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Entrepreneur Business Plan Outline Cover Page

(Do this page last!)

Name of the company (full business name): Company address: Company phone number(s) including phone Company fax number Company email Company website Company logo or other graphic depicting the business Name(s) of owners Title(s) Owner(s) Address; onth and year the plan was completed!

A "ample Co#er $age

A %usiness $lan for

Wool n Wood
&'( Clo#erleaf $lace )incoln N* +,-,.

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%usiness email: 1ooly21ool3n1ood!bi4 1oody21ool3n1ood!bi4 Company website: www!1ool3n1ood!bi4

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1ooly 5ane 6oe7 $resident &'( Clo#erleaf $lace )incoln7 N* +,-,. 1oody %ill "mith7 C*O &.8- Apple 1ay )incoln7 N* +,-,.

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Table of Contents
(:ou3ll de#elop this section after writing the business plan and executi#e summary!)

The table of contents should show ma;or section headings and the page number that starts the section! <t3s e#en better if you can show the detailed subheadings under the ma;or sections with corresponding page numbers!

Section I. E ecutive Su!!ar"


(:ou3ll de#elop this section after completing your business plan!)

1rite a one to two page summary representing the #arious sections of your %usiness $lan! :our goal is to ma=e the reader want to read more>

Section II. #ission$ %oals & O'(ectives


%eneral Description o) the Business
6escribe your business so an outsider will clearly understand what business you are in7 what products or ser#ices you offer7 who your mar=et is7 how you operate (generally)7 the stage of de#elopment of your business7 and what your growth ideas include! This is the first opportunity for your reader to understand the nature of your business7 so offer enough detail to ma=e your description clear to the first time reader! The following pieces from your <n#estigator3s Noteboo= will help you write this section! :ou wrote a piece called ?6ream business@ in Anit . Chapter '! Cut and paste it here! :ou wrote a piece called ?%usiness "orting Brid@ in Anit . Chapter &! Cut and paste it here! :ou wrote a piece called ? y business idea@ in Anit . Chapter .! Cut and paste it here!

#ission State!ent
1rite your mission statement7 ma=ing sure it is clear and understandable! :ou wrote a mission "tatement in Anit . Chapter 8! Cut and paste it here!

%oals & O'(ectives


"ummari4e your short/term (within one year) and long/term (two to fi#e years) business goals and ob;ecti#es (steps relating to your goals)! %e sure your ob;ecti#es are specific and indicate who is responsible for getting them done and by what deadline!

:ou wrote goals in Anit . Chapter 8! Cut and paste them here! Now is the time to be sure that they are "! !A!C!T! goals!

Section III. Organi*ational #atters


+. Business Structure$ #anage!ent & Personnel
Business Structure
6escribe the legal structure you chose for your business and why! Then describe who owns the business and their financial share of ownership! :ou wrote a piece called ?Dorm of %usiness Ownership@ in Anit . Chapter -! Cut and paste it here! :ou wrote a piece called ?%usiness *ntry "trategy@ in Anit . Chapter -! Cut and paste it here!

#anage!ent
6escribe your management team! At this point7 the team might be #ery small! <nclude a resume for each person on your management team! This section should tell your reader why you and your team are uniEuely Eualified to manage this business!

Business Philosoph"
:ou wrote a %usiness $hilosophy in Anit & Chapter '7 cut and paste it here!

:ou wrote a $rofessional $hilosophy in Anit & Chapter .7 cut and paste it here!

Personnel
6iscuss where and how you recruit new employees and what screening processes you use in hiring! Also discuss your training procedures for new and existing employees!

:ou wrote a piece about Team "=ills in Anit . Chapter 0! Cut and paste it here!

Section III. Organi*ational #atters


B. Operating Controls
,ecord-.eeping /unctions
6escribe how you =eep control of the ma;or financial functions of your business! <ndicate who is responsible for the =ey acti#ities7 and how you as the ownerFmanager follow/up periodically!

Section I0. 1he #ar2eting Plan


+. 1he Products3Services
Products3Services Description
6escribe the types of productsFser#ices you sell (you can group similar productsFser#ices in ?lines@)7 including how your products or ser#ices compare to the competition (price7 Euality7 a#ailability7 your s=ills7 ser#ice7 etc!)! <nclude e#erything your first/time reader needs to =now to understand what your business offers! :ou wrote a piece called ?$roduct "pecifications@ in Anit . Chapter ''! Cut and paste it here!

/eatures3Bene)its
"ummari4e the features and benefits of your productsFser#ices! <nclude what your productsFser#ices do7 why people should buy them7 what features ma=e them uniEue and special! Then describe the benefits to the customer!

Section I0. 1he #ar2eting Plan


B. 1he #ar2et +nal"sis
Custo!er +nal"sis
1rite a description of the =ey characteristics of the customer you are targeting! %e as specific as possible7 and include all rele#ant factors such as demographic characteristics (age7 gender7 etc!)7 reasons for buying your productFser#ice7 their #alues7 interests7 preferences and lifestyle descriptions (where7 how and when they choose to buy)! :ou wrote a piece called ? ar=et 6emographics@ in Anit . Chapter '&! Cut and paste it here! :ou wrote a piece called ?Target paste it here! ar=et description@ in Anit . Chapter '9! Cut and

<f more than one customer group is targeted7 include an explanation of the multiple groups and why they were chosen (for example if you plan to mow lawns for elderly persons7 and for people who wor= and ha#e no time for lawn care7 you3d ha#e two different target customer groups)!

Section I0. 1he #ar2eting Plan


B. 1he #ar2et +nal"sis
Co!petitive +nal"sis
1rite a paragraph identifying and briefly describing your ma;or competitors! <nclude where they are located and whether their location is a strength or wea=ness! :ou wrote a piece called ?Competitors@ in Anit . Chapter '8! Cut and paste it here!

"ummari4e your competitors3 =ey strengths and wea=nesses7 including how they are currently performing to meet the needs of the customer!

Clearly identify your competiti#e ad#antage by discussing the aspects of your business or productsFser#ices that are uniEue and superior to the competition!

Section I0. 1he #ar2eting Plan


B. 1he #ar2et +nal"sis
#ar2et Potential
Current 1rade +rea 6escribe your actual geographic trade area (your community7 county7 state7 the nation or world)7 including the boundaries and why you chose this trade area (why your customers will come to do business with you in this trade area)! <nclude a map with your trade territory boundaries designated!

#ar2et Si*e and 1rends 6escribe the si4e of your mar=et in terms of number of potential customers! "ummari4e the trends for this mar=et7 including whether the mar=et is growing7 stable7 declining7 and why! :ou wrote a piece called ?Community demographics7 location@ in Anit . Chapter '. Acti#ity '! Cut and paste it here!

Section I0. 1he #ar2eting Plan


C. #ar2eting Strategies
Place34ocation
1rite a paragraph explaining your business location and why it was selected! <nclude the features of the location and the building! <f there are nearby businesses7 describe how they attract or detract from your location! 6iscuss future needs of your location7 and include photos or drawings of your location to help the reader understand where you do business! :ou wrote a piece called ?"ite Analysis@ in Anit . Chapter '. Acti#ity .! Cut and paste it here!

Section I0. 1he #ar2eting Plan


C. #ar2eting Strategies
Price35ualit" ,elationship
6escribe the relationship between price and Euality in your productsFser#ices! :ou wrote a piece called ?$ricing "trategy@ in Anit . Chapter '-! Cut and paste it here!

Section I0. 1he #ar2eting Plan


C. #ar2eting Strategies
Pro!otional Strategies
Pac2aging *xplain how your productsFser#ices and how your business is ?pac=aged!@ 6escribe how this pac=aging will reinforce your image and your other mar=eting strategies! (Cemember7 pictures really help the reader7 so include a picture of your pac=aged productsGor of pac=aging elements of your ser#ices such as your business cards7 label7 etc!7 in the Appendix section!)

:ou wrote a piece called ?)ogo and "logan@ in Anit . Chapter '+! Cut and paste it here!

Section I0. 1he #ar2eting Plan


C. #ar2eting Strategies
Pu'lic ,elations *xplain how you intend to use public relations and networ=ing acti#ities to positi#ely influence public opinion about you and your business!

Section I0. 1he #ar2eting Plan


C. #ar2eting Strategies
+dvertising 6escribe the primary ad#ertising tools you will use and why the specific tools were chosen! Address how you approach budgeting for ad#ertising7 and how you intend to measure the effecti#eness of the ad#ertising tools you chose! :ou wrote a piece called ?Ad#ertising and $romotion@ in Anit . Chapter '0! Cut and paste it here!

Section I0. 1he #ar2eting Plan


C. #ar2eting Strategies
Custo!er Service 6escribe your customer ser#ice strategies and how you will implement them! <nclude your customer ser#ice handboo=!

:ou wrote a piece called ?$ositi#e Attitude@ in Anit . Chapter .! Cut and paste it here :ou wrote a piece called ?Customer "er#ice Creating loyal customers@ in Anit . Chapter ',! Cut and paste it here! :ou wrote a piece called ?Customer "er#ice paste it here! otto@ in Anit . Chapter ,! Cut and

:ou wrote a piece called ?Customer "er#ice Handboo=@ in Anit . Chapter (! Cut and paste it here!

Section 0. 1he /inancial Plan


Cash /lo6 Pro(ections
Brea2 Even +nal"sis
1rite a paragraph discussing your brea=/e#en analysis! Address why you thin= the brea=/e#en point is realistic! :ou will want to include a copy of your %rea=/*#en Analysis 1or=sheet so the reader can understand your discussion! :ou wrote a piece called ?%rea= *#en $rice@ in Anit . Chapter &&! Cut and paste it here!

Section 0. 1he /inancial Plan


C. /inancial State!ents
<nsert your $ro;ected <ncome "tatement7 Current and $ro;ected %alance "heets and "tatement of Owner3s *Euity to in this section! 1rite a brief statement drawing some conclusions about what these statements are telling you as the financial manager of your business!

:ou wrote a piece called ?$ro;ected income statement@ in Anit . Chapter &9 $art A! Cut and paste it here! :ou wrote a piece called ?%alance "heet@ in Anit . Chapter &9 $art %! Cut and paste it here! :ou wrote a piece called ?$ro;ected Cash Dlow@ in Anit . Chapter &'! Cut and paste it here!

Section 0. 1he /inancial Plan


D. +dditional /inancial In)or!ation
Su!!ar" o) /inancial 7eeds
1rite a paragraph about your financial needs! <n other words7 explain how much money you will need to borrow or to in#est yourself to co#er your growth (or start/ up) expenses7 fixed asset purchases and to operate the business!

:ou wrote a piece called ?%usiness "tart up "upply )ist@ in Anit . Chapter +! Cut and paste it here! :ou wrote a piece called ?$ro;ected sales@ in Anit . Chapter '(! Cut and paste it here! :ou wrote a piece called ?$ro;ected cost of goods sold@ in Anit . Chapter '(! Cut and paste it here

+ppendi Section
)ist the contents of the Appendix "ection under this heading in the order in which the documents are organi4ed7 then include the documents in that order!