A Summer Training Report On Reduce the Detention of transportation and get optimum way of transportation without waste of time at

Varun Beverage Pvt. Ltd. (Pepsico)

Submitted in partial fulfillment of the requirements of Master of Business Administration MBA) Amity !ni"ersity# $urgaon Manesar)

!nder the $uidance of% Mr Sumit Sharma Dept) *inance Manager ,arun Be"erage '"t (td

Submitted By% &ame% 'awan (ohia MBA% +rd Semester Roll) &o) A-.../0/1.+-

Amity Business School

Amity !ni"ersity
$urgaon Manesar)
S2SS3O& 1./1 4 1./5 1

Table of Contents
Topic
Acknowledgment Executive Summar C"apter# $ntroduction to t"e $ndustr $ntroduction to t"e &rgani'ation C"apter ( Training Program &b)ective of Training +esponsibilities as a Student $ntern Scope of -uties Assigned New /nowledge Ac0uired Problems Encountered C"apter 3 Conceptual view C"apter ! 2ow Experience $mpacts our Career 3imitation of training Suggestions and Conclusion 4ibliograp" !% !* !, !% !# !1 3, 3. !1 3% 3* % #% !

Page No.
3

Acknowledgment
I express my thanks to Varun Beverages Ltd (Bhiwadi) for granting me the permission to

work with the esteem organization. I am also thankful to Mr. umit harma (!ur"hase Manager)# Varun Beverage Ltd. who guided and helped us in all possi$le ways they "ould# at every stage of the pro%e"t. I am also thankful to Mr. &imanshu Batwara and Mr.Mohit harma 'ho guides me and gives me all information a$out the (ransportation of "ompany. I would also like to thank all the )xe"utives * staff of (he +ompany who provided me all the relevant information and their kind support# on the $asis of whi"h this report has $een prepared. I would also like to thank my tea"her Mr. ,apil Madan for steering my "onfiden"e and "apa$ility for giving me insight into training $y giving me exposure to the arena of "ompetitive and real world. Lastly I would like to pay our spe"ial regards to my parents and my friends for their )n"ouragement and full support for "ompletion of this pro%e"t work.

Executive Summar
!epsi+o is one of the oldest# largest and most su""essful $everage and sna"k food "ompanies in the world. !epsi+o was founded $y +ale$ Bradham in -./0 in 1 2. (oday !epsi+o and its affiliates operate in more than -3/ "ountries in the world and generate revenues in ex"ess of 4 3/ Billion. In its pursuit of never ending growth and expansion# !epsi+o entered India in -.5. in a %oint venture with !un%a$ 6overnment. &owever# !epsi+o India very soon started its $everage operations in "olla$oration with the 7 , 8aipuria group. 2nalyzing the "ompany transportation redu"ing the detention in transportation 7edu"ing the "ost of transportation and get optimum way of transportation without wastage time and detention.

C"apter #

$ntroduction to t"e industr

PEPS$C& 5 T2E PA+ENT C&6PAN7

!epsi+o# In". is one of the world9s largest food and $everage "ompanies. (he "ompany9s prin"ipal $usinesses in"lude:

8rito93a snacks Pepsi9Cola beverages :atorade sports drinks Tropicana )uices ;uaker 8oods

!epsi+o# In". was founded in -.;< through the merger of !epsi=+ola and >rito=Lay. (ropi"ana was a"?uired in -..5. In 0//-# !epsi+o merged with the @uaker Aats +ompany# "reating the worldBs fifth=largest food and $everage "ompany# with -< $rands C ea"h generating more than 4$illion in annual retail sales. !epsi+oBs su""ess is the result of superior produ"ts# high standards of performan"e# distin"tive "ompetitive strategies and the high level of integrity of our people. !epsi=+ola Dorth 2meri"a# head?uartered in !ur"hase# D.E.# is the refreshment $everage unit of !epsi+o Beverages and >oods Dorth 2meri"a# a division of !epsi+o# In". !epsi+o Beverages and >oods Dorth 2meri"a also "omprises !epsi+o9s (ropi"ana# 6atorade and @uaker >oods $usinesses in the 1nited tates and +anada. !epsi=+ola Dorth 2meri"a9s "ar$onated soft drinks# in"luding: !epsi# Fiet !epsi# !epsi (wist# Mountain Few# Mountain Few +ode 7ed# ierra Mist# and Mug 7oot Beer a""ount for nearly one=third of total soft drink sales in the 1nited tates. !epsi=+ola Dorth 2meri"a9s non="ar$onated $everage portfolio in"ludes 2?uafina# whi"h is the num$er one $rand of $ottled water in the 1nited tates# Fole single=serve %ui"es and oBe#
6

whi"h offers a wide range of drinks with her$al ingredients. (he "ompany also makes and markets Dorth 2meri"a9s $est=selling# ready=to=drink i"ed teas and "offees via %oint ventures with Lipton and tar$u"ks# respe"tively.

&<E+<$E=
(he !epsi+o "hallenge (to keep up with ar"hrival (he +o"a=+ola +ompany) never ends for the world9s G0 "ar$onated soft=drink maker. (he "ompany9s soft drinks in"lude !epsi# Mountain Few# and li"e. It owns >rito=Lay# the world9s G- maker of sna"ks su"h as "orn "hips (Foritos# >ritos) and potato "hips (Lay9s# 7uffles). +ola is not the "ompany9s only $everage: !epsi+o sells (ropi"ana orange %ui"e $rands# 6atorade sports drink# and 2?uafina water. !epsi+o also sells Fole %ui"es (li"ensed) and Lipton ready=to=drink tea (li"ensed from 1nilever). Its @uaker >oods division offers $reakfast "ereals (Life)# pasta (!asta 7oni)# ri"e (7i"e=2=7oni)# and side dishes (Dear )ast). 'al=Mart is !epsi+o9s largest "ustomer# a""ounts for .H of sales. !epsi+o may $e vying for more !epsi=drinking people $ut its hefty sna"ks and %ui"e sales help to ?uen"h the "ompany9s thirst for $ottom=line growth. >rito=Lay9s salty sna"ks rule the 1 marketI the sna"k division a""ounts for a$out one=third of "ompany sales. (he "ompany announ"ed a ma%or restru"turing in 0//J# splitting its two $usiness units (!epsi= +ola Dorth 2meri"a and !epsi+o International) into three: one for 1 food# a se"ond for 1 drinks# and a third for food and drinks a$road. +)A Indra Dooyi said that due to the "ompany9s healthy growth in re"ent years# !epsi+o is approa"hing a size that "an $e $etter managed as three units rather than two. (he split looks like this: !epsi+o 2meri"as >oods in"ludes >rito=Lay Dorth 2meri"a# @uaker# and the Latin 2meri"an food and sna"k $usinessesI !epsi+o 2meri"as Beverages in"ludes Dorth 2meri"an $everage sales# in"luding 6atorade and (ropi"ana and !epsi+o International in"ludes $usiness in the 1,# the rest of )urope# 2sia# the Middle )ast# and 2fri"a. 'ith a saturated soft=drink market# the "ompany "ontinues to try new iterations: In 0//J the "ompany introdu"ed its first vitamin=enhan"ed water# "alled 2?uafina 2live. It signed a li"ensing agreement with Ben * 8erry9s in 0//; for the sale of Ben * 8erry9s milkshakes in the 1 # as well as a deal with tar$u"ks for the distri$ution of the "offee purveyor9s )thos water $rand. &ot on
7

the heels of +oke9s introdu"tion of Blak# in 0//; !epsi laun"hed a "offee=flavored "ola# named# !epsi Max +ino# in the 1,. Venturing further into the non="ola "ategory# !epsi+o a"?uired sparkling %ui"e "ompanies IKK) and Daked 8ui"e in 0//;. It also $egan selling >uelosophy# a smoothie drink# at organi" gro"ery store "hain 'hole >oods# and stru"k a deal to develop produ"ts with %ui"e maker A"ean pray +ran$erries. Bowing to the pu$li"9s growing "on"ern a$out "hildhood o$esity# in 0//; !epsi# along with +o"a=+ola# +ad$ury "hweppes# and the 2meri"an Beverage 2sso"iation agreed to sell only water# unsweetened %ui"e# and low=fat milk to pu$li" elementary and middle s"hools in the 1 . 2s for high s"hools# the agreement "alls for no sugary sodas to $e sold and one=half of the offered drinks to $e water# diet sodas# lemonade# or i"ed tea. (he agreement was fa"ilitated $y former president Bill +linton. +)A teve 7einemund stepped down as +)A in 0//; in order to spend more time with his family. &is repla"ement was Indra Dooyi# the "ompany9s president and +>A. Indian=$orn Dooyi# the --th female +)A of a >A7(1D) <// "ompany# has $een instrumental in strategi" de"isions at the "ompany# su"h as the a"?uisition of (ropi"ana and merger with @uaker Aats. hortly after her appointment# Dooyi restru"tured the top level of power at the "ompany. he appointed 8ohn +ompton# previously head of the @uaker=(ropi"ana=6atorade unit# to the newly "reated position of +)A for !epsi+o Dorth 2meri"a# reporting dire"tly to her.

2$ST&+7 &8 PEPS$C&

#,.3==+ale$ Bradham# a young pharma"ist from Dew Bern# Dorth +arolina# $egins
experimenting with many different soft drink "on"o"tionsI patrons and friends sample them at his drugstore soda fountain.

#,.,==Ane of +ale$9s formulations# known as LBrad9s Frink#L a "om$ination of "ar$onated

water# sugar# vanilla# rare oils and "ola nuts# is renamed L!epsi=+olaL on 2ugust 05# -5.5. !epsi= +ola re"eives its first logo.
8

#.1(== Bradham applies for a trademark with the 1. . !atent Affi"e# 'ashington F.+.# and
forms the first !epsi=+ola +ompany.

#.1>==!epsi=+ola9s first $ottling fran"hises are esta$lished in +harlotte and Furham# Dorth
+arolina. !epsi re"eives its new logo# its first "hange sin"e -5.5.

#.3!==2 landmark year for !epsi=+ola. (he drink is a hit and to attra"t even more sales# the
"ompany $egins selling its -0=oun"e drink for five "ents (the same "ost as six oun"es of "ompetitive "olas). +ale$ Bradham# the founder of !epsi=+ola and LBrad9s Frink#L dies at ;; (May 0Jth# -5;J=>e$ruary -.th# -.M3).

#.!#==(he Dew Eork to"k )x"hange trades !epsi9s sto"k for the first time.
In support of the war effort# !epsi9s $ottle "rown "olors "hange to red# white# and $lue.

#.%1==Eoung adults $e"ome the target "onsumers and !epsi9s advertising keeps pa"e with LDow
it9s !epsi# for those who think young.L

#.%3== !epsi=+ola "ontinues to lead the soft drink industry in pa"kaging innovations# when the
-0=oun"e $ottle gives way to the -;=oun"e size. (welve=oun"e !epsi "ans are first introdu"ed to the military to transport soft drinks all over the world.

#.%>==)xpansion outside the soft drink industry $egins. >rito=Lay of Fallas# (exas# and !epsi=
+ola merge# forming !epsi+o# In". Military -0=oun"e "ans are su"h a su""ess that full=s"ale "ommer"ial distri$ution $egins.

#.*1==!epsi introdu"es the industry9s first two=liter $ottles. !epsi is also the first "ompany to
respond to "onsumer preferen"e with light=weigh# re"y"la$le# plasti" $ottles.

#.,!==!epsi advertising takes a dramati" turn as !epsi $e"omes Lthe "hoi"e of a Dew
6eneration.L

#.,>==2fter responding to years of de"line# +oke loses to !epsi in preferen"e tests $y

reformulating. &owever# the new formula is met with widespread "onsumer re%e"tion# for"ing the re=introdu"tion of the original formulation as L+o"a=+ola +lassi".L
9

(he "ola war takes Lone giant sip for mankind#L when a !epsi Lspa"e "anL is su""essfully tested a$oard the spa"e shuttle.

#..#== !epsi introdu"es the first $everage $ottles "ontaining re"y"led polyethylene terephthalate
(or !)() into the marketpla"e. (he development marks the first time re"y"led plasti" is used in dire"t "onta"t with food in pa"kaging.

#..(== !epsi=+ola and Lipton (ea !artnership are formed. !epsi will distri$ute single serve
Lipton Ariginal and Lipton Brisk produ"ts.

#..!== !epsi >oods International and !epsi=+ola International merge# "reating the !epsi+o
>oods and Beverages +ompany.

#..*== !epsi+o. 2nnoun"es that it will spin off its restaurant division to form (ri"on 6lo$al
7estaurants# In". In"luding !izza &ut# (a"o Bell# * ,>+# it will $e the largest restaurant "ompany in the world in units and se"ond=largest in sales.

#..,== !epsi "ele$rates its -//th anniversary.

PEPS$C& $NTE+NAT$&NA3
10

T pe Public9 $ndustr 8ounded 8ounder?s@ 2ead0uarters Area served /e people +evenue &perating income Net income Total assets Total e0uit Emplo ees

(DE ): !)!) >ood Don=al"oholi" $everage Dew Bern D.+# 1. . (-5./) +ale$ Bradham# Fonald M. ,endall and &erman '. Lay Dew Eork# 1. . 'orldwide Indra Dooyi (+hairperson and +)A) N 1 433.M $illion N 1 4J.M $illion N 1 4;.03 $illion 1 4M..5 Billion (FY 2009) N 1 4-;.5 Billion (FY 2009)O0P 0/M#/// (2010)

Fivisions !epsi+o 2meri"as (!epsi+o 2meri >ood# !epsi+o 2meri"as Beverages)# !epsi+o International. =ebsite !epsi+o."om

11

!epsi=+ola Venezuela

Products
!epsi Fiet !epsi Mountain Few 2M! )nergy 2?uafina ierra Mist li"e Lipton I"ed (ea tar$u"ks >rappu""ino Mirinda Jup >ritos Izze (ropi"ana !rodu"ts +opella Daked 8ui"e 6atorade Lay9s +heetos ,urkure

+A1D(7E 'I ) ID+AM) FI (7IB1(IAD

(his strategy has worked a lot and it has helped them to $e"ome the 'orldBs leading oft Frink +ompany. (he glo$al unit sale of the !epsi+o +ompany is in"reasing from the last ten years. (he data of the glo$al unit sale of the !epsi+o +ompany "an $e represented $y following "hart.

12

:lobal unit sale of t"e PepsiCo

(>igure)

/1 /. 7 6 5 1 . /087 /077 /007 1..0

unit sale in billions

o there is positive growth in the market of the !epsi+o +ompany. (here is a worldwide volume in"rease $y 3H with strong international growth of <H. (his is only due to the innovative marketing programmers# whi"h has deepened the relationship of the "ustomers and !epsi+o. (he finan"ial health and su""ess of their $ottling partners is a "riti"al "omponent of (he !epsi+o +ompany9s a$ility to $uild and deliver leading $rands. (he "ompany had worked with their $ottlers to turn good intentions into reality $y improving the system e"onomi"s. (he results in 0//5 refle"t this steadily improving and mutually "onstru"tive
13

relationship $etween the +ompany and their $ottling partners. (he main reason $ehind this relationship is to "ontinue realizing shared opportunities for growth# with "loser "oordination of operations in"luding "ustomer relationships# logisti"s and produ"tion.

2&= PEPS$C& &<E+CA6E C&6PET$T$&N

2ow PepsiCo outgunned CokeA
Losing the "ola wars was the $est thing that ever happened to !epsi while +oke was "ele$rating# !)! I took over a mu"h larger market. !epsi $eat +oke in Fe"em$er for the first time in their -/5=year rivalry# surpassing its nemesis in market "apitalization. (he great irony of !epsi9s rise is this: It has never sold more soda than +oke# even today. L!epsi9s $een on fire#L notes 7o$ert van Brugge# $everage analyst with anford <<Bernstein. Aver the past five years its sto"k has raised more than a third# while +oke9s has sunk M/ per"ent. )ven ten years ago# it was easy to write off !epsi+o (7esear"h) as the loser in the "ola wars against +oke (7esear"h): the proof was everywhere. (he "ompany9s profits trailed those of its rival in 2tlanta $y 3J per"ent. Its value in the sto"k market was less than half of +o"a=+ola9s. +oke9s +)A at the time# 7o$erto 6oizueta# was so sure of his "ompany9s dominan"e that he pra"ti"ally dismissed !epsi# telling >A7(1D)# L2s they9ve $e"ome less relevant# I don9t need to look at them very mu"h anymore.L !epsi+o turned its "ola 'aterloo into an opportunity to retren"h# regroup# and ultimately outflank its old foe. Losing the "ola wars# it turns out# was the $est thing that ever happened to !epsi. It prompted !epsi9s leaders to look outside the "onfines of their $attle with +oke. 2 de"ade ago# +oke offered investors a "ompelling story: a re"ession=resistant produ"t inexpensive enough that "onsumers would $uy it in good times and $ad# $ut valued enough that they would willingly pay an extra ni"kel or so a$ove what no=name $rands "harged.

14

'hat +oke investors didn9t envision was that an emerging preferen"e for other soft $everages ==water# sports drinks == would fra"ture demand. Dor did they see that the $usiness strengths that on"e applied to "ola would take hold a"ross a $roadened soft drink and sna"k=food market == a market that !epsi# and not +oke# dominated. L(hey were the first to re"ognize that the "onsumer was moving to non"ar$onated produ"ts# and they innovated aggressively#L o$serves 6ary &emphill of Beverage Marketing. !epsi+o em$ra"ed $ottled water and sports drinks mu"h earlier than its rival. !epsi9s 2?uafina is the Do. - water $rand# with +oke9s Fasani trailingI in sports drinks# !epsi9s 6atorade owns 5/ per"ent of the market while +oke9s !ower2de has -< per"ent. (hroughout the past five years under +)A teve 7einemund# the "ompany has deftly moved with every shift in "onsumer tastes. L&e9s thinking a$out what the produ"ts should look like in the future#L says Vi"tor Fzau# a dire"tor of !epsi+o.

Sustainable competitive advantage

(hree ma%or sustaina$le "ompetitive advantages give !epsi+o a "ompetitive edge as it operates in the glo$al marketpla"e:
Big mus"ular $randsI !roven a$ility to innovate and "reate differentiated produ"tsI and !owerful go to market systems. +ost and @uality. (iming and know how. trongholds. Feep po"kets.

15

PEPS$C& $N $N-$A

$ntroduction:
!epsi+o esta$lished its $usiness operations in India in -.5. and has grown to $e"ome one of the "ountryBs leading food and $everage "ompanies. Ane of the largest multinational investors in the "ountry# !epsi+o has esta$lished a $usiness whi"h aims to serve the long term dynami" needs of "onsumers in India. (he group has $uilt an expansive $everage# sna"k food and exports $usiness and to support the operations are the group9s 3M $ottling plants in India# of whi"h -< are "ompany owned and 05 are fran"hisee owned. !epsi+o stays "ommitted to providing its "onsumers with top ?uality $everages. Its diverse portfolio of $rands in"lude the flagship "ola $rand = !epsiI Fiet !epsiI J1pI MirindaI Mountain FewI li"e fruit drinkI (ropi"ana $rand -//H fruit %ui"es in various flavoursI 2?uafina pa"kaged drinking waterI 6atorade plus lo"al $rands Lehar )vervess oda# Fukes Lemonade and Mangola. !epsi+o is also a dominant player in the sna"k food segment in India. !epsi+o9s sna"k food "ompany >rito=Lay is the leader in the $randed potato "hip market. It manufa"tures Lay9s !otato +hipsI +heetos extruded sna"ks# 1n"le +hipsI traditional namkeen sna"ks under the ,urkure and Lehar $randsI and @uaker Aats. !epsi+o is one of the largest MD+ exporters in India and its export $usiness "onsist of three "ategories = agri $usiness# "ommodities and !epsi system sales. !epsi+o has made signifi"ant investments with the !un%a$ 2gri"ulture 1niversity to develop a "omprehensive agro=te"hnology program that has helped thousands of farmers a"ross India improve the yield of their farms and the ?uality of their agri"ultural produ"ts. !epsi+o has leveraged its knowledge in "ontra"t farming to develop seaweed "ultivation in (amil Dadu and has partnered with the 6overnment of !un%a$ to help farmers of the state through the utilization of developed te"hnology for "itrus farming.
16

$nvestment
!epsi+o India and its partners have invested more than 1 F- $illion sin"e the "ompany was esta$lished in the "ountry.

Emplo ment
!epsi+o India provides dire"t and indire"t employment to -</#/// people in"luding suppliers and distri$utors.

PepsiCo 4oilerplate
!epsi+o offers the worldBs largest portfolio of $illion=dollar food and $everage $rands# in"luding -5 different produ"t lines ea"h generating more than 4- $illion in annual retail sales. Aur main $usinesses C >rito=Lay# @uaker# !epsi=+ola# (ropi"ana and 6atorade C also make hundreds of other nourishing# tasty foods and drinks that $ring %oy to our "onsumers in over 0// "ountries. 'ith more than 43M $illion in 0//5 revenues# !epsi+o employs -.5#/// people who are united $y our uni?ue "ommitment to sustaina$le growth# "alled !erforman"e with !urpose. By dedi"ating ourselves to offering a $road array of "hoi"es for healthy# "onvenient and fun nourishment# redu"ing our environmental impa"t# and fostering a diverse and in"lusive workpla"e "ulture# !epsi+o $alan"es strong finan"ial returns with giving $a"k to our "ommunities worldwide.

4rand 8acts
!epsi+o nourishes "onsumers with a range of produ"ts from tasty treats to healthy eats that deliver en%oyment# nutrition# "onvenien"e as well as afforda$ility (he group has $uilt an expansive $everage and foods $usiness. (o support its operations# !epsi+o has 3- $ottling plants in India# of whi"h -M are "ompany owned and 05 are fran"hisee owned. In addition to this# !epsi+oBs >rito Lay division has M state=of=the=art plants. !epsi+oBs $usiness is $ased on its sustaina$ility vision of making tomorrow $etter than today. !epsi+oBs "ommitment to living $y this vision every day is visi$le in its "ontri$ution to the "ountry# "onsumers and farmers.

17

4everages

!epsi+o IndiaBs expansive portfolio in"ludes i"oni" refreshment $everages !epsi# J 1!# Dim$ooz# Mirinda and Mountain Few# in addition to low "alorie options su"h as Fiet !epsi# hydrating and nutritional $everages su"h as 2?uafina drinking water# isotoni" sports drinks = 6atorade# (ropi"ana-//H fruit %ui"es# and %ui"e $ased drinks C (ropi"ana De"tars# (ropi"ana (wister and li"e. Lo"al $rands C Lehar )vervess oda# Fukes Lemonade and Mangola add to the diverse range of $rands.

8oods

!epsi+oBs food division# >rito=Lay# is the leader in the $randed salty sna"k market and all >rito Lay produ"ts are free of trans=fat and M 6. It manufa"tures LayBs !otato +hips# +heetos extruded sna"ks# 1n"le +hipps and traditional sna"ks under the ,urkure and Lehar $rands. (he "ompanyBs high fi$re $reakfast "ereal# @uaker Aats# and low fat and roasted sna"k options enhan"e the healthful "hoi"es availa$le to "onsumers. >rito LayBs "ore produ"ts# LayBs# ,urkure# 1n"le +hips and +heetos are "ooked in 7i"e Bran Ail to signifi"antly redu"e saturated fats and all of its produ"ts "ontain voluntary nutritional la$eling on their pa"kets.

18

PEPS$C& $N-$A =$T2 +/B :+&CPA

<ision
Being the best in everything we touch and handle.

6ission
+ontinuously ex"el to a"hieve and maintain leadership position in the "hosen $usinessesI and delight all stakeholders $y making e"onomi" value additions in all "orporate fun"tions. It "an $e said with a$solute "ertainty that the 7,8 6roup has "arved out a spe"ial ni"he for itself. Aur servi"es tou"h different aspe"ts of "ommer"ial and "ivilian domains like those of 4ottling# 8ood C"ain and Education. &eaded $y Mr. 7. ,. 8aipuria# the group as on today "an lay "laim to expertise and leadership in the fields of edu"ation# food and $everages. (he $usiness of the "ompany was started in -..- with a tie=up with !epsi >oods Limited to manufa"ture and market !epsi $rand of $everages in geographi"ally pre=defined territories in whi"h $rand and te"hni"al support was provided $y the !rin"ipals viz.# !epsi >oods Limited. (he manufa"turing fa"ilities were restri"ted at 2gra !lant only. Varun Beverages Ltd. is the flagship "ompany of the group. (he group also $e"ame the first fran"hisee for Eum 7estaurants International Oformerly !epsi+o 7estaurants (India) !rivate LimitedP in India. It has ex"lusive fran"hise rights for Dorthern * )astern India. It has total 3; !izza &ut 7estaurants * - ,>+ 7estaurant under its "ompany. (he group added another feather to its "ap when the prestigious !epsi+o QInternational Bottler of the EearR award was presented to Mr. 7. ,. 8aipuria for the year -..5 at a glittering award "eremony at !epsi+oBs "entennial year "ele$rations at &awaii# 1 2.
19

(he award was presented $y Mr. Fonald M. ,endall# founder of !epsi+o In". in the presen"e of Mr. 6eorge Bush# the 3-st !resident of 1 2# Mr. 7oger 2. )nri"o# +hairman of the Board * +.).A.# !epsi+o In". and Mr. +raig 'eatherup# !resident of !epsi +ola +ompany.

P+&-CCTSA
(here are different $rands of the !epsi+o +ompany# whi"h are "urrently in use through out the world. (his "ompany not only deals in the "ar$onated drinks $ut also other drinks. 'hile laun"hing its produ"t# the marketing team "onsiders the "ulture of the "ountry.

6a)or brands of PepsiCo

!)! I M2S !)! I L)MAD !)! I BL1) MI7IDF2 LI+)

J 1! (7A!I+2D2 MA1D(2ID F)'

20

T"e over all volume of t"is compan is as follows:

(>igure)

(he "ommitment of the "ompany is to devote resour"es to water only in markets where it expe"ts profita$le growth. (his strategy has paid dividends. (he "ompany has
21

su""essfully applied its approa"h to $rands in several key markets# in"luding +iel in Mexi"o# Mori Do Mizudayori in 8apan# Bonaqua in 7ussia and 2?uafina in India. Ba"ked $y a strong network of $ottling partners through out the 1nited tates# Fasani $e"ame the nation9s fastest=growing water $rand. In )urasia# the entire (urkuaz $rand team worked together to laun"h (urkey9s first purified water $rand. (his year# !epsi +ompany also su""essfully energized a ma%or pie"e of its $everage strategyTwater. By the end of 0//-# its $ottled water volume ex"eeded <J/ million unit "ases# making it the se"ond $iggest "ontri$utor to the growth of the "ompany after "ar$onated soft drinks. (hree of the water $rands# Fasani# +iel and Bona?ua ea"h a"hieved sales of over -// million unit "ases for the year. In 0//Jand 0//5# the "ompany has also made good progress in "offees and teas. Beverage !artners 'orldwide# the renewed and strengthened marketing partnership with DestlU .2.# $egan operations in 0//J. (his partnership "om$ines DestlU9s knowledge in life s"ien"e# resear"h and development with the expertise of !epsi+o +ompany in $rand $uilding and distri$ution. 2t the same time# the "ompany grew 6eorgia "offee in 8apan $y M per"ent through award=winning marketing in a "ategory that was flat for the year. 2lso in 8apanTwhere (he !epsi +ompany is the leader in the total tea "ategory# the se"ond=largest "ategory in the non=al"oholi" ready=to=drink segmentTit laun"hed Maro"ha 6reen (ea. 'ith sales of 3; million unit "ases for the year# Maro"ha 6reen (ea is the fastest=growing produ"t in the fastest=growing "ategory: green tea. (he popularity of

Maro"ha is also re"ognized $y the industry with a leading trade %ournal naming Maro"ha the most popular new food and $everage produ"t of the year.

Product ;ualit A
(his is one of the most important aspe"ts that any +o. needs to address. pe"ially in the "ase of !epsi this is even more important $e"ause of the "ontroversies and "laims regarding the + )
22

report on !esti"ides in !epsi. (herefore pepsi has to maintain stringent ?uality norms and standards and norms. !epsi does that $y following one ?uality standard worldwide and a""ording to the offi"ial we$site of pepsi# the +o. maintains that: Q2t every level of !epsi=+ola +ompany# we take great "are to ensure that the highest standards are met in everything we do. In our produ"ts# pa"kaging# marketing and advertising# we strive for ex"ellen"e $e"ause our "onsumers expe"t and deserve nothing less. 'e promise to work toward "ontinuous improvement in all areas of our organizationR. Q2t every step of our manufa"turing and $ottling pro"ess# stri"t ?uality "ontrols are followed to ensure that !epsi=+ola produ"ts meet the same high standards of ?uality that "onsumers have "ome to expe"t and value from us. 'e also follow stri"t ?uality "ontrol pro"edures during the manufa"turing and filling of our pa"kages. )a"h $ottle and "an undergoes a thorough inspe"tion and testing pro"ess. +ontainers are then rinsed and ?ui"kly filled through a high=speed# state=of= the=art pro"ess that helps prevent any foreign material from entering the produ"t. 2dditional ?uality "ontrol measures help to ensure the integrity of !epsi=+ola produ"ts throughout the distri$ution pro"ess# from warehouse to store shelfR.

4rand NameA
(his is the most important thing any +o. in this Business needs to do if it wants to remain and su""eed in the Business. !epsi has su""essfully done that for so many years. !epsi has targeted the youth and has invested heavily in advertising and $uilding a $rand image ($y laun"hing several "ampaigns and roping in mega stars su"h as hahrukh# a"hin# ganguly# Fravid et".) that attra"ts to the youth and this is one of the main reason for the su""ess of !epsi.

Product +ange
(he total range of !epsi+o +ompany in India in"ludes: !epsi. Mountain Few. Merinda.
23

Fiet !epsi.

2nd "ompany offers their produ"ts in different $ottle sizes these in"ludes: 7B L7B D7B !)( -.< +2D (standers size returna$le $ottle) (litter returna$le $ottle) (no return $ottle) or disposa$le $ottle (-.< litter plasti" $ottle) (tin pa"k MM/ ml)

!epsi+o is a world leader in "onvenient foods and $everages# with revenues of a$out 40J $illion and over -3M#/// employees. (he "ompany "onsists of the sna"k $usiness of >rito= Lay Dorth 2meri"a and the $everage and food $usinesses of !epsi+o Beverages and >oods# whi"h in"ludes !epsi+o Beverages Dorth 2meri"a (!epsi=+ola Dorth 2meri"a and 6atoradeV(ropi"ana Dorth 2meri"a) and @uaker >oods Dorth 2meri"a. !epsi+o International in"ludes the sna"k $usinesses of >rito=Lay International and $everage $usinesses of !epsi+o Beverages International. !epsi+o $rands are availa$le in nearly 0// "ountries and territories. Many of !epsi+o9s $rand names are over -//=years=old# $ut the "orporation is relatively young. !epsi+o was founded in-.;< through the merger of !epsi=+ola and >rito=Lay. (ropi"ana was a"?uired in -..5 and !epsi+o merged with (he @uaker Aats +ompany# in"luding 6atorade# in 0//-.

Pepsi9Cola Compan 5 !epsi=+ola(formulated in -5.5)# Fiet !epsi (-.;3) and Mountain

Few (Introdu"ed $y (ip +orporation in -.35).

8rito93a D $nc. 9 >ritos $rand "orn "hips ("reated $y )lmer Foolin in -.M0)# Lay9s $rand
potato "hips ("reated $y &erman '. Lay in -.M5)# +heetos $rand "heese flavored sna"ks (-.35)# 7uffles $rand potato "hips (-.<5) and 7olled 6old $rand pretzels (a"?uired -.;-)!epsi "o is the world leader in the food "hain $usiness. It "onsists of many "ompanies amongst whi"h the prominent one is !epsi "ola# frito lay# !epsi food international# pizza hut# and ,>+ and ta"o $ell. (he group is presently into three most profita$le $usinesses namely# $everages# sna"k foods and restaurants. It has s"ores of $ig $rand availa$le in nearly -</ "ountries a"ross the
24

glo$e. (he $everages segment primarily market !epsi diet# mountain dew and other worldwide and J1! outside the

$rands

1. . Market. (hey are positioned in "lose "ompetition

with +o"a=+ola in". of 1 2. 2 point to $e noted is that "o"a "ola get 5/H of its profit from international operation while same figure of !epsi "o. stand at ;H# the segment is also in the $ottling plants and distri$ution fa"ilities. (he restaurant segment primarily "onsists of the operations of the worldwide pizza hut# (a"o Bell and ,>+.Long time no.0 player in the "ola wars# !epsi "o. Is widening the play field# over the last yearsI the "ompany has invested more than 40$illion in its worldwide operations. 'hen +o"a=+ola "hanged its formula in-.5<#!epsi stepped up its "ompetition with its long time ar"hival "laiming vi"tory in the "ola wars. +oke and !epsi expanded their rivalry to tea in -..- when !epsi formed 2 venture with G- Lipton in response to "okeBs announ"ed venture with Destle (Destea) it has won over M/H of the ready to drink tea market# a !art of the so "alled Lnew ageR $everages segment. (he $everage industry has witness the phenomenal growth over the last few years ne"essitating "apa"ity in"rease and $uilds up of "ommensurate infrastru"ture to meet the $usiness growth# whi"h is a""ordingly mat"hed. !epsi+oBs su""ess is the result of superior produ"ts# high standards of !erforman"e# distin"tive "ompetitive strategies and the high integrity of our people

T7PES &8 P+&-CCTS:

Don=al"oholi" soft drink $everage market "an $e divided into fruit drinks and soft drinks. oft drinks "an $e further divided into "ar$onated and non="ar$onated drinks. +ola# lemon and oranges are "ar$onated drinks while mango drinks "ome under non="ar$onated "ategory. (he soft drinks market till early -../s was in hands of domesti" players like "ampa# thumps up# Lim"a et" $ut with opening up of e"onomy and "oming of MD+ players !epsi and +oke the market has "ome totally under their "ontrol. 'hile worldwide +oke is the leader in "ar$onated drinks market in India it is !epsi whi"h s"ores over +oke $ut this differen"e is fast de"reasing ("ourtesy huge ad=spending $y $oth the players). !epsi entered Indian market in -..- "oke re=entered (2fter they were thrown out in -.JJ# $y the then "entral government) in -..M.+ar$onated soft drinks ma%or !epsi India is now putting together a W"o"ktailB to take a $igger Wsli"eB of the fruit %ui"e market. +lose on the heels of the
25

laun"h of its glo$al lemon drink (wist in an Indian avatar as !epsi 2ha# !epsi# on"e again# is all set to roll out another glo$al produ"tTin a lo"alized version. +ome 8une 0//0# and !epsi will roll out the $lends of its international fruit drink (wister in the "ountry# al$eit# with a differen"e. In India# (wister $lends will $e laun"hed as mixed fruit "o"ktails under !epsiBs existing %ui"e $rand li"e. !epsi spokesperson# when "onta"ted# "onfirmed the laun"h $ut said the produ"ts will $e laun"hed on an Wexperimental $asisB for three to four months $eginning 8une 0//0. &owever# "onfirmed sour"es said that the produ"t has $een test=laun"hed and is ready for a formal laun"h in 8une. 6lo$ally# the proposed li"e fruit $lends exist under (wister $rand and are availa$le in over -/ flavors and in various pa"kaging options. &owever# in India# while the $lends will $e de"ided as per lo"al tastes and as per the availa$ility of fruit pulp# pa"kaging will $e restri"ted to "artons only. 2mong the four to five flavors planned# straw$erry=pea"h and kiwi=guava are some of them. &owever# the new produ"t "ould $e pri"ed a little higher than li"e sin"e (wisterT originallyTis $elieved to have more than -< per "ent %ui"e "ontent. li"e# on the other hand# is a -< per "ent %ui"e drink positioned at the mass=endI against the -// per "ent fruit %ui"e (ropi"ana# whi"h is at the top=end. !epsiBs de"ision to laun"h (wister flavors as li"e variants rather than the original $rand itself follows the "ompanyBs de"ision to make sli"e the mother %ui"e $rand in India. (he "ompany had at one time "ontemplated $ringing (wister in its original self to India $ut the plan was later shelved. QInternally we have $een de$ating whether to go ahead with (wister or keep li"e as a mother $rand for %ui"es#R the !epsi spokesperson said. (he move# point out industry o$servers# is "learly aimed at saving "osts of laun"hing an altogether new $rand and instead "ash in on the potential of a existing %ui"e $rand. 2 7s 0//="rore $rand# li"e was originally laun"hed as a mango drink in returna$le glass $ottles. Last year# in fa"t# !epsi laun"hed a new advertising "ampaign to re%uvenate the $randBs mango positioning. 2nd early this year# it was laun"hed in "artons and more re"entlyTthree new flavorsTorange# lee"hi and guavaTwere added to the $rand.Burdened $y high "ost of produ"tion of returna$le glass $ottles# !epsi India has de"ided to look at the most sought after pa"kaging alternativeTflexi$le pa"kagingTmore seriously. (he "ompany through one of its prime $ottler Mr. 7avi 8aipuria of Varun Beverages Ltd is now setting up a new "arton line (tetrapa"k) at its existing $ottling plant at Doida in 1ttar !radesh. (he plant with a "apa"ity of <#/// to J#/// "ases per day will $e used to pa"k !epsiBs %ui"e drink li"e and its new variants in 0//=ml "artons. (he produ"t is "urrently $eing pa"kaged at Varun Beverages at Boranada 7oad 8odhpur.(he Doida slim line "arton plant
26

Twhi"h is expe"ted to take off shortlyTwill "ater to the north market and will help the "ompany "ut huge transportation "osts.

C&6PAN7 P+&8$3E
in"e the entry of !epsi "o. to India in -.5J# the soft drink Industry has undergone a radi"al "hange. 'hen !epsi entered parley was the leader with W(humps 1!B $eing its flagship $rand. Ather produ"t offerings $y parley in"luded Lim"a * 6old pot. 2nother up"oming player in the market was the erstwhile $ottle of +o"a=+ola# !ure Frinks. Its offerings in"luded +ampa +ola# +amps Lemon and +ampa Arange.'ith the re=entry of +o"a=+ola in the Indian market# !epsi had to go in for more aggressive marketing to sustain its market share. (he "hronology the initial phase of the Q+oal 'arsR in India was. 8uly -.5; 2n appli"ation for soft drinks="um=sna"k food %oint venture $y !epsi# Voltas and !un%a$ 2gro is su$mitted to the government after an earlier proposed allian"e= -.5<# $etween !epsi and Fun"anBs of the 6oenkas fails to take off. ept.-.55 >inal approval for the !epsi >oods Limited (!.>.L) pro%e"t granted $y the +a$inet +ommittee on )"onomi" 2ffairs of the 7a%eev 6andhi 6overnment. Mar"h -../ !epsi +ola and even up Laun"hed in limited market in Dorth India. May -../ (he government "lears the !epsi pro%e"t again $ut with a "hange in $rand name to Lehar !epsi. imultaneously it re%e"ts the +o"a=+ola appli"ation. +itra form the !arle ta$le hits the market. Fe" -..!epsi extends its soft drinks rea"h on national s"ale. !rodu"ts laun"hed Felhi and Bom$ay. 8an -..0 Brito >oods appli"ation "leared $y the >(!B. !epsi and !arle start initial negotiations for strategi" allian"e $ut talks $reak off after a while. 8an-..M

27

!epsi laun"hes (eem and li"e. +aptures a$out 0<.M/H of the soft drinks market in a$out two years. 8uly -..M VoltaBs pulls out of !>L %oint venture. !epsi de"ides to raise e?uity to .0H 7eports of "oke !arle negotiations gain strength. 8uly -..3 !epsi $rought Fukes* ons 8uly -..< !epsi laun"hed +ans having "apa"ity of MM/ ml in various flavors. -..J !epsi $rought Mirinda Arange opposite to >anta. -..5 !epsi laun"hed Lemon Mirinda to give taught "ompetition to Lim"a. -... !epsi has laun"hed its Fiet !epsi +an and -.< Liters pet $attles for health "ons"ious people. -..J 7efusing to dilute its e?uity state +o"a=+oal winds up operations in the "ountry.!arle laun"hes (humps 1p and Frinks laun"hes +ampa +ola. 0//!epsi laun"hed 2?uafina. 0//M !epsi laun"hed Mountain Few 0//< Mirinda lemon zinger# J1!.I"e was laun"hed $y !epsi. 0//; Bu$$ly !epsi was laun"hed. 0//J !epsi 6old was laun"hed.

Compan vision

28

(o $e"ome truly glo$al "ompany# $y "ontinuing to $uild a "ompetitive an d profita$le 'orldwide refreshment $everage $usiness.

/E7 E3E6ENTS &8 T2E T+A-E

-. B& -$/2TA 2A$ =2& 4$/TA 2A$A 9 (his is a "ompany slogan# it is to in"rease the visi$ility of the produ"t# the "ompany stresses more on in"reasing the num$er of outlets than on the volumes of sales. (hat is the reason of the "ompany providing visi$ility "ourses to the shopkeepers. 0. A 4&TT3E T2AT $S C2$33E- $S S&3-A 9 In the industry it is "onsidered that a $ottle is "hilled or putting in "ooling "ompartment is sold. (hat is the reason the poli"y providing triageBs "ome up $e"ause a""ording to the "ontra"t the shopkeeper has to keep only * only !epsiBs produ"ts in the visi"ooler. M. A 4&TT3E 3&SS T& C&/E $S A :A$N T& PEPS$A 9 (he "ompetition is so strong

$etween the two "ompanies i.e. fighting is on for ea"h $ottle that is to $e sold in the market. +ompetitive $idding goes on for ea"h * every prestigious outlet in their region. Monopolizing entries * fat foods %oint s is their first priority. 3. E6PT7 kA 2$ /2E3 2A$A 9 O)mpty plays an important roleP: = 2s dis"ussed earlier

the distri$ution points keeps on putting up distri$ution s"hemes for retailers i.e. like two $ottles of solution free with the pur"hase of every one "arat of solution. Dow these s"hemes have timed well keeping minding the environmental "onditions * s"hemes provided $y the other "ompany. (hese s"hemes are of twenty=four hours duration. If a s"heme is laun"hed * there is no empty in the market for refill# the whole effort goes in vain that is the reason is said ki su$ empty ka khel hai.

29

$ntroduction to &rgani'ation <arun beverages 3imited

It "an $e said with a$solute "ertainty that the 7,8 6roup has "arved out a spe"ial ni"he for itself. Its servi"es tou"h different aspe"ts of "ommer"ial and "ivilian domains like those of $ottling# >ood +hain and )du"ation. &eaded $y Mr. 7. ,. 8aipuria# the group as on today "an laid "laim to expertise and leadership in the fields of edu"ation# food and $everages. (he $usiness of the
30

"ompany was started in -..- with a tie=up with !epsi >oods Limited to manufa"ture and market !epsi $rand of $everages in geographi"ally pre=defined territories in whi"h $rand and te"hni"al support was provided $y the !rin"ipals viz.# !epsi >oods Limited. (he manufa"turing fa"ilities were restri"ted at 2gra !lant only. Varun Beverages Ltd. is the flagship "ompany of the group. (he group also $e"ame the first fran"hise for Eum 7estaurants International Oformerly !epsi+o 7estaurants (India) !rivate LimitedP in India. It has ex"lusive fran"hise rights for Dorthern * )astern India. It has total 3; !izza &ut 7estaurants * - ,>+ 7estaurant under its "ompany. It diversified into edu"ation $y opening our first s"hool in 6urgaon under management of Felhi !u$li" "hool o"iety. (he s"hools of the group are run under a 7egistered (rust namely +hampa Fevi 8aipuria +harita$le (rust. +ompanies are medium sized# professionally managed# unlisted and "losely held $etween Indian !romoters and foreign "olla$orators.(he group added another feather to its "ap when the prestigious !epsi+o QInternational Bottler of the EearR award was presented to Mr. 7. ,. 8aipuria for the year -..5 at a glittering award "eremony at !epsi+oBs "entennial year "ele$rations at &awaii# 1 2. (he award was presented $y Mr. Fonald M. ,endall# founder of !epsi+o In". in the presen"e of Mr. 6eorge Bush# the 3-st !resident of 1 2# Mr. 7oger 2. )nri"o# +hairman of the Board * +.).A.# !epsi+o In". and Mr. +raig 'eather up# !resident of !epsi +ola. 7avi , 8aipuria (7,8)# one of !epsi+o IndiaBs largest fran"hisee $ottler# says that despite a slump in !epsi sales# he is going ahead with "apa"ity expansion plans with an investment of 7s -// "rore over a period of next six months. (he investment will see setting up of two new plants through Varun Beverages (a $ottling "ompany of 7,8 and part of the 7s -#0//="rore 8aipuria 6roup) at Bhiwadi and 8aipur in 7a%asthan and also a foray into the manufa"ture of "rowns and plasti" shells for glass $ottles# 7,8 "hairman 7avi 8aipuria told >). Ane of the largest fran"hisee $ottlers for !epsi# the 8aipuria group "olle"tively forms a$out 3< per "ent of !epsiBs total fran"hisee $usiness. 2""ording to Varun Beverages president=finan"e Mr.7! 6andhi# the "ompany is spending 7s ;/ "rore to set up a new $ottling plant at Bhiwadi# 7a%asthan# with an installed "apa"ity of 5/ lakh "ases. 2 -<=a"re plot has already $een a"?uired $y the "ompany and the plantT"ommissioned
31

last monthTis expe"ted to "ome up $y Mar"h 0//3. 2dditionally# the "ompany plans to raise "apa"ities at its ,osi plant in 1! $y M/ lakh "ases# pumping in an investment of 7s -< "rore. 2s part of its $a"kward integration venture# Mr 8aipuria is setting up a new plant for manufa"ture of "rowns and plasti" shells at 2%mer 7oad# 8aipur# with an investment of 7s 0< "rore. 'hile admitting that !epsiBs sales were hurt post="ola "ontamination "ontroversy# Mr 8aipuria# however# maintained that Qit was diffi"ult to assess whether the slump was due to the "ontroversy or a lean monsoon. 'eather has played a spoilt sport# too# and the season has $een dull so we "anBt really say whether sales have $een hit $y the pesti"ides issue alone#R he said# adding that otherwise 0//M has $een an ex"ellent year for soft drinks sales. 'ith the new initiatives# the 7,8 group whi"h operates through two "ompaniesTVarun Beverages and Fevyani BeveragesT hopes to a"hieve a sales turnover of 7s ;// "rore $y the end of 0//3# and 7s J0/ "rore $y 0//3. (he "ompany posted a sales turnover of 7s <// "rore in 0//0. (he 7,8 group led $y Mr 8aipuria has seven !epsi $ottling plants spread around the "ountry in 6reater Doida and ,osi (1!)# 2lwar and 8odhpur (7a%asthan)# 6oa# Fharwar (,arnataka) and ,athmandu. (he total "apa"ity at these units is a$out 00/ lakh "ases per year or <#/// $ottles per minute.

<ision9
Being the $est in everything we tou"h and handle.

6ission9
+ontinuously ex"el to a"hieve and maintain leadership position in the "hosen $usinessesI and delight all stakeholders $y making e"onomi" values in all "orporate fun"tions.

T"eir Success
!rodu"tion of innovative# high ?uality retail $randed $everages "om$ined with world="lass pa"kaging. Friven $y a management team with a relentless fo"us on a"hieving superior "ustomer servi"e# driving earnings improvement and in"reasing shareholder value.

&4BECT$<ES &8 <A+CN 4E<E+A:ESA9

32

 (o o$serve the implementation and working of sales "lu$ programme at different se"tions in Doida. (o monitor whether it is su""essfully implemented in the market. (o monitor the "ustomer awareness a$out the sales "lu$ programme whether they are fully aware a$out the programme or not. (o "he"k out that all the re?uired materials for sales "lu$ programmed are given to "ustomerV retailer or not.(o find out the effe"t on in"reasing the sales $Vz of sales "lu$ programmed at partial shop. (o monitor the purity of vis="ooler at sales "lu$ a""ount. (o monitor the purity of sa"k at sales "lu$ a""ount. (o monitor whether updates in the programmed $ook is "lan in time or not. (o make the $ooks availa$le to the "ustomers.

Transportation in <arun beverages 3imited

33

T"ree t pes of transpiration in <arun beverage 3td.

+ompany transport (ransporter vehi"le !arty vehi"le

Pa ment s stem of t"ese t"ree transportation of compan .

#.Compan transport9 Varun $evragehes type of payments !rovide ( 2 #F 2 Friver food per day ./7s. Friver salary (oll tax 7unning "harges (.Transporter ve"icle9 >or the transportation purpose "ompany sele"t one transporter from the market with lowest prize and than "ompany give "ommission X-/H. 3. Part ve"icle 5 In the party vehi"le transportation# "ompany give the payment to the hire only driver for transportation and give these

transporter whi"h is Y 5/H of total payment amount Fe"ided $y the "ompany poli"ies for that parti"ular period >or eg: one transporter having 5</ "arrots +ompany payment ratesY0 7sV"arrot (otal 2mountY5</Z0Y-J// !ayment as per "ompany poli"y to partyY-J//X5/VY-M;/
34

-uration of t"e Pro)ect

(he duration of pro%e"t is 3< days (-Jmay to-8uly) at Varun $everages Ltd. Bhiwadi.

C"apter (
35

&b)ective of Stud
(o study and identified measures threw whi"h detention "an $e redu"ed in transportation system. (o identify optimum pro"ess of transportation threw whi"h the "ost of transportation "an $e redu"ed without wastage of time and detention. (o understand the overall transportation system of "ompany and find out the main root "ause of detention in depot whi"h in"reases the "ompany produ"t "ost and I( effe"t on the upply "hain management ( +M).

Scope of -uties Assigned

(o analyzing the "ompany transportation model
36

 (o redu"ing the detention in transportation and to find out the ways threw whi"h the "ost of transportation "an $e redu"ed without wastage of time and detention

New /nowledge Ac0uired

2s per my topi" WB7edu"e the Fetention of transportation and get optimum way of transportation without waste of timeBB I gathered knowledge related to the transportation department# I learn * understand data entry system of the transportation Fepartment . I also get the knowledge a$out the payment system of transporter in various "ategories

Problems Encountered

Ane of vital thing whi"h I have a"?uired there is that under our "ompany there is foure depot. 8aipur 8hun%hunu 2lwar ,ota My studies show that all the depots fare a"ing same pro$lem of detention $ut spe"ially in kota depot $e"ause of this pro$lem supply "hain is effe"ting more .

-etention9

37

2s my study the Fetention is the ma%or pro$lem in transportation#Fetention mean when transporter tru"k go with goods from one depot to another depot or plant than on that depot there is many tru"ks are waiting for unloading and management of that depot unload the tru"ks goods as per s"hedule and they takes time more But $y the pro"ess of unloading another tru"ks# transporter stay there 03 hour# But after 03 hour if depot will not unload the tru"k goods than as the "ompany rules# "ompany give the Fetention <//rs# -///rs# there is different=different type of Fetention on the all different vehi"les.

-etention on t"ese ve"icles

L!=<//7 . (7ALL2 (71+,=-///7 . --/.MAF)L =<//7 . (he reason of in"rease this pro$lem when distri$utor give the order of F)'(Femanding produ"t) to the sales department or in plant than "ompany donBt have that produ"t at that time in season and than "ompany take payment to the party and stay that order on the hold and than for the a""omplish the target and sell more any produ"t# the sales person of "ompany take the order of another produ"t whi"h is not in demanding(!epsi)# and when those undemanding produ"ts tru"ks will go for unloading in the plant like (!epsi) and than suddenly if F)' tru"k will rea"h there whi"h is pre order tru"k of F)' for "ompany# than suddenly depot management not unload remaining tru"ks of !epsi and than they will unload that F)' tru"ks into one tru"k to another tru"k whi"h will go for transport than under this pro"ess or $y the F)' tru"ks those are pre order produ"t or demanding produ"t #the remaining tru"ks whi"h are !epsi or undemanding produ"ts tru"ks stay there a$ove 03hour for waiting of unloading that demanding produ"t (F)') and than on the !epsi tru"ks whi"h were not in demand they will get the detention after every 03hour.

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39

C"apter 3

Conceptual <iew
=" focus on distributionE Large QfootprintR and "ost area of the $usiness = )na$les stronger linkages with "ustomers and "onsumers = +reates awareness to supply "hain waste points = 7edu"es exposure to es"alating energy "osts 6lo$al "on"erns a$out "limate "hange# energy use# environmental impa"ts# and limits to finan"ial resour"es for transportation infrastru"ture re?uire new and different approa"hes to planning# designing# "onstru"ting# operating# and maintaining transportation solutions and
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systems. (his memorandum provides $a"kground a$out key leading pra"ti"es and methods that transportation professionals are using to address sustaina$ility issues relating to transportation.

Sustainable Transportation
(he 1niversity of !lymouth +entre for ustaina$le (ransport provides a widely a""epted definition of a sustaina$le transportation system that states: 2 sustaina$le transportation system is one that: [ 2llows the $asi" a""ess needs of individuals and so"ieties to $e met safely and in a manner "onsistent with human and e"osystem health# and with e?uity within and $etween generationsI [ Is afforda$le# operates effi"iently# offers "hoi"e of transport mode# and supports a vi$rant e"onomyI [ Limits emissions and waste within the planetBs a$ility to a$sor$ them# minimizes "onsumption of non=renewa$le resour"es to the sustaina$le yield level# reuses and re"y"les its "omponents# and minimizes the use of land and the produ"tion of noise. u"h sustaina$ility improvements around transportation may not $e a"hieved ?ui"kly.

2owever# using a (riple Bottom Line framework to guide planning# poli"y de"isions# and implementation "an provide steps toward developing a sustaina$le out"ome. 'hen thinking a$out delivering transportation solutions and infrastru"ture in a more sustaina$le
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manner# agen"ies and "ompanies are "onsidering ea"h of the $ottom line elements: [ Econom T upport e"onomi" vitality while developing infrastru"ture in a "ost=effi"ient manner. +osts of infrastru"ture must $e within a so"ietyBs a$ility and willingness to pay. 1ser "osts# in"luding private "osts# need to $e within the a$ility of people and households to pay for su""ess. F Social T Meet so"ial needs $y making transportation a""essi$le# safe# and se"ureI in"lude provision of mo$ility "hoi"es for all people (in"luding people with e"onomi" disadvantages)I and develop infrastru"ture that is an asset to "ommunities. [ Environment T +reate solutions that are "ompati$le with = and that "an $e an enhan"ement to = the natural environment# redu"e emissions and pollution from the transportation system# and redu"e the material resour"es re?uired to support transportation

A Two9Step 8ramework
everal frameworks "an $e applied to understanding transportation in the "ontext of sustaina$ility. Ane example of su"h a framework is presented $y (imothy Bevan# Fonna Fay# 7o$in enner and am eskin in a re"ent paper for the +anadian Institute of (ransportation )ngineers (+I()) entitled !lanning for ustaina$ility: !lanning for ustaina$le (ransportation Infrastru"ture. (he $asi" tenets of this framework follow. Transportation and Sustainabilit 8ramework G Step # Mu"h of the existing transportation infrastru"ture in the 1nited tates was developed with an emphasis on vehi"le mo$ility and safety# minimized short=term upfront "apital "osts# and
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gave less "onsideration to so"ial and environmental aspe"ts. olutions to meeting mo$ility needs have histori"ally fo"used more on expanding "apa"ity than on addressing demand management# improving operational effi"ien"y# or "onsidering integration with surrounding "ommunities. tep - of the (wo= tep (ransportation and ustaina$ility >ramework is to "onsider the full range of demand management# system effi"ien"y# and infrastru"ture "apa"ity solutions that "an $e "onsidered for addressing mo$ility needs. In >igure 0# transportation solution "ategories and the level of time# environmental impa"ts# "apital "osts# and institutional re?uirements are illustrated. 'hen thinking of solutions in this way# "omprehensive transportation system plans and spe"ifi" improvement plans "an "onsist of "omponents from ea"h "ategory. 2s we "onsider solutions from left to right in the time to implement the solutions# the extent of environmental impa"ts# and the "apital "osts related to the solutions generally in"reases. (It should $e noted that there are ex"eptions = expansion of a transit system is not ne"essarily less "ostly than highway or roadway system expansion# for example).

olutions toward the left often also re?uire greater politi"al and institutional efforts to implement. olutions toward the far left will sometimes ena$le greater sustaina$ility $enefits# due to the lesser impa"t to natural resour"es and "onstru"tion "osts

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44

C"apter !

2ow Experience $mpacts on m Career

(he experien"e to do work with Varun $everages pvt. Ltd. is very fruitful for my "arrier and my knowledge and it is going to help me for life time . (he experien"e of work in transportation department of the "ompany that will help me in my future %o$ or $usiness. )xperien"e will use in all transpiration se"tors. I gathered and a"?uired knowledge that how various other department "an work together to a"hieve a parti"ular "ompany o$%e"tive.

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 I learned that how human $ehavior and interpersonal skill "an effe"t our working "ondition on %o$ Learned a$out relationship $uilding at work pla"e. I understand and learn that how and why it is important to take "are of our "ustomer.

3imitation of training9
(he limitations fa"ed during my training were time limit in my training period I fa"ed pro$lems in "olle"ting data from other plants# (he next diffi"ulty was that rates "hange as per season and market "ondition in transportation department thus it "ould affe"t the re"ommendation and "on"lusion part. In todayBs "ontext

Conclusion
2fter analyzing all the aspe"ts of the do"uments * se"ondary data availa$le suita$le "on"lusion# whi"h should $e derived for this study. &owever# $efore starting the "on"lusion part# the o$%e"tive of the (opi" must $e kept in mind so that we "an arrive at a $efitting "on"lusion for the pro$lem.

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(he primary o$%e"tive of this study was to redu"e the detention in transportation and get the optimum pro"ess of transportation Varun $everages pvt. Ltd. (he data "olle"ted provided a sound $ase# $y analyzing the data# following "on"lusion was inferred:

>or redu"ing the detention pro$lem there should $e a good "ommuni"ation $etween plant +M and depot in"harge and $etween dealer# 2nd I have learned managerial skills in this training pro"ess and also got the skills of the various transportation of the "ompany 2nd in this training pro"ess I also get the knowledge a$out the payment system of transportation

+ecommendations
2s per my topi" B7edu"e the Fetention of transportation and get optimum way of transportation without waste of timeBB there some suggestion whi"h I will re"ommend. >irst for redu"ing the detention pro$lem there should $e a good "ommuni"ation $etween plant +M and depot in"harge and $etween dealer#
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 (he main root "ause of this pro$lem is not good "ommuni"ation $etween sales team of "ompany to distri$uter# +ompany need not have order when they donBt have produ"ts in depot on that time and need not to hold any order one $y one $e"ause $y the holding pro"ess of order it "reates distur$an"e on another orders as a detention and on +M. If all person will talk to ea"h other and will "ommuni"ate than they will know that what produ"t is in demand in market and what is not than they will take order $y the demanding pro"ess and than in depot tru"ks will unload $y the order or se?uen"e 2nd for the redu"ing the detention first of all the plant management should $e well trained# and they should unload the all pre order tru"ks and also need to unload whi"h are already waiting there for unloading. if we will talk a$out the plant spa"e than ,A(2 depot have no more spa"e so the plant should hire land or pur"hase $e"ause $y this pro"ess all tru"ks will unload at proper time and will eradi"ate the detention $ut for this pro"ess land will not enough there should $e in"rease the mem$er of the management team. 2nd one thing whi"h very vital that take the order if we will take order to the party than that order produ"t should $e in depot or in system ( 2!) 2fter "hase these all pro"ess we "an see the effe"t in our produ"t "ost and supply "hain and redu"e the detention.

4ibliograp"
$nternetA

-. www.pepsi"o."om

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0. www.google."o.in

M. www.s"ri$d."om

4ookA

/otlerD !hilip. !earson educations innovative global 13th edition. Marketing management (0//.). India

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