Video Education

Australasia

Bringing Learning to Life

Program Support Notes

Senior Secondary - Tafe
26mins

Boost Juice
A Franchise Case Study
Teacher Notes by Debra

McNaughton B.A. Dip.Ed

Produced by Video Education Australasia

Commissioning Editor Christine Henderson B.Sc.

Ph.D. Dip.Ed.
Mark McAuliffe Dip.Art (Film &
TV) Dip.Ed. B.Ed. Ph.D.

Executive Producer

Video Education Australasia Pty. Ltd.

Business Management

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Boost Juice A Franchise Case Study

Introduction
This program provides students with a vibrant example of a most successful franchise model. The
founder and controlling shareholder of Boost Juice, Janine Allis, frankly explains how Boost Juice
operates and what its priorities are. This is complemented by the information provided by Richard
Evans, the CEO of the Franchise Council of Australia. Mr Evans places the franchise model in context
within the Australian economy and covers such things as the success rate of franchises and regulation
of the industry sector.

DVD Timeline
00:00:00

Start

02:09:12

Boost Juice the background

05:27:13

Summary

06:01:19

Franchising what is it?

09:19:00

Summary

09:57:19

The Boost Juice Brand

12:52:22

Summary

13:25:00

Franchising some facts and figures

16:54:14

Summary

17:36:23

Boost Juice maintaining the momentum

20:43:09

Summary

21:18:06

Regulation

24:30:21

Summary

25:04:08

Credits

25:29:20

End

Boost Juice A Franchise Case Study

Before Watching the Program:

Students could brainstorm a list of as many franchise operations that they can. This list could then
be split according to the following categories
- Does it provide goods and/or services?
- Is the franchise mobile?

Following this, students could try to determine why these businesses seem to be suited to the franchise
business model.

Using local or metropolitan newspapers, students could research the number and types of
franchises that are for sale.
- From this, students could devise a list of 5 appropriate Key Performance indicators that could
be used to assess the success of these franchise ventures.
- Students could also discuss which of the franchises available seem most likely to succeed and
which seem a bit doubtful. They would need to justify their answers.

Boost Juice A Franchise Case Study

While Watching the Program
The Background
1.

Boost Juice was registered in _______________________________________________________

2.

List 4 things that were included in the business plan.

_______________________________________________________________________________
_______________________________________________________________________________
_______________________________________________________________________________
_______________________________________________________________________________

3.

What does Janine Allis attribute her success to?

_______________________________________________________________________________
_______________________________________________________________________________
_______________________________________________________________________________

4.

Why did Janine Allis decide to go with a Franchise model?

_______________________________________________________________________________
_______________________________________________________________________________
_______________________________________________________________________________

Franchising What is it?

5.

How long have franchises existed in Australia? ________________________________________

6.

Where did the concept originate? ___________________________________________________

7.

Which Government body regulates franchises in Australia? _______________________________

8.

How do franchise models operate?

_______________________________________________________________________________
_______________________________________________________________________________
_______________________________________________________________________________

9.

According to Richard Evans (CEO of the Franchise Council of Australia), why do franchises work
well?
_______________________________________________________________________________
_______________________________________________________________________________
_______________________________________________________________________________

Boost Juice A Franchise Case Study

The Boost Juice Brand
10. What is the fee to set up a Boost Juice franchise? $______________________________________
11. What is included in that cost?
_______________________________________________________________________________
_______________________________________________________________________________
12. What is the 8% royalty for? ________________________________________________________
13. Why cant franchises just introduce any product they want to?
_______________________________________________________________________________
_______________________________________________________________________________
14. What does Janine Allis describe franchising as a win/win situation?
_______________________________________________________________________________
_______________________________________________________________________________
_______________________________________________________________________________
Franchising Some facts and figures
15. What percentage of small businesses fail in the first 3 years of operation? ________%
16. What percentage of franchises fail in the first 3 years of operation? ________%
17. Why do franchises have a better success rate?
_______________________________________________________________________________
_______________________________________________________________________________
18. List the 4 categories of franchises and provide one example of each.
_______________________________________________________________________________
_______________________________________________________________________________
_______________________________________________________________________________
_______________________________________________________________________________
Boost Juice Maintaining the momentum
19. How many inquiries does Boost Juice receive each week? ________________________________
20. Why is location important to Boost Juice?
_______________________________________________________________________________
_______________________________________________________________________________

Boost Juice A Franchise Case Study

21. Currently there are __________ company-owned stores and __________ franchise stores.
22. List some areas that have been constantly reviewed and evaluated.
_______________________________________________________________________________
_______________________________________________________________________________
_______________________________________________________________________________
Regulation
23. Why did the government decide to regulate franchises in the mid 1990s?
_______________________________________________________________________________
_______________________________________________________________________________
24. What role does the ACCC have?
_______________________________________________________________________________
_______________________________________________________________________________
25. What advice is given to people thinking of taking up franchises?
_______________________________________________________________________________
_______________________________________________________________________________
_______________________________________________________________________________
_______________________________________________________________________________

Boost Juice A Franchise Case Study

Activities for After the Program

Look up the ACCC website (www.accc.gov.au) and try to find the area that relates to the
regulation of franchises.

Look up the Franchise Council of Australias Website (www.franchise.org.au/)

Select About Franchising then select Franchising Code of Conduct. Conduct a class discussion on
the ethical conduct of businesses in Australia.
Then select Buying a Franchise so that students can note the opportunities that currently exist in
this area.

Look up the Boost Juice website (www.boostjuice.com.au). Divide the class into 7 groups to
research the 7 different segments on the website:

Who is boost

Boost menu

Wheat grass

Locations

Vibe club

Boost catering

Boost jobs
-

Each group can then report back on the information that is available through the website.

Following this, the class could look on the website for the information that is required by
Boost Juice on their Boost Juice Franchise Application Form. Discuss why Boost Juice would
require all the information that must be forwarded. Why would Boost Juice insist on a deposit
of $3000 with each application?

Menu Item. Collect a couple of Boost Juice leaflets or go back to the Boost Juice menu on the
website. Students could create their own Smoothie or Juice Cocktail, explaining how their creation
would complement the range currently available at boost Juice.

Franchise Concept. Create your own successful Business Franchise. Students could try to think of
a new business venture that could become a successful franchise such as Boost Juice. Ideas could
be brainstormed as a class, or teams could be organised to compete against each other with a prize
awarded to the most innovative and best-presented concept.

Other Relevant Programs available from VEA

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If the Shoe Fits: The Windsor Smith Marketing and Communication Case Study
The Merchants of Cool: Marketing to Teens
Small Business Case Studies: Tattoos, Pedals and Things Bizarre

Please visit our website for many more relevant programs www.vea.com.au
VEA - Bringing Learning to Life