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References
Anderson, B. (1966) The Psychology Experiment: An Introduction to the Scientific Method. Belmont, CA:
Wadsworth.
McDaniel, C. and R. Gates (1991) Contemporary Marketing Research. St. Paul, MN: West.
Carmines, E., and R. Zeller, (1979) Reliability and Validity Assessment. Beverly Hills: Sage.
Spector, P. (1981) Research Design. Beverly Hills: Sage.
Walonick, D. (1993) StatPac Gold IV: Marketing Research and Survey Edition. Minneapolis, MN: StatPac,
Inc.