A Hypothetical Case/ Midterm Exam (IPL) FEU Law T PIC!

" Trade#ame I#$ri#%eme#t& Trademar' (il)tio# * Cy+ers,)atti#%

!ometime i# -a#)ary ./00& 1A1A E#terprise re%istered with the (TI a#d started doi#% +)si#ess +y operati#% a chai# o$ +a'eshops which sells ad)lt2 themed ca'es a#d pastries3 1A1A E#terprises called its +a'eshops 41I516 17EME83 A$ter a year o$ moderate s)ccess& its started ad9ertisi#% a#d selli#% o#2li#e its 1I516 17EME ca'es a#d pastries3 E#co)ra%ed +y mar'et i#terests o#2li#e& it also 9e#t)red i# selli#% o#2li#e ad)lt toys& accessories a#d apparel +eari#% the 41I516 17EME8 mar' thro)%h its domai# #ame www3'i#%y'reme3com3ph that it re%istered with (otPh3 To i#crease o#2li#e tra$$ic& 1A1A E#terprises loaded its we+site with 417!IP6 17EME8 metata%s3

# cto+er 0:& ./0.& Cocoa Corporatio#& a corporatio# re%istered i# 0;;/& a#d the ow#er o$ the pop)lar trademar' 417I!P6 17EME8 i# co##ectio# with do)%h#)ts& s)ed 1A1A e#terprise $or Trademar' i#$ri#%eme#t& trade#ame i#$ri#%eme#t& trademar' dil)tio#& U#$air competitio#3 It also $iled a crimi#al complai#t a%ai#st 1A1A E#terprises $or domai# #ame s,)atti#%3 Cocoa Corporatio# claims that 1A1A E#terprises e9e# )sed a similar $o#t a#d style o$ its red 17I!P6 17EME mar' (show# +elow) al+eit i# a pi#' color3

()ri#% trial& 1A1A e#terprise s)+mitted i# e9ide#ce a mar'et s)r9ey that aro)#d </= o$ the s)r9ey respo#de#ts did #ot co#$)se 1I516 17EME with 17I!P6 17EME as they tho)%ht that 0) the two mar's are applied to di$$ere#t %oods .) 1I516 17EME is merely a play o# the $amo)s 17I!P6 17EME3 >) they )#derstood that the term 17EME re$ers to somethi#% sweet li'e a dessert3 1A1A e#terprise also s)+mitted e9ide#ce o$ its promotio#al acti9ities s)ch as T? a#d pri#t ad9ertiseme#t a#d promotio#l a#d spo#sorship acti9ities all o9er the Philippi#es3 1A1A e#terprises said claimed to +e a well '#ow# mar' to the ordi#ary co#s)mer3 He#ce& co#$)sio# is )#li'ely3 C C A corporatio# prese#ted to s)pport its co#te#tio# that it is well2'#ow#3 E9ide#ce o$ co#ti#)o)s excl)si9e )se dati#% +ac' si#ce 0;;/& its earliest trademar'

re%istratio# as early as 0;;@ a+road a#d 0;;0 i# the Philippi#esA ad9ertisi#%& mar'eti#% materials showi#% that the mar' is )sed exte#si9ely& co#ti#)o)sly& a%%ressi9ely& promoted i# all pro9i#ces all o9er the Philippi#es si#ce 0;;/& co#sidera+le sales $i%)res& showi#% 17I!P6 17EME as the #)m+er 0 do)%h#)t i# the Philippi#es& a#d )se a#d re%istratio# o$ the mar' i# B $orei%# co)#tries3 C C A corporatio# had #o e9ide#ce o$ li'elihood o$ co#$)sio#3 C)t poi#ted o)t that #ot o#ly are the two mar's spelled almost the same way& the $o#t )sed i# 1I516 17EME is the same $o#t )sed i# 17I!P6 17EME3 Th)s& it is ar%)ed that co#sideri#% the star' 9is)al a#d a)ral similarity i# the two mar's& it is +eyo#d do)+t that co#$)sio# is li'ely& i$ #ot i#e9ita+le3 C C A corporatio# also ar%)ed that co#sideri#% the prod)cts o# which 1A1A E#terpriseDs mar' is )sed will dil)te a#d dispara%e the wholesome ima%e o$ C C A Corporatio#Ds +ra#d3 GROUP A will argue fror COCOA corporation. GROUP B will argue for KAKAO corporation. !ome 03 .3 >3 G3 B3 :3 E)ide ,)estio#s yo) may co#sider3 (o #ot limit memora#d)m to these iss)es3 Is 17EME descripti9e or %e#ericF Is C C A co#$)si#%ly similar to 1A1A F Is 1I516 17EME co#$)si#%ly similar to 17I!P6 17EMEF Is do)%h#)t related to ca'esF Is do)%#)t totally di$$ere#t $rom ad)lt toys a#d accessories3 Hill people thi#' that the )se o$ 1I516 17EME o# ad)lt toys i#dicate a co##ectio# with CACA Corporatio#F