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MOTIVAREA ANGAJAILOR N CADRUL COMPANIEI PROCTER & GAMBLE

CUPRINS

INTRODUCERE CAPITOLUL I ANGAJAILOR 1.1. Motivarea angajai or 1.!. Teorii "otivaiona e CAPITOLUL II PRE#ENTAREA COMPANIEI PROCTER $ GAM%LE !.1. Pro&ter $ Ga"' e a nive "on(ia !.!. Pro&ter $ Ga"' e Ro")nia CAPITOLUL III MOTIVAREA ANGAJAILOR *N CADRUL COMPANIEI PROCTER $ GAM%LE CONCLU#II I RECOMAND+RI %I%LIOGRA,IE ASPECTE GENERALE PRIVIND MOTIVAREA

INTRODUCERE

*n &onte-t. e&ono"i& a&t.a / .n. (intre &e e "ai i"0ortante a10e&te 0e &are tre'.ie 12 e ia 3n &a &. ori&e &o"0anie 0entr. a avea 1.&&e1 i i"0 i&it 0ro4it e1te 0ro(.&tivitatea ".n&ii. Iar 0ro(.&tivitatea e1te gre. (e o' in.t (e a angaja i ne"otiva i i ne(e(i&ai a&tivit2ii 0e &are o (e14a1oar2. De a&eea ori&e agent e&ono"i& tre'.ie 12 1e 0reo&.0e (e "otivare aangajai or 12i a1t4e in&)t 12 a1ig.re 1.&&e1. a4a&erii 1a e. N. 3n 0.ine &a5.ri in12/ 1e 3nta"0 2 &a "anage"ent. &o"0aniei 12 n. a&or(e o i"0ortana 0rea "are a&e1t.i a10e&t/ &eea &e 0oate re0re5enta .n "are 0eri&o at)t 0entr. 4ir"a 3n 1ine (ar i 0entr. 1o&ietate 3n genera . L.&rarea (e 4a2 ii 0ro0.ne 12 ana i5e5e a10e&te e egate (e "otivarea angajai or a nive genera (ar i 3n &a(r. .nei &o"0anii ". tina iona e. L.&rarea e1te 1tr.&t.rat2 0e 6 &a0ito e/ 0ri"e e (o.2 (intre e e 4iin( i"02r it 3n ! 1.'&a0ito e. Pri". &a0ito &.0rin(e in4or"aii egate (e "otivarea angaja i or/ at)t in4or"a ii genera e (e10re a&e1t a10e&t 7 1.'&a0ito . 1.1 8 &)t i &)teva teorii egate (e "otivarea angajai or 7 1.'&a0ito . 1.!8 . *n &e (e9a (oi ea &a0ito e1te 0re5entat2 &o"0ania Pro&ter $ Ga"' er/ &ea &are re0re5int2 o'ie&t. 1t.(i. .i (e &a5. *n 1.'&a0ito . !.1 reg21i" a10e&te egate (e Pro&ter $ Ga"' er a nive "on(ia / iar 3n 1.'&a0ito . !.! e1te 0re5entat2 &o"0ania a nive naiona . *n &e (e9a trei ea &a0ito e1te (e1&ri12 0o iti&a a&e1tei &o"0anii &. 0rivire a angajai i "otivarea a&e1tora/ (e a 1ta(i. (e 0re1e e& ie a &an(i(a i or i 0)n2 a 02r21irea &o"0aniei. In 4ina . re&o"an(2ri. .&r2rii reg21i" &)teva &on& .5ii 0rivin( .&rarea (e 4a 2/ (ar i

CAPITOLUL I ASPECTE GENERALE PRIVIND MOTIVAREA ANGAJAILOR 1.1. Motivarea angajai or

Motivarea angajai or .n &.vant (e1 4o o1it 3n &a(r. ori&2rei organi5a ii. At)t (e (e1 .ti i5at/ at)t (e ". t ve:i&. at/ aa (e .1or (e 3nte e1/ a o 0ri"a ve(ere 3n&)t ni&i n. "ai are nevoie (e o (e4iniie. Con(.&erea &o"0anii or vor'ete (e10re "otivarea angaja i or/ a&e tia vor'e1& (e10re &)t (e "otivai 1.nt i &e an."e e i01e1te 0entr. a (a tot &e e "ai '.n a o&. (e ".n&a. 3n &e e (in .r"a/ &an( vor'i" ent.5ia1"/ (e i"0 i&are 3n a&tivitatea &o"0aniei/ (e 4ina i5area 0roie&te or/ (e 0 a&erea &. &are "erge" a ".n&a i &. &are ne in(e0 ini" atri'.tii e 1a. ori&e a t&eva &are ne o4era '.&.ria (e a 4a&e "arte (in &o"0anie / a1ta 1e n."e1te motivaie. N. (intot(ea.na 19a vor'it (e10re "otivarea angaja i or. M. t ti"0 1e &on1i(era 7 i (in 0a&ate e-i1ta i a1ta5i a1t4e (e &o"0anii8 &a 1i"0 . 4a0t (e a angaja .n o" i a9i 0 ati .n 1a ari. a 14ar1it. .nii 0entr. ".n&a (e0.1a e1te 1.4i&ient. C. ti"0. in1a/ 0e "a1.ra &e 19a tre&.ta (e a 1i"0 a &on(.&ere a 4ir"ei a "anage"ent/ a (evenit (in &e 3n &e "ai evi(ent 4a0t. &a (e1iangaja ii i i 0ot in(e0 ini 3n &e e (in .r"a 1ar&ini e i ne"otivati/ o 4a& &. intar5iere/ ne&a itativ/ iar 4r.1tarea a&.". ata a .n o& (e ".n&a ne0 a&.t in1ea"na "ai (evre"e 1a. "ai tar5i. in&etarea &o a'orarii &. a&ea1ta 1o&ietate. De1eori &.vant. ; "otivaie< e1te .ti i5at 0entr. a e-0 i&a &o"0orta"ent. oa"eni or. Pentr. a e-e"0 i4i&a= 1e 0oate 10.ne (e10re .n 1t.(ent &. 0er4or"ante (eo1e'ite &a e1te "otivat 7 (e note/ (e re&.noa1tere i a0re&iere/ (e 0er10e&tiva .nei &ariere a 1tan(ar(e ina te8/ 3n ti"0 &e .n. &are n. 0ro"ovea5a/ 1a. e1te 0e inia (e 0 .tire &a n. e1te "otivat. Motivarea ar tre'.i 12 4ie 0entr. ori&e &o"0anie o &o"0onenta "ajora a "anage"ent. .i. A1a &." 1e ia. 3n &a &. e e"ente (e 1&a(ere a &o1t.ri or (e

0ro(.&tie/ 10re e-e"0 ./ 1a. 1trategii (e "ar>eting/ tre'.ie av.ta 3n ve(ere i "otivarea &e or &are .&rea5a 0entr. &o"0anie? (e a &ei (e nive ierar:i& in4erior 0)n2 a &ei &are ga1e1& e e"ente e (e 1&a(ere a &o1t.ri or i 1trategii e (e "ar>eting. i a&e1t .&r. e1te ne&e1ar (eoare&e 4ara e1te 0.tin 0ro'a'i &a 4ara o "otivare a(e&vata 1e vor ga1i &e e "ai e4i&iente variante 3n a&e1te (e"er1.ri. P.nte" (i1&.ta (e10re "otivaie 3n &ore atie (ire&ta &. "ora . angaja i or. Mora . .n.i angajat re0re5inta atit.(inea a&e1t.ia 4a@2 (e ".n&2/ 4a@2 (e 1.0eriori/ 4ata (e &o egi Ai 4a@2 (e organi5a@ia (in &are 4a&e 0arte. Un 1a ariat "otivat va avea .n "ora ri(i&at / &. a te &.vinte o atit.(ine 0o5itiva 3n ra0ort.ri e (e ".n&a/ (atorita 1ati14a&erii nevoi or 1a e/ at)t0rin o&. (e ".n&a 3n 1ine &)t i &a re5. tat a a&e1t.ia. O ne&e1itate &are ar 0.tea 4i 1ati142&.t2 0rin o&. (e ".n&2 e1te 1ati14a&tia ".n&ii/ "ai e-a&t re&.noaAterea i"0ortan@ei ro . .i Ai &ontri'.@iei 1a e 3n organi5a@ie. O ne&e1itate 1ati14a&.ta &a re5. tat a o&. .i (e ".n&a 0oate 4i 7 i 3n genera e1te 0ro'a'i &ea "ai i"0ortanta8 e1te 1e&.ritatea 4inan&iara. Un "ora ri(i&at &on(.&e a oia itatea angajat. .i 4ata (e organi5atie/ a (e(i&are/ a (orinta i in&er&area (e a .&ra &)t "ai 'ine. Pe (e &ea a ta 0arte/ .n "ora 1&25.t 0oate &on(.&e a (e5intere1 4ata (e ".n&a/ a'1entei1"/ rat2 1&25.t2 a 0ro(.&tivit2@ii/ i intr9.n 4ina 0ara1irea &o"0aniei 0entr. .n o& (e ".n&a .n(e e-i1ta 0o1i'i itatea .nei "otivatii "ai "ari. Angajatii &are 1.nt ent.5ia1ti i "otivati o'tin 0er4or"ante e-&e0tiona e/ i a1ta n. (oar (in &a.5a o' igatii or (e 1ervi&i.. ,ir"e e a. (oar (e &a1tigat (e 0e .r"a a&e1t.i .&r./ iar avantaj. o'tin.t 1e (ove(e1te e-tre" (e i"0ortant 0entr. 1.&&e1. a4a&erii 0e ter"en .ng. Majoritatea oa"eni or 3n "o"ent. 3n &are 1e angajea5a 1.nt ani"ati (e ent.5ia1"/ in1a (in 0a&ate a&e1t .&r. (e &e e "ai ". te ori n. (.rea5a "ai ". t (e &ateva .ni (a&a "anage"ent. &o"0aniei n. 4a&e ni"i& 3n a&e1t 1en1. Meto(e e (e "otivare aangajai or 0ot 4i variate/ (e0in(e (e 0o1i'i itati e 4ir"ei/ &eea &e e1te i"0ortant in1a e1te 4a0t. &a "otivarea 1e 0oate 4a&e i &. &o1t.ri re(.1e 1a. &:iar 4ara. N. te &o1ta ni"i& &a "anager 12 (i1&.ti &.angaja ii/ 12 a4 i &are e 1.nt ne". t."iri e (a&a e-i1ta 1a. &e &re( ei &a ar 4i ne&e1ar 3n &o"0anie? n. (e 0.tine ori 1e 0oate inta"0 a &a i(ei e or 12 aj.te n. (oar angajat. &i i 1o&ietatea.

1.!. Teorii "otivationa e


,iin( &on1i(erata (e9o i"0ortanta vita a 0entr. ori&e &o"0anie/ 0ro' e"a "otivariiangajai or a 4o1t ana i5ata (e (iver1i 10e&ia i1ti 3n (o"eni. "anage"ent. .i i re1.r1e or ."ane/ (e9a .ng. ti"0. .i 4iin( en.ntate "ai ". te teorii &are 1.nt va a'i e 3n &ontin.are 0entr. ori&e agent e&ono"i&. 9Ti0o ogia .i Lo0e5 Pro4e1or. 10anio J.an Pere5 Lo0e5 &on1i(era &a e-i1ta trei &ategorii (e teorii= "e&ani&i1te 71e 0re1.0.ne &a oa"enii 1.nt "otivati (e "otivatii e-tin1e&i/ "ai e-a&t (e &on1e&inte e a&ti.ni or or8/ 01i:o1o&io ogi&e 7oa"enii 1.nt "otivati at)t(e a10e&te e-tin1e&i &)t i intrin1e&i9 (e5vo tarea 0er1ona a/ i"'.natatirea &.no1tiinte or8 i antro0o ogi&e 7 oa"enii 1.nt "otivati (e a10e&te e-trin1e&i/ intrin1e&i i tran1&en(ente &on1e&inte e 0e &are a&ti.ni e .nei 0er1one e generea5a &are 1.nt .r"arite 3n "o( 10e&ia 8.
9

Ti0o ogia Longene&>er Ai Pring e9 1e &on1i(era &a teorii e organi5a@iona e 0ot 4i

(e &on@in.t 7a&&ent.ea5a 4a&torii 10e&i4i&i &e "otivea52angajaii &a in(ivi5i8 Ai (e 0ro&e1 7a&&ent.ea5a (ina"i&a "otivarii (e a energi5area initia a a &o"0orta"ent. .i/ a0oi 1e e&tia a ternative or i e4ort. a&t.a 8. 9Teoria .i Ma1 oB9 a&ea1ta teorie 1ta'i e1te o ierar:ie a ne&e1itati or ."ane a1t4e in&at 12 1e evi(entie5e (ina"i1". "otiva iei egate (e 1ati14a&erea a&e1tor ne&e1itati. Teoria 1.1tine &a 1ati14a&erea ne&e1itati or re0re5inta o "otiva ie i"0ortanta 0entr. in(ivi5i/ nive . (e 1ati14a&ere (e0in5an( (e 4ie&are 3n 0arte. Sing.ra &ategorie (e ne&e1itati &are 0ra&ti& n. 1e e0.i5ea5a e1te a.torea i5area/ (ar 3n genera 1ati14a&erea a&e1tei ne&e1itati re0re5inta o "otiva ie a'ia (.0a &e &e e e te &ategoorii (e ne&e1itati 74i5io ogi&e e e"entare/ 1e&.ritate Ai 1ig.ran@a/ &onta&te ."ane Ai a4i iere a gr.0/ (e nat.ra 1o&ia a/ 1tat.t 1o&ia Ai 1ti"28 a. 4o1t 1ati14a&.te.

9 A'or(area .i M&.Gregor9 &on4or" .i Do.g a1 M&Gregor a 'a5a (e&i5ii or i &o"0ortarii "anageri or 3n e-er&itarea 4.n&tii or "anageria e e-i1ta (o.a a'or(ari 0rin&i0a e/ 4or". ate 1.' 4or"a &.no1&.te or teorii CDC i CEC.

Ta'e . 1.1 Po1t. ate e teorii or CDC i CEC Nr. Teoria 'X' crt. 1. 3n 0ro&e1. ".n&ii o". Teoria ' ' 7o'i1n.it8 Pentr. o". "e(i. e4e&t.area (e e4ort.ri

"e(i. e1te 0re(i10.1 10re (e a1are/ 4i5i&e i inte e&t.a e 3n 0ro&e1. ".n&ii evitan(9o/ ".n&in( &)t "ai 0.tin 0o1i'i . e1te tot at)t(e nor"a a &a i o(i:na 1a. !. (i1tra&tia. O". "e(i. n. are a"'itie/ (ore1te 12 Contro . i a"enintarea &. 0e(e01e n. evite a1."area (e re10on1a'i itati/1.nt 1ing.re e "ij oa&e 0entr. a (eter"ina 0arti&i0area o". .i "e(i. a 0re4era 12 4ie &on(.1. 6.

rea i5areao'ie&tive or 4ir"ei. O". "e(i. e1te egoi1t/ in(i4erent aIn &on(itii nor"a e/ o". "e(i. invata n. ne&e1itati e organi5atiei (in &are 4a&e n."ai 12 a&&e0te i 12 e-er&ite 1ar&ini i 0arte. re10on1a'i itati/ (ar i e a1."a (in 0ro0rie initiativa. Prin nat.ra 1a/ o". "e(i. 1e o0.ne A1."area (e 1ar&ini i re10on1a'i itati 1&:i"'ari or 3n &a(r. organi5atiei 3n (e0in(e (e "otivatii e 0o5itive/ (e &are e1te integrat. re&o"0en1e e a1o&iate or. Ca .r"are/ o". "e(i. tre'.ie 12 4ie In &on(itii e 4ir"e or "o(erne/0otentia . 4ortat/ a"enintat &. 0e(e01e/ &ontro atinte e&t.a a o". .i "e(i. e1te .ti i5at 0er"anent et&. 0entr. a 4i (eter"inat 12(oar 0artia . (e0.na e4ort.ri e ne&e1are rea i5arii o'ie&tive or organi5atiei. 9 Teoria .i Her5'erg9 3n vi5i.nea .i ,re(eri&> Her5'erg e-i1ta (o.a &ategorii (e

F.

G.

4a&tori "otivationa i= 4a&tori (e igiena 1a. &onte-t.a i i 4a&tori "otivationa i/ &ei (in .r"a 4iin( &on1i(erati &ei &are (eter"ina 0er4or"anta 3n ".n&a.

9Teoria a1te0tari or VIE a .i Vroo"9 a&ea1ta teorie a4ir"a &a a1te0tarea 0e &are o are .n angajat egat (e o'tinerea .nor an."ite e e"ente 1a. rea i5area an."itor 1it.atie re0re5inta 0rin&i0a a 4orta "otivationa a. Mai e-a&t/ e-it1a trei e e"ente "otivationa e (e 'a5a= ;V<9 va enta "otivationa a 7inten1itatea (orintei .n.i 1a ariat (e a rea i5a .n an."it o'ie&tiv8 / ;E<9a1te0tarea 1a ari. .i 7re4 e&ta &onvingerea 12 re4eritoare a 0ro(.&erea .n.i an."it eveni"en 1a. o'tinerea .nei an."ite 0er4or"ante 3n &a(r. &o"0aniei/ 3n &a5. "ani4e1tarii (e &atre e a .n.i &o"0orta"ent 10e&ia 8 i ;I<9 in1tr."enta itatea 7 a"0 oarea &onvingerii .nei 0er1oane &a rea i5area .n.i 0ri" nive (e 0er4or"anta va 4i a1o&iat &. o'tinerea 3n 0 an. 1e&.n(ar a .nor an."ite a&ti.ni "otivationa e 3n 4avoarea 1a. Ce e trei e e"ente 1erve1& &a 'a5a 0entr. a 0ro"ova &o"0orta"ente "otivationa e a 1a ariati (e &atre "anager/ va ori4i&an( "are e e4e&t energi5ant 0e &are i a. (orinte e/ a1te0tari e 0er1ona . .i at.n&i &an( e1te a(e&vat.

CAPITOLUL II PRE#ENTAREA COMPANIEI PROCTER $ GAM%LE

!.1. Pro&ter $ Ga"' e a nive "on(ia


Co"0ania Pro&ter $ Ga"' e a 4o1t in4iintata 3n 1I6J 3n Cin&innati/ O:io/ SUA. ,on(atorii 1ai/ Ki ia" Pro&ter i Ja"e1 Ga"' e a. gan(it9o &a 0e o a4a&ere (e 4a"i ie (e1tinata 0ro(.&tiei (e 1a0.n.ri i ."anari. D.0a o e-i1tenta (e "ai 'ine (e 1JG (e ani/ &o"0ania e1te a1ta5i .na (intre &e e "ai e-tin1e (in ."e/ (e14a1.ran(.91i a&tivitatea n."eroa1e tari i 0ro(.&an( o ga"a e-tre" (e variata (e "ar4.ri. La a0ro-i"ativ 1GL (e ani (e a in4iintare Pro&ter $ Ga"' er a av.t &ea "ai "are &re1tere (in i1toria 1a/ (evenin( .na (intre &e e "ai "ari &or0oratii ". tinationa e (in A"eri&a i &:iar (in ."e. ,a&torii &are a. 1tat a 'a5a a&e1tei &re1teri i"0re1ionante a. 4o1t 0e (e o 0arte 10e&ia i5area 3n ingrijirea 1anatatii 0rin a&:i5itionarea &o"0aniei NorBi&: Eaton P:ar"a&e.ti&a 1 7 3n an. 1MI!8 i a &o"0aniei Ri&:ar(1on9 Vi&>1 7 3n 1MIG8 i 0e (e a ta 0arte 10e&ia i5area 3n 0ro(.1e &o1"eti&e i aro"e 0rin a&:i5itionarea &o"0anii or No-e / Ma- ,a&tor i E en %etri- 7 a 14ar1it. ani or NIL9 in&e0.t. ani or NML8. Prin inter"e(i. a&e1tor a&:i5itii Pro&ter $ Ga"' er n. (oar &a a 'ene4i&iat (e &ea "ai 10e&ta&. oa1a &ret1re e&ono"i&a (ar (ea1e"ena 1i9a &a1tigat .n o& i"0ortant a nive g o'a . To&"ai 3n a&e1t 1&o0 &o"0ania a in4iintat o retea "on(ia a (e &er&etare i (e5vo tare/ .nitati (e &er&etare 4iin( in4iintate 3n SUA/ E.ro0a/ Ja0onia i A"eri&a Latina. In 5i e e noa1tre Pro&ter $ Ga"' er e1te intr9a(evar .n n."e a nive "on(ia . Cir&a 0atr. "i iar(e (e oa"eni (in intreaga ."e 4o o1e1& a1ta5i 0ro(.1e e &o"0aniei 7 (e 0atr. ori "ai ". ti (e&at 3n anii NIL 8. Pro(.&an( a0roa0e 6LL (e "ar&i/ &o"0ania &on&.rea5a 0e 0iete e a 1OL (e tari (in intreaga ."e. Pe1te 1LL.LLL (e oa"eni (in 0e1te IL (e tari .&rea5a 5i ni& 0entr. a o4eri 0ro(.1e (e &a itate &on1."atori or (in intreaga ."e. Printre "ar&i e &e e "ai .ti i5ate a e P$G 1e rega1e1&= 3n "aterie (e &o1"eti&e i ingrijire 0er1ona a= A BaP1/ C:ri1tina Ag.i era Per4."e1/ Do &e$Ga''ana Ma>e U0/ D.n:i ,ragran&e1/ Gi ette/ G.&&i ,ragran&e1/ Hea( $ S:o. (er1/ Her'a E11en&e1/ MACH6/ Nao"i Ca"0'e / Ora 9%/ Pantene/ P."a/ Ke a? 3n &ategoria 0ro(.1e or (e &.ratenie = A&e/ Arie / D.ra&e / Mr. C ean/ Pa"0er1/ Ti(e. Po5itia &o"0aniei e1te & ara= QCo"0anii e 0re&." P$G 1.nt o rea 2 4or@2 a nive "on(ia . Ca0ita i5area noa1tr2 0e 0ia@2 e1te "ai "are (e&)t PI%9. a n."eroa1e @2ri Ai noi (e1ervi" &on1."atorii (in 0e1te 1IL (e 1tate. O (at2 &. a&e1t 1tat.t/ ne revin at)t

re10on1a'i it2@i/ 0re&." Ai o0ort.nit2@i. Re10on1a'i itatea noa1tr2 e1te a&eea (e a 4i o &o"0anie &. &o"0orta"ent eti& (in 0.n&t (e ve(ere 4i1&a 9 (ar o0ort.nitatea &are ni 1e 0re5int2 3n1ea"n2 ". t "ai ". t (e&)t at)t Ai e1te 3n&or0orat2 3n 1&o0. no1tr.<. 10.n re0re5entantii 1ai. De1i e-tin1a 3n atatea tari/ &o"0ania e1te o e&:i0a re.nita 3n j.r. .nei &a.5e i a .nei 1trategii (e (e5vo tare &o".ne. S&o0. e1te (e a i"'.natatii viata (e 5i &. 5i a &on1."atori or (in intreaga ."e 0rin 0ro(.1e e 1a e (ar n. n."ai. Tinan( &ont &a Pro&ter $ Ga"' e (e1erve1te a0ro-i"ativ F/! "i iar(e (in &e e O/G "i iar(e (e oa"eni ai 0 anetei 1e 0oate 10.ne &. 1ig.ranta &a joa&a .n ro i"0ortant 3n viata &on1."atori or i n. (oar a a&e1tora. De9a .ng. ti"0. .i &o"0ania 19a i"0 i&at 3n nen."arate 0rogra"e (e aj.torare 3n tari 1.'(e5vo tate 1a. 3n &.r1 (e (e5vo tare. Prin inter"e(i. 0rogra". .i (e 1.1@inere a &a.5e or a nive "on(ia Live, Learn & Thrive 7Tr2ieAte/ *nva@2 $ Pro10er28/ 19a. (e14a1.rat i in&a 1e (e14a1oara 0rogra"e &." ar 4i= ;San1a a viata/ 1an1a a noi a"intiri< 3n Ro")nia i %. garia 0rin &are 19a (orit a"e iorarea 1it.atie &o0ii or na1&.ti &. 0ro' e"e i 19a. 1tran1 'ani 0entr. (otarea 10ita e or &are 1e o&.0a (e a&e1te 0ro' e"e? C:i (renN1 Sa4e Drin>ing Kater 7A02 0ota'i 2 1ig.r2 0entr. &o0ii8? Pa"0er1 1 Pa&> R 1 Va&&ine 71 Pa&:et (e Pa"0er1 R 1 Va&&in8. Dea1"enea &o"0ania e1te i"0 i&ata i 3n 0rogra"e (e re0on1a'i itate 1o&ia a. Proie&t. ;Invata 12 1&:i"'i ."ea<a 4o1t (e"arat 3n !LL! avan( &a 1&o0 re10on1a'i i5area e evi or i a 0ro4e1ori or &. 0rivire a 0ro' e"e e &o".nitatii i i"0 i&area a&tiva 3n re5o varea a&e1tora 0entr. i"'.natatirea vietii 3n &o".nitate. Co0iii a. 0ri"it noti.ni i e e"ente 0ra&ti&e (e &. t.ra &ivi&a i a. 4o1t 1i". ati 0rin &on&.r1.ri &. 0re"ii o4erite (e &o"0anie. ,i o1o4ia (e re&r.tare i (e5vo tare (e a ;&on1tr.i (in interior< 4avori5ea5a evo .tia .nei 0.terni&e &. t.ri &or0orati1te 'a5ate 0e 3n&re(ere Ai 3"02rt2Airea (e e-0erien@e.

!.!. Pro&ter $ Ga"' e Ro")nia

10

Co"0ania Pro&ter $ Ga"' e 1i9a e-tin1 a&tivitatea 3n %a &ani 3n an. 1MM!/ 3n a&e a1i an 4iin( inregi1trata i 3n Ro")nia/ 3n 1MM6 a in&e0.t 12 van(a ai&i 0ro(.1e e 1a e iar an. .r"ator a (e1&:i1 3n %.&.re1ti 0ri". 'iro. 3n 5ona 'a &ani&a &. (oar 6angajai. A1t25i &o"0ania P$G are 'iro.ri (e1&:i1e 3n J @2ri (in regi.ne= Ro")nia/ %. garia/ Re0.' i&a Mo (ova/ I.go1 avia/ %o1nia/ A 'ania/ Re0.' i&a Ma&e(onia i a0ro-i"ativ 1LLL (eangajai &are a1ig.ra 0ro(.1e (e &a itate 0entr. a0ro-i"ativ G! (e "i ioane (e &on1."atori (in a&ea1ta regi.ne. Con4or" 0.' i&atiei #iar. ,inan&iar 3n an. !L11 &o"0ania a o&.0at o&. 6G 3n to0 1LL Ce e "ai va oroa1e &o"0anii (in !L11/ av)n( o va oare (e 6G! "i e.ro. In &ei 0e1te !L (e ani (e &an( e1te 0re5enta P$G a av.t o &re1tere "ajora a a4a&eri or 3n 10e&ia 0rin (e5vo tarea 0ro(.&tiei i a e-0ort.ri or. Un 4a&tor i"0ortant 3n 1.&&e1. &o"0aniai 9a. av.t i &e e (o.a 4a'ri&i (e a Ti"i1oara 7 (e (etergenti8 i (e a Ur ati/ Pra:ova 7 0ro(.1e 0entr. ingrijirea 0ar. .i8. Pro&ter $ Ga"' er e1te &. 1ig.ranta .n n."e 0e 0iata "on(ia a (ar i 0e &ea o&a a. Pe anga &a itatea 0ro(.1e or / &are e1te re&.no1&.ta (e &ea "ai "are 0arte (intre &on1."atori/ &o"0ania (i10.ne i (e .n "anage"ent 0er4or"ant 4ara (e &are/ in(i4erent (e 0ro(.1e e o4erite n. ar 4i 0.t.t aj.nge 3n to0? .n 1i1te" (e (i1tri'.tie 4oarte 'ine 0.1 a 0.n&t/ 'ran(.ri &.no1&.te &are 1.nt &on1i(erate 0rintre &e e "ai '.ne 3n (o"enii e or/ inve1titii 4inan&iare/ .n "ar>eting a(e&vat 4ie&ar.i 'ran( 3n 0arte. De10re 0o5itia 0e &are o o&.0a 0e 0iata re0re5entantii P$G 1.1tin= ;Str.&t.ra noa1tr2 organi5atori&2 .ni&2 o4er2 'ene4i&ii e g o'a e a e .nei &o"0anii interna@iona e Ai vi5i.nea o&a 2 re evant2 0entr. &on1."atorii (in regi.ne. Str.&t.ra noa1tr2 &or0orativ2 a1ig.r2 &a(r. &are ne 0er"ite 12 va ori4i&2" &. vite52 Ai e4i&ien@2 avantaje e .nei organi5a@ii g o'a e.< Co"0ania Pro&ter $ Ga"' e e1te 0re5enta 0e 0iata (in tara noa1tra 0rin inter"e(i. a trei entit2@i &are a&o0er2 .n 10e&tr. (e a&tivitati 4oarte (e variate/ (e a 0ro(.&@ie 0ro0ri.95i12/ a "ar>eting Ai (i1tri'.@ie= Pro&ter $ Ga"' e Mar>eting Ro")nia 7&oor(onea52 a&tivit2@i e (e "ar>eting 0entr. Ro")nia Ai a te o0t 0ie@e (in regi.ne8/ Pro&ter $ Ga"' e Di1tri'.tion SRL 7&oor(onea52 a&tivitati e (e (i1tri'.@ie 3n Ro")nia8/ Detergen@i 12 70ro(.&tia (e (etergen@i Ai 3n2 'itori 3n Ti"iAoara Ai 0ro(.1e 0entr. 3ngrijirea 02r. .i 3n Ur a@i/ Pra:ova8.

11

Pro&ter $ Ga"' e a &a1tigat n."eroa1e 0re"ii i re&.noa1teri a nive na iona i n. n."ai (atorita a&tivitatii 1a e. Con4or" 0ro0ri. .i 1ite/ (e9a .ng. ti"0. .i i9a. 4o1t a&or(ate .r"atoare e 0re"ii= Re&.noaAteri e e-terne a e P$G %a >an1
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P$G Ro")nia 3n 0ri"ii 1L E"0 oPer1 o4 C:oi&e 7!L118 Arie Ai Hea($S:o. (er1 a. &)Atigat Pre"i. Mo1t Tr.1te( %ran(1 3n Ro")nia/ 0entr. a &in&ea oar2 a r)n(/ a&or(at (e Rea(erC1 Dige1t 7!L118 P$G Ro")nia 0ri"eAte Pre"i. %e1t Inve1tor o4 t:e Eear (e a 0.' i&a@ia Nine oS& o&> 7!L118 A (oi ea 0re"i. %e1t Mar>eting Ca.1e Re ate( Progra" 0entr. ;Tan12 a via@2/ Aan12 a noi a"intiriQ (e a ,or.". Li(eri or (e A4a&eri (in %. garia 7!L118 Arie Ro")nia a 4o1t re&.no1&.t &a 4iin( Cea "ai 0.terni&2 "ar&2 (e 3ngrijire a "ateria e or Ai a &a1ei (e &2tre Revi1ta Pia@a 7!L1L8 ;Hea( $ S:o. (er1 FLL " U1LL " 4or 4reeQ a 4o1t re&.no1&.t2 &a 4iin( Cea Mai E4i&ient2 Ca"0anie Pro"o@iona 2 (e &2tre Revi1ta Pia@a 7!L1L8 ;1 Pa"0er1 R 1 va&&inQ a 4o1t re&.no1&.t2 &a Cea Mai %.n2 Ca"0anie (e Re10on1a'i itate So&ia 2 Cor0orativ2 (in ,MCG (e &2tre Revi1ta Pia@a 7!L1L8 Gi ette ,.1ion PoBer a &)Atigat Pre"i. Co1"o0o itan %ea.tP 3n Ser'ia 7!L1L8

Re&.noaAteri e e-terne anterioare


o

E,,IE (e 'ron5 0entr. &a"0ania P$G ;Tan12 a via@2/ Aan12 a noi a"intiriQ 7!LLM8 E,,IE (e argint 0entr. %on.- !in1 &a"0ania S0ring Moo( 7!LLM8 Pre"i. CSR 0entr. &a"0ania Pa"0er 9 Uni&e4 7!LLM8 Arie a &)Atigat 1tat.t. (e S.0er"ar&a !LLM 3n %. garia 7!LLM8 Ce "ai '.n Progra" ;Tan12 a via@2/ Aan12 a noi a"intiriQ a&or(at (e Ga a Oa"eni 0entr. Oa"eni 7!LLM8 Ce "ai '.n Progra" ;Tan12 a via@2/ Aan12 a noi a"intiriQ a&or(at (e ,or.". Li(eri or 3n A4a&eri (in %. garia 7!LLM8 Gi ette ,.1ion a 4o1t re&.no1&.t a Pro(.1. An. .i 3n Ro")nia 7!LLM8 Gi ette P:eno"enat To.r !LLM a intrat 3n Cartea Re&or(.ri or

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12

Gi ette P:eno"ena To.r !LLM a 0ri"it Di0 o"a (e E-&e en@2 a 0re"ii e EMEA SA%RE PR 7!LLM8 Gi ette/ Arie Ai Pa"0er1 a. &)Atigat 1tat.t. (e S.0er"2r&i 3n !LLM 3n %o1nia Ai Her@egovina 7!LLM8 Arie A.to"at M5i"G Mo.ntain S0ring/ Gi ette ,.1ion/ A BaP1 U tra Nor"a P .1/ Pa"0er1/ Ora % Cro119A&tion Co"0 ete J/ %ra.n Si > V0i D0re11ive a. 4o1t (e1e"nate Pro(.1. An. .i 3n Ro")nia 7!LLI8 P$G a 4o1t (e1e"nat S.0er"ar&a !LLI 3n Ro")nia 7!LLI8 Gi ette/ A BaP1 Ai Pa"0er1 a. 4o1t (e1e"nate S.0er"2r&i 3n !LLI 3n %o1nia Ai Her@egovina 7!LLI8 P$G a 4o1t (e1e"nat S.0er"ar&2 3n !LLJ 3n Ro")nia 7!LLJ8 P$G/ A BaP1/ Arie / % en(9a9"e(/ %on.-/ Hea( $ S:o. (er1/ Pantene/ Pa"0er1/ Pantene Ai Ke a a. 4o1t (e1e"nate S.0er"2r&i !LLJ 3n Ro")nia 7!LLO8 Arie a 4o1t (e1e"nat S.0er"ar&a !LLO 3n Ser'ia 7!LLO8 Pre"i. Sa're 0entr. Progra". P$G (e E(.&a@ie Civi&2 ;*nva@2 12 1&:i"'i ."eaQ/ (e1e"nat &a 4iin( Ce "ai '.n Progra" (in E.ro0a (e E1t Ce "ai '.n 0rogra" (e vo .ntariat &or0orativ 0entr. Progra". P$G (e E(.&a@ie Civi&2 ;*nva@2 12 1&:i"'i ."eaQ 3n Ro")nia (e &2tre Ga a Oa"eni 0entr. Oa"eni 7!LLF8 Pre"i. II 0entr. P$G a&or(at (e HR ,e(eration 3n Ro")nia
1

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Pro&ter $ Ga"' e 1.1tine &a 1.&&e1. 0e &are i are 1e 'a5ea5a 0e &in&i 0.n&te 4orte e1entia e &are ii (i4erentia5a (e a te &o"0anii= 9inte egerea &on1."atori or 7 (e1&o0erirea nevoi or ne10.1e a e &on1."atori or8 9inovatia 7 tra(.&erea (orinte or &on1."atori or 3n noi 0ro(.1e8 9&rearea (e "ar&i 7 'ran(.ri in10irate (e nevoi e &on1."atori or8 9&a0a&itati e (e 0 a1are 0e 0iata 7 ga1irea (e retai eri i & ienti a "o"ent. 0otrivit i 3n o&. 0otrivit8 9e&ono"ia a 1&ara 7 a&tionarea &a o 1ing.ra &o"0anie .nitara8

Date furnizate de catre Procter&Gamble

13

CAPITOLUL III MOTIVAREA ANGAJAILOR 3n CADRUL COMPANIEI PROCTER $ GAM%LE


Pro&ter$Ga"' e e1te n. (oar .n i(er (e ne&onte1tat 3n (o"eni. &o"ert. .i &. ri(i&ata a '.n.ri or go10o(are1ti &i i .n. (intre angajatorii 0re4erati (e ". ti oa"eni. #i ni& (e0arta"ent. (e re1.r1e ."ane 0ri"e1te a0 i&atii (e a oa"eni (in toate &o t.ri e ."ii. In1a1i &o"0anie in&.rajea5a &an(i(atii 12 a0 i&e/ avan( (e1&:i1e 3n 0er"anenta o0ort.nitati (e angajare/ 0e 0agina 12 e-i1tan( o 1e&ti.ne e-tre" (e (eta iata i in&.rajatoare 0rivin( &ariere e 3n &a(r. &o"0aniei. De &e e1te &o"0ania at)t(e 1o i&itata (e &atre oa"enii 3n &a.tarea .n.i o& (e ".n&a W Ra10.n1. i 0ri"i" &:iar (e a ea = Qoa"enii no1tri 1.nt &ea "ai i"0ortanta re1.r1a i "otiv. avantaj. .i &o"0etitiv. S.&&e1. no1tr. (e 0.terea oa"eni or no1tri 0e &are ii 4or"a" 0rin 0rogra"e (e 4or"are &ontin.2 i (e rota ie (e o&.ri (e ".n&2.< Un. (intreangajaii P$G/ &are a in&e0.t/ &a ". ti a tii (e a t4e / 0rintr9.n intern1:i0 3n &a(r. &o"0aniei/ a4ir"a &a in&a (e a 0ri". intervi. i 19a 10.1= Qo.r intern1 (onNt "a>e &o44ee/ t:eP "a>e an i"0a&t<. Un a t. 10.ne= ;*n "o"ent. 3n &are a" intrat 3n 'iro. P $ G 0entr. 0ri". intervi./ a" ti.t &2 a&e1ta era o&. .n(e vrea. 12 .&re5. Ceea &e "9a i"0re1ionat &e "ai ". t a 4o1t nive . (e energie 0o5itiv2 i 0ro4e1iona i1". angajai or P $ G. Proie&te e i re10on1a'i it2 i e 1.nt 0rovo&atoare i in&itante 3n a&e ai ti"0. E&:i0e e noa1tre 1.nt (iver1e i &. e-0erien 2. *n 4ie&are 5i/ 3n P $ G ai noi o0ort.nit2i (e a te (e5vo ta/ at)t in(ivi(.a &)t i 0ro4e1iona .< I"aginea &o"0aniei 0rintreangajai e1te .na 0o5itiva. Organi5atia e1te va5.ta &a o 0i1ta (e an1are 0entr. &ei 4ara e-0erienta/ 0o1i'i itatea (e a (e (e5vo ta i (e a 1e a4ir"a 3n &a(r. .nei &o"0anii ". tinationa e (e ren."e. Co"0ania in&.rajea5aangajaii 12 tintea1&a "ere. "ai 1.1/ 1e 4ie intr9o &ontin.a 0er4e&tionare. A&e1t .&r./ 0e anga (e5vo tarea &o"0aniei 0rin (e5vo tarea oa"eni or (in interior. ei/

14

(.&e i a &re1terea &erinte o rangajai or 4ata (e &o"0anie. C. &)t (evin "ai '.ni 0ro4e1ioni1ti &. at)t vor avea "ai ". te 0retentii (e a "e(i. 3n &are i i (e14a1oara a&tivitatea. N. 1e vor "ai 1i"ti "otivati (oar (e 0arte 4inan&iara/ 1e vor a-a "ai ". t 0e a4ir"are i 0e at"o14era (e a o&. (e ".n&a. Pentr. a ra"ane atra&tiva i (.0a angajare/ Pro&ter $ Ga"' er are grija 12 i i tinaangajaii "otivate tot ti"0. 0entr. a91i a1ig.ra 1.&&e1. . C." 1e 0ot "otiva angajaii 12 (ea &e a. "ai '.n i 12 4a&a intot(ea.na &eea &e tre'.ieW Recunoasterea importantei muncii angaja ilor pentru companie Un 1t.(i. rea i5at re&ent (e &atre o 0.' i&atie on ine 10e&ia i5ata 3n "anage"ent. a4a&eri or re eva 4a0t. a intre'area Q&e va "otivea5a a o&. (e ".n&aW< &ei "ai ". ti re10on(enti a. "entionat 4a0t. &a (ore1& 12 1i"ta &a ".n&a or e1te i"0ortanta/ &a 4a& &eva 1e"ni4i&ativ. De a&eea P$G in&er&a 12 i i 4a&a angaja ii 12 &on1tienti5e5e &a 1.nt i"0ortanti 0entr. &o"0anie i &a &. &)t ii 4a& ".n&a "ai 'ine &. at)torgani5atia va avea "ai ". t 1.&&e1. Comunicarea eficienta i schimbul de informa ii 9 E1te i"0ortant 0entr. P$G 12 i"0arta1e1&aangajai or &on1tant in4or"a ii 0e (e o 0arte 0entr. a9i i"0 i&a 3n a&tivitate (ar i 0entr. a 1e a1ig.ra/ &a "anager/ &a ia &e e "ai '.ne (e&i5ii. Toto(ata/ tre'.ie &aangajaii 12 4ie a &.rent &. evo .tia &o"0aniei 10re atingerea o'ie&tive or a1."ate. In4or"area or .nara ii 0ot aj.ta 12 ii aj.1te5e a&tivitati e a1t4e in&at 12 1e aj.nga a re5. tate e (orite. Oferirea i primirea constanta a feedback ului de performanta e1te i"0ortant &a tot ti"0. 12 1e (i1&.te &. 0rivire a 0er4or"anta i a 0ro' e"e e &are a0ar. Iar at.n&i &an( a0ar 0ro' e"e/ n. tre'.ie &a.tati vinovati/ i 1o .tii? 1o .tii (e re"e(iere a 0ro' e"ei i "ai a e1 1o .tii (e a evita 0ro' e"a 3n viitor. !ncredere "n echipa 9 E1te i"0ortant &a angajaii P$G 12 ai'a in&re(ere 3n ei 0entr. a 0.tea 4a&e 0er4or"anta. Da&a in1a &o"0ania n. &re(e 3n ei a&e1t .&r. va (a.na i "ai ". t 1ti"ei (e 1ine ori&." n. 0rea ri(i&ate 3n "area "ajoritate a &a5.ri or. N. e1te in1a 1.4i&ient &a "anager. (oar 12 a4ir"e in&re(ere/ tre'.ie 12 o i (e"on1tre5e. E1te ne&e1ar 3n a&e1t 1en1 a&or(area .nei oare&are a.tono"ii angajai or. Avan( 0o1i'i itatea 12 ia 1ing.ri (e&i5ii/ 12 i i a1."e 0roie&te/ 12 (e&i(a &." 12 e i"0 e"ente5e 0oate aj.ta 1e"ni4i&ativ? &:iar (a&a e-i1ta ri1&. e1e&. .i/ e1te 0re4era'i .n angajat &are a in&er&at/ a e1.at i a invatat (in gre1e i (e&at .n. &are n. are 1.4i&ienta in&re(ere in&at 12 ia ori&e (e&i5ie.

15

#dunarea "n mod constant de sugestii de la angaja i $proactivitatea% Pentr. &aangajaii 12 4ie 3n tota itate (e(i&ati o'ie&tive or tre'.ie 12 4ie 3n 0ri". ran( i"0 i&ati 3n 1ta'i irea a&e1tora. ,ie &a e1te vor'a (e10re i"'.natatirea "e(i. .i (e .&r. 1a. &:iar (e (e5vo tarea &o"0aniei/ i(ei e angaja i or 1.nt 'ine9venite. C:iar (a&a (e&i5ii e 1e ia. a nive (e &on(.&ere 1i"0 . 4a0t &a angaja i or e9a 4o1t 1o i&itat 4ee('a&>9. i i(ei e ii 4a&e 12 1e 1i"ta i"0 i&ati. !ncurajarea lucrului "n echipa Pe anga 4a0t. &a 3n &e e "ai ". te &a5.ri e1te ne&e1ar ".n&a 3n e&:i0a 0entr. rea i5area .n.i 0roie&t/ e1te 4oarte i"0ortant i 0entr. "e(i. (e .&r. &aangajaii 12 1i"ta &a 4a& 0arte (intr9o e&:i0a? 3n a&e1t 4e 1e 1i"t 1.1tin.ti/ a. 0e &ine 12 1e 'a5e5e/ i n. 3n . ti". ran( 1e eaga 0rietenii. Tinan( &ont &a "are 0arte (in ti"0. or i 0etre& a 1ervi&i./ 4a0t. &a 1e 1i"t a0ro0iati (e &ei &. &are i"0art 'iro. i in(atoriri e/ &a .&rea5a intr9.n "e(i. 0rieteno1 i (egajat ii aj.ta 12 1e 1i"ta 'ine/ in&re5atori/ i (e&i 12 4ie "ai 0er4or"anti. &odificarea stilului de conducere "n functie deangaja i 9 %ineinte e1 &a e1te 'ine 12 e-i1te ega itate intre angajai/ in1a e1te i"0ortant a(a0tarea 1ti . .i (e &o".ni&are i (e &on(.&ere 3n 4.n&tie (e 0arti&. aritati e 4ie&ar.ia. Unii angaja i 10re e-e"0 . a. nevoie (e "ai ". ta atentie i &oa&:ing/ a tii i i (ore1& "ai ". ta in(e0en(enta. De a&eea Pro&ter $ Ga"' e in&ear&a 12 ii &.noa1&a &)t "ai 'ine angaja ii/ 12 1e a(a0te5e 3n 4.n&tie (e a&e1tia i n. 3n . ti". ran( 12 ii 0ro"ove5e/ (a&a e1te &a5. / 3n 4.n&tii e 0otrivite 0entr. ei. Oferirea de oportunitati de de'voltare personala Una (intre "eto(e e &e e "ai .ti i5ate (e P$G 0entr. "otivarea angajai or e1te (e5vo tarea 0er1ona a event.a 0rin &.r1.ri 1a. training.ri. N. (oar &a 3n a&e1t 4e &o"0ania 'ene4i&ia5a (e 0e .r"a &.no1tiinte or i a'i itati or (o'an(ite (e angajat 3n .r"a training. .i/ &i 3n a&e1t 4e angajaii (evin "ai "an(ri (e o&. or (e ".n&a/ "ai ata1ati (e &o"0anie. (astrarea echilibrului intre viata personala i profesionala La Pro&ter$Ga"' e 1e a&or(a o "are i"0ortanta e&:i i'r. .i (intre viata 0er1ona a i 0ro4e1iona a. In &a(r. &o"0aniei e-i1ta "ai ". te 0rogra"e i a&tivitati 0erio(i&e (e Be ne11/ a &are 1e a(a.ga i a&tivitati e 1o&ia e 0entr. angaja i.10re e-e"0 ./ 3n &a(r. &o"0aniei e-i1ta 0rogra". ;, e- Kor>< &. (o.a o0ti.ni 0entr.angaja i= orar 4 e-i'i 7angajatii 0ot veni "ai (evre"e 1a. "ai tar5i. a .&r./ &. re10e&tarea 0rogra". .i 5i ni& (e o0t ore8 i 0rogra" (e .&r. (e a&a1a 7Bor> 4ro" :o"e8/ .n(eangaja ii &. ve&:i"e (e 0e1te .n an 0ot .&ra o 5i 0e 1a0ta"ana. Progra". (e Be ne11 vi5ea5a/ 3n 0rin&i0a / ingrijirea 1anatatatii 4i5i&e i 01i:i&e aangajai or/ 0rin 0reventie/ a&tivitate 4i5i&a/ "anage"ent. 16

1tre1. .i i n.tritie 1anatoa1a. A1t4e / 3n toa"na an. .i !LLM/ &o"0ania a (e14a1.rat o &a"0anie (e Be ne11 0ri"ita 'ine (e angaja i/ &. a&tivitati 0re&."= "i&. 9(ej.n 1anato1 0entr. toata organi5atia 7grati1 intr9o (i"ineata/ a&tivitate 1.1tin.ta i 0rin 4 .t.ra1i &. in4or"aii (e10re &)t (e i"0ortant e1te "i&. (ej.n 3n 4ie&are 5i8/ &on&.r1 (e :i(ratare/ veri4i&ari ergono"i&e a 'iro./ veri4i&ari "e(i&a e 1a. "a1aj a 'iro.. (osibilitatea relocarii "n alta tara angaja i i a. 0o1i'i itatea (e a o&.0a 3n &a(r. &o"0aniei i o&.ri 3n a ta tara. ,ie &a e1te vor'a (e avan1are 1a. ".tarea 0e .n 0o1t (e a&e a1i rang/angajaii &are (ore1& 12 ii 1&:i"'e (o"i&i i. a. a&ea1ta 0o1i'i itate. Traininguri i schimburi de e)perienta cu birourile (&* din alte tari Pentr. a &.noa1te &)t "ai 'ine organi5atia (in &are 4a& 0arte i 0entr. a91i i"'.natati &.no1tiinte e i 0er4or"ante e 1.nt organi5ate 0erio(i& 1&:i"'.ri (e e-0erienta &. 1.&.r1a e e Pro&ter $ Ga"' e (in a te tari. (lata "n functie de performanta i cunostiinte In(i4erent (e 1it.atia e&ono"i&a 1a. &ri5a 4inan&iara/ 0a&:ete e (e re&o"0en1are tre'.ie 12 ra"ana e4i&iente i &o"0etitive 0e 0iata 4ortei (e ".n&a. Pentr. P$G/ &o"0etitivitatea 0a&:ete or e1te o reg. a (e 'a5a. 3n a&e1t 1en1/ organi5atia n. a ren.ntat a &re1teri e 1a aria e/ &:iar 3n "o"ente e 3n &are a te &o"0anii a. taiat (in 1a arii eangaja i or. ;Ne a1ig.ra" &a totiangajaii 0ri"e1& 'ene4i&ii e i 1a arii e &o"0etitive 0entr. nive . jo'. .i or</ 10.ne Corne ia So4ronie Pitigoi/ E-terna Re ation1 Manager/ Pro&ter$Ga"' e Mar>eting Ro")nia. #ngajatii au posibilitatea i chiar sunt incurajati s+ i i e)prime dorintele Pro&ter$Ga"' e a inte e1 &a .n 4a&tor "otivant 0entr.angaja i e1te a&e a (e a 4i .ati 3n &on1i(erare. Pentr. &a ori&ine ii (ore1te 12 1i"ta &a e1te i"0ortant/ &a 0arerea .i &ontea5a. De a&eeaangajaii 1.nt in&.rajati 12 i i e-0ri"e i(ei e i (orinte e in(i4erent &are 1.nt a&e1tea/ (oare&e &:iar i i(ei e &ontrare 0ot (.&e a 0rogre1. #ngajatii sunt provocati s+ gandeasca ,big- 9 Pro&ter $ Ga"' e n. ar 4i aj.n1 ni&io(ata a nive . a &are e1te a1ta5i &. angaja i "e(io&ri. De a&eea &o"0ania i i in&.rajea5a oa"enii 12 (e 0er4e&tione5e/ 12 1e a.to(e0a1e1&a/ 12 i i 0ro0.na te .ri ina te i 12 e atinga. In(i4erent &a e1t vor'a (e &ontin.area 1t.(ii or/ (e5vo tarea ta ente or/ 1a. &:iar a0ro4.n(area .n.i :o''P/angaja ii tre'.ie 12 4ie in&re5atori &a 0ot 4a&e ori&e/ &a o0ort.nitati e 0e &are e a. 1.nt in4inite. .n mediu po'itiv "n companie 9 Energia 0o5itiva (.&e a re5. tate 0o5itive. A&ea1ta e1te i(eea 0e &are "erge P$G. 3n a&e1t 1en1 1e a1ig.ra &a 4ie&are angajat 1tie

17

&a e1te i"0ortant 0entr. e&:i0a/ 1.nt in&.rajate re atii e (e 0rietenie intreangaja i/ e1te (e1&.rajata 'ar4a iar 'iro.ri e "anageri or 1.nt (e1&:i1e tot ti"0. . (osibilitati se sociali'are i recreere in(i4erent &a e1te vor'a (e10re 1a a (e 10ort/ 1a a (e re&reere/ ie1iri 3n ora1 &. e&:i0a/ tea"9'.i (ing.ri a ".n&a 1a. &:iar 3n 1trainatate/angajaii P$G 1.nt in&.rajati 12 1e (e1tre1e5e/ 12 (e (i1tre5e i"0re.na &. &o egii/ 12 ii in&ar&e 'aterii e 0entr. a (a tot &e e "ai '.n a ".n&a. &anagerierea cu succes a angajailor neperformanti Ca 3n ori&e &o"0anie i a Pro&ter $ Ga"' e aj.ng i oa"eni ne0er4or"anti 1a. &are n. 1.nt 0e a&eea1i .ngi"e (e .n(a &. 0o iti&a i va ori e organi5atiei. In(i4erent &)t (e 'ine 0.1 a 0.n&t (in (e e4i&ient e1te 0ro&e1. (e 1e e&tie a &an(i(ati or tot e-i1ta .neori ri1&. angajarii .nor oa"eni &are n. 1.nt to&"ai 0otriviti. Iar ri1&. &e "ai "are (e a 0a1tra a&e1ti oa"eni 3n 4ir"a 4ara a .a "a1.ri (e re"e(iere a 1it.atiei n. e1te a&e a (e a a4e&ta 3n "o( (ire&t 0ro(.&tivitatea 1a. 0ro4it. &o"0aniei? ri1&. e1te (e a trage 3n jo1 e&:i0a/ (e a o (e"ora i5a i (e a o 4a&e "ai 0.tin 0er4or"anta. Da&aangaja ii va( &a .n. (intre ei "ai ;1 a'<0oate 1&a0a 4ara ".n&a/ 1a. i 1e 0er"it nen."arate gre1e i &. 1ig.ranta va 4i o jignire 0entr. ei/ i 1e va (e"on1tra 0re&ti& &a e-&e enta n. e1te ne&e1ara. A1t4e 3n &a(r. P$Gangajaii &are n. 1.nt 0e a&eea1i inie &. &ei a ti 1.nt 1.0raveg:eati i in&.rajati 1a91i in(e0 inea1&a re10on1a'i itati e 0entr. &a "erita o 1an1a/ (ar (a&a n. (e"on1trea5a &a 1e 0oate a(a0ta i 0oate 4i 0arte (in organi5atie e1te in(e0artat (in e&:i0a at)t0entr. 'ine e &o"0aniei (ar i 0entr. 'ine eangaja i or. C." 0rive1&angajaii Pro&ter $ Ga"' e Ro")nia &o"0ania i &)t (e "otivati 1e 1i"tW Pentr. a a4 a a&e1te a10e&te a 4o1t rea i5at .n 1on(aj (e o0inie 0e 'a5a (e &:e1tionar 3n ran(. angajai or. C:e1tionar. a 4o1t a0 i&at a !LL (eangaja i a e1i a eatori. in(i4erent (e (e0arta"ent/ 4.n&tie (e &on(.&ere 1a. e-e&.tiva 1a. ve&:i"ea 3n 4ir"a. C:e1tionar Care &re(eti &a 1.nt &e e "ai i"0ortante trei &ara&teri1ti&i 0e &are e a0re&ia5a &o"0ania a angajaii 1ai= 9&.no1tiinte e (etin.te 9e-0erienta 91erio5itate 9&reativitate 18

9a(a0ta'i itate 910irit (e e&:i0a 91o&ia'i itate 9a"'itie 910irit organi5atori& 9re10on1a'i itate 9re5i1tenta a 1tre1 Cat (e i"0ortante 1.nt 0entr. (v1 .r"atoare e e e"ente (e "otivare=
!oarte i" #orta$t i" #orta$t $% #rea i" #orta$t &e'oc i" #orta$t

1. Sa ari. 94oarte i"0ortant 9i"0ortant 9n. 0rea i"0ortant 9(e o& i"0ortant

!.Re&o"0en1e 4inan&iare 1.0 i"entare 7 gen 0ri"e/ 'on.1.ri/ &o"i1ioane8 94oarte i"0ortante 9i"0ortante 9n. 0rea i"0ortante 9(e o& i"0ortante 6.Po1i'i itati e (e 0ro"ovare 94oarte i"0ortant 9i"0ortant 9n. 0rea i"0ortant 9(e o& i"0ortant F.Sta'i itatea o&. .i (e ".n&a 94oarte i"0ortant 9i"0ortant 9n. 0rea i"0ortant 9(e o& i"0ortant G. Me(i. (ina"i& &are 12 va o4ere 0rovo&ari 19

94oarte i"0ortant 9i"0ortant 9n. 0rea i"0ortant 9(e o& i"0ortant O.Training.ri/ &on4erinte/ 1e"inarii 94oarte i"0ortant 9i"0ortant 9n. 0rea i"0ortant 9(e o& i"0ortant J.Progra" (e ".n&a 4 e-i'i 94oarte i"0ortant 9i"0ortant 9n. 0rea i"0ortant 9(e o& i"0ortant I.Po1i'i itatea o4eririi (e 4ee('a&> 94oarte i"0ortant 9i"0ortant 9n. 0rea i"0ortant 9(e o& i"0ortant M.At"o14era (e .&r. 94oarte i"0ortant 9i"0ortant 9n. 0rea i"0ortant 9(e o& i"0ortant 1L.A0re&ieri e 0ri"ite 94oarte i"0ortant 9i"0ortant 9n. 0rea i"0ortant 9(e o& i"0ortant 20

Cat (e ". ta i"0ortanta &on1i(erati &a a&or(a &o"0ania 4ie&ar.ia (intre e e"ente e (e "ai jo1 &a "ij o& (e "otivare aangaja i or

1.Sa ari. 9i"0ortanta 4oarte "are 9i"0ortanta "are 9n. a&or(a 4oarte ". ta i"0ortanta 9n. a&or(a (e o& i"0ortanta !.Re&o"0en1e 4inan&iare 1.0 i"entare 7 gen 0ri"e/ 'on.1.ri/ &o"i1ioane8 9i"0ortanta 4oarte "are 9i"0ortanta "are 9n. a&or(a 4oarte ". ta i"0ortanta 9n. a&or(a (e o& i"0ortanta 6.Po1i'i itati e (e 0ro"ovare 9 i"0ortanta 4oarte "are 9i"0ortanta "are 9n. a&or(a 4oarte ". ta i"0ortanta 9n. a&or(a (e o& i"0ortanta F.Sta'i itatea o&. .i (e ".n&a 9 i"0ortanta 4oarte "are 9i"0ortanta "are 9n. a&or(a 4oarte ". ta i"0ortanta 9n. a&or(a (e o& i"0ortanta G. Me(i. (ina"i& &are 12 va o4ere 0rovo&ari 9 i"0ortanta 4oarte "are 9i"0ortanta "are 9n. a&or(a 4oarte ". ta i"0ortanta 9n. a&or(a (e o& i"0ortanta 21

O.Training.ri/ &on4erinte/ 1e"inarii 9 i"0ortanta 4oarte "are 9i"0ortanta "are 9n. a&or(a 4oarte ". ta i"0ortanta 9n. a&or(a (e o& i"0ortanta J.Progra" (e ".n&a 4 e-i'i 9 i"0ortanta 4oarte "are 9i"0ortanta "are 9n. a&or(a 4oarte ". ta i"0ortanta 9n. a&or(a (e o& i"0ortanta I.Po1i'i itatea o4eririi (e 4ee('a&> 9 i"0ortanta 4oarte "are 9i"0ortanta "are 9n. a&or(a 4oarte ". ta i"0ortanta 9n. a&or(a (e o& i"0ortanta M.At"o14era (e .&r. 9 i"0ortanta 4oarte "are 9i"0ortanta "are 9n. a&or(a 4oarte ". ta i"0ortanta 9n. a&or(a (e o& i"0ortanta 1L.A0re&ieri e 0ri"ite 9 i"0ortanta 4oarte "are 9i"0ortanta "are 9n. a&or(a 4oarte ". ta i"0ortanta 9n. a&or(a (e o& i"0ortanta Care ar 4i 0entr. (v1 &e e "ai i"0ortante 6 "eto(e (e "otivareW

.....................................................

22

Care 1.nt 0entr. (v1 "eto(e e (e "otivare a e 4ir"ei &e e "ai e4i&ienteW Mentionati 6 "eto(e

............................................................ Care 1.nt 0entr. (v1 "eto(e e (e "otivare a e 4ir"ei &e e "ai 0.tin e4i&ienteW Mentionati 6 "eto(e ....................................................... Pe o 1&ara (e a 1 a G &)t (e "otivati va 1i"titi a o&. (e ".n&aW 1 ! 6 F G

Pe o 1&ara (e a 1 a G &)t (e "otivati va 1i"titi (in 0.n&t (e ve(ere 4inan&iar a o&. (e ".n&aW 1 ! 6 F G

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9 196 ani 9 69G ani 9 G91L ani 9 Pe1te 1L ani

CONCLU#II i RECOMANDARI
Un. (intre &e e "ai i"0ortante a10e&te (e &are tre'.ie 12 e ia 3n &a &. ori&e &o"0anie 0entr. a avea 1.&&e1 i i"0 i&it 0ro4it e1te 0ro(.&tivitatea ".n&ii/ a&ea1ta 4iin( 1tran1 egata (e "otivareaangaja i or Motivatia 0oate 4i re0re5entata (e ent.5ia1"/ (e i"0 i&are 3n a&tivitatea &o"0aniei/ (e 4ina i5area 0roie&te or/ (e 0 a&erea &. &are "erge" a ".n&a i &. &are ne in(e0 ini" atri'.tii e 1a. ori&e a t&eva &are ne o4era '.&.ria (e a 4a&e "arte (in &o"0anie Angajatii &are 1.nt ent.5ia1ti i "otivati o'tin 0er4or"ante e-&e0tiona e/ iar &o"0anii e a. (oar (e &a1tigat (e 0e .r"a a&e1t.i .&r. ,iin( &on1i(erata (e9o i"0ortanta vita a 0entr. ori&e &o"0anie/ 0ro' e"a "otivariiangajai or a 4o1t ana i5ata (e (iver1i 10e&ia i1ti 3n (o"eni. "anage"ent. .i i re1.r1e or ."ane/ (e9a .ng. ti"0. .i 4iin( en.ntate "ai ". te teorii &are 1.nt va a'i e 3n &ontin.are 0entr. ori&e agent e&ono"i&= Ti0o ogia .i Lo0e5/ Ti0o ogia Longene&>er Ai Pring e/ Teoria .i Ma1 oB/ A'or(area .i M&.Gregor/ Teoria .i Her5'erg/ Teoria a1te0tari or VIE a .i Vroo" Co"0ania Pro&ter $ Ga"' e a 4o1t in4iintata 3n 1I6J 3n Cin&innati/ O:io/ SUA. ,on(atorii 1ai/ Ki ia" Pro&ter i Ja"e1 Ga"' e a. gan(it9o &a 0e o a4a&ere (e 4a"i ie (e1tinata 0ro(.&tiei (e 1a0.n.ri i ."anari. D.0a o e-i1tenta (e "ai 'ine (e 1JG (e ani/ &o"0ania e1te a1ta5i .na (intre &e e "ai e-tin1e (in ."e/ (e14a1.ran(.91i a&tivitatea n."eroa1e tari i 0ro(.&an( o ga"a e-tre" (e variata (e "ar4.ri. In 5i e e noa1tre Pro&ter $ Ga"' er e1te intr9a(evar .n n."e a nive "on(ia . Cir&a 0atr. "i iar(e (e oa"eni (in intreaga ."e 4o o1e1& a1ta5i 0ro(.1e e

24

&o"0aniei 7 (e 0atr. ori "ai ". ti (e&at 3n anii NIL 8. Pro(.&an( a0roa0e 6LL (e "ar&i/ &o"0ania &on&.rea5a 0e 0iete e a 1OL (e tari (in intreaga ."e. Co"0ania Pro&ter $ Ga"' e 1i9a e-tin1 a&tivitatea 3n %a &ani 3n an. 1MM!/ 3n a&e a1i an 4iin( inregi1trata i 3n Ro")nia/ 3n 1MM6 a in&e0.t 12 van(a ai&i 0ro(.1e e 1a e iar an. .r"ator a (e1&:i1 3n %.&.re1ti 0ri". 'iro. 3n 5ona 'a &ani&a &. (oar 6angajai. A1t25i &o"0ania P$G are 'iro.ri (e1&:i1e 3n J @2ri (in regi.ne= Ro")nia/ %. garia/ Re0.' i&a Mo (ova/ I.go1 avia/ %o1nia/ A 'ania/ Re0.' i&a Ma&e(onia i a0ro-i"ativ 1LLL (eangajai &are a1ig.ra 0ro(.1e (e &a itate 0entr. a0ro-i"ativ G! (e "i ioane (e &on1."atori (in a&ea1ta regi.ne De9a .ng. ti"0. .i Pro&ter$Ga"' e a &a1tigat n."eroa1e 0re"ii at)t0entr. 1.&&e1. 1a. i 0entr. 0er4or"ante e&ono"i&e (ar i 0entr. i"0 i&area 3n (iver1e &a"0anii ."anitare i (e re0on1a'i itate 1o&ia a Pro&ter$Ga"' e e1te n. (oar .n i(er (e ne&onte1tat 3n (o"eni. &o"ert. .i &. ri(i&ata a '.n.ri or go10o(are1ti &i i .n. (intre angajatorii 0re4erati (e ". ti oa"eni. #i ni& (e0arta"ent. (e re1.r1e ."ane 0ri"e1te a0 i&atii (e a oa"eni (in toate &o t.ri e ."ii. Printre "eto(e e 4o o1ite (e Pro&ter$Ga"' e 0entr. a91i "otivaangaja ii 1e n."ara= re&.noa1terea i"0ortantei ".n&iiangaja i or 0entr. &o"0anie/ &o".ni&area e4i&ienta i 1&:i"'. (e in4or"atii/ o4erirea i 0ri"irea &on1tanta a 4ee('a&>9. .i (e 0er4or"anta/ in&re(ere 3n e&:i0a/ a(.narea 3n "o( &on1tant (e 1.ge1tii (e aangajai/ o4erirea (e o0ort.nitati (e (e5vo tare 0er1ona a/ 0a1trarea e&:i i'r. .i intre viata 0er1ona a i 0ro4e1iona a/ training.ri i 1&:i"'.ri (e e-0erienta &. 'iro.ri e P$G &.no1tiinte In .r"a 1on(aj. .i e4e&t.at 3n ran(. angaja i or 19a &on1tatat 4a0t. &a 0entr. &e "ai "are 0arte (intreangajai/ "e(i. (e .&r. (ina"i& &are o4era 0rovo&ari/ at"o14era (e a o&. (e ".n&a i 1a ari. 1.nt a10e&te e &are ii "otivea5a &e "ai ". t Ca i 0.n&te 1 a'e a e &o"0aniei egate (e &e ii "otivea5a a. 4o1t &e "ai (e1 "entionate 0rogra". (e .&r. 7n. 0rea 4 e-i'i 3n o0iniaangaja i or8 i 1ta'i itatea o&. .i (e ".n&a 71enti"ent. &a (a&a n. 1.nt &ei "ai '.ni i i 0ot 0ier(e o&. (e ".n&a (in a te tari/ 0 ata 3n 4.n&tie (e 0er4or"anta i

25

Tinan( &ont (e 1it.atia a&t.a a a 0er1ona . .i/ (e nive . (e "otivare 0e &are i re1i"tangajaii 1e re&o"an(a &o"0aniei Pro&ter $ Ga"' e 12 "earga 0e a&e a1i tren( (e i"0 i&are aangajai or 3n organi5atie/ (e re&o"0en1are i 0ro"ovare a &e or "ai '.ni (intre ei i (e &reare a .n.i "e(i. (e .&r. 0 a&.t i 0rieteno1 .

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