NewYorkStartUP!

BusinessPlanCompetition

PresentingYourPlan
Presentedby

PaisleyDemby,CEO

PBN Consulting,LLC
www.pbnconsulting.com

Contents
BusinessPlanHelpfulTips FormattheDayyouPresent CommonMistakes WhatJudgesareLookingFor PresentingYourPlanTips StructureandFormat Technology gy DayofSuggestion Resources Q&A
2

4/15/2010

TheBusinessPlan
HelpfulTips: FollowthedirectionsoutlinedintheBusiness PlanRequirementsandJudgingCriteriaonthe Downloads pageoftheStartUP!Competition website. UtilizetheStartUP!BusinessPlanTemplate

FormattheDayyouPresent
Finalistswillget10to15minutestogooverthe mainpointsoftheirbusinessideaandrecap theirfinancialrequirements Finalistswillbeaskedhowthelibraryhelped themandhowtheywillusethewinnings Eachfinalistisgivenasetof3or4questions thatpertainonlytotheirbusinesstwoweeks beforethedateoftheirpresentation
4

4/15/2010

CommonMistakes

Notmanagingtimeofpresentation Inconsistenciesinpresentation P useof Poor fvisuals i l

Poorcolorscheme Toomanygraphics Toomanywords Inconsistency Toomany yslides

Notknowingtheplan Notansweringquestionsfromjudges Sepllnig andGarmer

5

WhattheJudgesareLookingFor
Thejudgesarelookingforfinalistswho: Reallyknowtheirbusiness Enthusiastic Provideacompellingbusinesscase Marketdemand/need Feasibility financially/operationally Execution Communicateeffectiveuseofgrantfunds
6

4/15/2010

PlanofAction
Fromthebusinessplantopresentation Preparation Useoftechnology Rehearse Thedayofthepresentation

PlanofAction Preparation
Startearly Draftbyhandanoutlineofyourentireplan ExecutiveSummary CompanyDescription Product/Service IndustryAnalysis TargetMarket CompetitiveAnalysis MarketingPlan ManagementTeam Operations FinancialOverview Milestones/Exit UseofFunds
8

4/15/2010

PlanofAction Preparation
List34highlevelpointsforeachcomponentof yourplan.Focusonpointsthat: Giveyouacompletiveadvantage Speaktosuccessfulexecution Demonstrateyourexperience,expertise Planabaselinepresentation13slidespertopic

PlanofAction Preparation
Draftyourslidesfirstbyhand Plantoprovidedetailoneachhighleveltopic Anticipatequestionsthejudgesmayask

10

4/15/2010

PlanofAction Preparation
CraftingYourStory Company Companys sbackgroundanditsproducts/services Competitiveedgeandmarketingstrategies Financialanalysis(projections)

11

PlanofAction:SlidestoConsider
Coverslide ElevatorPitch/CompanyOverview Market k analysis l i and ddescription d i i of fthe h opportunities Companysbackgroundanditsproducts/services Managementteam(experienceand qualifications) MilestonespastandFuture Benefits/Value
12

4/15/2010

TitleSlide
Nameofyourbusiness Yournameorpresenters presenter sname Dateofpresentation Companylogo,image,orphoto 1sentencesummaryofyourbusiness 510wordsthatconciselyarticulatethe business

13

RutRow Inc. RutRow, Inc

Dogclothingandaccessoriesfor definitiveowners
JohnDoe,Owner Brooklyn,NewYork September15,2010

4/15/2010

OverviewElevatorPitch
23sentencesthatdefinethemarket,customer, problem/solution,anduniquenessofthebusiness What h market/industry k /i d areyoui in? ? Whatproblemareyousolvingforcustomers? Howmanypotentialcustomersarethere?How muchpotentialrevenueispossible? Whywillyousucceed(differentiation,barriersto entry,unfairadvantage)? Whereistheproof(existingcustomers, investors,marketresearch,personalexperience)?
15

TheProblem/Opportunity
Compellingproblem(s)tobesolved Whatsthepainorneedthatyourpotential customershave? Faster,better,smaller,etc.aresolutions,not problems Includeanyvalidatingquotes Customerquotes, quotes surveyResults Analystquote
16

4/15/2010

TheSolution
Describeyourbusiness Whatisyourproductorservice? Compellingbenefits Howdoyouprovidevaluetoyourcustomers

17

Opportunity&Market
Marketdetails Sizeandgrowthratefor35years Focusonyoursegment(s) ( )of fthe h targetmarket k Howmuchprojectedrevenuewillyouearnin35 years

18

4/15/2010

CompetitiveAdvantages
Whatcompetitiveadvantagesdoyouhave? Howareyoubetterthanyourcompetitors? Doyouhave h aunique i team,partner,i invention, i intellectualproperty,insights,orexpertisethat othersdonthave? Howlongwillthecompetitiveadvantageslast? Whywillcustomerscare? Whywillcustomerschooseyourproductor service,insteadofyourcompetitors?
19

CompetitiveAdvantages
Whoareyourcurrentandpotentialcompetitors? Whatalternativesexist? Howdo d customerssolve l the h problem bl today, d withoutyourproductorservice? Howareyoudifferentfromyourcompetitors? Howareyoubetterthanyourcompetitors? Howwillthecustomerknowthatyourebetter? Includequotesfromprospectivecustomers Whatdotheysayaboutyourcompetitors? Whywouldtheyratherbuyfromyou?
20

10

4/15/2010

GotoMarketStrategy
Whoarethekeyplayers? Whatistheidealcustomerlike?Whatistheir profile? p Discusscriticalpartners(currentandfuture) Howandwhatdocustomersbuy? Whatistheprice? Onetimeorrecurringpayment? Marketingandsalesplan Howwillyoumarketandsellyourproductor service? Isthiscomparabletoanyothercompanys marketing/salesmethods?
21

FinancialRoadmap
Revenueandexpensesoverthenext35years Howdoyoumakemoney? Howmuchmoneydoyoumakeeachyear year,for thenext3years? Whatareyourexpensesoverthenext3years? E.g.,Development,Marketing/Sales, Staff/Salaries,OfficeSpace,Legal,Inventory, etc. Companys C marketing/sales k i / l methods? h d?

22

11

4/15/2010

ManagementTeam
Howmanypeoplemakeupyourcurrentteam? Whataretheirresponsibilities? Whatistheirlevelofexperience? Whyisyourteamqualifiedtorunthisbusiness? Includeacademiccredentials Howmanyemployeesdoyouneedtohire?

23

AchievementsToDateandFuture

Whatmilestoneshaveyouachievedsofar? IncorporatedyourbusinessorformedanLLC? Istheteamcomplete? Product,prototype,orsampledeveloped? Filedforintellectualproperty,suchasapatent? Leasedofficespace,orsetuphomeoffice? Websiteandbusinesscardscreated? Linedupkeypartnersandbusinessadvisors?

24

12

4/15/2010

Summary
Summarizeyourthreekeypoints Whatisyourbusiness? Whatproblemdoyousolve? Whocares? Articulatehowyouwillspendthewinnings Questionsandnextsteps Answeranyquestionsfromthejudges

25

PlanofAction UseofTechnology
Providedthedayofthepresentation PCcomputerwithMicrosoftPowerPoint2003 Projector Presentationformat MicrosoftPowerPoint OpenOfficeImpress(saveitasa* *.ppt pptfile)

26

13

4/15/2010

HeresyourbasicPowerPointscreen.Yourslideoroutline viewontheleft.Yourcurrentslidefrontandcenter,anda spaceforyourspeakingnotesatthebottomofthescreen

14

4/15/2010

Addinganewslideissimple,justgotonewslideand addalayout.

HitF1 forhelp.Itsgreat!

15

4/15/2010

PlanofAction Technology
PresentationTips Designyourslidestouseaunifyingtheme Commonbackground Contrastingbuteasytoreadcolors Standardizedfontandfontsize Planslidetransitions

31

PlanofAction Technology
PresentationTips PowerPointslidesshouldbepointsnotessays Assumeyouraudiencecanreadandavoid readingeverywordofyourpresentation Usecharts,graphs,imageswhereappropriate

32

16

4/15/2010

PlanofAction Technology
Technologydoesnotdeterminepresentation effectiveness Thinkhowtocraftthestorywhichisthemost effective,memorableandappropriateforyour audience

33

PlanofAction Rehearsal

Rehearseearly Rehearseoften Rehearseinfrontofyourpartners,colleagues Rehearseinfrontofothersthatdontknowyour business

34

17

4/15/2010

DayofSuggestions

Arriveearly Dressprofessionally Beyourbrand b d Bringcopiesofyourpresentation Bringcopiesofyourbusinessplan Bringsamplesofproducts Bringmarketingmaterials Manageyourtimewisely Havefun

35

Resources
Technology GooglePowerPoint2007Tutorial DevelopingPowerPointPresentations Presentations Developing OpenOfficeImpress http://www.OpenOffice.org SlideShare http://www.SlideShare.com Public bl Speaking k ToastmastersInternational http://www.toastmasters.org/
36

18

4/15/2010

Resources
Photos,Clipart,Sounds www.office.microsoft.com/templates www.office.microsoft.com/clipart ffi i f / li www.presentationpro.com www.presentersuniversity.com www.clipart.com www.gettyimages.com www.photos.com/en/ www.animationfactory.com www.soniacoleman.com
37

Resources
HelpfulTips: Google:thenameofyourproduct/service+ filetype:ppt(tospecifyonlyPowerPoint) Example:Googledogsuppliesfiletype:ppt Google:freePowerPointtemplate+thename ofyourproduct/service Example:Google"freePowerPointtemplate+ dogsupplies
38

19

4/15/2010

Q&A

QUESTIONS

39

20