Population Movements

Data Solutions for your Transportation Studies

AirSage Company Overview

Patented Population Analytics 15 billion location data points per day 100 million mobile devices Consumer privacy protection

AirSage WiSE Platform

Behind the Firewall:

When are locations processed?

AirSage processes and archives a location each time a mobile device interacts with the network

How is each new location handled?

Each location is analyzed and compared to other locations.

Devices at the Same Location

Devices remaining at the same location create Activity Points whose location is continually refined and then analyzed for:
Arrival time at location Departure time from location Activity duration Associated point of interest Activity purpose

Understanding Activity Patterns

Activity patterns are examined over time to determine socio-demographic classifications and mobility attributes.
Home Location Work Location Trips per Day by Type Trip Lengths by Type Time of Day Information Activity Patterns

Devices on the Move

Devices on the move create Transient Points that are assigned to transportation networks and are analyzed.

How accurate are locations?

Individual Sightings
Average Accuracy: ~300m 90% Certainty Radius: 250m to 900m

Refined Locations
90% Certainty Radius commonly less than 100m

Gillette Stadium Sunday, Sept 16 Noon to 5pm

Data Validation
The estimation of traffic flows using the AirSage data compares within 3% of the average daily machine counts for the same period. This is within range of counter error and provides very good correlation with the origin and destination data.
Tom Hiles, HDR

Data Validation DC Area

When compared to existing models:

Total Trips are in range Home-based trips are lower Non-Home-based trips are higher

Explained by consideration of Non-Resident Travelers

Data Validation North Atlanta

Again Likely explained by NonResident Travelers

Data Validation Mobile, AL

8% of total trips are the conducted by Non-Residents these trips will all be classified as NHB
15% of Internal NHB Trips are conducted by Visitors

Some traditionally classified HBW trips will be classified as NHB

Resident_WorkinArea: 2.2%
In area daily with no fixed daytime cluster (E.g. Work sites change daily like Plumbers, etc.,)

Resident_Livein_Work@Work: 1.87% ResidentLiveInArea_WorkInArea: 0.65%

In area nightly with no fixed nighttime cluster (E.g. Shift-workers like nurses, etc.,) In area with no fixed daytime or nighttime clusters.

External Trips Matrix

For an Internal & External Study Area Analysis containing: More than 1 type of geography for internal and external zones (ex. Internal census tract, External - county) Includes: Day part segmentation Trip purpose segmentation Residence class segmentation Internal Internal Trips Internal External Trips External Internal Trips External External Trips

External Trips Matrix

For an Internal & External Study Area Analysis containing: More than 1 type of geography for internal and external zones (ex. Internal census tract, External - county) Includes: Day part segmentation Trip purpose segmentation Residence class segmentation Internal Internal Trips Internal External Trips External Internal Trips External External Trips

IBM and MIT Research

Research Concludes AirSage Data
Allows for lower collection cost, a larger sample size, higher update frequency, and a broader spatial and temporal coverage Generates detailed traces that can be used to construct path histories with high fidelity across long periods of time Produces audience measurements that are more credible than current static measurements, thus providing rich information to support transportation planning and operation

Select Zone Analysis

AirSage provides actual intelligence about points or areas of interest. For example:
Mall of America Metrodome Oct 7, 2012 (2 7pm) 14,275 unique devices 25% of the 57,562 in attendance - Activity location density maps before/after the game. - % coming directly from home - % coming directly from work - Arrival and Departure Time Profiles - Time before returning home after the game - Distance traveled - Socio-Demographic Mix - Home location density map of greater metro area. - % of attendees traveling from other states (by state)

Select Zone Analysis

Lake Mead Visitor Counts October 13, 2012

3,272 Total Visitors 755 Sampled Devices 12.6 Average Sightings per Device 3.01 Average Length of Visit (hours)

Home Locations

Sampled Lake Mead Visitors October 13, 2012

Select Link Analysis In Development

Origin Density Destination Density Selected Roadway

Advantages of AirSage WiSE Platform

AirSage provides far more data and market coverage, both in terms of population and geography data is aggregated 24/7 from every mobile phone on every participating network (100+ million). AirSage analytics provide Information. Traditional sensor data can only provide data on what is happening at the sensors, AirSage can provide a wealth of real information to give insights into peoples behavior and motivations.

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www.airsage.com 404-809-2499