questions on 4c concept

Q) how can a company promote a product in collaboration with its competitor

complementor?

a company can promote a product in collaboration with competitor and complementor on

sharing basis of 50:50 for future projects, if the product is big , if the product is in small
denominations it can be purchased in the form of combos.

trust on which 4c concept is based has to be tested first on small contracts between
companies in its industry together, if successful can be spread to other product areas

Q) what are the ingredients company should look out for in a product when designing it
along with complementor/competitor ?

ingredients that a company should look out for in a product when designing product
along with competitor and complementor are

1 profit sharing ratio

2 quality standards of the product of which both companies are promoting

3 cost of production of the product

4 life cycle of the product that is being promoted by the companies in collaboration with
each other

5 ability of the product that is being promoted by the companies , can it be promoted
through market space (internet)

Q) how can a company enhance brand value of a product in accordance with

complementor competitor ?

A company can enhance brand value of product in accordance with competitor and
complementor

1 by producing quality products

2 by maintaining good supply chain management

3 by having a well developed full fledged marketing team

4 by developing a good goodwill in the market through consistent performance

Q) how much goodwill has the product brought to the company ? how can it be
calculated ?

A good goodwill can be calculated by the company by choosing areas which are
manageable. these areas are

consistent repeat purchases in the specific locality , calculated by the money earned and
increase in money supply in the same locality over a period of time say quarterly basis.

repeated positive decisions made by the corporate CEO and board of members which
resulted in increase in price of share

goodwill percentage = cash increase or decrease in comparison to previous quarterly in

previous year by share price increase or decrease compared to previous quarterly in
previous year

to be checked again through discussion

Q) which products are useful to the company and which are not while designing it along
with complementor ?

any product that is designed and is performing exceptionally well need not be shared with
competitors but can be shared with complementor. suppose the product that is launched is
new then it can be shared with competitor because company doesn't know whether the
new launch is profitable to the company or not

now question arises is that what would happen that the new product has been a success.
company wants to enjoy the success but that success has to be shared with the competitor
because competitor gave you support when product was new. this problem can be solved
with contract .

jagadish says that after success of the product share profits with competitor for some
years with it on mutual understanding

complementors are not discussed because complementor is always advantageous for

companies

Q) how can a product be useful to the company in accordance with competitor and
complementor?

existing products are always useful to the company because of their successful track
record. new products are the only way one can launch that is future projects in
accordance with competitor
Q) what are successful traits of a product which exist in the market and also those
products which enhance the reputation of complementor or competitor ?

any product whose life cycle is beyond the perception of the companies either company
or competitor product that is being launched by both can be termed as a successful
product. those product that are perishable cannot be termed as a successful trait for both
parties companies involved

Q) what guarantees a product to be successful in relation to a company to other products

which are successful ?

any product which satisfies the following areas mentioned below guarantees product to
be successful. they are

1quality of the product

2 successful supply chain management of the company
3 good goodwill of the company
4 good brand value of the products launched by the company
5 constant repeat purchases of the products of company by consumers

Q) what are the vehicles required for a company to promote its product?

the different vehicles required for a company to promote its product are

1 mass media
2 market space (internet)
3 pamphlets
4 books
5 cds- games
6 magazines
7 video conference for b2b business
8 newspapers
9 multi level marketing
10 educational dvd

10) when should a company stop promoting its product along with competitor ?

their are different ways by which company can stop promoting its product along with
competitor . for complementor you need not stop because he always brings good luck to
the company

1 contract based strategy

2 during losses to both companies or to one company
3 when product life cycle is at dying stage or mature stage( cash cow)
4 during financial year, it is because during financial year any problems that occur during
that months solutions cant be found out because of busy schedule

11) when should a company promote it's product with competitor

the company can promote its product with competitor when

1 company feels that the product that is being launched can incur loses to the company
because its new to the market

2 competitor and company feels they can share the profit if both feels that combination of
them would give them more profits

12) which competitor companies are useful to the company and which are not ?

any competitor who satisfies the following areas is fit to come as a collaborator with the
company. the following are

1 company should be of similar industry

2 both company and competitor must give value addition to each other products in both
market place and market space

3 any company which is good in supply chain management field

4 any company which has good track record in launching good products

5 any company which has similar culture as a competitor

13) which qualities of a company should a company look out for in relation to its
competitor (culture) ?

same as above

14) how to prioritize a company in relation to other companies which are number1
number2 number3 ?

prioritizing a company is based upon performance in related fields in 21st century . they
are

1 good product knowledge

2 good supply chain management
3 good product life cycle
4 good quality and after sale service
5 good in selling both at market place and market space
6 good successful line extention of products

15) how can a company be useful in comparision to other companies ?

for any successful company to be successful when in 4c should possess following

characteristic features. they are

same as above

16) how do we define a competitor and a complementor ?

any company products which adds a value addition to the existing list of products of the
company and enhances the reputation of the products when sold in combo is called as a
complementor company

any company which is their to grab away the profits of the company in the similar
industry field is called as a competitor

end of 4c concept