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Sitara Textile is a leading name in the Textile circuit of Pakistan. It is not only the market leader and the pioneer textile manufacturer of the country but also owns the position of being Pakistans primary Exporter. This magnificent textile group markets a variety of different seasonal branded fabrics with the name of SITARA for both men and women internationally. Sitara industries are textile industries. The name Sitara emerged on the horizon of Pakistans textile industry in 1959. A modest start with limited financial and other resources available, soon flourished to bear fruit owing to the determination and dedication of its workers. An honest approach in dealing, within the organization and with customers, vendors and related agencies, took the group a step ahead and is a vital factor contributing to its success today. At the moment Sitara Group is the leading industrial group in Pakistan, owing assets more than US $4 billion. The Sitara Group of industries deals in Textile, chemicals, Energy, Health and education sectors. Sitara Group of Companies has a galaxy of different stars dealing in chemicals, textiles, energy, real estate, medical and education sectors. Sitara Group of Companies has following different Commercial projects: Sitara Textiles Industries Ltd. Sitara Chemicals Industries Ltd. Sitara Energy Ltd. Sitara Fabrics Sitara Chemicals (spinning Units 1 & 2) Sitara Peroxide Limited.
Sitara Group of Companies has following different Welfare Projects: Aziz Fatima Trust Hospital Ghafoor Bashir Children Hospital Aziz Fatima Girls model Collage
2) Vision:
Strive to develop and employ innovative technological solutions to add value to business with progressive and proactive approach
3) Mission:
Continuing growth and diversification for bottom line results with risks well contained.
4) Graphical expansion:
Sitara Textile is a leading name in the Textile circuit of Pakistan. It has its building in Faisalabad.
5) Products:
SITARA has a wide range of products internationally and nationally; Sitara textile has the following fabrics, Sitara Sapna Lawn Sitara Sapna Lawn (White and Dyed) Sitara Sapna Latha (white and dyed) Sitara Sapna cambric (white and dyed) Sitara Sapna Linen Shamaeel Lawn Sitara Mughal-e-Azam Latha Sitara Premium lawn Sitara Mughal-e-Azam Lawn Sitara Mughal-e-Azam Cambric Sitara Mughal-e-Azam (Embroidery) Sitara Mughal-e-Azam Winter Collection Sitara Pop line KT 2000 Sitara Universal Cambric (white and dyed) Sitara king to U KT (white and dyed) Sitara commander Latha (white and dyed) Sitara Supreme Lawn Sitara Supreme Linen Sitara Supreme cotton Cambric Sitara cotton club cambric (white and dyed) Sitara supreme Lawn (white and dyed) Sitara Quilt Print Sitara med lean Print
Sitara Swiss Gold Sitara Satin Sitara Dobies Sitara Jacquards Sitara slub duck Sitara oznaburg Sitara voile Sitara Twills Sitara Drills Sheet sets (Cuffed, Hemstitch styles, embroided) Bed skirts (ruffled and pleated) Quilt covers Sham Comforters Neck Rolls Decorative cushions
6) Competitors:
The textile and clothing sector is regarded as the engine of growth for many developing countries in Asia, since it accounts for around 45% of developed markets imports from developing countries. Pakistans textile industry ranks amongst the top in the world. Pakistan is the world fourth largest producer of cotton, the third largest consumer of the cotton, sixth largest importer of raw cotton and first class exporter of cotton yarn. Followings are the domestic competitors of Sitara textile: Chenab Textile Mills. Nishat textile Mills Crescent textile Mills Masood Textile. Shahzad Siddique Textile Afroz Textile Mills Amtex Private Limited Bismillah Textiles Kamal Textiles An anti-dumping of 5.8% has been imposed on Pakistan by the European Union, which has put Pakistan in a desperate position. Pakistan textile industrial sector has the following competitors: Bangladesh India China Russia
Sri-lanky Vietnam
7) Target market:
It is not only the market leader and the pioneer textile manufacturer of the country but also owns the position of being Pakistans primary Exporter. This magnificent textile group markets a variety of different seasonal branded fabrics with the name of SITARA for both men and women internationally. These brands are available in an extensive range of sensational and touching colors and chic designs to add elegance and class to any wardrobe. Sitara textile has been proudly maintaining its leadership in 100 percent pure cotton products along with the man made fiber. A Sitara textile industry limited is value adding to the countries.
8) Organizational Structure:
Hierarchy chart
Director Export
Manage r IT
Director Finance
Director Processi ng
Asst. manage r
Asst. CM zone 1
Asst. CM zone2
Director Export
Manager Export Zone3 Deputy. Manager Export Zone.3 Asst. Manager Export Zone 3
Asst. Manager IT
Senior programmer
Programmer
Director Finance
Manager Banking
Manager store
Asst. Manager
Manager Finance
Export Officer
Accounts Officer
Director processing
Manager process
Manager dyeing
Manager finishing
Manager printing
Manager engraving
Manager packing
Engraving incharge
Manager Human Resource & Admin Asst. Manager Human Resource & Admin
9) Departments:
Sitara Textiles Industry is a corporation having different business and processing units, each unit has its own individual work. And each different processing unit has its own different departments which are responsible for their work on the behalf of the management. The different departments of Sitara Textiles Industry are as under;
Finance Department:
The function of the finance department is to maximize the output by using the minimum input. Finance department has control all over financial matters including accounts, banking, audit and taxation.
Marketing Department:
The major function of every marketing department is to ensure the timely delivery of the right product to the right customer at right time. The right product means that the product should fulfill the customers satisfactions. Marketing department assess the customers needs and specifications and provide them and provide them accordingly. Marketing department Sitara Textiles Industry is divided zone vise into following different 3 zones.
Production department:
The objective of production department is to ensure the quality production according to the customers specifications. Production department is responsible for converting raw materials to finished goods according to the customers demands. Production department is divided in to the different sub departments which are as follows;
Human Resource Management and Admin Export Documentation Import Documentation Security Merchandising Department Electrical department IT Department
Newsletters:
Sitara Textiles also use this method for advertisement. This is a powerful means to conveying the nature of organization and its services.
Newspapers:
Almost everyone reads the local, major newspaper(s). Sitara Textiles place its ads in newspapers also.
Television ads:
Sitara Textiles also create very attractive television ads. Many people and customers are attracted by the television ads.
Web pages:
Web pages is a modern means of advertisement. Sitara Textiles has its web site and publish its every new designs on its web site and web pages.
Novelties:
Sitara Textiles places ads on pens and pencils, coffee cups, T-shirts, calenders etc. These are powerful means of advertising if indeed current and potential customers see the novelties. <>><<>><<>><<>><<>><<>><<>><<>><<>><<>><<>><<>><<>><<>><<>><<>