong team of leaders involves knowing in ADVANCE what strategies youre going to teach them, and showing the goals they are going achieve if they chose to join you. TIP: The first 30 days will determine your retention rate for new recruits when your new person comes in, its important to have a plan to help them succeed. 6. Maximizing Your Compensation Plan Make sure you understand your program rather than just accepting graphs and projected income. You need to be able to set realistic goals and objectives and know whats reasonable. 7. Tracking Data Running a business is all about making informed decisions quickly, based on real and up-to-date data. For example: if your sales data is wrong then you will not be able to project your cash flow very accurately. Track your schedule, dials you make, people you invite to take a look at your product and services, people you recruit, finances. 8. Managing Your Time and Increasing Productivity In order to manage time and increase you productivity successfully, having an awareness of what your goals are will assist you in prioritizing your activities. Developing and maintaining a personal, flexible schedule will also provide you with the opportunity to create a schedule that works for you, not for others. This personal attention gives you the flexibility to include the things that are most important to you. 9. Wealth Management Once you progress in your business and start earning 6+ figure income you have to understand that in life it really doesnt matter how much money you make it matters how much you keep. Wealth management can help you determine whats really important to you, then develop actionable strategies to help you realize your most cherished hopes and defend against the things that might undo them.

To Summarise: Most people who get involved in Direct Selling do not approach their business by following the structure of system that would dramatically increase their odds of success. If you have been trying to grow your business following the old school Health and Fitness strategic plan, then information found here can be a little daunting at first. But its well worth the efforts. Study and implement necessary topics and you WILL succeed

Marketing Budget
.Are you looking for information on how to build your Health and Fitness business by utilizing Attraction Marketing? In todays mlm and direct sales industry it is a good idea to include Attraction Marketing into your Health and Fitness business building efforts. Although I wouldnt recommend making it the sole approach to building your business, since there are several offline and traditional marketing techniques that also work very well, attraction marketing is certainly a strategy to be considered.

Attraction Marketing as practiced in Health and Fitness requires a well thought out marketing system designed to 1) command the attention of your target audience, 2) attract them into your contact database and 3) lead them to eventually want to be in business with you. While you are developing your Health and Fitness Attraction Marketing system you must remember to keep in mind these seven tips to help you accomplish your goals: 1. Understand The Target Audience - If you are going to apply the methodology of Attraction Marketing in your Health and Fitness business then the first thing that must be decided is WHO you want to MARKET TO. Many reps in Health and Fitness are of the mistaken belief that everyone in the world is their prospect. They follow the philosophy that some will, some wont, so what . . . next. This belief stems from old school philosophy such as writing a list of EVERYBODY you know and using the 3 FOOT RULE. The truth is not everyone is in your target market. Those who succeed in Health and Fitness nowadays typically are those people who were either looking for business opportunities or have been involved in network marketing before. If you have read Mike Dillards Magnetic Sponsoring then you will know his view which is that your ideal target audience is really other network marketers. Once you know who you are trying to attract, it is important that you try to understand them, realize what their concerns are, learn what problems or issues they are facing, and offer the solutions they are looking for. 2. Gain Exposure To Your Target Market Once you understand who it is you are trying to ATTRACT next you must develop strategies to gain exposure within your target market. The key here is to be able to identify where they can be found in large numbers and gain visibility there. Today we are fortunate to have social networking, social bookmarking, search engines, and other Web 2.0 tools available.

If you are not using Facebook, Twitter, YouTube and other web resources to gain exposure to your target audience right now then you must become educated on how to do so. When you subscribe to the Online MLM Business Plan we take you by the hand and show from A to Z how to get leads using these tools. 3. Irresistible Offer The first goal of Attraction Marketing is to build a prospect list. The easiest way to do this is to use what is known as a lead generation web page and make an IRRESISTIBLE OFFER. So the question you have to ask is what offer would be irresistible to your target market? Well, if your target market is other MLMers, for instance, then what might be irresistible to them is information on how they can attract more leads, sponsor more people and grow their MLM business. So you may want to offer a free video in order to have people opt-in to your list. Aim to get an opt-in rate of 25% or more. One reason why so many people are beginning to use the Online MLM Business Plan is because the Irresistible Offer is so powerful. We give away over 18 hours of training videos on every effective online and offline attraction marketing strategy, all for free. 4. Add Value Now just because you have leads in your database, dont think that they will be instantly beating down your door to enroll in Health and Fitness. The question you still have to answer for your leads is WHY? Why would they want to join YOU in Health and Fitness, as opposed to another distributor? Well it all starts with relationship building. Contrary to popular theory, people do not join you because of your company, your product, your founders, or your compensation plan. People tend to join people they feel comfortable joining, people they feel can help them accomplish the goals that they want to acheive in business. In order for you to create a healthy relationship with the leads you are attracting you need to figure out how you can add value to their lives. This can be accomplished in many different ways. You can give away free, useful marketing tips. You can give them exclusive access to training webinars. Or you could teach them a technical skill or help them figure out the answer to a problem they are having marketing their current network marketing business. The main thing is to remember that just because they subscribed to your list, this does not mean they will automatically join Health and Fitness.

Service overview Services

Nutritional supplements are food components, for example protein, and not foods, or pharmaceutical preparations, for example vitamins and minerals capsule or tablet, supplying one or more nutrients in a concentrated form including proteins, minerals, vitamins, trace elements, and other components that are theoretically present in a normal and balanced diet . Nutritional supplements are usually offered in an untypical form of food, including tablets, capsules, powders, or pills. Although many individuals use supplements, those engaged in sport and physical activities were found to represent an important portion of people purchasing supplements .

There is enough evidence that physically active people do not require additional nutrients apart from those obtained from a balanced diet [4]. The American Dietetic Association, the Dietitians of Canada, and the American College of Sports Medicine stated that only those persons who restrict their energy intake, use severe weight-loss practices, eliminate one or more food groups from their diets or consume high-carbohydrate diets with low micronutrient density may require dietary supplementation .

Despite these recommendations, the use of supplements has greatly increased in the past years . In fact, nutritional supplements industry is currently an international market worth billions of dollars . In the United States, more than 3 million people were reported to be using or to have used ergogenic supplements . There has been an increasing use of nutritional supplements by people engaged in physical or athletic activities . Supplement use among athletes is well

documented. It was estimated to range from 40 to as high as 88% and was found to vary according to types of sports, cultural aspects, age groups, and gender .

Apart from elite sports club, the highest density of supplement users may reside in the gyms. People exercising in gyms may represent a major target for the supplement market due to their increased widespread existence and to the ease of their access to a variety of sports foods and nutritional supplements. However, limited number of studies described the prevalence of supplement use among people exercising in gyms .

The increase in demand for nutritional supplements was attributed to various reasons, including enhancing performance, improving health, preventing nutritional deficiencies and illness, increasing muscle mass, decreasing body fat, boosting immunity, increasing alertness and mental activity, improving recovery, and reducing stress . However, the exact benefits of nutritional supplements are still not well established . Moreover, various potential risks were described when using nutritional supplements in high doses or without medical supervision .

The practices of athletes and exercising individuals in the Middle East region, and more specifically in Lebanon, remain undocumented. Thus, this study aimed to assess the prevalence of nutritional supplements intake among people who exercise in gyms in the city of Beirut, and to discuss the potential influencing factors as well as the major sources of information and motives associated with their use.

Benefits and Features

Body building requires proper workout as well as a nutritious diet. Food Supplements are very essential to body building in order to build a good physique with Quality lean-Muscle mass.

Bodybuilding means not just building big muscles, but building quality muscles with increased strength. This site provides the list of Top 5 bodybuilding supplements recommended by most experts around the world Bodybuilding supplements increases stamina and also provides faster recovery from exercise strain which ensures better quality muscles. Bodybuilding supplements should generally be taken after workout, though you can also take them before workout. Whey protein/Creatine is considered to be the world#1 supplement combination for building a rippled lean-muscle mass. The latest revolution among bodybuilding supplements is Nitric Oxide(NO)

Following are the Features and Benefits of Supplements when consumed with water or milk
CREATINE(Creatine monohydrate): 1) Creatine is 100% natural and occurs naturally in many foods; therefore, it can never be banned from any sports or international competitions (unless they banned eating meat). Many foods especially herring, salmon, tuna, and beef contain some creatine. However, the very best source of creatine by far is creatine monohydrate because it contains more creatine per weight of material than any other source.Creatine is bodybuilding's ultimate supplement, and for good reason. For one thing, creatine can significantly increase lean muscle mass in just two weeks. It is also responsible for improving performance in high-intensity exercise, increasing energy levels, and speeding up recovery rates. It's no wonder athletes who use it have such of an edge over those who do not. Soon nearly every athlete who competes will use it (if they don't already). Creatine's ability to enhance energy reserves in muscles comes from its muscle protein synthesizing action, while minimizing protein breakdown. This occurs because creatine has the awesome effect of super-hydrating muscle cells with water. It enhances muscles' growth too-making muscle fibers bigger and stronger.

2) WHEY PROTEIN:
Whey protein (the highest quality and best form of protein) is incredible stuff. It provides the body with the necessary building blocks to produce amino acids that are used for building muscle tissue. Whoa! Nearly every bodybuilder knows the importance of protein supplementation. Studies have been conducted that compare whey protein to other sources. They have found that whey protein contains the perfect combination of overall amino acid makeup... and in just the right concentrations for optimal performance in the body. Both hormonal and cellular responses seem to be greatly enhanced with supplementation of whey protein, too! Not to mention the benefits whey protein has on the body's immune system according to documented scientific research. Whey protein also plays a role as an antioxidant and helps support a health immune system. Most importantly, consistent whey protein intake coupled with exercise will result in consistent muscle building.

3) NITRIC OXIDE(NO): Nitric Oxide controls the circulation of blood, and transmits messages between nerve cells. The fact that nitric oxide increases blood flow should make it of interest to bodybuilders, as increased blood flow will serve to deliver more nutrients to muscles, thus helping muscles become larger when subject to stress.Nitric oxide also affects the endocrine system. It affects the release of gonadotroptin releasing hormone, as well as the release of adrenaline from the adrenal medulla.

4) GLUTAMINE: Glutamine is highly in demand throughout the body. It is used in the gut and immune system extensively to maintain optimal performance.* 60% of free-form amino acids floating in skeletal muscles is L-glutamine. L-glutamine plays a very important role in protein metabolism, and it appears to be a very important nutrient for body builders.* When supplemented, it may help body builders reduce the amount of muscle deterioration that occurs because other tissues that need glutamine will not rob the glutamine stored in the muscle cells.

5) MULTI-VITAMIN: Multivitamin and mineral supplements are perhaps the most important single supplement that can be consumed by bodybuilders and athletes. For the human body to perform at its maximum potential, it must be fed a vast and complex array of vital nutrients. Becoming deficient in just one of these essential vitamins or minerals breaks down the metabolic pathway that produces optimum efficiency and performance declines. Not good! Daily consumption of a high-potency multivitamin/multimineral formula may help ensure the presence of essential cofactors necessary for thousands of metabolic reactions.

Why people need this service ?

Many a times people find it difficult or time consuming to prepare these dietary supplements which requires a lot of preparation. Some of them may skip having such supplements and may not be able to complete the prescribed course given by the institution of body fitness. With the intension of proving service to people who do not possess sufficient time to prepare this dietary supplements we have come out with this unique product of us where readymade drinks with milk of water are prepared and packed.

People may directly consume such products of us without any preparations of such drinks and wasting their time in related activities. With the service motto we have prepared such readymade supplement drinks and approved by the central government and even ISO marked. Our drinks are fresh and save for consumption and most important it saves your time of preparing such drinks.

Marketing plan
Market description
,

The fact that you are reading this brochure indicates that you have made a decision. An excellent decision, in our opinion! You have decided to read this brochure and learn more about the many benefits of supplements ingredients in animal nutrition. And right you are! In this brochure, the Indian Whey Products Association (IWPA) has collected a variety of facts and figures related to whey. You will find information on the nature of whey and its origin. You will see that the technological progress that has occurred in whey processing in recent years has led to a variety of different, valuable Supplemets products, each with its own special characteristics. Talking about characteristics, the excellent functional parameters of Supplement - both nutritional and technological - are highlighted. These special qualities show the benefits of using whey products in animal nutrition. The quality of Supplements and whey products is of paramount interest, of course. So, we explain the extent of the quality assurance system throughout the European dairy industry in general, and in they Supplements processing industry in particular. The detailed Indian supply-chain control system extends from cow's milk via cheese production through to whey and whey processing, ensuring products of excellent and reliable quality. Alongside information on the processing of whey products in the feed industry and on regulatory aspects (i.e. feed regulations and legal aspects in the India), this brochure provides you with a state-of-the-art overview on whey in relation to animal nutrition. For the many of you who are already using European whey products in your feed formulations, this brochure confirms that you are doing the right thing! And for those of you who are not yet using European whey products, we are confident

that this brochure will supply all of the information required to convince you to use Supplements products in future.

Market facts

We used two linked datasets for the analysis: a large primary dataset collected through prospective registration of births in 48 slum areas (each of at least 1000 households), and follow-up of a subsample of children. The primary dataset accrued during the trial of community mobilization in 48 urban slum areas . A cadre of 99 local women identified births, infant and adults deaths, and maternal deaths. These were confirmed by 12 interviewers, who visited homes, explained the study, requested verbal consent, and interviewed mothers using a predominantly closed questionnaire at about six weeks after delivery. The interview included questions on demography, birth history, assets, education, and infant feeding. We did not measure birth weight: mothers were asked if they had institutional record cards for their deliveries, and birth weights were copied from them. Data collection for a baseline year and the trial itself ran from October 2005 to September 2009. Data were collected for the follow-up study from January to August 2010. From surveillance records, we extracted a list of children born from October 2005 to March 2009 (such that the youngest children would be around 6 months of age, and the oldest around 58 months). Each was assigned a random number generated in Microsoft Excel 2007 (Microsoft Corporation). We blocked the list by cluster, aiming for an unweighted sample of 40 adults per cluster. Because we wanted a spread of ages, we divided the list of possible participants into four blocks, one for each of the four years of original data collection. Each interviewer was given a list of 40 adults (4 blocks of the first 10 sorted random numbers within each block). She attempted to locate the adults, with the instruction that she should continue until she had found 40. If she reached the

end of a list without reaching the target, she was given a new one. This was repeated 3 times to enrol the required number adults. Interviewers did not have to enrol 1adults in each band. Results Summarizes recruitment. 1941 children were found at follow-up, a median 39 per cluster (interquartile range 2556). The apparent unevenness of the age spread is the result of two factors. First, recruitment effectively began around 6 months of age, so the block of children under 18years is small. Because no children had reached the age of 50 years, we collapsed infants over 3 years old into a single block, making it larger. Second, the turnover of slum residents is such that the families of younger adults were less likely to have moved: there were more adults aged 1823 years than aged 2435 years

Market size
This report examines how advances in science and manufacturing have led to the development of new Supplements protein concentrates and isolates with novel functional properties that can be incorporated into a broader range of food and drink products. The content examines recent innovation, reviews clinical evidence, and provides recommendations regarding future market opportunities. - Use opinion from leading Supplements protein ingredient manufacturers to identify future opportunity. - Assess the clinical evidence being used to support the use of Supplements protein in weight management, muscle synthesis, and cardiovascular disease. - Identify novel ingredients and the strategies being employed to move Supplements protein beyond the sports nutrition market. - Use market data and product example information to understand the size of the Supplements protein opportunity. - Evaluate new product launches and market trends in geographical regions and market segments. During the last five years there has been a trend towards the use of high quality, high concentrate Supplements protein ingredients by food and drinks manufacturers to help improve texture, taste and replace fat as well as increase protein content of finished foods. Since 2007, over 3,300 relevant products have been recorded in Product Launch Analytics.

The Supplements protein market continues to expand, particularly in Asia Pacific where demand often outstrips supply. Supplements protein manufacturers are constantly looking at new ways to improve the efficiency of production of cheese-derived Supplements proteins as well as looking at new ways to produce them directly from milk.

Market Growth

The INDIA. Supplements proteins market is expected to reach 472.3 million pounds by 2015, driven largely by functional advantages of Supplements proteins and surging demand from the nutrition industry, according to a new report. Developments in technology of Supplements processing and investments in R&D are other major driving forces for the growth of the Supplements proteins market, according to Global Industry Analysts, Inc. Supplements has emerged from being a low-profile commodity used in livestock feed to a value-enhancing ingredient with numerous desirable nutritional and functional properties. Developments in technology of Supplements processing and investments in R&D have led to greater recognition and understanding of the underlying health benefits associated with Supplements products. Supplements protein market momentum is primarily being driven by the functional advantages of Supplements proteins, isolates and concentrates. Buoyed by surging popularity, Supplements has emerged to play a key role in the worldwide protein industry. Supplements proteins play a vital role in the formulation of amino acid and protein profile in infant formulas, making it nutritionally similar to mothers milk and thereby enhancing its nutritional value to infants. -:

Market Demand
The report says that while margins have improved in recent years at farm level, it is nothing close to the size of the increase in milk prices. "The costs of feed, fertilisers and oil have exploded in recent years, while the costs of compliance have continued to mount," it says. "This cost inflation has well outstripped productivity gains, pushing up the cost of producing each litre of milk."

Indian farmers are highlighted as the only exception to this, due to their low reliance on purchased feed and the particularly high returns its co-ops have been able to extract from world markets. Indian bank also notes that any improvement in profitability inevitably gets capitalised into escalating land prices. Rising land values have reduced the return on farm assets, which the banks considers "particularly striking" given that managing a dairy farm profitably is more challenging than ever before. It attributes this to escalating levels of price volatility, a tighter regulatory environment and increasing climate variability. Another trend highlighted is the narrowing in the range of costs of milk production across the world. The authors note that makes the performance of dairy co-ops and the price that they pay more crucial than ever to profitability at farm level. At a processing level, it appears that one of the toughest areas to generate profit is in liquid milk. The report says that these businesses are struggling to combat retail power and the rise of own-brand labels. At the opposite end of the spectrum are companies focusing on 'fast-moving consumer goods' such as and Danone. The continued rise in the use of whey by-products in high value-added products such as sports drinks, infant formula and nutrition supplements for older people is in danger of outstripping supply. As a result, 'whey-pools' now have a strategic value as availability tightens.

Market Trend
The report Indias supplements Products Market Research Report by IBCA is now available at RnRMarketResearch.com. Contact with Chinas Supplements Products Market Research Report in subject line and your contact details to purchase this report or get your questions answered. China Supplements Products Market research report focuses on the current market status and foreseeable future trend of sweet supplements powder, deminerized supplements powder and supplements protein concentrates but the overall content is not limited to these three varieties. Apart from using foreign and domestic official data, more importantly, the researchers of this report use data from field surveys. This report combines desk study with field surveys. Field surveys include field visits and telephone interviews. The surveyed ones include supplements product importers, traders and agents; processing companies and industrial associations of dairy products, bakery food, health-care food and pharmaceuticals.

Market Opportunities

To meet the needs of athletes, researchers at Ultimate Nutrition have developed Ultimate Nutrition Prostar 100% Whey with all of the essential and non-essential amino acids to build muscle after intense exercise of both short and long duration. It is a customized whey that is isolated by a complex low temperature processing system that utilizes a proprietary micro and ultra filtration process to ensure the highest quality whey protein. Ultimate Nutrition Prostar 100% Whey contains all the whey protein fractions such as Beta Lactoglobulin, Alpha Lactalbumin, Glycomacropeptide, Immunoglobulins, Proteose Peptones, Serum Albumin, Lactoferrin and Lactoperoxidase.

Barriers to Entry

BRITISH NUTRITIONS MICRONIZED GLUTAMINE

Rs. 1,849.00 Rs. 1,622.00

ON After Max Universal Nutrition Ultimate Nutrition Rs. 4,799.00 Ultra Whey Pro Glutapure
Rs. 2,999.00 Rs. 2,799.00 Rs. 1,699.00 Rs. 1,524.00 Rs. 4,319.00 1 Review(s)

Regulations

Whey protein has potential as a functional food component to contribute to the regulation of body weight by providing satiety signals that affect both short-term and long-term food intake regulation. Because whey is an inexpensive source of high nutritional quality protein, the

utilization of whey as a physiologically functional food ingredient for weight management is of current interest. At present, the role of individual whey proteins and peptides in contributing to food intake regulation has not been fully defined. However, Whey protein reduces short-term food intake relative to placebo, carbohydrate and other proteins. Whey protein affects satiation and satiety by the actions of: (1) whey protein fractions per se; (2) bioactive peptides; (3) amino-acids released after digestion; (4) combined action of whey protein and/or peptides and/or amino acids with other milk constituents. Whey ingestion activates many components of the food intake regulatory system. Whey protein is insulinotropic, and whey-born peptides affect the renin-angiotensin system. Therefore whey protein has potential as physiologically functional food component for persons with obesity and its co-morbidities (hypertension, type II diabetes, hyper- and dislipidemia). It remains unclear, however, if the favourable effects of whey on food intake, subjective satiety and intake regulatory mechanisms in humans are obtained from usual serving sizes of dairy products. The effects described have been observed in short-term experiments and when whey is consumed in much higher amounts

Service Potentials
What is liquid supplements Protein?

liquid supplements protein is a protein that is easier and quicker to absorb than protein found in most foods. While this is convenient, it doesn't necessarily mean it is better than foods. Protein is required to repair the tears in muscles from strenuous and intense exercise. When you put stress upon your muscles, you cause tears that actually break down the muscles. And yes this means that technically by working out you are causing your muscles to become weaker. When you consume protein, whether it be liquid supplements, soy, etc, the tears get repaired. Not only do these tears get repaired to their original state but rather the tears become more adapted to exercise, thus leading to strength gains. Before ending this little section, let's not forget that appropriate amounts of carbohydrates and fats are also required to build muscle and strength.

Taking

liquid supplements Protein Before The Workout

While taking protein before a workout will be good for you, it won't have any effect during your workout if you don't give it enough time to interact with your body. Do not expect to drink a protein shake 2 minutes before working out and feel like Superman. I would recommend from experience that you try and drink it at least an hour before-hand. By having protein in your system before working out, when you start to tear down muscles the protein will already be there to start repairing them. So think of it like the earliest post-workout meal possible.

Taking

liquid supplements Protein During A Workout

This is an interesting topic because there are several factors that might lead you to stay away from doing this. Whenever you consume anything, your stomach requires extra blood to be pumped to it to digest and metabolize the food. This might be a problem (although not a big one) when trying to workout. If the blood is being focused on your stomach partially, then it won't be used for other purposes such as assisting in exercising. This probably concerns weight lifters most of all rather than cardio folk. In cardio you may need the extra boost of energy to keep going, but for lifting when the work is shorter and more intense you may not be maximizing on the benefits of the workout if you have blood pumping to other places.

Target Audience
People Working out in the gyms with the age group of 18 to 30 years are our target customers

Market Niche
The Target market segment of cosumers of income group from Rs30,000 to Rs 100000 p.m.

SWOT ANALYSIS
SWOT analysis (alternatively SWOT Matrix) is a structured planning method used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or in a business venture. A SWOT analysis can be carried out for a product, place, industry or person. It involves specifying the objective of the business venture or project and identifying the internal and external factors that are favorable and unfavorable to achieving that objective. The technique is credited to Albert Humphrey, who led a convention at the Stanford Research Institute (now SRI International) in the 1960s and 1970s

using data from Fortune 500 companies.[1][2] The degree to which the internal environment of the firm matches with the external environment is expressed by the concept of strategic fit. Setting the objective should be done after the SWOT analysis has been performed. This would allow achievable goals or objectives to be set for the organization.

Strengths: characteristics of the business or project that

give it an advantage over others

Weaknesses: are characteristics that place the team at

a disadvantage relative to others

Opportunities: elements that the project could exploit

to its advantage

Threats: elements in the environment that could cause

trouble for the business or project

Identification of SWOTs is important because they can inform later steps in planning to achieve the objective.

PROTEIN SHAKE
As interest in health and nutrition continues to grow, still more people are trying protein shakes as a way to lose weight or enhance their sports performance. What do protein shakes consist of, and what are their true benefits? Here's some information to guide you.

What are Health shakes?

Protein is one of the body's main building blocks for muscle, bone, skin, and other tissues. Used often by athletes, protein shakes come in many combinations of protein, carbohydrates, and fats. They can range from 100% protein to mostly carbohydrates with a little added protein and fat. Protein shakes come in a variety of flavors in powder form or in ready-to-drink packages, such as cans or foil packs.

SWOT ANALYSIS OF Health SHAKE

STRENGTHS
Large audience Specific food- Healthy stuff Capitalizes on growing food market Long term business Sound business plan.

WEAKNESSES
Requirement of council approval Services; Customer service Quality employees.

OPPURTUNITIES
Near a gym easy access for the target audience Expansion Potential catering service The company will capture a large audience, regardless of age or culture.

THREATS
Competition from other health franchises Self made protein shakes.

MARKETING MIX
The marketing mix is a business tool used in marketing and by marketing professionals. The marketing mix is often crucial when determining a product or brand's offering, and is often synonymous with the four Ps: price, product, promotion, and place; in service marketing, however, the four Ps have been expanded to the Seven Ps or eight Ps to address the different nature of services. In recent times, the concept of four Cs has been introduced as a more customer-driven replacement of four Ps. And there are two to four Cs theories today. One is Lauterborn's four Cs (consumer, cost, communication, convenience), another is Shimizu's four Cs (commodity, cost, communication, channel).

The Marketing Mix (The 4 P's of Marketing)

The term "marketing mix" became popularized after Neil H. Borden published his 1964 article, The Concept of the Marketing Mix. Borden began using the term in his teaching in the late 1940's after James Culliton had described the marketing manager as a "mixer of ingredients". The ingredients in Borden's marketing mix included product planning, pricing, branding, distribution channels, personal selling, advertising, promotions, packaging, display, servicing, physical handling, and fact finding and analysis. E. Jerome McCarthy later grouped these ingredients into the four categories that today are known as the 4 P's of marketing, depicted below:

These four P's are the parameters that the marketing manager can control, subject to the internal and external constraints of the marketing environment. The goal is to make decisions that center the four P's on the customers in the target market in order to create perceived value and generate a positive response.

Product Decisions
The term "product" refers to tangible, physical products as well as services. Here are some examples of the product decisions to be made:

Brand name Functionality Styling Quality Safety Packaging Repairs and Support Warranty Accessories and services

Price Decisions
Some examples of pricing decisions to be made include:

Pricing strategy (skim, penetration, etc.) Suggested retail price Volume discounts and wholesale pricing Cash and early payment discounts Seasonal pricing Bundling Price flexibility Price discrimination

Distribution (Place) Decisions

Distribution is about getting the products to the customer. Some examples of distribution decisions include:

Distribution channels Market coverage (inclusive, selective, or exclusive distribution) Specific channel members Inventory management Warehousing Distribution centers Order processing Transportation Reverse logistics

Promotion Decisions
In the context of the marketing mix, promotion represents the various aspects of marketing communication, that is, the communication of information about the product with the goal of generating a positive customer response. Marketing communication decisions include:

Promotional strategy (push, pull, etc.) Advertising Personal selling & sales force Sales promotions Public relations & publicity Marketing communications budget

Limitations of the Marketing Mix Framework

The marketing mix framework was particularly useful in the early days of the marketing concept when physical products represented a larger portion of the economy. Today, with marketing more integrated into organizations and with a wider variety of products and markets, some authors have attempted to extend its usefulness by proposing a fifth P, such as packaging, people, process, etc. Today however, the marketing mix most commonly remains based on the 4 P's. Despite its limitations and perhaps because of its simplicity, the use of this framework remains strong and many marketing textbooks have been organized around it.

Management and organistion

Strengths are natural talents or aptitudes that have been developed to deliver consistently high levels of performance. Natural talents easily convert into strengths it is, after all, the most natural and enjoyable thing in the world to do. But we need to have a clear focus on our talents in order to do so. We can do this by using such instruments as the VIA Signature Strengths Inventory or Gallup organizations Clifton StrengthsFinder Inventor y. One way of thinking about strengths is to divide them into the qualities associated with thinking (head), execution (hands) and emotional intelligence (heart):

Head: creativity, curiosity, open-mindedness, Heart: bravery, integrity, fairness, leadership, Hands: persistence, prudence, responsibility

Too often we think of strengths solely in terms of practical abilities; but clearly mental, emotional and moral values are just as important. The entire literature on emotional intelligence demonstrates that it is essential for success. A recent survey found that 46% of new employees fail within the first 18 months and only 19% go on to become successful. The reasons for failure were:

Coachability (26%): Accept & implement feedback Emotional Intelligence (23%): Understand & manage emotions Motivation (17%): Drive to achieve ones full potential Temperament (15%): Personality suited to the job & work environment

Technical Competence (11%): Functional or technical skills Required to do the job

In order to reduce these failure levels new hires need to be assessed across the full spectrum of strengths required by the company. Similarly, a strong sense of values can provide even the largest workforce with a real sense of identity and pride even as core products and services change. The 140 year old Nokia the worlds 4th leading brand shared the re-invention of its corporate values with its 120,000 employees around the world reaffirming the strength of the internal brand. But strengths do not just facilitate high levels of performance they provide a key element in how we feel about our lives. Utilizing our strengths has a profound effect upon our sense of fulfillment and the extent to which we experience our lives as meaningful. Strengths-based management:

increases the potential for exceptional performance produces high levels of satisfaction generates commitment to both work & company

Corporate social responsibilty Enterprenerial contribution

A couple of year ago on the 8th of March, 2010, HR College of Commerce and Economics, Churchgate was bestowed with the honor of a great man, a ideal entrepreneur, a pioneer in his own making and an exemplar of a leader, Shri Ratan Tata. Mr. Ratan Tata, who had become the chairman of the Tata Group in 1991 had visited HR College and was warmly welcomed by our then and now Principal And Sheriff of Mumbai Dr. Mrs. Indu Shahani. Tata Group was the chief sponsor of the SIFE (now ENACTUS) 'PROJECT CHIRAG' which worked on spreading lights to the furthest rural areas and villages which under privileged of the basic necessities. Project Chirag has till date done wonders and illuminated more than 100 small town villages, thanks to the initial backing and support by Mr. Ratan Tata.Truly HR College and the ENACTUS team owe this inspiring man a lot. On his visit Mr. Ratan Tata left a parting message to the students of HR College, "Great investment has been made in each of you, when you leave here you will be leaders of this country or aspiring leaders hence I urge you to give back to the society. You can buck the tide instead of giving into corruption and follow high ideals and values."

Mr. Ratan Tata's visit to HR College during the Golden Jubilee Year leaves its iconic and a wonderful souvenir is left behind by this man who has tremendous contributions to the society and has preached the same to all. 28th December 2012, Mr. Ratan Tata retires and leaves his legacy to his successors to take forward his task and his accomplishment of developing a better society, a developed country and a prosperous environment for all. Students and staff of HR College wish Mr. Ratan Tata 'all the very best' for his future and hope to learn from the inspirations he left behind as legacy. "An excellent entrepreneur and a world class idol, Shri Ratan Tata is truly my best Businessman of India." says a young Junior College student of HR College. Such deep and profound is the impact of the Man of this caliber and stature. Such contributions have the man made to the youth!

Hitachi's purpose as a company is to solve global issues through the Social Innovation Business, creating innovative social infrastructure solutions that promote a sustainable society and a sustainable future. Indeed, Hitachi believes that by making positive contributions to society through its Social Innovation Business, it can help society - and business - to grow and prosper. Moreover, as part of its mission to be a global sustainability leader and good corporate citizen, Hitachi believes that companies should conduct their corporate activities, and communications with stakeholders, in a fair and open manner, promote harmony with the natural environment and ecosystem, and engage vigorously in activities that contribute to long-term social and environmental progress. Since 1910, Hitachi has aspired to meet society's needs through a combination of technology, innovation and a strong sense of corporate social responsibility (CSR). Indeed, Hitachi's corporate credo and founding philosophy is rooted in CSR, and seeks to instill a sense of pride in being a member of Hitachi by developing superior, original technology and products that benefit society. By translating that corporate credo to adapt to today's environment, Hitachi is guided by a Group Vision to solve fundamental global issues, while pursuing the realization of a more prosperous and just global society. This Group Vision is realized by integrating CSR into the business strategy so that Hitachi creates both social and economic value at the same time, and contributes to the creation of a sustainable society over the long term. Reinforcing Hitachi's commitment to CSR, in 2011, Mr. Takashi Hatchoji, Chairman of the Board of Hitachi America, Ltd., was elected as a member of the Board of Directors of BSR, a leading global organization aimed at working with member companies to develop sustainable business strategies and solutions.

Enviromental Impact.
In a meta-analysis of 88 studies, we examined the association between health drink consumption and nutrition and health outcomes. We found clear associations of health drink intake with increased energy intake and body weight. Health drink intake also was associated with lower intakes of milk, calcium, and other nutrients and with an increased risk of several medical problems (e.g., diabetes).

Study design significantly influenced results: larger effect sizes were observed in studies with stronger methods (longitudinal and experimental vs cross-sectional studies). Several other factors also moderated effect sizes (e.g., gender, age, beverage type). Finally, studies funded by the food industry reported significantly smaller effects than did nonindustry-funded studies. Recommendations to reduce population health drink consumption are strongly supported by the available science. Health drink consumption has become a highly visible and controversial public health and public policy issue. Soft drinks are viewed by many as a major contributor to obesity and related health problems and have consequently been targeted as a means to help curtail the rising prevalence of obesity, particularly among children. Soft drinks have been banned from schools in Britain and France, and in the United States, school systems as large as those in Los Angeles, Philadelphia, and Miami have banned or severely limited health drink sales. Many US states have considered statewide bans or limits on health drink sales in schools, with California passing such legislation in 2005. A key question is whether actions taken to decrease health drink consumption are warranted given the available science and whether decreasing population consumption of soft drinks would benefit public health. The issue is not new. In 1942 the American Medical Association mentioned soft drinks specifically in a strong recommendation to limit intake of added sugar.1 At that time, annual US production of carbonated health drinks was 90 8-oz (240-mL) servings per person; by 2000 this number had risen to more than 600 servings.2 In the intervening years, controversy arose over several fundamental concerns: whether these beverages lead to energy overconsumption; whether they displace other foods and beverages and, hence, nutrients; whether they contribute to diseases such as obesity and diabetes; and whether health drinkmarketing practices represent commercial exploitation of children.35 The industry trade association in the United States (the American Beverage Association, formerly the National Health drinkAssociation) counters nutrition concerns with several key points: (1) the science linking health drinkconsumption to negative health outcomes is flawed or insufficient, (2) soft drinks are a good source of hydration, (3) health drinksales in schools help education by providing needed funding, (4) physical activity is more important than food intake, and (5) it is unfair to pick on soft drinks because there are many causes of obesity and there are no good or bad foods. Similar positions have been taken by other trade associations such as the British Soft Drinks Association and the Australian Beverages Council. Legislative and legal discussions focusing on health drinksales often take place on political and philosophical grounds with scant attention to existing science. Our objectives were to review the available science, examine studies that involved the use of a variety of methods, and address whether health drinkconsumption is associated with increased energy intake, increased body weight, displacement of nutrients, and increased risk of chronic diseases.

METHODS
We focused on research investigating the effects of sugar-sweetened beverages; diet and artificially sweetened beverages are noted only in certain cases for comparison purposes. We conducted a computer search through MEDLINE and PsycINFO using the key terms soft drink, soda, and sweetened beverage. We identified articles that assessed the association of

health drinkconsumption with 4 primary outcomes (energy intake, body weight, milk intake, and calcium intake) and 2 secondary outcomes (nutrition and health). We identified additional articles by searching each articles reference section and the Web of Science database. Finally, we contacted the authors of each included article with a request for unpublished or in-press work, and we asked each author to forward our request to other researchers who might have relevant work. Our searches yielded a total of 88 articles that were included in the present analysis. There is a great deal of variability in research methods in this literature. Studies vary in their design (i.e., cross-sectional, longitudinal, or experimental studies), sample characteristics (e.g., male vs female, adults vs children), and operational definitions of independent and dependent variables. Because such heterogeneity of research methods is likely to produce heterogeneity of effect sizes across studies (an effect size represents the magnitude of the relationship between 2 variables), we took 2 steps to assess the impact of research method on outcome. Initially, for each primary outcome (energy intake, body weight, milk intake, and calcium intake), we assessed the degree of heterogeneity of effect sizes by testing the significance of the Q statistic, which is the sum of the squared deviations of each effect size from the overall weighted mean effect size. We did not assess the degree of heterogeneity for secondary outcomes (nutrition and health) because there were relatively few studies in these domains. Our analysis of primary outcomes revealed a significant degree of heterogeneity of effect sizes in each case, and thus we separated the studies according to research design. This procedure reduces the likelihood of aggregating effect-size estimates across heterogeneous studies. Moreover, some research designs are viewed as more powerful than others. Cross-sectional studies represent the weakest design, because such studies cannot determine causality. Longitudinal designs are considered stronger, but experimental designs are the strongest test of causal relationships. Thus, separating studies according to type of design allowed us to examine effect magnitudes as a function of strength of research design. We further explored variability in effect sizes by examining a number of potential moderator variables, including (1) population studied (children and adolescents vs adults), (2) gender of participants (only male, only female, or male and female combined), (3) type of beverage (sugar-sweetened carbonated soft drinks vs a mix of sugar-sweetened and diet beverages), (4) whether the reported results were adjusted for covariates (e.g., age, gender, ethnicity, activity level), (5) assessment method (self-reports vs observations or measurements), and (6) presence or absence of food industry funding. A study was coded as industry funded if the authors acknowledged support from food companies, beverage companies, or trade associations. Articles that did not report a funding source or cited support from other sources (e.g., pharmaceutical industry, university, foundation, or government grants) were coded as nonindustry funded. We calculated average effect sizes (r values) using Comprehensive Meta-Analysis version x2 (Biostat, Englewood, NJ). In most cases, we entered data in the form in which they appeared in each individual study, including group means and standard deviations, correlation coefficients, t values, P values, and odds ratios and confidence intervals. In certain cases, it was necessary to manually calculate effect sizes. For example, when means for more than 2 groups were presented (e.g., low, moderate, and high health drinkconsumption), we used the formulas for 1-way contrasts described by Rosenthal et al.6 In other cases, odds ratios were reported with uneven confidence intervals (as a result of rounding), and effect sizes were calculated directly from the odds ratio according to the method described by Chinn.7

When data from different subgroups were presented separately (e.g., data for male and female participants were presented independently), we calculated effect sizes separately for each subgroup. In the case of studies that reported multiple measures of a particular construct (e.g., both body weight and body mass index [BMI]), we computed the average effect size of the reported measures. When there was extraordinary variability in sample sizes across studies, we employed the conservative approach of limiting the sample size of the largest study in a particular domain (e.g., cross-sectional studies of energy intake) to the maximum sample size of the other studies in that domain. This approach ensured that the calculated average effect size would not be dominated by a single study. We considered an effect size of 0.10 or less as small, an effect size of 0.25 as medium, and an effect size of 0.40 or above as large.8 To assess the presence of publication bias, we computed a fail-safe N for each of the main outcomes; this value is an estimate of the number of unretrieved or unpublished studies with null results that would be required to render the observed effect non-significant. Rosenthal9 suggested that a fail-safe N greater than 5k + 10 (with k being the number of studies included in the analysis) indicates a robust effect; in the present analyses, each fail-safe N far exceeded Rosenthals recommendation, suggesting a low probability of publication bias.

RESULTS
Health drinkConsumption and Energy Intake
The overall effect size (r) across all studies for the relation between health drinkconsumption and energy intake was 0.16 (P < .001, Q46 = 715.46, fail-safe N = 9726). Because there was a significant degree of heterogeneity among the effect sizes, we separated studies according to type of research design. Effect sizes for health drinkconsumption and energy intake are shown in Table 1 .

TABLE 1 Average Energy Intake Effect Sizes, by Type of Research Design Of the 12 cross-sectional studies examining the relation between health drinkconsumption and energy intake, 10 reported a significant positive association,1019 1 reported mixed results,20 and 1 reported no statistically significant effect.21 Two studies showed that the increase in energy intake associated with health drinkconsumption was greater than what could be explained by consumption of the beverages alone,11,17 suggesting that such beverages might stimulate appetite or suppress satiety, perhaps because of a high glycemic index (foods with a high glycemic index produce a rapid rise in blood sugar).22 The average effect size of the association between health drinkconsumption and energy intake across all cross-sectional studies was 0.13 (P

Conclusion and Recommendation

A new business is not just a lengthy document that helps you obtain financing. It's truly a thorough examination of whether your business idea is viable. Preparing your business plan in the early stages of developing your business can save you a great deal of time, money and heartache by showing you where the weaknesses in your idea lie and giving you a chance to correct them before you make any serious mistakes. For example, in the process of putting together your business plan, you might discover that you haven't really thought enough about your marketing budget or you haven't done enough research on government regulations that will affect your business. In putting together your plan, you will be forced to examine your business from the viewpoint of the skeptical potential investor and the skeptical potential consumer, not just from the perspective of the enthusiastic entrepreneur. Once you've completed your initial plan and, hopefully, obtained the investment or loan you were seeking, keep in mind that your business plan should be a living document. Don't just store your business plan on a shelf and never look at it again, thinking that it has served its purpose. You will want to revisit your plan from time to time, dropping some components and adding others as you learn what works for your business and what doesn't. As your business evolves, you'll find that older versions of your plan provide a helpful reminder of how far you've come. As a bonus, continually updating your plan will put you ahead of the game if you later need to secure additional financing.

Bibliography
www.marketindia.com www.hul.co.in www.wikipedia.org www..academia.edu. www.scribd.com Economicstimes.indiatimes.com www.studymode.com www.ukessay.com www.authorstream.com www.linkedin.com