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Saif ul Hadi

Beyond work, I spend time doing calligraphy or playing football. EXPERIENCE Manager Marketing Communications Medha | medha.org.in Jan 2012 till date Lucknow, India

saif.hadi@gmail.com, +91-8791682981 on major social networks as /saifhadi

I build communication and brand experiences that help social impact programs work measurably better. My training in communication, design, technology, and theology gives me a cross-functional understanding of todays hypermedia and its distraction-prone audiences. The marketing narratives and tools I create are hence more simple, visual, and targeted. Also, I often represent my employers at meetings with key partners such as the America India Foundation and industry events such as the Khemka Forum on Social Entrepreneurship.

TOOLS Audience Research, Planning Google Analytics, Trends Facebook, Twitter Insights Content, Project Workflows WordPress Tumblr Google Drive Moodle TeamGantt Canvas Asana Trello Social Media Management Facebook, Twitter Lists Bit.ly HootSuite Buffer IFTTT MailChimp Storify Multimedia Production Panasonic 171 Canon Rebel XTi CorelDRAW SwishMax Adobe Illustrator, Photoshop Microsoft Photo Story Prezi User Experience Design HTML Balsamiq InVision Software Programming C Java V-Basic Oracle Shell Haskell Prolog, Verilog Data Visualisation Google Refine, Fusion Tables, Code Playground Many Eyes Jun 2013 to Sep 2013 Online Languages English Hindi Urdu Arabic

Lead all brand functions at a startup non-profit that delivers employability training Produce all collateral, including blogs, social posts, presentations, infographics, reports, brochures Created new design, visual elements, multimedia content for websites relaunch in Dec 2013 Revamped email newsletter, initially achieved 1.5x the industry average open rate Optimised field activations, delivered 30 percent enrolment in a graduating class of 300+ Designed pitches that helped secure 10-year funding from the National Skills Development Corporation, $100k from the New York-based Echoing Green Fellowship for social ventures Secured and managed agency/service partnerships Introduced human-centered design, visual storytelling to enhance brand, programme experience Sub Editor Web Hindustan Times | hindustantimes.com Jun 2010 to Jul 2010 New Delhi, India

Published 50+ items per shift as an intern at one of Indias top English news websites Produced homepage content, including breaking news, social posts, photo galleries, videos, polls, microsites Co-founder, Volunteer Communications Sambhav | bit.ly/sambhavngo Oct 2005 to May 2007 Gandhinagar, India

Developed programs, communication at a student-driven non-profit for the uplift of Denotified and Nomadic Tribes (DNTs) Produced online petition that successfully stopped municipal eviction of local DNTs without appropriate relocation Taught elementary English in DNT slums Built social awareness through events conducted in partnership with top non-profits such as Budhan Theatre Group, Bhasha Foundation, Change Looms

EDUCATION Certificate Human Centred Design IDEO, Acumen | ideo.org, acumen.org

Coursework in design thinking, user research methods, rapid prototyping, usability testing Designed learning exercises to improve interactivity in Medhas workshops for entrepreneurs Master of Arts Mass Communication Aligarh Muslim University | amu.ac.in Jul 2009 to May 2011 Aligarh, India

REFERENCES Christopher Turillo Co-founder, Medha cturillo@medha.org.in +91-800-497-4582 Anshum Saxena Co-founder, Sambhav anshumsaxena@gmail.com +91-997-100-9635 Gopal Krishna Sahu Professor, AMU sahugk@gmail.com +91-945-623-4634 Kalpesh Kapoor Professor, IIT Guwahati kalpesh@iitg.ernet.in +91-361-258-2619

Coursework in audio/video/photo/web production, science journalism, communication theory, film studies, research methodology Wrote dissertation on role of social media in Egypts 2012 revolt Wrote, directed short film Phateechar Haal Deewane (PhD) on exploitaion of research scholars Post-Graduate Diploma Islamic Studies Islami Academy | islamiacademy.net Jul 2007 to May 2009 New Delhi, India

Coursework in sociology, philosophy, comparative religion, Arabic, interpretation of the Quran and Hadith, Islamic jurisprudence, early Muslim history Wrote dissertations on legal maxims in Islam, comparative historiography Presented at an international conference on world religions after 9/11 Bachelor of Engineering Computer Science Dhirubhai Ambani Institute of ICT | daiict.ac.in Jul 2003 to May 2007 Gandhinagar, India

Coursework in programming, computer architecture, computational theory, software development, project management, anthropology, economics Built an all-transactions management system for supermarkets, graphic simulator for epidemics, interactive math-teaching software for rural schools