Saleem, S. and Abideen, Z.

Effective advertising and its influence on consumer buying Behavior, European Journal of Business and Management, 3, No. 3: 55-65. Topic Effective advertising and its influence on consumer buying behavior Purpose This paper investigates the relationship between independent variables which are environmental response and emotional response with attitudinal and behavioral aspect of consumer buying behavior Variables Environmental response, emotional response, attitudinal and behavioral aspect of consumer buying behavior Methodology Population Sampling Technique and Sample Size Data Collection Technique and Instrument Data Analysis Techniques Result The results of this research study clearly indicate that there exists a weak association between environmental response with the consumer buying behavior including the attitudinal as well as behavioral aspects of the Consumers buying behavior. Emotional response on the other hand established strong association with the Consumer buying behavior. Therefore, it is established through this research that consumers purchase products in the areas of Islamabad, Rawalpindi and Lahore by emotional response, rather that environmental response. The environmental response of the purchasing associates these buyers with unplanned or impulse buying but in this research consumer Purchase those products from which consumer are emotionally attached. In addition, these attachments are Created through advertisement as audio, video and text form, which appeals him or her. Future This research is conducted through telecom services; therefore generalize this Research result, it is necessary for future Researcher to do this research by using other bands. In addition, there is a need to conduct research regarding Personality characteristics of consumers and find their impact on the consumer buying behavior in Pakistan. Reference

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Topic Purpose

IMPACT OF ADVERTISEMENT ON CONSUMER BEHAVIOR OF FMCG IN LAHORE CITY a. To examine the modes of advertisement effect the user behavior b. To examine that is the Income influencing the user behavior or not? c. Does consumer behavior change with the respect of gender?

Variables Advertisement, Buying Behavior Methodology This study tell us that consumer behavior sustain due to culture, when culture ,traditions, Result trends and customs will be change then user change their choices. Consumers are quality conscious healthier tooth rather than freshness and they do brushing two times in a day. People like media advertisement rather than banners or newspapers. Many consumers use the specific brands on the dentist recommendation thats why they do not change the brand. The consumers have more awareness about Close-up and Colgate brand of toothpaste. The consumers are mostly like the media advertisement. Through media consumer are attracted more so the companies are used the media as a mode of promotion for the product. In Pakistan combine family system is followed so the more consumer are used same product which is their parents are used. Thats why on that people advertisement and other promotion modes are not influence their behavior and due to parents or under some limitations consumers behavior not influenced. Finally, consumer behavior will attract to those products which are easily available and has more quality rather than quality. Income is a major factor on which bases people buy low price product brands of FMCG. Future Research

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Topic
EFFECTS OF ADVERTISEMENT ON CONSUMER BEHAVIOR OF UNIVERSITY STUDENTS

Purpose
To study the impact and receptivity of electronic advertisement on university students. To find out the receptivity of advertisement due to appeal used in it. To explore the impact of personality used in advertisements on consumer behavior. To determine the impact of keyword/caption of advertisement on purchasing behavior of consumer.

Variables Appeal of Advertisement, Acceptance of Advertisement, Consumer Behavior Methodology Result The results revealed that advertisement persuades the consumer to at least buy the product once in a lifetime. Personality used in commercial influenced the consumers more as compare to keyword / caption. Results also revealed that consumers considered

advertisement as a reliable source of knowledge as compare to others (friend, neighbors, reference group) opinions. Advertisement can effect any income group, but expensive product and repetition of advertisement did not effect the purchasing attitude. Future Research

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Topic Purpose Effective Advertising and its Influence on Consumer Buying Behavior This paper examines the relationship between environmental response and emotional response which are independent variables with dependent variable i.e. consumer buying behavior. Environmental response, emotional response and consumer buying behavior.

Variables Methodology The results of this study show that there is positive relationship of emotional response with Result

consumer buying behavior and no relationship between environmental response and consumer buying behavior. Therefore, it is concluded that consumers purchase products by emotional response, rather that environmental response. In environmental response consumer do shopping unplanned but in this research consumer purchase those products from which consumer are emotionally attached.

Future Research

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Topic Purpose Variables Methodology Result Future Research

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Topic Purpose Variables Methodology Result Future Research

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Purpose Variables Methodology Result Future Research

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Topic Purpose Variables Methodology Result Future Research

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Topic Purpose Variables Methodology Result Future Research

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Topic Purpose Variables Methodology Result Future Research