Team 8 Aiswarya Lakshmi S Rasic Ahamed R Ragul Dharmaraja D Sasikala J Sowmya N

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Team 8 - Product Research

Shampoo is a hair care product. It is available in various types of packing and quantities. Shampoo is generally a thick, viscous liquid Which contains chemicals for viscosity, preservative and fragrance.

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Team 8 - Product Research

Used for the removal of oils, dirt, skin particles, dandruff, environmental pollutants and other contaminant particles that gradually build up in hair. The goal is to remove the unwanted build-up without stripping out so much sebum as to make hair unmanageable. Followed by the use of conditioners which ease combing and styling.

11/20/2013

Team 8 - Product Research

The word shampoo in English is derived from Hindustani champo and dates to 1762. The shampoo itself originated in the eastern regions of the Mughal Empire During the early stages of shampoo, English hair stylists boiled shaved soap in water and added herbs to give the hair shine and fragrance HLL undisputed leader from the early 90s The other companies originated later

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Team 8 - Product Research

NATIONAL LEVEL Hindustan Unilever Ltd ITC Dabur P&G Cavin Kare Products

INTERNATIONAL LEVEL L Oreal, World wide Healthy Solutions, USA HMC Ltd, UK Ellisons, UK Duoruafeo Industry Limited Company, Russia
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The Top leading shampoo producing companies in India:

Hindustan Unilever Ltd ITC P&G Dabur CavinKare Pvt. Ltd

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Team 8 - Product Research

Size of shampoo market Rs. 3000 Cr

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Team 8 - Product Research

SUNSILK Primarily aimed at women. Selling at 80 countries with different names in market. Strongest in Asia, Latin America, Middle east. FIAMA DI WILLS Best seller of men products. Good seller of anti-dandruff shampoos. Affordable price serves as a key factor of attraction. They use a 360 degree promotional strategy.
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Sunsilk Stunning Black Shine

Sunsilk Damage Hair Reconstruction Shampoo & Conditioner

Sunsilk Lusciously Thick & Long Shampoo & Conditioner Sunsilk Hair Fall Solution Sunsilk Dream Soft & Smooth Shampoo & Conditioner Shampoo & Conditioner
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 Colour damage repair system

Anti-Hair fall system Made from Nut oils Gives 6X stronger hair
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Spending heavily on advertising and promotions and distribution Go-to-market strategy seems to be the new mantra for the FMCG major ITC

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ITC carried its branding activity with lan, using one of the leading stars in Indian cinema, Deepika Padukone Fiama Di Wills Shine in Style Hannah Montana pack has a 360 degree promotional strategy

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The present shampoos do their work in different category and they did not do specialization in other areas Also there are some disadvantages such as over dose, chemical side effects, etc The Future manufactured shampoos should concentrate on the production and chemical composition

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