English 102.

Major Writing Assignment #3: The Proposal

First draft due: Instructional Assistant review: Final draft due:

Rhetorical Situation: Your Research Paper (MWA #1) and Rhetorical Analysis (MWA #2)
were very well received. So much so, that your corporation has now asked you to design a product, project, or campaign based on your recommendations and analysis. Acting on behalf of your company, you will identify an audience to support your project. You will then compose a multimodal proposal asking this audience for support.

Multimodal Assignment: For this Major Writing Assignment, you will be creating a
multimodal proposal for an initiative, campaign, or project based on your recommendations and analysis in MWA #1 and MWA #2. You will first identify an audience (such as an organization, demographic, or group) to support your project. After identifying this audience, you will then compose a multimodal proposal asking this audience for its support. This assignment asks you to create a multimodal composition. Multimodal compositions combine text, images, and sound to offer a coherent message to an audience. For this assignment you could consider creating, for example, an infomercial or video pitch, an interactive project website, or a narrated and multimedia Prezi presentation. Whichever medium you choose to work with, your composition must still respond effectively to the above rhetorical situation. Consider your audience and purpose: How will the audience react to your choice of medium? Why do you want to present your proposal in this form? Please also rely upon at least five different information sources in your composition. Remember to cite your sources according to the commonly accepted conventions in your medium or field. Important: In addition to your multimodal proposal, you must also write a one to two paragraph reflection for EACH of the Course Outcomes. In this reflection, you should discuss the choices you made while composing the assignment and explain how this compositional process helped you learn about the Course Outcomes. Remember to incorporate quotes and examples from your project in your reflection to help illustrate what you learned.

Helpful Hints: Proposals are used by individuals and organizations to gain support for
programs and initiatives or to sell products and/or services. Most successful Proposals contain the following sections: Pitch A short summary introducing the project and its goals

About the Project This section should include all of the details about the project, including its general and specific goals and the steps that you will take to achieve those goals. Explain the impact your project will have on the community and why you are the best person to do the project. Remember to specify exactly what kind of support you want from your audience! Risks and challenges What are the potential risks for this project? What are the main challenges? How do you plan on overcoming those challenges? Do you expect the audience to help you overcome those challenges? If so, what role do you expect the source to play? Cost/Benefit analysis You will need to choose a funding goal and perform a cost/benefit analysis to support that goal. How do the benefits from this project outweigh the costs? Funding benefits In return for supporting your project, what benefits, if any, can you offer your audience? Why should your audience help your project?

Grading Rubric: This assignment is worth 15% of your grade. Five percent (5%) will be
based on timely submission of your First Draft and active participation in the Peer Review and Instructional Assistant Review process. The remaining 10% will be allocated to your Final Draft, which will be evaluated according to the following rubric:
Rhetorical Situation 40-30 points 29-20 points The Proposal responds The Proposal responds to effectively to the rhetorical the rhetorical situation, but situation by convincingly needs further revision to asking for support. offer an effective response. 25-20 points 19-10 points Ideas are presented clearly and Ideas are presented clearly, effectively so that the reader but the Proposals can easily follow the writers organization needs reasoning. All the different development. Some of the modes of the Proposal are modes of the Proposal seem presented as a coherent whole. out of place. 25-20 points 19-10 points The Proposal strongly supports The Proposal supports the the authors ethos or credibility. authors ethos or credibility, Ethos includes such elements but needs further as an effective tone and style, development. careful editing, and citing sources according to accepted conventions. 10-5 points 5-1 points The author has genuinely The author has included a reflected on his or her choices reflection with which 19-0 points The Proposal does not effectively respond to the rhetorical situation. 9-0 points The Proposal lacks clarity due to flaws in structure and organization. It is unclear how the different modes of the Proposal work together. 9-0 points The Proposal does not seem credible and needs substantial revision to support the authors ethos.

Coherence

Ethos

Reflection

0 points The author has not included a reflection with

and has explained how those discusses his or her choices, choices helped the author learn but the ideas in the about the Course Outcomes. reflection need further development.

his or her Proposal and/or the reflection does not discuss the authors choices in light of the Course Outcomes.

Total (out of 100):