Web Performance Optimization an ascending industry Website performance is a hugely important topic, so much so that the big companies

s of the Web are obsessed with it. For the Googles, Yahoos, Amazons and eBays, slow websites mean fewer users and less happy users and thus lost revenue and reputation. he convergence of awareness, even urgency, on the business side and growing e!pertise in the tech community around web performance mar"s the beginning of a new industry. Although attempts to improve download and display speeds have e!isted since the World Wide Web#www$ was invented in %&&', the field was not standardized, or given a name, until ())*, when web+performance e!pert ,teve ,ouders began to describe it as -web performance optimization-. Web performance is the process by wich individual aspects of web pages are optimized, in order to achieve greater overall performance. But W./ doesn0t stop there. W./ also improves the user e!perience, increases revenue, and reduces operating costs. Faster website download speeds have been shown to increase visitor retention and loyalty and user satisfaction, especially for users with slow internet connections and those on mobile devices. Web performance also leads to less data traveling across the web, which in turn lowers a website1s power consumption and environmental impact. Advantages 2 3ess server load Better ,4/ Better user e!perience WPO techniques: 5e6uest combination 5esource compression 7ompress it 7orrect timing 8mage optimization 7aching /ther techni6ues 9reduce iframes, activate deflate, font optimizing, etc. : Best practices here are a number of guidelines that web developers can adhere to in order to optimize web performance. ,ome sets of guidelines include2 ,teve ,ouders, who is considered by many to be the pioneer of the field, mentions (; steps for optimizing web performance, from greatest gains to smallest, in his two boo"s on the sub<ect, =>igh .erformance Websites and 4ven Faster Websites?. Yahoo@ has a list of 'A best practices divided into B categories. 8n ())& Google launched a developers initiative to provide web developers with tools and best practices for ma"ing the web faster. here is a section solely devoted to articles about W./. he site Web.latform also includes such a list. ,o... performance is an experts game ma"e a website perform well. to an extent! You can do innumerable things to

he best friend in W./ is Google page speed. .AG4 ,.44C2 Dseful to detect your website performance Gives two scoresc2 des"top and mobile 3ists everything you can improve 4!tensive documentation on W./ Google is ta"ing site0s loading speed into consideration in determining its ran"ing. 4ven though this will not land a big impact, it is sti"" something #e $#ebmasters% shou"d rea""y "oo& into. he reason is pretty simple E ma<ority of visitors are usually in rush and no one is fond of waiting half a century before the website finally load its content or failed to load. 8n another words, if your site is slow, you are sub<ected to lose a lot of visitors. Fisitors are traffic, traffic affects reputation and they can potentially generate revenue. 8t can be a domino effect if one ignore the conse6uences of a slow+loading site. 't is essentia" to identify #hat bui"ds up your #ebsite before you (ump into the codes trying to speed things up because it cannot be done without "nowing the culprits that are slowing down your website. his article compile a collection of useful web service and tools that will help you to diagnose and analyze you site, allowing you to understand your site better. >aving a fast website is a "ey to commercial success on the 8nternet. A slow web site will increase your bounce rate, reduce your ran" in search engines G reduce conversions rates. All of which in the end means less revenue.

8n studies published in ())& A"amai and Forrester found that the average visitor e!pects a web page to load in no more than two seconds. his benchmar" value is gradually shrin"ing as users have faster connections to the 8nternet. ,tudies also show that milliseconds of increase in load time can significantly reduce page views, revenue and also the disadvantage of the site0s Google ran"ing. Web page usability e!pert Ha"ob Iielsen claim that a web page has to load within a second to provide the visitor the feeling of an immediate response. Dsers will then act intuitively with the website and does not reflect to the fact that one is interacting with a computer that can be positioned thousands of miles away. Fisitors who encounter slow websites feel they have lost control of the interaction. When the website is slow to browse through, the user is reluctant to clic"ing at ob<ects in the site with the ris" that one should have to wait more for the pages to load. What is remar"able is <ust how small delays have a negative impact on a web site conversion rates. And how easily a visitor looses patience and leaves for a competing website to carry out its tas".

,ince ()%), Google has included site speed as part of its search ran"ing algorithm. 8t means that fast sites gets a higher ran"ing in its search. hese are some of the reasons that ma"e it e!tremely important that organizations verify the 6uality of response times on their websites. Juality assurance and optimization is becoming an increasingly important component in the battle for customers on the 8nternet. 4verybody deserves a fast web e!perience A!oip can help you develop a faster, more efficient, and all+around improved website e!perience for your users. Your users will love you for it