CREatIVE COmPlEXItY Module Description

Working With Media and Crisis Communication

Klaus Jancovius, Jacqueline Stuhler

Duration
2 days

Short description

Much more than in the past, leaders in business, government, and society alike are expected to explain their goals, values and actionsboth internally and to the public. For many, this is an area where they feel uneasy and insecure. The first day of this module will be dedicated primarily to camera training. The second day will focus on difficult communication situations. The principle guiding this module is that the public can and should be informed fairly and transparently, while at the same time the organization or company needs to preserve its interests. Public communication is not a meaningless show. It unfolds its power and effectiveness when it conveys credibility and values.

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Facilitators

DA TA

CO N SP VE HE RG RE IN S G

Timetable (draft)

Day 1 Fundamentals of public communication (input, analysis of examples, exercises, feedback) Day 2 Patterns of traditional crisis management Development of elements of a credible and effective crisis communication Designing a strategy and presenting in front of the camera

Learning goals

Participants know why it is important to know their audience exactly and to be prepared Participants recognize the importance of a clear message Participants are aware of the importance of the external context of a public appearance Participants recognize the importance and effects of credible communication Participants have learned about tools for developing their own public appearances Participants recognize the importance of storytelling Participants are aware of the basic mechanisms of a disorderly crisis communication Participants have learned to develop tools for effective crisis communication

Activities

Analysis of practical examples; short theoretical inputs; practice in front of the camera; analysis and evaluation of own perfomance with immediate correction possibility.

Supported by:

D IN ISR NO UP VA TIV TI E ON

S ES ON DL ATI UN OR BO LAB L CO