Anno Accademico 2013 / 2014

FASHION DESIGN STUdIO

Renato Montagner

Politecnico di Milano Facolt del Design Corso di Laurea in Design per il Sistema Moda

MAP
1 Moodboard....................... 2 Concept............................ 2.1 Concept............................ 2.2 Logo.................................. 3 Colors Palette................... 4 Textures............................ 5 Materials.......................... 6 Collection........................ 6.1 Technical Drawings.......... 6.2 Prototype.......................... 7 Visual Merchandising....... 4 8 10 12 14 20 26 30 38 46 50

1 . MOODBOARD

Wellness. BrANd ANALYSIS

Wellness. BrANd ANALYSIS

2 . CONCEPT

Wellness. CONCEPT

CONCEPT
The idea behind the project is to reflect the self- The project is also inspired in nature and being introspective and relaxation of an individual in balance, since it is a self centered sport, its focused on concentrating in human being and through a sport, in this case it is fly yoga. making it be in contact with its thoughts, while Fly yoga consists in incorporating core doing a physical activity. strengthening, alignment, flexibility and floating meditations using a fabric hammock The textures are inspired by the aesthetics of that helps in all the process of the body modern and street art, reflecting the newness strengthening and stretch activity. At the same of the sport. Some of the garments are made time while practicing this activity you gain with biological cotton, which is cultivated without artificial fertilizer or pesticide, relating coordination and concentration. it to the philosophy of the project.
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Wellnes. CONCEPT

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Wellness. LOGO

LaRutan LaRuta PT:24 PT:18 P PT:24 PT:24 PT:18 PT:18 LaRutan LaRutan LaRutan LaRutan LaRutan LaRutan LaRutan

LaRutan LaRutan LaRutan utan LaRutan LaRutan LaRutan LaRutan LaRutan LaRutan

LaRutan PT:12 LaRutan LaRutan PT:18 PT:18 PT:14 LaRutan PT:14 PT:12 Rutan

LaRutan LaRutan LaRutan

LOGO ANALYSIS
LaRutan LaRutan LaRutan
The name and design of the logo comes from the analysis of the mood board of our project. We extrapolated the two most significant elements: the leaf, which symbolizes the concept of nature and sustainability, and the ribbon, a key element of the discipline in which we inspired, that is fly yoga. Yoga. This name is a neologism, which refers to everyday routine, but turning it over into a routine of relaxation, positivisms, and wellness. Promoting the idea of wellness as well as the respect of human life and nature.

The logo does not have a defined color; it can be white on a gray background or black on The word LARUTAN is obtained by reading black anthracite labels (almost a tint of color), backwards the word natural, in order to bond while the logo on the garments is printed the concept of nature with the activity of Fly through a seam.

LaRutan LaRutan LaRutan

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LaRutan LaRutan LaRutan LaRutan LaRutan LaRutan LaRutan

Wellnes. LOGO

LaRutan LaRutan LaRutan LaRutan

COLOR TEST
Perpetua font. Color test in black, red and white. Sample in green code: PANTONE 339 M

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3 . COLORS PALETTE

Wellness. COLORS PALETTE

C: 16 M: 0 Y: 64 K: 0

C:44 M:0 Y:73 K:0

C:7 M:37 Y:0 K:0

C:33 M:39 Y:11 K:0

C:50 M:17 Y:18 K:0

C:48 M:0 Y:14 K:0

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Wellnes. COLORS PALETTE

C: 10 M: 0 Y: 100 K: 0

C:0 M:91 Y:71 K:0

C:16 M:94 Y:0 K:0

C:55 M:0 Y:87 K:0

C:91 M:0 Y:55 K:0

C:94 M:7 Y:23 K:0

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Wellness. COLORS PALETTE

C: 16 M: 0 Y: 64 K: 0/100

PANTONE 3935 C

C:44 M:0 Y:73 K:0/100

PANTONE 802 M

C:7 M:37 Y:0 K:0/100

PANTONE 672 M

C:33 M:39 Y:11 K:0/100

PANTONE 2573 M

C:48 M:0 Y:14 K:0/100

PANTONE 9464 C

C:50 M:17 Y:18 K:0/100

PANTONE 5493 M

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Wellness. COLORS PALETTE

C: 10 M: 0 Y: 100 K: 0/100

PANTONE Process Yellow M

C:0 M:91 Y:71 K:0/100

PANTONE 485 M

C:16 M:94 Y:0 K:0/100

PANTONE 240 M

C:55 M:0 Y:87 K:0/100

PANTONE 360 M

C:91 M:0 Y:55 K:0/100

PANTONE 3275 M

C:94 M:7 Y:23 K:0/100

PANTONE 3135 M

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4 . TEXTURES

Wellness. TEXTURES

PANTONE 351 M PANTONE 3245 M

TEXTURES

PANTONE 549 M PANTONE 3272 M PANTONE 321 M

Flowers are constructed through circles, expressing the idea of movement as well as introspection in the practice of Yoga. This design consists in putting together many circles of different sizes, which could also represent the repeatedly routine of everyday urban life.

PANTONE 524 M PANTONE 7438 M PANTONE 807 M PANTONE Purple M PANTONE 5125 M

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Wellnes. TEXTURES

PANTONE 351 M PANTONE 5825 M PANTONE 618 M

These geometric shapes simulate the texture of a pineapple. They represent complex designs repeatedly accommodated in order to illustrate the daily routine of life. Many people pursue an escape from routine through a sport; in this case the Yoga relaxes the mind and provides inner peace.

PANTONE 618 M PANTONE 7495 M PANTONE 5757 M

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Wellness. TEXTURES

PANTONE 7448 M PANTONE 261 M PANTONE 240 M PANTONE Cool Gray 11 M

Floating seaweed, representing movement in nature, inspired this image. It also simulates the yoga movements and how this kind of action could actually bring relaxation and peace. It was developed in blue and fuchsia scales.

PANTONE 7545 M PANTONE 630 M PANTONE 7467 M PANTONE 7477 M

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Wellnes. TEXTURES

PANTONE 5767 M PANTONE 625 M

Inspired by the foliage of trees, the design pattern expresses a repetitive wave motion that simulates the exercises done in Yoga. The interlocking geometric figures represent the connection between the routine in the city and nature.

PANTONE 7532 M PANTONE 871 M

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5 . MATERIALS

Wellness. MATERIALS

Sensitive (Polyamide, Lycra)

Viscose Jersey (92% Viscose, 8% Elastan)

100% Polyamide

100% Biological Cotton

Polyurethane Pad

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Wellness. MATERIALS

90% Polyamide, 10% Elastan

90% Recycled Polyester, 10% Elastan.

Viscose Stretch (90% Viscose, 10% Elastan)

90% Lyocell, 10% Elastan

85% Recycled Polyester, 15% Elastan

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6 . COLLECTION

Wellness. COLLECTION

The first piece of the collection is a cardigan in viscose jersey. Designed for pre and after physical activity, its primary function is to cover and warmth the person who is wearing it. The print of the leaf in neutral tones is used as a lining and the ribbon is useful to tie up the waist. The hood has an asymmetrical cut and depending on the use it can surround the face or the shoulders.

Wellness. COLLECTION

The outfit includes a top and shorts. The crop top regular fit is made of organic cotton and has a printing inspired by pineapples, it is made of recycled polyester. The shorts have a double layer and decorative laser cut details of a leaf in the lower part, they are made of lyocell.

Wellness. COLLECTION

The outfit involves slim fit garments, in order to perform the physical activity of Fly Yoga with liberty of movement. The jacket is reversible thanks to the type of textile, printing and design of the hood. The decoration is inspired in the ropes used to perform this activity, and it is reflected in the jacket and leggings.

Wellness. COLLECTION

The set is composed of a top and seamless shorts. The top is made with precise measurements in order to protect and support the breasts, and it also has a printing part, which is made of a different material, in this case polyester. The shorts are made of sensitive material; they facilitate the movement and prevent redness from rubbing against the seams.

Wellness. COLLECTION

This outfit involves a pair of trousers with the same decorative pattern as the leggings, and a top cross that wraps around the breasts, creating the visual effects that occur while performing Fly Yoga. The printed top is made of polyamide and it is reversible.

Wellness. COLLECTION

This outfit involves a pair of trousers with the same decorative pattern as the leggings, and a top cross that wraps around the breasts, creating the visual effects that occur while performing Fly Yoga. The top is made of lyocell and it is reversible.

6.1 . TECHNICAL DRAWINGS

Wellness. TECHNICAL DRAWINGS

Cardigan Main Fabric: 92% viscose, 8% elastan. Belt: 92% viscose, 8% elastan. The belt and the inside part are printed with a floral pattern. Viscose is a natural fiber that creates a slope, which provides the garment a cocooning spirit. Easy to dye, wear resistance, shiny as the silk, viscose tries to retract (wash it carefully), similar characteristics like cotton.

PANTONE 401 M

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Wellness. TECHNICAL DRAWINGS

T-Shirt Main fabric: 100% biological cotton. Second printed fabric: 90% recycled polyester, 10% elastan. Sewing: 100% polyester. The T-shirt is mainly made of biological cotton, which is a comfortable and soft component. Shorts Main fabric: 90% polyamide, 10% elastan, Underneath layer: 90% lyocell, 10 % elastan, Belt: 100 % polyamide. The zipper and puller are the same color. It has laser cut decoration on the main fabric. The materials of the fabric provide high evacuation of humidity.

PANTONE Cool Gray 1 M

PANTONE Cool Gray 5 M

PANTONE 7495 M

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Wellness. TECHNICAL DRAWINGS

Reversible jacket Main Fabric: 90% polyamide, 10% elastan. Reversible zipper and puller with the same color of the stripes. Fit wrist of both faces (basic and printed). The jacket is reversible; you can wear it showing the plain color or the printed one, depending on your mood. Recycled polyester allows the jacket to be warmer, and respectful of the environment. It is a warm component.

PANTONE Cool Gray 5 M

PANTONE 326 M

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Wellness. TECHNICAL DRAWINGS

Leggings Main Fabric: 90% polyamide, 10% elastan. It has elastic in the belt and ankle. The mix of fabrics provides the garment with a skin-tight effect, thanks to the elasticity of the elastan. The polyester is crease-resistant and fast drying. Take care of them is very easy because of the drying properties.

PANTONE Cool Gray 5 M

PANTONE 326 M

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Wellness. TECHNICAL DRAWINGS

Top Main Fabric: 90% polyamide, 10% elastan. Second Fabric (mesh): 85% polyester, 15%elastan. Padding: 100% polyurethane. It has 2 pieces of pads. It has elastic in the bottom part of the top. The second fabric is a no odor fabric. It is a comfortable top, that provides support and protection to the chest. Seamless Short Main Fabric: Sensitive fabric (Polyamide, lycra). It is tear-proof, elastic, sweat resistance, and the seamless technology brings comfort and it can also be used under the short giving protection.

PANTONE Cool Gray 1 M

PANTONE Cool Gray 5 M

PANTONE 240 M

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Wellness. TECHNICAL DRAWINGS

Crossed Top Plain color part: 90% lyocell, 10% elastan Printed part: 90% polyamide, 10% elastan. It has 2 pieces of pads. The lyocell gives the garment lightness and thinness. The pad supports the chest while doing fly yoga. The top is reversible (as the jacket). The Lyocell material its recycled, nontoxic and uses re-used fiber while producing it. Trouser Main fabric: 90% viscose, 10% elastan. It has elastic in the belt and ankle.

PANTONE Cool Gray 5 M

PANTONE 2573 M

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6.2 . PROTOTYPE

Wellness. PROTOTYPE

PROTOTYPE
1 tessuto 2 guaina 3 filo di ferro 4 cucitura 1 2 3 4

The cardigan is one of the major pieces of Larutan collection. The hood provides to the garment a feeling of well-being, security and comfort.

This cardigan is really soft, and it is useful in those moments before and after the sport activity, not necessarily just for the fly yoga, because of its versatility.

It has an asymmetrical cap supported by an On the inside, and as ribbon belt, there is a iron core, which provides overtime a different decorative pattern, that recalls a stylized leaf, in way to wear it. a neutral chromatic tone.

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Wellness. PROTOTYPE

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7 . VISUAL MERCHANDISING

Wellness. VISUAL MERCHANDISING

PROJECT

Larutan is a dynamic, modern and eco-friendly Every piece of the collection is set as the brand. The finality of the project is to sell the sample, giving a feeling of lightness, and escape clothes in a Larutan shop, or other important from the boring hanger. sport clothing stores. So as to stress lightness, there is a ventilator Movement, and lightness are the main pillar placed in a corner of the store, providing a of our merchandising project. This is why for breeze, which allows the movement of the the visual, there are some ribbons (which come ribbons. from the ceiling) reminding those of Fly Yoga. Moreover the ribbons colour come from the moodboard.
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Wellness. VISUAL MERCHANDISING

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Alberto Caiola alberto_caiola@hotmail.it Giovanna Vanessa Cipolla giovannavanessa.cipolla@mail.polimi.it Nathalia Cirne nathaliacirne@ufrj.br Monica Cortellino cortellinomonica@gmail.com Margaux Daguillon margaux.daguillon@hei.fr Pilar Gil piligil2@hotmail.com Li jinzhen ljzpolimi2013@gmail.com

LARUTAN