Sunteți pe pagina 1din 5

Webography for cars

http://dealermarketing.com/marketing/advertising-menu?start=5

Brand Image and Brand Usage Author(s): M. Bird, C. Channon and A. S. C. Ehrenberg Source: Journal of Marketing Research, Vol. 7, No. 3 (Aug., 1970), pp. 307-314 Published by: American Marketing Association Stable URL: http://www.jstor.org/stable/3150287 . Accessed: 23/06/2013 04:36

The Effect of Experience with a Brand Imitator on the Original Brand Author(s): Judith Lynne Zaichkowsky and Richard Neil Simpson Source: Marketing Letters, Vol. 7, No. 1 (Jan., 1996), pp. 31-39 Published by: Springer Stable URL: http://www.jstor.org/stable/40216391 . Accessed: 19/06/2013 16:14

Brand Synthesis: The Multidimensionality of Brand Knowledge Author(s): Kevin Lane Keller Source: Journal of Consumer Research, Vol. 29, No. 4 (March 2003), pp. 595-600 Published by: The University of Chicago Press Stable URL: http://www.jstor.org/stable/10.1086/346254 . Accessed: 19/06/2013 14:00

Brand Value in Social Interaction Author(s): Dmitri Kuksov Source: Management Science, Vol. 53, No. 10 (Oct., 2007), pp. 1634-1644 Published by: INFORMS Stable URL: http://www.jstor.org/stable/20122319 . Accessed: 19/06/2013 16:25

Creating Brand Names with Meaning: The Use of Sound Symbolism Author(s): Richard R. Klink Source: Marketing Letters, Vol. 11, No. 1 (Feb., 2000), pp. 5-20 Published by: Springer Stable URL: http://www.jstor.org/stable/40216555 . Accessed: 19/06/2013 16:38

The Relationship between Customer Loyalty and Purchase Incidence Author(s): Philip Stern and Kathy Hammond Source: Marketing Letters, Vol. 15, No. 1 (Feb., 2004), pp. 5-19 Published by: Springer Stable URL: http://www.jstor.org/stable/40216511 . Accessed: 19/06/2013 13:27

The Effects of Brand Name Suggestiveness on Advertising Recall Author(s): Kevin Lane Keller, Susan E. Heckler and Michael J. Houston Source: Journal of Marketing, Vol. 62, No. 1 (Jan., 1998), pp. 48-57 Published by: American Marketing Association Stable URL: http://www.jstor.org/stable/1251802 . Accessed: 19/06/2013 16:35

My Brand or Our Brand: The Effects of Brand Relationship Dimensions and SelfConstrual on Brand Evaluations Author(s): Vanitha Swaminathan, Karen L. Page, and Zeynep Grhan-Canli Source: Journal of Consumer Research, Vol. 34, No. 2 (August 2007), pp. 248-259 Published by: The University of Chicago Press Stable URL: http://www.jstor.org/stable/10.1086/518539 . Accessed: 19/06/2013 16:47

Small Sounds, Big Deals: Phonetic Symbolism Effects in Pricing Author(s): Keith S. Coulter and Robin A. Coulter Source: Journal of Consumer Research, Vol. 37, No. 2 (August 2010), pp. 315-328 Published by: The University of Chicago Press Stable URL: http://www.jstor.org/stable/10.1086/651241 . Accessed: 19/06/2013 14:22

Consumers and Their Brands: Developing Relationship Theory in Consumer Research Author(s): Susan Fournier Source: Journal of Consumer Research, Vol. 24, No. 4 (March 1998), pp. 343-353 Published by: The University of Chicago Press Stable URL: http://www.jstor.org/stable/10.1086/209515 . Accessed: 19/06/2013 14:10

Variety Seeking through Brand Switching Author(s): Moshe Givon Source: Marketing Science, Vol. 3, No. 1 (Winter, 1984), pp. 1-22 Published by: INFORMS Stable URL: http://www.jstor.org/stable/183970 . Accessed: 19/06/2013 16:40

Comments on Ehrenberg's Appraisal of Brand-Switching Models Author(s): William F. Massy and Donald G. Morrison Reviewed work(s): Source: Journal of Marketing Research, Vol. 5, No. 2 (May, 1968), pp. 225-228 Published by: American Marketing Association Stable URL: http://www.jstor.org/stable/3150038 . Accessed: 19/02/2013 11:54

The Automobile Buyer after the Purchase Author(s): Gerald D. Bell Reviewed work(s): Source: Journal of Marketing, Vol. 31, No. 3 (Jul., 1967), pp. 12-16 Published by: American Marketing Association Stable URL: http://www.jstor.org/stable/1249023 . Accessed: 19/02/2013 12:15

Author(s): Lisa Watson, Anne M. Lavack, Christina Rudin-Brown, Peter Burns and James H. Mintz Source: Canadian Public Policy / Analyse de Politiques, Vol. 36, Special Supplement on The Automobile and Its Industry in Canada (April/avril 2010), pp. S49-S67 Published by: University of Toronto Press on behalf of Canadian Public Policy Stable URL: http://www.jstor.org/stable/27806334 . Accessed: 07/04/2013 13:49

Brand Community Author(s): Albert M. Muniz, Jr. and Thomas C. OGuinn Source: Journal of Consumer Research, Vol. 27, No. 4 (March 2001), pp. 412-432 Published by: The University of Chicago Press Stable URL: http://www.jstor.org/stable/10.1086/319618 . Accessed: 14/06/2013 13:51

Repeat Purchasing of New Automobiles by Older Consumers: Empirical Evidence and Interpretations Author(s): Raphalle Lambert-Pandraud, Gilles Laurent and Eric Lapersonne Reviewed work(s): Source: Journal of Marketing, Vol. 69, No. 2 (Apr., 2005), pp. 97-113 Published by: American Marketing Association Stable URL: http://www.jstor.org/stable/30162047 . Accessed: 19/02/2013 12:04

Brand Loyalty and Marketing Strategy: An Application to Home Appliances Author(s): Barry L. Bayus Reviewed work(s): Source: Marketing Science, Vol. 11, No. 1 (Winter, 1992), pp. 21-38 Published by: INFORMS Stable URL: http://www.jstor.org/stable/183863 . Accessed: 19/02/2013 09:21

A Brand Loyalty Concept: Comments on a Comment Author(s): Jacob Jacoby Reviewed work(s): Source: Journal of Marketing Research, Vol. 12, No. 4 (Nov., 1975), pp. 484-487 Published by: American Marketing Association Stable URL: http://www.jstor.org/stable/3151103 . Accessed: 19/02/2013 11:49

Brands, Brand Management, and the Brand Manager System: A Critical-Historical Evaluation Author(s): George S. Low and Ronald A. Fullerton Reviewed work(s): Source: Journal of Marketing Research, Vol. 31, No. 2, Special Issue on Brand Management (May, 1994), pp. 173-190 Published by: American Marketing Association Stable URL: http://www.jstor.org/stable/3152192 . Accessed: 01/02/2013 11:27

Brand Popularity, Country Image and Market Share: An Empirical Study Author(s): Chung Koo Kim and Jay Young Chung Reviewed work(s): Source: Journal of International Business Studies, Vol. 28, No. 2 (2nd Qtr., 1997), pp. 361386 Published by: Palgrave Macmillan Journals Stable URL: http://www.jstor.org/stable/155259 . Accessed: 19/02/2013 10:41

Car-Lot Markets and How They Are Supplied Author(s): Frank Andrews Reviewed work(s): Source: Annals of the American Academy of Political and Social Science, Vol. 50, Reducing the Cost of Food Distribution (Nov., 1913), pp. 1-9 Published by: Sage Publications, Inc. in association with the American Academy of Political and Social Science Stable URL: http://www.jstor.org/stable/1012665 . Accessed: 03/02/2013 08:38

Consideration, Choice, and Classifying Loyalty Author(s): Andres Terech, Randolph E. Bucklin and Donald G. Morrison Reviewed work(s): Source: Marketing Letters, Vol. 20, No. 3 (Sep., 2009), pp. 209-225 Published by: Springer Stable URL: http://www.jstor.org/stable/27744262 . Accessed: 19/02/2013 09:19

Consumers and Their Brands: Developing Relationship Theory in Consumer Research Author(s): Susan Fournier Reviewed work(s): Source: Journal of Consumer Research, Vol. 24, No. 4 (March 1998), pp. 343-353 Published by: The University of Chicago Press Stable URL: http://www.jstor.org/stable/10.1086/209515 . Accessed: 19/02/2013 12:12

The Signature Effect: Signing Influences Consumption-Related Behavior by Priming SelfIdentity Author(s): Keri L. Kettle and Gerald Hubl Reviewed work(s): Source: Journal of Consumer Research, Vol. 38, No. 3 (October 2011), pp. 474-489 Published by: The University of Chicago Press Stable URL: http://www.jstor.org/stable/10.1086/659753 Accessed: 03/02/2013 08:25

Does a Change in Customer Loyalty Occur When a New Car Agency Is Sold? Author(s): Richard D. Nordstrom and John E. Swan Reviewed work(s): Source: Journal of Marketing Research, Vol. 13, No. 2 (May, 1976), pp. 173-177 Published by: American Marketing Association Stable URL: http://www.jstor.org/stable/3150854 . Accessed: 19/02/2013 10:21

S-ar putea să vă placă și