Documente Academic
Documente Profesional
Documente Cultură
doc
M540 Management Project In order to: 1) gain experience in formulating, modeling, optimizing and interpreting a managerial decision situation, and ) deal !it" a larger-t"an-textboo# t$pe problem, and %) collaborate !it" one ot"er indi&idual !it" common interests, t"e follo!ing assignment is pro&ided: In&estigate a decision situation t"at exists in your common work environment t"at $ou belie&e is suitable to some form of constrained optimization t"roug" eit"er 'inear (rogramming )'(), or Integer (rogramming )I'(), or *oal (rogramming )*()+ )initiall$ focus on '(+ it ma$ later be easil$ extended to I'( or *( as t"e model unfolds). If $our !or# en&ironment is not suitable, $ou ma$ consider $our education en&ironment, or $our personal en&ironment+ but t"is s"ould be discussed and cleared !it" me before $ou submit $our formal proposal. ,our model !ill e&entuall$ be sol&ed b$ t"e commercial soft!are #no!n as 'I-./, !"ic" !e "a&e access to for t"e (C platform. A) 0egin b$ dra!ing up a 1conceptual model1 of $our decision en&ironment using !ords 0) 2"en identif$ $our 1control &ariables1 and recognize just "o! t"e$ are measured. ,ou s"ould "a&e at least twenty suc" control &ariables. C) 3ormalize a mat"ematical model. 2"e model s"ould contain at least 30 non-trivial constraint equations (ie. each with > varia!le" in&ol&ing $our control &ariables. Abstract t"e decision situation sufficientl$ until $ou are able to collect4generate t"e required input data for t"e parameters. 2o t"e extent t"at t"e data is not readil$ a&ailable, $ou ma$ estimate it pro&ided $ou offer a rationale for t"e 1guesstimates1 used and test for t"e robustness of t"e &alues $ou selected. A formal and joint 1(roject (roposal1 !ill be submitted )see t"e s$llabus for due date). Its purpose is merel$ to be a c"ec# point on 1direction1. ,ou !ill !ant to identif$ $our control &ariables, noting just "o! t"e$ !ill be measured and t"e conceptual model for t"e proposal. A form is attac"ed for t"is purpose. ,our particular project needs to be properl$ positioned relati&e to t"e existing academic literature. ,ou !ill be able to get ideas on "o! to refine and polis" $our model from t"e literature )ie. build on !"at "as been done !it"out 5re-in&enting t"e !"eel6) 2o ma#e sure t"at t"is is done before $our model is built, a partial annotated bibliograp"$ !or#s"eet is to be completed and turned in. )7ee s$llabus for due date.). A form is attac"ed for t"is purpose. 2"e final project s"ould be a t"oroug" and professionall$ pac#aged management report including a description of t"e problem, $our model8s de&elopment, t"e formal results, and your managerial inter#retation. 2"e results s"ould include $our recommended solution4allocation, and t"e 5post-optimalit$ sensiti&it$ anal$sis !it" decision ma#ing implications, etc. 2"e organization of $our report s"ould follo! t"e topical outline of t"e e&aluation form )attac"ed) !"ic" !ill be used to score4critique $our project. 0ot" t"e content and t"e !ritten presentation itself !ill impact $our
grade+ see t"e attac"ed 57uggestions for t"e 2erm (roject 9eport6 s"eet for "ints on assembling a professional report. ,ou s"ould also turn in t"e project release form )attac"ed) filled out "o!e&er $ou !is" regarding t"e future status of t"e project. 2"e project due date is stated in t"e s$llabus. ,ou !ill "a&e an opportunit$ to pri&atel$ assess t"e relati&e contributions of $ourself and $our teammate on t"is project.
I8m sure $our please t!o no. It8s letter perfect in its !eig"+ ;$ c"ec#er told me se!. 11) .on8t cr$ on $our report, tears smear t"e in#. ) M$% is /I, but no tears please)
@) use eit"er t"e 50asic6 or 5Ad&anced6 tab B) pro&ide #e$!ord)s), )e.g. linear #rogramming ',% #ort-olio) and !"ere t"e searc" engine is to loo#. H) c"ec# t"e box mar#ed 57c"olarl$ journals6, t"en clic# on box mar#ed 5*earch6 H) print abstracts or full text of articles found t"at are of greatest potential use to $ou E) read t"e article)s)+ incorporate good ideas+ gi&e proper citation
/ften t"e section4c"apter of projects t"at is most in need of strengt"ening is t"e formal academic literature re&ie!. 2"e intent of t"is critical section is to position $our !or# relati&e to !or#s !"ic" "a&e proceeded it. i.e. Just what can we draw from the works of those that came before us> or 5Lets not re-invent the wheel hereA6 or What design ideas can this project use from prior works? /b&iousl$, t"is searc" s"ould be done !e-ore $ou design $our model, ot"er!ise $ou !ill spend time and energ$ re-in&enting t"e !"eelA /nce upon a time, t"e literature re&ie! !as a &er$ time consuming process of manuall$ !ading t"roug" t"e journals t"emsel&es, 2oda$, t"an#s to t"e electronic databases and accompan$ing searc" engines, t"is is a &er$ eas$ tas#A 3rom t"e <elm#e librar$8s !eb site, $ou can access 5.atabase M Indexes6 for 50usiness6 t"at offer $ou more t"an "alf a dozen electronic searc" engines. 2"ese operate similar to ,a"oo, '$cos etc except t"at t"e$ examine t"e electronic image of academic journal articles rat"er t"an t"e entire !eb for $our #e$!ord matc"es. I !ould suggest '90:0,;.+M, 9usiness *ource Premier, and Math*ci,et as great time sa&ers for $ouA NNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNN ;oreo&er, $ou s"ould see# to build a strong lin# bet!een t"e design details of $our operational model and t"e specifics of se&eral recent academic journal articles. /ften t"e actual application area of a useful article "as no direct tie to $our application, but some aspect of t"e design of t"eir model !ill be in&aluable in a parallel construction for $ou. 3or example, suppose t"at $ou are building a model t"at deals !it" establis"ing an optimal media mix )i.e. 5portfolio6) for an ad&ertising campaign, a representati&e sample of a useful lin#age from a seemingl$ unrelated article mig"t appear in $our paper as:
<0n an agricultural a##lication= >ones an( *mith ( ??3" intro(uce( a s#ecial @switchA varia!le that woul( trigger a secon( a##lication o- a her!ici(e un(er certain weather con(itions. 0n a(a#ting their i(ea to this #a#er= a similar varia!le (B33" will !e use( to acknowle(ge use o- a s#eci-ic me(ia to reach the same target au(ience a secon( time un(er certain con(itions. /he actual triggering mechanism which >ones an( *mith intro(uce( will !e !uilt into constraint 2 4 o- this a(vertising mo(el via . . .C NNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNN /b&iousl$, t"e al#ha!etiDe( re-erence list (!i!liogra#hy" at the en( o- your #a#er s"ould pro&ide t"e complete citation for all articles t"at are mentioned in t"e paper itself. .o not include references in t"is list t"at are not cited in t"e bod$ of
t"e paper. 2"ere are se&eral acceptable formats for t"e citations+ one t"at is frequentl$ used is:
Oones, I.;., C.9. 7mit"+ 1EE%+ 5t"e article8s title is in quotes6+ the journals title is either italicized or underlined+ &ol P, issue P+ starting M ending page numbers. Dsee t"e facing page entitled 5;@?J 9eferences6 for examples using an acceptable formatG 2"e milestone referred to as t"e 5annotated bibliograp"$6 is merel$ t"e earliest &ersion of !"at !ill become $our final bibliograp"$ for t"e paper. 0ot" are to be included in t"e final submission.
M540 +e-erences 2"e follo!ing articles s"ould not be &ie!ed as assigned reading, but t"e$ ma$ "elp as $ou start $our academic literature searc" related to $our project. ,ou s"ould not 5load up6 $our annotated bibliograp"$ or $our reference list !it" t"e !or#s belo!, but rat"er use t"em as 5springboards6 to ot"er !or#s t"at you unco&er. $eneral )inear ProgrammingE
0ro!n, 9.O.+ 1EEF+ 5=&aluating 3uture Input Assumptions 9is#6+ The pp.1@1-1B . )2"is is an '( application in a real estate setting) ppraisal Journal, &ol.BB, no. +
0r$an, *. and .. ;c.ougall+ 1EEF+ 5/ptimize ,our 7uppl$ C"ain for 0est-(ossible /perations6+ Wood Technolog!+ &ol.1 @, no.H+ pp.%@-%E. )2"is is an '( application to t"e area of suppl$ c"ain lin#ages from &endors to producers to customers) Clar#, 9.'. and I.-. *ourdin+ 1EE1+ 5;easuring t"e =fficienc$ of t"e 'ogistics (rocess6+ Journal of "usiness Logistics+ &ol.1 , no. + pp.1H-%%. )0uilds t"e bridge bet!een '( and .ata =n&elopment Anal$sis in a logistics application) .ixion, 0.'. and 9.<. <ornba#er+ 1EE + 5=stimating t"e 2ec"nolog$ Coefficients in 'inear (rogramming ;odels6+ merican Journal #f gricultural $conomics+ &ol.H?, no.?+ pp.1J E-1J?%. )-ot an 5ag6 application, rat"er t"is is "ig"l$ met"odological and t"us &er$ tec"nical+ not for t"e !ea# at "eart) <artmann, O.C.;.+ 1EEF+ 5.istinguis" 0et!een 7c"eduling and (lanning ;odels6+ %!drocarbon &rocessing+ &ol.HH, no.H+ pp.E%-EH. )Cses a sequential series of '(s) 'e!is, 2.+ 1EEB+ 5(ersonal /perations 9esearc": (racticing /9 on /ursel&es6+ 'nterfaces+ &ol. B, no.@+ pp.%?-?1 ).iscusses t"e use of /9 in one8s personal life) /lins#$, A.+O. Quinn+ JJB+ 5Alternati&e /ptions for 0usiness .ecisions Csing -earl$ /ptimal (rogramming6+ Journal of merican cadem! of "usiness, Cambridge, &ol. F, no. + pp. BH-HJ. )re: case-based multinational firm) /gden, :.A. and (.A. Rander"eiden+ 1EEB+ 57preads"eet 7olutions for Integer (rogramming 3inancial .ecision ;odels6+ (inancial &ractice and $ducation+ &ol.B, no.1+ pp. 1-% . )&asy to -ollow financial model using a spreads"eet8s 5sol&er6) Quinn, O.2. and I.2. Ienned$+ 1EE%+ 5An Introduction to -earl$ /ptimal (rogramming, An =xtension of 7ensiti&it$ Anal$sis in 'inear (rogramming6+ $ducation+ &ol. 11?, no. + pp. JE- J. )&asy to -ollow land use model for 5nearl$6 best solution) :agner, <. and =. 9e"mus+ 1EB?+ Appl$ing 'inear (rogramming to ,our (a$ 7tructure6+ "usiness %orizons+ &ol.B, !inter issue+ pp.FE-EF. )(ioneering !or# on '( applied to salar$ structures !it"in an organization) $oal Programming:
0utton, 7.0., O.=. ;at"ieu and ..;. Sajac+ 1EEB+ 5*oal /rientation in /rganizational 9esearc": A Conceptual and =mpirical 3oundation6+#rganizational "ehavior and %uman )ecision &rocesses+ &ol.BH, no.1+ pp. B-?F. )*ood description of *() .espotis, ..I.+ 1EEB+ 53ractional ;ini;ax *oal (rogramming: A Cnified Approac" to (riorit$ =stimation and (reference Anal$sis in ;C.;6+ Journal of the #perational *esearch +ociet!, &ol.?H, no.F+ pp. EFE-EEE. )Interesting anal$sis of priorities) Ignizio, O.(.+ 1EFE+ 5/n t"e ;erits and .emerits of Integer *oal (rogramming6+ Journal of the #perational *esearch +ociet!+ &ol.?J, no.F+ pp. HF1-HF@. )o&er&ie! of *() I"ami, O.+ 1EEH+ 59estaurant 7ite 7election6+ -ommercial 'nvestment *eal $state Journal+ &ol.1B, no.%+ pp. J- %. )C"oosing an optimal location &ia *() 7c"niederjans, ;.+ 1EE@+ 52"e 'ife C$cle of *oal (rogramming 9esearc" as 9ecorded in Oournal Articles6+ #perations *esearch+ &ol. ?%, no. ?+ pp. @@1-@@H. ).iscusses multiple situations for *( application) 2a$man, O. and '. (ol+ 1EE@+ 59etail 7ite 7election and *eograp"ic Information 7$stems6+ Journal pplied "usiness *esearch+ &ol.11, no. + pp.?B-@@. )'ocation, 'ocation, 'ocationA)
of
M$/ *F0&,F& */G%&,/ P+.>&F/ /.P0F* (ortfolio Assemblage: indi&idual equities onl$ equities M bonds M mone$ m#t instruments gro!t" &s. blue c"ip equities mutual fund asset allocation index funds multi-period contributions ?J1)#) plans #ids8 college sa&ings plans
7c"eduling models: production sc"eduling in t"e automoti&e /=; industr$ emplo$ee sc"eduling at sub!a$ labor sc"eduling in a production facilit$ 70;7 ;0A class sc"eduling optimal complete season sc"edule for C"icago Cubs 7election ;odel for: general contractor capital equipment (.C. net!or# configuration ad&ertising media &endor)s) 7ite 7election models for: restaurant !are"ouse -0A draft lotter$ -3' draft pic#s of C"icago 0ears Internet 7er&ice (ro&ider mass data storage media capital project selection M sc"eduling !iner$ attorne$ office
/t"er topics: ;a#e-/r-0u$ (roduct ;ix 2ime ;gt of (artners in a 'a! /ffice In&entor$ ;anagement <istoric <ome 9eno&ation <ospital (ricing 7trategies (roduction 7c"eduling: ;ulti-(roduct M ;ulti-(eriod /ptimal Ad&ertising ;ix 3or 3ort :a$ne 3ur$
P+&60.G* P+.>&F/* ;.+ H10F1 M7 .;;0F& H0)) *&+6& '* ' IF)&'+0,$ 1.G*&I )o&ernig"t c"ec#out)
2/(IC (9/.CC2 ('A- at -ARI72A9 )'it 9e&ie! T Assumptions onl$) (/923/'I/ A77=2 A''/CA2I/- );utual 3unds) ) *( T Us!itc"8
;C'2I-(9/.CC2 (9/.CC2I/- )o&erall) 39A-C<I7= 7I2= 7='=C2I/- )'it 9e&ie! T 9M9) '( to ;I- I-2=9-A2I/-A' /C27/C9CI-* C/727 )Utrigger8&ars for fixed costs) 9=2I9=;=-2 ('A--I-* )*( T lump$ &alued &ars) 9/2< I9A I-R=72;=-2 ;/.=' )*( !eig"ts) .IR=97I3,I-* ?J1# (/923/'I/7 )integer T *( T lump$ &ars as 7='=C2I/- /3 7.C.R. )*( !4 % priorities T interpretation)
7.0.
N V a&ailable online t"ru t"e I(3: <elm#e 'ibrar$8s 9eser&e =Kpress )9=K)
M540 M','$&M&,/ P+.>&F/ &6')G'/0., ;.+M )Include t"is form !it" $our final submission+ $our document must include page numbers)
-A;=7: WWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWW4WWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWW 2<= 3/''/:I-* -/2A2I/- I7 =;('/,=.: 1J1 : a 729=-*2< ie) extensi&e treatment4anal$sis 1/1 : a -=C29A' ACI-/:'=.*=;=-2 1- 1 : a :=AI-=77 ie) superficial treatment4anal$sis .I7CC77=. on pp.: F.,/&,/ WWWWWW WWWWWWWWWW Introduction to situation and purpose WWWWWW WWWWWWWWWW 3ormal academic literature re&ie! !4 citations )1position1 $our !or# !it"in existing lit+ see 9=(/92 (9=(A9A2I/- <I-2 P ?HB ) WWWWWW WWWWWWWWWW Assumptions explicitl$ stated M collected in a distinct section. .iscuss design impact. WWWWWW WWWWWWWWWW $0,, )GMP7 ) WWWWWW WWWWWWWWWW M0,, $.') ) WWWWWW WWWWWWWWWW Rariable explanation. WWWWWV P of &ar /bjecti&e function explanation. 2$pe of /bj 3unct V ) M'B, 2$pe of &ar V ) F.,/0,G.G*, 0,/,
Constraint-b$-constraint explanation of lin#s among &ariables. WWWWWW discuss t"e source M de&elopment of parameters WWWWWW V P of constraints 3ull displa$ of F.,F&P/G') M.%&) !4in narrati&e 3ull displa$ of &KG'/0., M.%&) )-/2 as an appendix unless XHJ constraints)
WWWWWW WWWWWWWWWW Concise displa$ of solution set integrated into t"e bod$ of t"e text )include actual 'I-./ output as an Appendix) WWWWW 7ummar$ tables !it"in narrati&e WWWWW Clarit$ of 0A7IC and -/-W0A7IC &ariables displa$ WWWWWW WWWWWWWWWW .etailed interpretation of solution WWWWW .iscussion of t"e recommended 0A7I7 WWWWW 7lac# 4 7urplus discussion WWWWW 9educed Cost discussion WWWWW (lausibilit$ of recommended solution WWWWW Implementation issues
WWWWWW WWWWWWWWWW 7ensiti&it$ anal$sis )if using $0, or 0,/ or )GMP7 use selecti&e 1re&ise M resubmit1+ i.e. select one objecti&e function coefficient M re-run for numerous ne! &alues+ t"en select one 9<7 parameter M re-run for numerous ne! &alues. Construct Ucomparison8 tables to summarize t"e impact of eac" parameter tested ) WWWWW /bj 3unct coeff ranges WWWWW 7"ado! (rices WWWWW 9<7 ranges WWWWWW WWWWWWWWWW WWWWWW WWWWWWWWWW Conclusions .irections for furt"er researc"
P+&*&,/'/0., I-C'C.=: WWWWW WWWWW WWWWW WWWWW /riginal 5/I8d6 (roposal )M an$ appro&ed re&isions) Annotated bib !or#s"eet )pre&iousl$ /I8d) 2<I7 e&aluation form completed (roject 9elease 3orm
WWWWWW 2able of Contents )!it" page numbers) WWWWWW 0ibliograp"$ )n XV @ not counting text) )Include onl$ t"ose referenced in t"e narrati&e) WWWWWW -eatness )eg. proofreading care, ...) WWWWWW /rganization of document )if $ou use *(, it is recommended to discuss t"e obj function after t"e soft constraints M de&. &ars. "a&e been discussed) in 1st person) WWWWWW Abilit$ to communicate $our t"oug"ts effecti&el$ )a&oid !riting
WWWWW
WWWWW A&ailable for future student re&ie! !it" t"e follo!ing stipulation)s): )e.g. remo&e aut"ors8 names+ remo&e firm name+ remo&e firm data+ etc.)
WWWWW
I understand t"at t"e status selected abo&e !ill "a&e no effect on t"e grade assigned to t"e project or for t"e course in general. Aut"ors8 7ignatures WWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWW WWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWW
.ate WWWWWWWWWWWWWWWWWWW
)2"is document is to be submitted toget"er !it" t"e -inal #roject re#ort, t"e #roject evaluation -orm, t"e pre&iousl$ 5/I8d6 #ro#osal M and t"e pre&iousl$ 5/I8d6 annotate( !i! worksheet b$ t"e due date specified in t"e course s$llabus)
..+. : M$/ *F0 P+.>&F/ ',,./'/&% 909)0.$+'P17 In&estigate t"e existing aca(emic journals for !or#s t"at are related to t"e direction $ou "a&e c"osen for $our project. =xamine t"e conclusions t"at "a&e been dra!n b$ t"ose t"at !ent before $ou and tr$ to build on !"at t"e$ "a&e done. ,ou can use ot"er sources in addition to academic jounals, but be sure t"at $ou "a&e at least fi&e true academic articles to use as a basis for $our model8s design. )Cse additional pages as needed.) -ames: WWWWWWWWOustinW,atesWMW2annerW*ut"rieWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWW (roject 2opic: WW7iteW7electionWforWaWpubWlocationWinW3ortW:a$neWWWWWWWWWWWWWWWWWWWWWWW Ie$!ords: WWW*oal (rogrammingWW, WW7iteW7electionWWWW, WWWAnal$ticalW"ierarc"$WW, WWWWWWWWWWWWWWWWWWW
Aut"or)s )
,r
2itle
Acad. Oournal
7$nopsis
1 .rezner, 2amm$
1994
2004
Clar#, A. 0ruce
Optimal Continuous Location of a Retail Facility, Facility Attractiven ess, and Market Structure: An Interactive Model Using Multiple Regression for Site Selection: A Marketing Exercise that Uses Secondary Data to Prioritize Areas for New
Journal of Retailing
Sensitivity analysis of both the best location and the market share captured
Constructio n Efforts
2007
Pertains to multiple issues with parking pertaining to the site selection process
.a&id *abri
2011
Franchisin g World
@ 2a$man, Oeff
1995
pertains to new constructio ns This articles focus on parking issues will be helpful because we anticipate dealing with many constraints related to parking and traffic This is a more general article that focuses on parameters for site selections and will be a great starting point for many issues we encounter Will give us a model to utilize for planning our site selection and demand forecasts.
)7ubmit for re&ie! M include !it" final submission) -A;= WWWWWWWWWWWWWWWWWWWWWWWWW )9esubmit if t"ere is a major c"ange of direction) .A2= WWWWWWWWWWWWWWW C/-C=(2CA' '=R=' '" .escribe t"e general en&ironment and direction $ou !is" to examine:
9"
:"at #ind of information do $ou !ant t"e modelZs solution to tell $ou>
F"
(rotot$pe t"e C/-C=(2CA' model )use !ords not equations at t"is stage): M'B : M0, *./.
/(=9A2I/-A' '=R=' i" Rer$ =K('ICI2', define $our control &ariables and t"eir units omeasurement: )approximate P of control &ariables anticipated V WWWW) D'earning t"e optimal &alues for t"ese control &ariables s"ould ans!er $our part 0 abo&eG