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COURSE INFORMATION : Bachelor of Science in Information Management (IM220) : Publications and Production of Information Materials : IML 601 :3 : Core :5

Program Course Code Credit Hour Course Status Semester

2.0

COURSE LEARNING OBJECTIVES

At the end of the course, students should be able to: Know the development of publication business and the role of this profession in an information society

Understand the effects of information technology and communications on the publishing business

Understand the development of book trade in the intellectual development of an information society

3.0

TEACHING METHODOLOGY Lectures Tutorials Practical

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4.0

ASSESSMENT Course Work Test 1 Quiz Assignment Test 2/practical Participation Total 15% 15% 15% 50% 5% 100%

Assignment

The goal of this assignment is to get the students to know and understand the roles and responsibilities of a publisher or a government book contractor in promoting the Malaysian publishing industry. Students are required to: 1. Select a publisher or a government book contractor 2. Get the companys profile 3. Determine the roles and responsibilities of the organization in promoting Malaysian publishing industry

The length of the assignment is about 4,000 to 5,000 words excluding the appendices. Please observe the date due given. Please dont hesitate to contact me if you have any problem in doing the assignment.

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5.0

RECOMMENDED STUDY PLAN

TOPIC Chapter 1 Background Introduction Historical background and tradition: From Papyrus to Guttenberg Books and publications in an information society The development of international/regional publishing scenario Social relationship of publishing, mass communication and library Communications among librarians/information professionals, publishers, booksellers and vendors

SEMINAR

Chapter 2 Books and Publishing Industry in Malaysia Types of publishers Scholarly publishing Journal publishing Law and the publishing industry Great Books and popular literature Book trade organization Electronic publishing in Malaysia Chapter 3 The Publishing Process Whos involved in the publishing Manuscripts and the author

2 Editorial works Role of editor, publisher and distributor Copyright and intellectual property International treatise: customs, taxation and currency exchange rates

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Chapter 4 Marketing and the Economics of Publishing

The principles and techniques marketing Study of consumer needs Display, promotions, book fairs, book reviews Royalties 3 International markets, E-commerce applications Chapter 5 The Emergence of Electronic Publishing

Forms and content On-line publishing, E-books, E-Journals Print on-demand Legal issues

Chapter 6 Contemporary and Intellectual Issues in the Publishing Business

Publishing issues in the world 4 Indigenous publications Popular versus scholarly publishing Reading habits and the tradition of the publishing in the society The importance of the book village

6.0

REFERENCES
1) Altbach, Philip G. & Houshine, E. S. (eds). (1995). International book publishing: an encyclopedia. London: Fitzroy Dearborn. 2) Altbach, Philip G. (ed). (1992). Publishing and development in the third world. New Delhi: Vistaar Publications. 3) Baverstock, A. (1990). How to market books. London: Kogan Page. 4) Gorman, G. E. (ed.). (2005). Scholarly publishing in an electronic era. London: Facet Publishing. 5) Hamedi Mohd Adnan (2002). Industri buku di Malaysia: isu-isu dan cabaran. Kuala Lumpur: Utusan Publications. 6) Hamedi Mohd Adnan (1997). Penerbitan dan pemasaran buku di Malaysia. Kuala Lumpur: Jabatan Pengajian Media, Universiti Malaya. 7) Jones, H. (1996). Publishing Law. London: Routledge. 8) Kamal Halili Hassan (1990). Penulis dan undang-undang. Kuala Lumpur: Dewan Bahasa dan Pustaka. 9) Kist, Joost (1997). Electronic publishing. London: Routledge. 10) Majid, Shaheen (2004). Online bookstores and websites for developing library collections for children. Malaysian Journal of Library and Information Science. 9 (1): 1-13.Retrieved October 9, 2007 from http://www.emeraldinsight.com 11) Ng, Tieh Chuan (2005). Trends in Malaysian book publishing. Paper Presented at the Round Table Forum on 26 March 2005 at Queen Sirkit National Convention Centre, Bangkok. 12) Oghojafor, K. (2005). E-book publishing success: how anyone can write, compile and sell e-books on the Internet. Oxford: Chandos Pub. 13) Shaharom TM Sulaiman & Salasiah Abd Wahab (2002). Keanehan dan keajaiban buku. Kuala Lumpur: Utusan Publication. 14) Shaharom TM Sulaiman & Wan Ab Kadir Wan Dollah (1996). Kepustakawanan dalam pelbagai perspektif. Kuala Lumpur: Thinkers Library. 15) Zainab Awang Ngah (2006). Scholarly skywriting: e-print archives and e-journals panacea or problems? Kuala Lumpur: University of Malaya.

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