AN EVALUATION REVIEW OF THE BBC LEARNING ENGLISH WEBSITE Edited by: Emad A.

Hawaig MA in Applied Linguistics & TESOL/MA in TESOL Leicester University Date: 3 Nov., 2013

Title: Author: URL: Purpose of resource: Targeted Audience: Type of resource: Key stage/age group: Adequate support material: Category:

BBC Learning English The BBC Word Services http://www.bbc.co.uk/worldservice/learningenglish/ English Language learning EFL learners & teachers resource Website Learners of all levels Multimedia (audio, video, texts, etc.) Tutorial, information source and professional development

Abstract The BBC Learning English website aims at supporting learners via self-learning of English as a foreign or second language. My purpose here is to evaluate how effective and adaptable the website is for the purpose it adopts. I will try to implement in my evaluation of the BBC Learning English a checklist of factors: focusing on the structure/design; the appropriateness of the content: teacher fit/learner fit; the authenticity; the professionalism; presentation and currency of materials; and accessibility for teachers and learners. My comparative evaluation

findings recommend the BBC Learning English for a specific class of learners as well as educators considering the high level of instructional material served by the website. Introduction The Internet has long been scrutinized as to its benefit in supporting language acquisition. It provides a broad range of communicative learning through CALL tools, such as the E-mails, wikis, blogs, Skype, etc.; which invoke profound opportunities for language teachers and learners. All these courseware tools are provided via language learning websites which are established mainly to help educators and students develop a communicative fluency in English as well as different languages. Therefore, there was a need to evaluate these many learning websites based on, among others, authenticity and appropriacy. McDonough and Shaw (1993) in their materials evaluation model, examine criteria in two integrated stages: the external and the internal stages. The criteria were proposed to evaluate the language teaching materials as comprehensive as possible for the majority of ELT situations on worldwide basis. (p. 66). On the other hand, three approaches of evaluation were proposed by Levy and Stockwell, (1997): Checklists, methodological approach, SLA-based approach. Hubbard (1988) adapted the approach, design, and procedure introduced by Richards and Rodgers (1982) into key elements of evaluation: teacher fit, learner fit, and operational description, respectively. Hubbards evaluation framework (1988) can be outlined as follows: Technical preview technical specifications and requirements. Operational description how the application operates (presentation, navigation, design). Teacher fit methodological approach (compatibility with syllabus, teaching style, feedback). Learner fit how well content, skills, language level correspond the learners needs. Implementation time needed to implement, train users, costs involved. Appropriateness based on degree of learner and teacher fit. On the other hand, According to Chapelle, the evaluation criteria should include: (a) Language learning potential; (b) Learner fit; (c) Meaning focus; (d) Authenticity; (e) Positive impact; (f) Practicality (Chapelle, 2001).

Purpose and Audience

The purpose of the BBC Learning English is to provide support to learners and teachers through self-learning of English as an EFL, with concentration on development of the English four skills: listening, speaking, reading and writing. Thus the program makes available downloadable learning materials for practice. The website also provides teachers with rich pedagogical resources. It provides comprehensive materials for intermediate to advanced ESL learners from the BBC World Service. Uses simplified news stories to present English in context. Audience The BBC Learning English is most appropriated for intermediate to advanced ESL learners.

Interface & Design The interface is clear and intuitive. The design of the BBC website is noticeable from the first impression to convey a professional sense that the site is serious in its goal of supporting the user seeking authorized instructional material over the Internet. The front page convinces the learner of its usefulness, clarity, ease-of-use, efficiency and openness; and it raises the visitors expectations of the high quality of the website. The web page layout is moderately constructed in harmonious unflashy colours that do not distract the user. The main topic exist at the top under the heading BBC LEARNING. At the left side of the main web page is a menu including an easy navigational guide leading to each topic for the respective learning material.

An observer of the BBC website will be attracted by its professional presentation, which I believe can bring motivation and enthusiasm to the visitor to browse its relevant content. In addition, the different colours and images, and graphics introduced in the site come to a high appeal to the visitor, whether a learner or a teacher who seeks to have the various learning services integrated in his or her classroom. The interface impacts the attitude of a learner or teacher. It is clearly presented in well-organized headings and subheadings on the side of the webpage, and thus interpreting the accessibility to the learning sources. The font size is a little smaller than I expect; it is clearly easy to read, however. The use of color is well distributed over the webpage. The title appears in white color with a shady purple background. Each webpage introduces learning topic in both text and audio clips. A user can easily read, listen to, or watch downloadable video, audio or text in pdf extension for current or later usage.

The point of grammar is elicited throughout the lesson. The learner can also post comments and raise questions, which will be responded to.

Content BBC LEARNING ENGLISH, the web page is so clearly titled that the visitor can know exactly what the page content will display. The title text is presented in reliable and contextually related words. There is a title for each secondary page so that the learner should not get confused and can easily identify where he or she exists so far. The content is elaborately categorized into subdivisions on the left side of the page from where the visitor can easily navigate and reach the learning material that meets his or her needs. In addition, the web page

not only hosts a variety of meaningful sources of English language learning, but it also gives access to news, sport, Radio, TV and research. The most information is organized by sections: for example, general and business English, grammar, vocabulary and pronunciation, talking sport, quizzes, the flatmates, community, for teachers, etc. The authority of the website can be validated through the About us page that identifies the author of the content. Each section of the BBC Learning English website has specific purpose. For example, the News English board provides language vocabulary definitions from authentic BBC news reports. Also, business English can be taught through the Business English board where users can develop their listening and speaking skills based on various business-centered situations. Users can also exercise language through a variety of subsections, including the English at Work, 6 Minute English, Express English, and Talk about English. Users are provided with exercises such as multiple choice and open-ended questions. The Grammar and Vocabulary section provides grammar points through various subsections, including Todays Phrase, words in the News, The English we Speak, and The Teac her. Furthermore, English pronunciation and grammar explanations are also provided in this section. Furthermore, there are communicative and discussion boards available as well under the main title Community, where a visitor can chat and text with the BBC Learning team via communicative Internet tools such as Facebook, Twitter and YouTube; and can post comments to the staff on their blogs, in the board Meet Our Team. In the Community section, users are able to share their thoughts and ideas with others around the world by participating in the message board, the Student Blog, and the Teacher Blog. A visitor can keep in touch with other participants around the world through posting a comment on their blogs.

There are several more sections: like the Quizzes section with many types of quizzes on language vocabulary; the Exam Skills, a branch of the Quizzes section, offering tips on how to do well in exams; the Flatmates section where users can listen to conversations between real or animated characters; the For Teacher section where teachers can access authentic information about a range of topics See below.

Also, an excellent section in BBC LEARNING ENGLISH is downloads existing both on the left side of the webpage and at the bottom. These two icons allow the user to access a handful of audio and pdf files. It requires to install the Adobe Reader software. The user is clearly instructed not copy, reproduce, edit, adapt, alter, republish, post, broadcast, transmit, make available to the public, or otherwise use audio, video or other material downloaded from BBC Learning English in any way except for your own personal or educational non-commercial use, according to the publishing policy of the site. These instructional materials are granted for free without any charge on the teacher or learner, unlike many other educational websites which are established on commercial basis.

The possibility to download a range of learning media both audio and scripts/transcripts.

Navigability Moreover, each section has a navigational system. Every individual page is only accessible by a single clickable URL; a user can navigate through a topic with a simple click to access the information that is displayed in audio, video and word illustrations.

The user can reach and enter many webpages through the original site. Navigation on the BBC website can be rather confusing with the existence of peripheral sections along with large attractive pictures in the middle of the webpage. By a soft click on a picture or topic related icons the user is taken to greater content of his or her concern. At the first glance, I myself thought that the main content is accessible by clicking on a picture icon that navigates me to relevant information out of the main page I was viewing in the beginning. Another drawback in the BBC LEARNING website is the main toolbar at the top of the page. See below.

The top navigation toolbar leading to other topics than languages

These icons navigates the user to different BBC websites specialized on various irrelevant topics. So, the user should be aware of this fact and needs to focus his or her search on the section of concern. The flexible navigation is very user friendly. The user can find the information by an effortless click. Graphics are loaded quickly and links are functioning. It is operated in various languages which are clearly displayed at the bottom of the webpage. Strengths and weaknesses of the resource A user can recognize by reading the title the clear purpose of the site being for learning English. So the purpose becomes clear within a glimpse without reading much. However, in my point of view, the BBC Learning English does not address a specific stage of language learners. It fits more those who have at least the foundations of English as an EFL or ESL; those who hold comparative fluency but rather need to develop and improve their mastery of the language. The high level of vocabulary and situations presented in the website does not at all suit the struggling or beginners. In the meanwhile, one of the main strengths of the BBC website is the many irrelevant websites appearing on the original homepage. The learner neednt leave the site to access and benefit from the boards news, Radio, TV, and weather in enriching his or her language practice with current events. One more restriction of the BBC Learning English is the Contract Page. It does not contain any real addresses, phone numbers (toll free), other than a plain feedback/contact mechanism such as editing comments.

I believe that if there were no straightforward contract information, the reader or viewer would definitely doubt the seriousness of communication with the authors. But perhaps this is because it is a charity website where services are offered for free, so that user should not expect spontaneous contact with the staff. Privilege over other resources Further to the easy-to-understand-and-navigate layout of BBC website, it is worth mentioning that it has a considerable privilege over other language learning resources; that is, it provides the both learner and the teacher with free-of-charge prosperous material for learning purposes. Conclusion Thus, the BBC Learning English is a good site in terms of providing learners with objective information for educational purposes. The website assists both the teacher and the learner in finding relevant instructional materials so that they should be learner fit and teacher fit. The learner can easily navigate the various websites to choose the relevant topic. There is also a possibility for the learner to post their comments and to seek responses from the BBC team/staff members. However, the site lacks authentic spoken interactions among users in terms of the limited opportunities of communication. Also, the videos and audios are rather restricted to ready-tailored situations; there are few videos that users can watch. Finally, users

cannot directly contact the BBC staff, an issue that restricts the live communication for learners of EFL/ESL who seek to communicate with English language speakers.

Reference The BBC Learning English (web site). http://www.bbc.co.uk/worldservice/learningenglish/ CALICO Review [web site]. www.calico.org/CALICO_Review Levy, M., & Stockwell, G. (in press). CALL dimensions: Options and issues in computer assisted language learning. Mahwah, NJ: Lawrence Erlbaum. Hubbard, P. (1988). An integrated framework for CALL courseware evaluation. CALICO Journal, 6 (2), 51-72. Also available online at http://calico.org/journalarticles. Html Chapelle, C. (2001). Computer applications in second language acquisition: Foundations for teaching, testing, and research. Cambridge: Cambridge University Press. Mc Donough, J. and Shaw, C. (1993). Materials and method in ELT, Oxford: Blackwell Publishers Ltd.