R ICHARD R EITER

San Francisco, CA reiter.rich@gmail.com | 415.735.0501 www.linkedin.com/in/richreiter/

PROFILE
Digital media executive with a focus on mobile business development, marketing, acquisition, and content distribution. Strategic and operational knowledge is combined with entrepreneurial experience and team-building skills. Track record generating growth in strategic partnerships, media distribution, revenue, and market expansion.

Goal driven strategically focused hands on leader with a career-long record of accomplishments and sustainable relationships. Polished communicator with an exceptional ability to forge productive key relationships across departments: with stakeholders, executives, thought leaders, internal teams, and external customers and partners.

PROFESSIONAL EXPERIENCE
Mobiles Republic, San Francisco, CA : Director of Marketing + Business Development - US 2011 2013 Regional Director for a mobile app start-up publisher based in Bordeaux, France Reports directly to CEO and collaborates with executive management to align on major partnerships and initiatives. Succeeds while wearing many hats, multi-tasking, time-shifting, adapting rapidly and just getting it done. Direct responsibility for growth of 5 mobile news apps in the US market. Hands-on strategic and tactical decision making to drive user acquisition, and audience usage, while signing new content partnerships to increase rank and revenue. Key partner relationships engaged with Apple, Google, Twitter... Selected as Google I/O test partner and strengthened Google relationships with tech and marketing to achieve multiple features, Top Developer, Editors Choice and rank increase. Drove increases in audience usage, engagement and revenue: +105% active users, +190% page views, +3.5X revenue Bloomberg News, New York, NY 1999 2010 Built impressive record of achievement, and advanced through progressive series of leadership and development positions in the News division, starting in Radio and Television and then identifying opportunities in Mobile, Digital and Emerging media. Director, Digital and Mobile Media Distribution 2005 2010

Led strategic development and launch of new consumer media products in digital, mobile and emerging media, generated significant branding and promotional exposure, created new inventory for revenue streams. - Mobile App (Consumer): Apple, Google, BlackBerry - Video Clip distribution : YouTube, AOL - Internet TV : Panasonic. Marketing Manager, Bloomberg Radio Network 2003 2005 Synchronized fulfillment of strategic objectives and tactical execution for a national network, local affiliates and an owned & operated radio property in New York City. Maintained audience size, scale and visibility for ad operations. New Business Development Director, Bloomberg Radio Network 1999 2003 Accountability for national and regional development of non-ratings related advertising sales budget. Conceptualized, executed operations and secured sponsorship for recurring event promotions to generate new and non-traditional revenues. PRIOR EXPERIENCE: Broadcast Radio Ad Sales 1986 - 1999 Excellent sales, sales management and marketing leadership roles for Westwood One, Chancellor and Bonneville in New York City, for Emmis and Pyramid in Boston, for Cap Cities/ABC in Denver, plus Greater Media, Narraganset, and Drexel Hill in California and New Jersey.

EDUCATION
UNIVERSITY OF ROCHESTER, Rochester, NY Bachelor of Arts English ROCHESTER INSTITUTE OF TECHNOLOGY, Rochester, NY Ph0tography