All references and list of events are available at: www.ecqa.org and www.socialmedianetworker.

eu

Local Training organization:

SIMS

ECQA Social Media Networker

EUROPEAN CERTIFICATION AND QUALIFICATION ASSOCIATION (ECQA)

The ECQA is a non-profit association, joining institutions and thousands of professionals from all over Europe and abroad. ECQA provides a world wide unified certification schema for numerous professions. ECQA brings together experts from the market and supports the definition and development of the knowledge (Skills Sets) required for professions. ECQA defines and verifies quality criteria for Training organizations and Trainers to assure the same level of training all over the world. ECQA promotes all certified professionals. TECHNICAL PROJECT MANAGEMENT: Dr. Ricardo Colomo Palacios University Carlos III of Madrid Avenida de la Universidad 20 28911 Legans, Madrid Spain +34 91 624 59 58 www.uc3m.es

Piaristengasse 1, A-3500 Krems , Austria Tel.: +43 (0)316 815910 Fax.: +43 316 815912 www.ecqa.org info@ecqa.org

European Certification and Qualification Association

ECQA Certified Social Media Networker

Improve your skills Join the European Pool of Experts Learn how to find the thin line between social media networking and economic interests of the organization

PN: 2011-1-ES1_LEO05-35930 This project has been funded with support from the European Commission. This publication leaflet - reflects the views solely of the author - the SIMS Project consortium - and the Commission cannot be held responsible for any use which may be made of the information contained therein.

Overview
The innovation transfer project ECQA Certified Social Media Networker Skills (SIMS) deals with professional qualification and certification of the modern job role of Social Media Networker The aim of this project is the transfer of the Social Media Networker Skills to the industry. This will provide a technological and methodological strategy for online learning assessment, recognition, facilitation and qualification for this new job role. Enterprise 2.0 represents a new paradigm in which employees are co-producers of content, knowledge, applications, and services in the organization. However, this new collaborative strategy requires the participation of forwardthinking individuals, who must be socially and technically knowledgeable and informed in order to exploit these new ways of social networking. All stakeholders in an organization can benefit from an understanding social media networking principles and their implementation. However, this is not an easy task. To correctly facilitate these tools, one must learn how to leverage them in order to improve marketing, research, communications, customer support, brand reputation, competitive intelligence, product development, collaboration and knowledge capture.

Training Services

The ECQA certified Social Media Networker trainings are offered as SEMINARS Providing lectures on training content examples and best practices. E-LEARNING COURSES Offering the same content as seminars, but with additional assignments and homework, through the use of an online learning management system. All trainings are modular, based on learning elements as a minimum unit of modularity. All ECQA certified trainers and training organizations are trained to provide the same content for each learning element.

Training Program
UNIT 1: INTRODUCTION UNIT 2: SOCIAL MEDIA SERVICES Element 1 Introduction to Social Media Element 2 Social Media Technologies Element 1 Social and Business Networks Element 2 Blogging and Microblogging Element 3 Content Sharing, Recommendation and Collaboration Element 1 Planning, Implementing and Monitoring Communication Element 2 Enterprise 2.0 Element 3 Marketing and CRM

UNIT 3: IMPLEMENTATION OF SOCIAL MEDIA SERVICES

UNIT 4: SOCIAL MEDIA CHALLENGES

Exam and Certification

Participants who attended the training will have the possibility to apply for a ECQA Certified Social Media Networker certificate issued by the European Certification and Qualification Asssociation. The certificates are issued for two levels: - Foundation level, for participants passing the online exam for UNIT.1 and UNIT.2 - Advanced level, for participants passing the online exam for UNIT.3 and UNIT.4 and successfully performing an assignment (based on a case study The exam is carried out electronically, using a central exam pool of multiple choice questions. For each level the participants have two hours to complete approximately 50 (foundation) and 60 (advanced) questions. Participants, who pass the exams for the ECQA Certified Social Media Networker successfully, will be able to justify their skills with a Europe-wide, market recognized certificate.

ECQA Promotion Centers

Universidad Carlos III de Madrid Av. Universidad 30, 28911, Legans, Madrid, Spain +34 91 624 59 58 www.uc3m.es, ricardo.colomo@uc3m.es I.S.C.N. GesmbH Schieszstattgasse 4/24 A-8010 Graz, Austria +43 316 811198 www.iscn.com, rmess@iscn.com Dennis Gabor College Mrnk u. 39. H-1119, Budapest, Hungary www.gdf.hu/english/welcome , palosi@gdf.hu

Element 1 Culture of sharing and Online Reputation Handling Element 2 Legal and Financial aspects of social media Element 3 Information overload

Target Groups
Managers of companies/organizations Media professionals Information technology practitioners Marketing professionals Students of media, marketing, management, information technology... Entrepreneurs Unemployed collectives

Alexander Technological Educational Institute of Thessaloniki, P.O. Box 141, 57400 Thessaloniki, Greece +30 2310 791296 www.teithe.gr, siaka@it.teithe.gr Cork Institute of Technology Rossa Avenue, Bishopstown, Cork, Ireland +353 21 4326 700 www-deis.cit.ie, Darragh.Coakley@cit.ie