Celebrate Life Christian Church Campaign Saturday Night Fever, Page 2

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Campaign Themes and Key Messages

This campaign will emphasize the role Celebrate Life Christian Church will play in its
new attendees’ lives, through the slogan “Growing and Giving Together.” The
campaign will reflect the role that CLCC plays as a neighbor within its community,
through community service projects and a children’s ministry to serve all children.
This campaign will also emphasize CLCC’s contemporary flair, which will appeal to
the 18-29-year-old demographic that they hope to tap into. By offering programs
like the bus ministry to local colleges and universities, as well as programs such as
casual dinners, sports leagues, and joining forces with campus ministries, CLCC will
be able to generate interest in the church, and build relationships with those young
people who are looking for guidance in spiritual growth.
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Saturday Night Fever, Page 3
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Goal #1: To increase overall attendance at Celebrate Life Christian Church

by 25% by October 31, 2009.

Objective 1: To increase attendance at non-service church events by 4% per month.

Message strategy A: Wall calendar (see sample A)
Tactic 1: Design a prominently displayed calendar for each month.
(Décor for the calendar can change monthly to match the season,
holidays, etc.) Designate a person to update the calendar weekly.
Tactic Evaluation: Measure attendance at each event.
Message strategy B: Advertisements in local papers
Tactic 1: Run an ad once monthly on Saturday in the Religion section of
the Lancaster New Era/Intelligencer Journal, listing monthly activities.
Have interested parties call/email the church office before attending
events.
Tactic Evaluation: Measure number of phone calls/emails received.
Tactic 2: Run an ad each week in a different campus newspaper, listing
weekly activities. Have interested parties call/email the church office
before attending events.
Tactic Evaluation: Measure number of phone calls/emails received.
Objective 2: To increase visitors’ returns by 2% per month.
Message strategy A: Growing Tree (see sample B)
Tactic 1: Hand out a leaf to all visitors in the welcome kit – add a tally
for each week of attendance (remove “dead” leaves after no
attendance for three weeks). Youth maintain the tree.
Tactic Evaluation: Monitor attendance weekly.
Message strategy B: Community Service
Tactic 1: When 10 visitors attend for four weeks successfully, they,
along with existing church partners, will complete an act of community
service.
Tactic Evaluation: Monitor attendance at events.
Message strategy C: Events for family and friends
Tactic 1: Devotional Dinners and Bible Study Brunch - Once a month,
the congregation will hold a potluck dinner in place of the Saturday
night service. Each existing church partner will be encouraged to invite
as many of their family and friends as possible. Pastor Steve will
deliver a devotional – not a true sermon – and the atmosphere will be
much more informal than an actual service. The main purpose of these
events will be fellowship. The same will be done for one 10:30 AM
service a month.
Tactic Evaluation: Monitor attendance by month; compare to regular
service
attendance.
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Goal #2: To increase community awareness and interest in Celebrate Life

Community Church.

Objective 1: To reach the greater Christian community through different media

channels.
Message strategy A: Radio broadcasts and Web casts
Tactic 1: Have Pastor Steve host a guest spot on a local Christian radio
station once every three months, such as WJTL. This should be done at
either morning or evening rush hour, so he will have the peak listening
times. In turn, the church will play WJTL before services.
Tactic Evaluation: Monitor audience size – have visitors to the church
offer feedback that indicates they heard about the church on the radio.
Tactic 2: Film services and post to You Tube once a month. Offer link
from CLCC’s current website, so that someone that may have missed a
service can see the sermon, or a newcomer can see a sample sermon.
Tactic Evaluation: Monitor hits on You Tube videos.
Objective 2: To distribute outreach materials to the greater community.
Message strategy A: Mailings
Tactic 1: Send out postcards (see Sample C) to local neighborhoods on
a bi-monthly basis. Include featured events, as well as information on
service times and the website address.
Tactic Evaluation: Have guests offer feedback that they heard about
CLCC from postcards.
Tactic 2: Send out a quarterly newsletter (see Sample D), with
information about events that have taken place, events that will take
place, and interesting articles.
Tactic Evaluation: Have guests offer feedback that they heard about
CLCC from the newsletter.
Message strategy B: Outreach to kids
Tactic 1: Hold a week-long day camp open to any child in the greater
Lancaster community. Each parent or guardian will pay a fee, and
church partners can sponsor a child, so it is possible for any child to
attend. At the end of the week, invite all parents and guardians to
attend a program put on by the children.
Tactic Evaluation: Measure attendance of children, as well as parents’
attendance at the program. Encourage parents to keep coming back.
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Goal #3: To increase and retain attendance in the 18-29 demographic.

Objective 1: To work on outreach to this demographic.

Message strategy A: Using social networking websites
Tactic 1: Use Facebook to set up a group for Celebrate Life Community
Church, as well as a page for people to become “fans” of the church.
The group can be maintained by a designated person, with event
invitations sent out at a regular interval, photos posted from events,
and lively, meaningful discussions taking place on discussion boards.
The pages should be updated daily.
Tactic Evaluation: Measure the number of fans, group members, and
discussion posts. Also, monitor event invitation responses.
Message strategy B: Outreach materials on campus
Tactic 1: Post fliers (see Sample E) about CLCC and its bus ministry at
area universities (Millersville) and colleges (Franklin & Marshall and
Elizabethtown) monthly.
Tactic Evaluation: Monitor how many students take advantage of the
bus ministry each week it is offered.
Tactic 2: Send out the bi-monthly postcards for distribution on campus
by like-minded college ministries.
Tactic Evaluation: Monitor how many students take advantage of the
bus ministry each week it is offered.
Objective 2: To create programs that appeal to this demographic.
Message strategy A: Bus ministry
Tactic 1: Make the bus ministry available to one area college or
university per week, for the 6 PM Saturday service, and the 10:30 AM
Sunday service.
Tactic Evaluation: Monitor the number of students using the bus
ministry.
Message strategy B: Praise band ministry
Tactic 1: Hold a “Battle of the Christian Bands” at a local university or
college – invite other local churches’ praise bands to compete. Each
band chooses a charity to raise money for, and attendees vote for their
favorite band by donating money to that band’s charity. Whichever
band has the most money at the end wins.
Tactic Evaluation: Measure attendance of event.
Tactic 2: Have the praise band perform at local coffee shops twice a
year.
Tactic Evaluation: Measure attendance of event.
Message strategy C: Sports ministry
Tactic 1: Create an inter-church league – organize teams and host
tournaments once during each summer month to raise money for
charity.
Tactic Evaluation: Monitor number of attendees for both the teams and
spectators.
Tactic 2: Use the bus to two sporting events in the summer (IE a
Barnstormers’ game)
Tactic Evaluation: Monitor number of event participants.
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Campaign Timetable

May June July Aug. Sept. Oct.

Tactics
Wall Calendar
x---------------------------------------------------------------------------------------------------------------------
x
Advertising x x x x x x
Tree
x----------------------------------------------------------------------------------------------------------------------
x
Comm. Ser. X x x
Dinner/Brunch x x x x x
x
Broadcast x x
Web cast x x x x x x
Postcards x x x
Newsletters x x
Kids’ Camp x
Soc. Net.
x---------------------------------------------------------------------------------------------------------------------
x
Fliers x x x x
Bus x x x x
Bat. Bands x
Coffee x x
Sports Tourn. X x x
Sports Event x x

Campaign Budget
Table 1.1
Narrative Budget By Activities

Program Costs Administrative Costs Total

Costs

Plan Activity
#1 $20 x 6 $0 $120
#2 $120 x 6 $500 $1220
#3 $30 x 6 $0 $180
#4 $80 x 6 $0 $480
#5 $3000 x 3 $4000 $13,000
#6 $15,000 x 2 $10,000
$40,000
#7 $1000 $0 $1000
#8 $90 x 4 $200 $560
#9 $300 x 4 $0 $1200
#10 $250 x 3 $0 $750
#11 $500 x 2 $0 $1000
 Program Costs Administrative Costs Total
Costs

$44,810 $14,700
$59,510
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Activity 1 Wall Calendar – Supplies to maintain and decorate the calendar for the six-
month campaign duration.
Activity 2 Advertisements – Design an ad that can be slightly modified each month – run
once monthly throughout campaign (six times total.)
Activity 3 Growing Tree – Supplies to maintain and decorate the tree for the six-month
campaign duration.
Activity 4 Dinner/Brunch – Supplies to host either dinner/brunch – once each month for
six months.
Activity 5 Postcards – Content development, writing, editing – distributed three times
throughout the campaign.
Activity 6 Newsletters – Content development, writing, editing – distributed twice
throughout the campaign.
Activity 7 Kids’ Camp – Supplies for a week-long camp. Most cost will be paid by
sponsors.
Activity 8 Fliers – Draft, refine, and edit fliers detailing information about ministries
available to campuses. Will be distributed four times throughout the
campaign.
Activity 9 Bus Ministry – Gas and maintenance for the bus.
Activity 10 Tournament Team Money – Money for uniforms and equipment. (Most will be
donated.)
Activity 11 Sports Outing – Cost of tickets to a game.

Evaluation Methods/Conclusions

Output Evaluation:
Each output (tactical) evaluation is outlined with its corresponding tactic within the
plan.

Outcomes Evaluation:
Recommendation 1: To evaluate the increase in overall attendance at Celebrate Life
Christian Church, it is recommended that CLCC compare their attendance figures
from the previous year to the attendance figures from this year. This comparison will
indicate whether a 25% increase was met during the six months of the campaign.

Recommendation 2: To evaluate the growth in community awareness and

involvement at Celebrate Life Christian Church, it is recommended that that CLCC
looks at the feedback it receives from visitors, to determine where they heard about
CLCC. This will help to determine if the mailings, broadcasts, and children’s ministry
are successful.
 Recommendation 3: To evaluate the attendance in the age 18-29 demographic, it is
recommended that Celebrate Life Community Church compare their attendance
figures from the previous year to the attendance figures from this year. This
comparison will indicate whether this demographic has expanded at CLCC.

Samples
Celebrate Life Christian Church Campaign Saturday Night Fever, Page 8
Sample A – Wall Calendar Mock-Up of 8
Sample B – Growing Tree Mock-Up
Sample C – “Come Grow With Us” postcard
Sample D – Currents newsletter
Sample E – Campus flier