A SUMMER TRAINING REPORT ON

CUSTOMER SATISFACTION TOWARDS KHAITAN PRODUCTS (A STUDY CONDUCTED AT KHAITAN MARKETING CORP.) (Submitted in Partial fulfillment of the degree of requirement for the award of Bachelor of Business Administration (BBA) Kurukshetra university, Kurukshetra)

PAPER CODE: BBA- 307

PROJECT SUPERVISOR: Miss. Simranjeet Kaur Asst. Prof. AIMT

SUBMITTED BY: Ashwani Class Roll No.-5257 Class- BBA 5th Sem. University Roll no.

SESSION 2011-2014 DEPARTMENT OF MANAGEMENT

SHRI ATMANAND JAIN INSTITTUTE OF MANAGEMENT TECHNOLOGY (AIMT) AMBALA CITY

PREFACE
If we can compare marketing to a long train with a multiple compartment then every bogies represent different aspect of marketing. Marketing strategy formulation depends upon the every aspect of related terms and marketing research plays vital roles to connect each compartment to form a cohesive functional unit. The electrical industry is at the center of Indias new global dynamic. It plays major roles in retaining manufacturing industry growth over 12.5% per annum. The motivation behind the project was to gain clear understanding about marketing research. Through this project I have tried to understand the complexities involved in gathering of data for drawing inferences .The final objective is to produce a result that is accurate, useful, and free from bias and helps in the successful completion of my B.B.A. course. The project has been presented in a simple format.

ACKNOWLEDGEMENT
I extend my gratitude and profound thanks to Prof. (Dr.) S.C. Aggarwal M. Phil, Ph.D. (Director), Shri Atmanand Jain Institute Of Management & Technology, AIMT, Ambala, who provided me this wonderful opportunity. I extend my sincere and heartfelt thanks to my project guide Miss. Simranjeet kaur MBA(Assistant Professor), who helped me a lot with her fruitful ideas and suggestions to complete this project in a successful manner. I express my sincere gratitude to all the faculty members of Shri Atmanand Jain Institute Of Management & Technology, AIMT for their kind co-operation for completing this project successfully. I thank my parents and friends and all for their encouragement for completion of this project.

Ashwani

PLACE: Ambala City DATE:

DECLARATION
I hereby declared that the project work entitled CUSTOMER SATISFACTION TOWARDS
KHAITAN PRODUCTS CONDUCTED AT KHAITAN MARKETING CORP. submitted to the

KURUKSHETRA UNIVERSITY, KURUKSHETRA in partial fulfillment of the requirements for the award of Bachelor of Business Administration is a record of original project done by me during the period of time in the AIMT, AMBALA CITY.

Ashwani

CERTIFICATE
Certified that this project report titled A STUDY ON CUSTOMER SATISFACTION IN KHAITAN MARKETING CORP. is the bonafide work who carried out the research under my supervision. Certified further, that to the best of my knowledge the work reported herein does not form part of any other project report or dissertation on the basis of which a degree or award was conferred on an earlier occasion on this or any other candidate.

S/M Simranjeet Kaur Asst. Prof. AIMT

CONTENTS Chapter Particulars No.

1.) Introduction Electrical Equipment industry Khaitan electrical ltd. Customer Satisfaction 2.) Research methodology Meaning & definition Objectives of the study Research design Sample size Limitations of the study 3.) 4.) Interpretation & Analysis Findings, conclusion & suggestion (a) (b) (c) Findings Conclusion Suggestion 52 53-56 34-46 47-51 27-33 1 -26

Page No.

Bibliography Annexure

CHAPTER- 1

INTRODUCTION

CHAPTER 2

RESEARCH METHODOLOGY

CHAPTER - 3

ANALYSIS AND INTERPERTATION

CHAPTER- 4

FINDINGS, CONCLUSION, SUGGESFTION

ANNEXURE