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T of Frugality
Jewelry and accessories for fashionistas on a budget
by Ashley Trent
A
n unsteady economy has changed the percent increase from the winter market. For more
retail industry across the board, and the show information, including a list of exhibitors, visit
fashion sector is no exception. Now www.nyigf.com.
more than ever, shop owners must do This bold, candy-colored necklace is from Lenora
their homework to find accessories that are both EXTRA! EXTRA! MEDIA FEEDBACK Dame (610/458-3290 or www.lenoradame.com), a jew-
à la mode and affordable. In this guide, we’ll share Consumer magazines, style networks such as Bravo elry company founded by two sisters. The piece is part
exclusive trend forecasts and tips from style experts. and fashion blogs such as The Budget Babe (www. of the Retro collection, which features vintage-inspired
We’ll also uncover our collected cache of jewelry thebudgetbabe.com) have acknowledged the reces- designs in bright colors. The company has two other col-
and accent pieces that customers are sure to love. sion as a new opportunity for communicating money- lections as well: Bohemian and Romantic. Suggested retail:
saving tips to readers. Even the famed Thursday $45.
GREAT FINDS AT NYIGF Style section of The New York Times has featured this year is the whole idea of layering, mixing and
Don’t miss Personal Accessories featuring Details articles concerning the abandonment of rash spend- matching,” says Michael. “This was very evident
this month at the New York International Gift Fair ing within the luxury market. Other media outlets at this year’s Academy Awards, where Heidi Klum
(NYIGF), which runs August 15-20 at the Jacob have touted and praised clothing-swap parties, shop- wore a stack of mixed bracelets up her arm. It’s a
K. Javits Convention Center and Passenger Ship ping at secondhand stores, clipping coupons and great way to draw attention to one specific area of
Terminal Pier 94 in New York City. This special an outfit and to create importance — and you don’t
section, which opens Sunday, August 16 in Javits, have to have a million dollars to do it. Also, it’s
features 365 companies offering contemporary, bud- something that allows you the ability to take what
get-friendly fashion items. you already have in your jewelry box and partner
“The great majority — approximately 95 percent several pieces together to create a more important
— of the division’s newcomers represent companies and unique look. Don’t be afraid to mix a few
making their NYIGF debut,” says Dorothy Belshaw, chunky, non-precious pieces together with your fin-
NYIGF director and senior vice president of George est to create a great look.”
Little Management. “The other five percent of the Michael also recommends layering necklaces for a
exhibitors have moved into Personal Accessories decadent, red-carpet look. “Chunky necklaces were
featuring Details from other NYIGF divisions or are everywhere this year! Similar to the layering idea
The Wrap-A-Round Clutch from cinda b (877/692-4632
returning to market following an absence.” or www.cindab.com) features two interior pockets and with bracelets, you can also create a chunky state-
Located between the 8100 and 8077 aisles at the a detachable wrist strap. The clutch comes in 11 fashion- ment necklace by putting a few together. Longer
north end on Level 1 of Javits, Personal Accessories forward patterns; it is shown in Bella Fiore Cocoa. Made necklaces are perfect for this because they can be
featuring Details has increased its space to 55,000 in the USA, it is machine washable and stain resistant. doubled, tripled or twisted with other longer neck-
square feet for the summer show, which is a 30- Suggested retail: $42. laces to create importance. Try taking a strand of
pearls and adding it into the mix to create some eye
seeking out half-price specials on beauty services. interest with the chain. Marion Cotillard wore a few
Needless to say, thriftiness is no longer taboo in layered and long for a dramatic effect during this
the world of fashion — rather, frugality has become year’s awards season.”
synonymous with practicality and intelligent allo- Other key styles that Michael sees on the horizon
cation of well-earned income. include fringe, feathers, jewel tones and the classic
What’s even more inspiring to consumers is combination of black and white. Experiment with
that a number of famous designers are contributing these concepts in your store this fall and winter;
exclusive collections to seasonal lineups within consider the selection of products we’ve gathered.
mass retail stores. In June, H&M announced You and your customers will find that these pieces
a Jimmy Choo shoe line that will debut this are ones to turn to year-round.
November, and Gap Kids announced it will launch
a winter children’s collection designed by Stella
McCartney.
In addition, various celebrities known for their
style pointers are promoting simplicity and empha-
sizing quality over quantity. Many do so by endors-
ing everyday brands that are stalwarts in tradition.
Project Runway’s style maven Tim Gunn dem-
onstrates clothing preservation through his Tide
commercials, and fashion authority Stacy London
of TLC’s What Not To Wear is a spokeswoman
for affordable, trustworthy brands including Dr.
Scholl’s, Lee, Pantene and Woolite. Inspired by the natural beauty of plants, the Blue Spruce
Having worked with stars such as Angelina Jolie necklace is cut from a sheet of metal and then cast from
The Large Croco Grommet Tote from Mad Bags and Eva Longoria, stylist Michael O’Connor is an bronze. The focal piece measures 3” long and hangs on
(877/623-2247 or www.mad-bags.com) is roomy with expert when it comes to Hollywood trends; he uses a 14k gold-fill adjustable chain that closes with a lobster
plenty of exterior and interior pockets. Shown in Dark his inside perspective to show women how they can clasp. Each necklace differs slightly. From Prismera
Eggplant, it comes in four other colors. Suggested retail: mimic their favorite celebrities’ styles on a budget. Design; 516/355-8473 or www.prismeradesign.com.
$42. “One of the hottest celebrity fashion statements Suggested retail: $120.
GREAT SELLER! GREAT PROFIT! COLLECT ALL THE COLORS! KEY TREND: MULTIPURPOSE
MUST-HAVES
There’s no doubt that consumers are
innately drawn to items that they
can envision pairing with a variety of
outfits. A number of manufacturers Scenario (717/635-7992 or www.
have expanded this concept by creat- scenariojewelry.com) interchangeable
ing pieces that feature transposable jewelry was created by Susan Fotos, a
elements and embellishments. designer and retailer from Pennsylvania.
The line of handmade, sterling silver slide
“I have a line of interchange-
bracelets can be accented with various
able jewelry called échange that was gemstones, sterling silver components and
designed to be affordable, practical, colorful enamel pieces that vary in price.
yet unique,” says designer Kim Don- Suggested retail: $150 bracelet.
aldson of Minnesota-based KimMarie
Designs (612/940-3809). “The con- Audrey Hepburn, comes from Crisa
Phone: 209-474-1118 $23.95 cept is a series of drops and swags that Barriball, owner and lead designer
6 4 "* / $ zoppiniusa.com 4VHHFTUFE3FUBJM can be interchanged on silver or gold at Absolutely Audrey Shoe Clips
chains that can change the look and (510/483-5188). “As we all know,
Visit us at giftwarenews.com/readerservice feel of one necklace. For instance, fashion-forward footwear trends bear a
one could attach a turquoise drop to hefty price tag, and designer footwear
07.15.2009 16:58 GN20312_0809.pdf the chain during the day and replace prices tend to be higher for embel-
it with a crystal drop on the same lished shoes,” she says. “Absolutely
chain for evening. I designed the line Audrey’s affordable alternatives offer
so woman had the flexibility to enjoy a designer look for less while instant-
many different looks without invest- ly updating any wardrobe to follow
ing in numerous pieces of jewelry, emerging fashion trends. Rather than
spending hundreds of dollars on a new
pair of shoes, women attach shoe clips
������������������������������ on their existing shoes at a fraction
�������������������������������� of the cost. Without pinching the
shoes, shoe clips expand the possibili-
ties when attached on jeans, shirts,
jackets, scarves, handbags, bikinis,
flip-flops, hats and belts.”
Flaunting a global-inspired color palette are the Talitha Imari Pattern Bangles from Two’s
Company (800/896-7266 or www.twoscompany.com). Suggested retail: $15 each.
Visit us at giftwarenews.com/readerservice
07.17.2009 11:57
AUGUST 2009
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