CREatIvE COMplEXItY Module Description

Using Video as a Communication Tool

Yvonne Schulze

Duration
2 days

Short description

Moving images are more important than ever. Business operates in a world where communication is dominated by the web, social media and mobile devices. How can business leaders use film to explain products, communicate emotions and convey corporate identities? This module provides an introduction to the field of film production, focusing on fundamental and specialist terms, creative possibilities, workflows and using technical equipment. Learning by doing is the main part of this module. Participants will go through the whole creative process, that is, preparation, recording and post production of a short documentary. The results will be presented later at a Frankfurt School event and parts of it may even be used for a documentary about the Schools Bachelor programmes.

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with the equipment, create and organize a concept for the content and look of their film. On the second day we will focus on post production. Again, after a short presentation the participants edit and colour their own footage.

Timetable (draft)
Day 1 General introduction, pre-production and production Familiarization with the equipment Planning and creation of a video project Day 2 (separate date in September 2013) Introduction to post production Editing, colour correction, audio editing

Learning goals

Participants will experience teamwork in a creative process Participants will be familiar with specialist terms and workflows of video production Participants will have developed a screenplay and a shooting list Participants will have used relevant technical equipment Participants will have designed moving images Participants will have gained understanding of creation and usage of film as a marketing instrument Participants will never again watch a film or a series without analyzing the editing, camera movements and lightning.

Preparation

Consciously watch online film clips or TV documentary programmes such as Xenius on Arte, news, films and TV series.

Activities

Supported by:

After a general introduction participants create their own short documentary in the following days. They will work in small groups, familiarize themselves

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