Jennifer Pattison

Change Plan Grid Topic Redbox Instant, a product/service that is used through a partnership with Verizon wireless. Current and future customers of the wireless provider may download an application to their phone that will allow them to sign up for a paid subscription. This will give them access to instant streaming of the whole Redbox movie library. Frequency or timeline The timeline for announcement to employees would be based on the desired product delivery date ("role-out to consumers"). Depending on the desired outcome consumers would be told of the implementation plan approximately 3-4 weeks before product/service is ready for role-out. That is when the marketing department would start their advertising. Stakeholders/Audience The initial announcement should be given out to all internal sharholders, including all primary stakeholders, not the public, board of directors, employees and of course the CEO would already know, before any external shareholders. Most likely the majority of the employees have had to be involved at somepoint in one way or the other to the implementation of Redbox Instant. After the product is conceptulized, manufactured and/or designed, and is within the marketing timeline for advertising promotions to begin, then the consumers and rest of the shareholders would be informed. Including press releases.

Jennifer Pattison Change Plan Grid Purpose The goal of this communication is different based on each group the change is being told to. Based on who your informing the method will vary. You will have to take a step back and really assess set standards for each department or group. For employees the purpose would be to inform them they are going to be working on a new product/service and need to develop it. For primary stakeholders it would be the same as above but also the potential of either more funding and or more return in the near future as the product works to pull in more customers which increase profits. For the consumers and additional external shareholders it would be of course to inform them of the new product/serivce that they will or do have access too. Communicator The initial communication to internal personnel and stakeholders would come from the CEO or COO, but follow up details including the responsibilities for each department would be conveyed by the department heads or change agent (CA) for each department. Once the idea has been put out there by the CEO it would be up to the management team to determine and split up the necessary work to conceptualize the product. Then the managers would be in charge of reporting back to the CEO to inform him/her of the progress. As for the communication to the public, that would also come from the CEO/COO or possibly the Public Relations officer. As well as through advertising that the marketing department chooses. Message For Employees: New product is being developed. Expected increase in productivity. For Board of Directors/investors: New product is being developed. Potential need for increased capital. For everyone else (Consumers): Any and all communication should be focused on informing customers and press: About the new product offering. The details of how the service will work. The purpose of creating it. How this service will benefit them.

Author Although the CEO or COO will most likely be the communicator the actual script and details given to the public or press will generally come from a public relations officer or maybe the CA that aids the upper management in the process of implementing change. That does not mean the CEO or COO would not write their own communication, but tehy are usually too tasked out to accomplish this.

Delivery method For the employees this announcement would more than likely be made in a scheduled company wide meeting. Including the stakeholders meeting. If there are multiple locations/offices it could be a conference call to the whole management team that can then pass along the information. But after the initial announcement there should be a companywide email with specifications on each departments obligations. As for the consumers they will be informed through normal marketing means like emails, commericals, ad's and press releases.

measure For this kind of change the biggest indication that the change was delivered clearly and understood is monitoring. If employees are meeting their deadlines and milestones, if the investors/stakeholders are providing the necessary capital to make the change possible and lastly if the consumers are using the product. Basic monitoring and analysis of these results and numbers will indicate/measure the success of the change as well as the method of communication used.

Topic Frequency Audience Purpose Communicator Message Author Delivery Measure

What is the topic of the communication? (A "re" statement) How often will this message go out? Regularly? Will there be updated versions? Once? Who will get this message? Why? What is the goal of the communication - what should it achieve? Who is going to actually have their name/voice on this communication? What is the foundation of the message? Key points listed. Who is going to write the communication? (Use the name of the officer/change agent, for example, the CIO How will the message be delivered and why that method? (i.e. email/phone conference/in person, etc.) How will you measure or determine if the message successfully conveyed the information?

agent, for example, the CIO, CFO, CEO or the "CA" (change agent), HR Director, etc.) You don't actually write a person's name ference/in person, etc.)

write a person's name