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Sunday, November 17, 13
Sunday, November 17, 13
Sunday, November 17, 13
Sunday, November 17, 13
Sunday, November 17, 13

NON STORE CHANNELS

online, electronic or e-tailing

INTERNET CHANNEL

INTERNET CHANNEL

online, electronic or e-tailing

INTERNET CHANNEL

"Online retail is still less than one percent of total retail in the Philippines"

Jack Madrid

Sunday, November 17, 13
Sunday, November 17, 13
Sunday, November 17, 13
Sunday, November 17, 13

CATALOG RETAILING

Sunday, November 17, 13

DIRECT SELLING

salespeople interact with customers face-to- face in a convenient location, either at the customer’s home
salespeople interact with customers face-to-
face in a convenient
location, either at the
customer’s home or
at work.

DIRECT SELLING

DIRECT SELLING

but expensive interactive
but expensive
interactive

DIRECT SELLING

Sunday, November 17, 13

TV HOME SHOPPING

via demonstrates merchandise,

for or that

program

that

television

the TV

watch

the orders

and a then

place

customers

Internet,

merchandise

via

by telephone,

usually

remote

TV HOME SHOPPING

Sunday, November 17, 13

CABLE CHANNEL

CABLE CHANNEL Sunday, November 17, 13

INFOMERCIALS

programs, typically 30 to 60 minutes long, that mix

entertainment with product demonstrations and solicit orders placed by telephone

then

INFOMERCIALS

programs, typically 30 to 60 minutes long, that mix

entertainment with product demonstrations and solicit orders placed by telephone

then

DIRECT RESPONSE ADS

one- to two-minute advertisements on television and radio that describe products and provide an opportunity for consumers to order them

Sunday, November 17, 13

AUTOMATED RETAILING

AUTOMATED RETAILING

merchandise services to stored in when a machine and or are customers cash or use
merchandise
services to
stored in when
a
machine
and or
are customers
cash or use a credit card
dispensed
they
deposit

AUTOMATED RETAILING

AUTOMATED RETAILING

convenient and high traffic
convenient and high traffic

AUTOMATED RETAILING

AUTOMATED RETAILING

mostly food and beverages but
mostly food and beverages but
Sunday, November 17, 13
Sunday, November 17, 13
Sunday, November 17, 13

BENEFITS PER CHANNEL

Sunday, November 17, 13

STORE CHANNEL

STORE CHANNEL Sunday, November 17, 13

STORE CHANNEL

STORE CHANNEL

STORE CHANNEL Sunday, November 17, 13

STORE CHANNEL

STORE CHANNEL

STORE CHANNEL Sunday, November 17, 13

STORE CHANNEL

STORE CHANNEL

STORE CHANNEL Sunday, November 17, 13

STORE CHANNEL

STORE CHANNEL

STORE CHANNEL Sunday, November 17, 13

STORE CHANNEL

STORE CHANNEL

STORE CHANNEL Sunday, November 17, 13

STORE CHANNEL

STORE CHANNEL

STORE CHANNEL Sunday, November 17, 13

STORE CHANNEL

STORE CHANNEL

Sunday, November 17, 13
Sunday, November 17, 13
Sunday, November 17, 13
Sunday, November 17, 13
Sunday, November 17, 13
Sunday, November 17, 13
Sunday, November 17, 13

INTERNET CHANNEL

INTERNET CHANNEL Sunday, November 17, 13

INTERNET CHANNEL

INTERNET CHANNEL

INTERNET CHANNEL Sunday, November 17, 13

INTERNET CHANNEL

INTERNET CHANNEL

INTERNET CHANNEL Sunday, November 17, 13

INTERNET CHANNEL

INTERNET CHANNEL

INTERNET CHANNEL Sunday, November 17, 13

INTERNET CHANNEL

INTERNET CHANNEL

INTERNET CHANNEL Sunday, November 17, 13

INTERNET CHANNEL

INTERNET CHANNEL

INTERNET CHANNEL Sunday, November 17, 13

INTERNET CHANNEL

INTERNET CHANNEL

Sunday, November 17, 13
Sunday, November 17, 13
Sunday, November 17, 13
Sunday, November 17, 13
Sunday, November 17, 13
Sunday, November 17, 13
Sunday, November 17, 13
Sunday, November 17, 13

MULTI CHANNE RETAILING

WHY GO MULTICHANNEL?

WHY GO MULTICHANNEL?

1. Overcomes limitations of existing format

WHY GO MULTICHANNEL?

1. Overcomes limitations of existing format

INCREASED ASSORTMENTS

exploiting the benefits and overcoming the deficiencies of each

WHY GO MULTICHANNEL?

1. Overcomes limitations of existing format

INCREASED ASSORTMENTS

exploiting the benefits and overcoming the deficiencies of each

LOW COST, CONSISTENT EXECUTION

stores and employees are expensive and inconsistent

WHY GO MULTICHANNEL?

1. Overcomes limitations of existing format

INCREASED ASSORTMENTS

exploiting the benefits and overcoming the deficiencies of each

LOW COST, CONSISTENT EXECUTION

stores and employees are expensive and inconsistent

CURRENT INFORMATION

catalogs once printed is costly to reprint

WHY GO MULTICHANNEL?

WHY GO MULTICHANNEL?

2. Increasing Customer Satisfaction and Loyalty

multichannel shoppers - check online, buy at store

WHY GO MULTICHANNEL?

2. Increasing Customer Satisfaction and Loyalty

multichannel shoppers - check online, buy at store

3. Gaining Insights to Consumer Shopping Behavior

electronic channel collects valuable info - cookies

WHY GO MULTICHANNEL?

WHY GO MULTICHANNEL?

4. Expanding Market Presence

reach other geographic areas

WHY GO MULTICHANNEL?

4. Expanding Market Presence

reach other geographic areas

5. Building Strategic Advantage

two heads are better than one

SOME ISSUES ND CHALLENGE

Sunday, November 17, 13
Sunday, November 17, 13
Sunday, November 17, 13
when a manufacturer directly to consumers, bypassing sells retailers
when a manufacturer
directly to
consumers,
bypassing sells
retailers
sells directly to when a manufacturer consumers, bypassing retailers
sells directly to
when
a manufacturer
consumers, bypassing retailers
sells directly to when a manufacturer consumers, bypassing retailers Sunday, November 17, 13
sells directly to when a manufacturer consumers, bypassing retailers
sells directly to
when
a manufacturer
consumers, bypassing retailers
sells directly to when a manufacturer consumers, bypassing retailers Sunday, November 17, 13
Sunday, November 17, 13
Sunday, November 17, 13
Sunday, November 17, 13
Sunday, November 17, 13
Sunday, November 17, 13
Sunday, November 17, 13
Sunday, November 17, 13
purchase through mobile
purchase
through mobile
purchase through mobile Sunday, November 17, 13
purchase through mobile
purchase
through mobile
take advantage not retailers just through purchase
take advantage not
retailers
just through
purchase
purchase through mobile take advantage not retailers just through purchase Sunday, November 17, 13
Sunday, November 17, 13

ORGANIZING

MULTICHANNEL