Brand As a Risk Reducer - Tanishq

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Tanishq (Hindi:

) is a prominent jewellery brand of India. It

pioneered the concept of branded jewellery and ornaments in India. It is a division of Titan Industries Limited, a company promoted by the Tata Group, one of India's largest conglomerates. Explanation is from 'Tan', meaning body and 'Ishq', meaning love. Tanishq was launched as a range of jewellery and jewellery watches meant for the European & American markets, but later on shifted focus on Indian markets to tap the domestic opportunity too. They spread awareness to the public about alleged impurity in Gold. Tanishq introduced innovations like Karat meter, the only non-destructive means to check the purity of gold and machine made jewellery. In India, Tanishq is one of the major Tata brands with a strong appeal for women. In a market that has traditionally been dominated by family jewellers, it took the entry of Tanishq, Indias largest, most desirable, and fastest growing jewellery brand from the house of Titan in 1995, to give Indians access to a product whose promise was truly as good as gold. By introducing revolutionary, innovative designs in a market that worships tradition, the brand created its own tradition of retail success. Yet Tanishq is more than just a jewellery retailer. It stands for reassurance of quality and ethics. The fact that it belongs to the Tata family assures the customer that with Tanishq, all that glitters is certainly pure gold.

Tanishq launches Inara diamond jewellery collection: Tanishq, Indias largest and most preferred jewellery brand introduces Inara, the new age diamond jewellery collection that celebrates the promise of eternal love, strength and purity. Inara was unveiled to the jewellery lovers in New Delhi, in a magnificent show that created a perfect backdrop as the three Miss India 2013 Miss India World 2013, Navneet Kaur Dhillon, Miss India 1st runner-up Sobhita Dhulipala, and Miss India 2nd runner- up Zoya Afroz sashayed down the runway draped in exquisite gowns complemented by the stunning Inara jewellery collection that gleamed in the spotlights.

Brand As a Risk Reducer - Tanishq

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Tanishq Inara New Ad India 2013 Stunning diamonds

Beautiful diamonds at delightful prices

Performance Risk: The fact that it belongs to the Tata family assures the customer that with Tanishq, all that glitters is certainly pure gold. Tanishq stands out as a brand that abides by values of trustworthiness, credibility and respect. The power of the brand was further enhanced with the introduction of karat meters a tool that helped customers gauges the quality of their gold in every Tanishq outlet. Financial Risk: Priced between Rs2 lakh and Rs.6 lakh this collection aims at all customers spoilt for choice. Tanishqs appeal lies in the wealth of its designs and purity of gold. Psycological Risk: Diamond signifies beauty, strength and purity and Inara embodies each of these traits. Tanishq aims at making diamond jewellery which is simple, yet makes a statement. And with the women being sensitive to select designs in jewellery they aim at Choices of Women and making a statement in society with their appearance. Social Risk: Designs that represents every womans personality, crafted in real diamonds. Inara will have an appeal to women across India with its variants and representing itself as Jewellery for Wedding. This is high for Indian Women while having any purchase in jewellery. Time Risk: Coming from the Flagship of Titan brand from TATA Group which is in India from the days of Independence. A consumer doesnt have to spend time in evaluating the Brand and its variants with respect to the Flagship / parent Brand Titan from TATA. It has won the trust and admiration of customers and created a unique position for itself in the marketplace.